Consumers choose new FRUTEE look and flavour names

NEWS RELEASE
July 17, 2008
Consumers choose new FRUTEE look and
flavour names
FRUTEE’S NEW EYE-CATCHING label and flavour names
have come straight from the brand’s loyal consumers.
Brand Manager, Clifford Gooding-Edghill said, “Following extensive
research, we discovered that our target audience felt FRUTEE’s
appearance needed to be refreshed to better coincide with their
perceptions and style. So we requested their input on the labels and
flavour names which they found most appealing. The resulting look, feel
and marketing campaign are a direct result of their choices.”
With the new slogan, “Come Alive with Flava,” the renamed FRUTEE
flavours are: Xtreme Red, Banana Blast, Cream Soda
Sparkle, Grapefruit Edge, Sorrel Rush, Apple Fusion,
Pineapple Pulse, Ginger Beer and Ginger Ale.
The Brand Manager revealed that further innovations are being
developed, including the creation of FRUTEE World, an interactive
website for teens and young adults.

PIX CAPTION:
Seven of the nine core FRUTEE flavour: Apple Fusion, Xtreme
Red, Banana Blast, Grapefruit Edge, Ginger Ale, Sorrel Rush
and Pineapple Pulse.