INTERNATIONAL WORKSHOP ON MALL MANAGEMENT

Real life Case Studies Open House Discussions Quizzes & Debates Review by Indian Experts
DAY 2
What Do Shoppers Look For In A Mall?
While shopping malls in India have started making their presence felt, even in Tier II and Tier III cities, consumers still prefer traditional stand-alone stores, when they
want to purchase specialized products like home décor, traditional apparel, gifts and jewellery. It is imperative to understand how to get shoppers used to the mall
culture.
What Do Tenants Look For In A Mall?
There are number of factors which tenants look for while buying / renting the space. This provides an insight into retailer’s psychology.
Job Of A Shopping Mall Manager
With the huge demand set forth for qualified mall management professionals all across India, it becomes imperative to redefine the domain of a mall manager.
Mall Marketing
To an extent, though the marketing activities start before the construction of the malls, there are very few developers who are able to set themselves apart and set a
unique identity.
Life Cycle Of A Mall
While most developers are fully prepared to start and operate, they overestimate the life of a mall and thus do not plan to reposition it.
Asset Enhancement Initiatives
For repositioning and growth of malls, it is important to evaluate and take asset enhancement initiatives.
Crisis Management
This should be an indispensable and round the clock part and parcel of the security drills and training. Apart from the regular training on complete geography of the
premises, the security staff should be taught how to manage all unforeseen situations and natural calamities.