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M E M B E R S H I P & D E V E L O P M E N T 8 Black Fly Affair: A Hikers Ball MEMBERSHIP & DEVELOPMENT ADK ended the year with 16,233 member households, an increase of 133 households from 2010. ADK added 2,579 new members in 2011, over half of which came from two successful direct mail campaigns. Approximately 25 percent of the member households possess multi-year memberships, which raised our overall retention rate for the year to 85 percent. Membership dues provided 18 percent of the total revenues that support ADK’s core program areas. Together with individual donations (and to a lesser degree, corporate and foundation), $1.3 million was raised. The trails appeal, student intern appeal and the year-end appeal all yielded higher revenues than in previous years. Early in 2011, ADK’s Board of Directors approved the creation of the Northville– Placid Trail Chapter (a.k.a. NP Trail Chapter). ADK’s 27th chapter will focus on enhancing and promoting the Northville-Placid Trail (NPT), which stretches 133 miles through some of the wildest and most remote parts of the Adirondacks. The NPT was the first trail project undertaken by ADK after its founding in 1922. A bequest received from the Estate of John Winkler enabled ADK to fulfill its dream of a building a new web site. Planning for the development of the site began late 2011. The new site promises to deliver greater functionality and navigational ease, along with member and chapter portals, site search capabilities, reservation system and a more robust e-commerce system. The Black Fly Affair: A Hikers Ball drew 240 people to the Hiland Park Country Club in Queensbury on May 21. Guests ate, drank, socialized, danced, and had a great time. A new venue for the event, the Hiland offered three spacious rooms for unhurried browsing through the silent auction items and a large ballroom, where the main event took place. As always, the live auction was spirited and competitive. The third annual Black Fly Affair raised nearly $42,000 for ADK’s education and intern programs. In response to the trail damage and business losses resulting from Tropical Storm Irene, ADK conducted an online auction in November, raising $5,176 in much needed funds. Forecasts of thunderstorms and showers threatened to put a damper on ididaride! Adirondack Bike Tour, but Sunday, Aug. 14, turned out to be a beautiful day for a ride in the heart of Adirondacks. The 2011 ride attracted cyclists from 14 states, including California, Florida, and Washington, plus the Canadian provinces of Ontario and Quebec. Participants ranged in age from 9 to 6th annual ididariders 79. All told, 326 cyclists (228 men, 98 women) did the ride, with 287 completing the 75-mile loop and 39 doing the 20-mile option. Thanks to the 33 ADK members, including 18 from the Cold River Chapter, who provided much of the volunteer support. Our premier corporate sponsors, Eastern Mountain Sports, Adirondack 2-Way Radio, Cooperstown Brewing Company, and Garvey Auto Group collectively contributed over $10,000 in product and services. More than $23,000 was raised for ADK’s Education programs. ADK held its 11th annual Presidents’ Dinner on October 22 at Michael’s Banquet House outside Albany. Will Manzer, Chief Executive Officer of Eastern Mountain Sports (EMS), was the keynote speaker. The Club’s most prestigious awards were presented to recognize “outstanding service and achievement” in the service of ADK’s mission. Peter S. Paine Jr., a former Adirondack Park Agency commissioner who has spent a lifetime immersed in outdoor issues, received Above: Presidents’ Dinner award winners (L–R): First row: Ken Kaufman, Michael Lynch, Will Manzer, Filomena Ramos, Beulah Wood, Neil Woodworth; Back row (L–R): Jim Bird, Peter Paine, Jr., Allison Storellicastro, Jerry Jenkins. Top right: Jerry Jenkins, recipient of the Arthur E. Newkirk ADK Education Award. Bottom right: Will Manzer, recipient of the ADK Wilderness Stewardship Award the David L. Newhouse ADK Conservation Award. Michael Lynch, outdoors writer for the Adirondack Daily Enterprise and the Lake Placid News, received the Eleanor F. Brown ADK Communication Award. Jerry Jenkins, an author and scientist with the Wildlife Conservation Society, received the Arthur E. Newkirk ADK Education Award. Will Manzer received the ADK Wilderness Stewardship Award in recognition of his leadership within the outdoor industry association and his unwavering support of wilderness protection legislation. Felomina Ramos, housekeeping supervisor for ADK’s North Country Operations, received the Marie Lynch Haberl ADK Staff Recognition Award. Beulah (Bea) Wood, who joined ADK in 1973 and became the Club’s 40th president, received the ADK Trailblazer Award. Ken Kaufman, who has been chair of the ADK Outings Committee since 2004 and has led numerous adventure travel trips, received the Distinguished Volunteer Award. ADK President James Bird personally presented the President’s Award to the ADK advocacy and public affairs staff, including Director of Government Relations and Conservation Allison Storellicastro, Public Lands Advocate Joelle Ingram, Executive Director Neil Woodworth, and Communications Director Paul Ertelt. ADK’s volunteers, leadership, members, supporters, and staff are our greatest assets. ADK thanks you for meeting the challenges of 2011 and strengthening ADK’s effectiveness in achieving our mission. ADK wishes to express its sincerest gratitude to all the individuals, ADK chapters, corporations, and foundations whose support has enabled ADK to achieve its mission of keeping the “wild” in wilderness.
F I N A N C I A L 1500 Net Assets 1200 900 600 300 0 ($000’s) $1,181 $1,032 $1,132 $1,238 $1,150 2007 2008 2009 2010 2011 FINANCIAL The Adirondack Mountain Club finished 2011 with reported revenues increased $56,000 or 2 percent from 2010. (From here on, all dollar amounts are expressed in units of one thousand.) Revenue from the Adventure Travel and Seasonal Outings program increased $117. Membership dues collected increased by $60, and reported dues revenue increased by $26. ADK’s membership increased by 133 households in 2011, and over 4,800 or 30 percent of households have multiyear memberships. Education programs and Winter Mountaineering School increased $17. Revenues from the Heart Lake Program Center were adversely affected in 2011 by weather-related events. A cold, wet spring and a summer season capped off by a tropical storm that brought significant damage to the Adirondacks and forced the closure of the Eastern High Peaks over the Labor Day holiday resulted in revenue shortfalls of $99 compared to 2010, which were partially offset by $61 of insurance recovery. The Trails program contracts realized $12 less than last year, and Publications revenues were below last year by $51, being adversely affected by the merger of two significant customers, the bankruptcy Revenue 2011 Income Statement Revenue Net Member Dues . . . . . . . . . . . . . . $638,000 Donations/Special Events . . . . . . . . . . $604,000 Contracts (Advocacy/Trails). . . . . . . . . $270,000 Program Services . . . . . . . . . . . . . $1,314,000 Publications/Merchandise . . . . . . . . . $626,000 Other . . . . . . . . . . . . . . . . . . . . . .$86,000 Total. . . . . . . . . . . . . . . . . . $3,538,000 Expenses Membership and Development . . . . . . $253,000 Program Services . . . . . . . . . . . . . $2,681,000 Publications & Merchandise . . . . . . . . $260,000 Administration . . . . . . . . . . . . . . . . $429,000 Total Expenses. . . . . . . . . . . . $3,623,000 Net Operating Surplus (Deficit). . . ($85,000) Investment Gain (Loss). . . . . . . . . (3,000) Change in Net Assets . . . . . . . . . . (88,000) Notes: 1. Net member dues is the amount retained by the club. (Full report is available upon request.) Donations/Special Events 17% Member Dues (net) 18% Program Services 74% Contracts (Advocacy/Trails) 8% Other 2% Program Services 37% Pub’s/Merchandise 18% Expenses Publications & Merchandise 7% Administration 12% Membership and Development 7% 2011 Balance Sheet Assets Cash & Receivables . . . . . . . . . . . . . $376,000 Investments . . . . . . . . . . . . . . . . . $816,000 Inventories & Prepaids . . . . . . . . . . . $293,000 Net Buildings & Equipment. . . . . . . . . $852,000 Total Assets . . . . . . . . . . . . . $2,337,000 Liabilities Accounts Payable . . . . . . . . . . . . . . $215,000 Deferred Income . . . . . . . . . . . . . . . $664,000 Notes Payable . . . . . . . . . . . . . . . . $231,000 Charitable Gift Annuity Liability . . . . . . .$77,000 Total Liabilities . . . . . . . . . . . $1,187,000 Net Assets . . . . . . . . . . . . . . $1,150,000 Notes: 1. Investments are valued at market as of year-end. 2. Buildings and equipment are valued at actual cost less accumulated depreciation. 3. Deferred income includes member dues amortized over the membership period, lodging, deposits, and adventure outings deposits. filing of Borders Books, and the ongoing changes and consolidation taking place in the publishing industry. Program costs and other expenses increased $175 over 2010 levels. Outings expenses increased $118, as part of the overall increase of $133 of program expenses. Some other components of non-program expense increases of $42 are payroll and group insurance costs, equipment rental and supplies, membership initiative expenses, and vehicle fuel and maintenance. ADK ended 2011 with an operating deficit of $85, which is $86 below our budgeted surplus of $1. Total assets of $2,337 are reduced $135, total liabilities are reduced $47, and net worth is reduced $88, compared to 2010. Operating cash plus investments less accounts payable total $161, compared to $206 at the end of 2010. Current assets decreased $87, and current liabilities decreased $56. We invested $137 in property and equipment acquisitions, including two program vans financed at $39. 9
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Staff Board of Directors

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