SPONSORSHIP PROPOSAL

SUMMER CRUSH GAMES II
SPONSORSHIP
PROPOSAL

INTRODUCTION
About Summer
Crush Games
The “Summer Crush Games”
are a CrossFit competition
open to athletes worldwide,
an event that tests fitness and
capacity.
The Games are designed to unite and
challenge fitness enthusiasts. Our goal is to
provide an avenue for these athletes to display
their skills. Competitions are an essential
source of motivation and acknowledgement,
creating a stage to share the results of hard
work with peers, family and friends.
Events supporting the rapidly growing CrossFit
community in America are in demand, and we
have a clear perspective of what the fitness
community desires in a competition.

ABOUT THE GAMES
The Sport of Fitness
Endurance, Stamina, Strength,
Flexibility, Coordination, Agility,
Balance, Accuracy, Power, Speed
Using the CrossFit methodology fitness is
defined as increased work capacity across
broad time and modal domains. Athletes are
challenged to rigorous training and consistent
practice in order to increase their capacity to do
real work over time.
Training yields endurance, stamina, strength
and flexibility. By contrast, improvements in
coordination, agility, balance and accuracy are
obtained through practice. Power and speed
are adaptations of both.
coordination, balance, agility and accuracy.
Olympic weight lifting tests athletes’ strength,
speed, power and flexibility. The clean, jerk and
the snatch, develop and improve coordination,
agility, accuracy and balance. These lifts are as
challenging as any movement in all of sport.
CrossFit workouts (WODS) are composed of a
broad range of functional movements, such as
gymnastics, Olympic and power lifts. These are
the core movements of life, found everywhere
and built naturally into our DNA. They move the
largest loads the longest distances quickly and
effectively. These movements form the basis of
our exercise program.
Only by testing all of these skills can we truly
find who is “fit.”
Through gymnastics we develop extraordinary
strength along with upper body and trunk
flexibility. Callisthenic movements such as pullups,
push-ups, dips and rope climbing, develop

ABOUT THE GAMES
The Growth of The Sport
The Sport of CrossFit is growing
globally at a rate of 350% a
year, nearly 1% a day. CFHQ
receives over 60 new affiliation
applications per month
350 %
“The East Coast of the United States holds
the most CrossFit boxes at 1160 and rapidly
climbing. In Florida, Georgia, Alabama and
South Carolina alone sit 410 locations.
“I Am CrossFit”, host of the Summer
Crush Games, has directly supported the
development of 15 CrossFit locations and
owns and operates 5 locations in South
Florida.
FASTEST GROWTH REGIONS
NORTHEAST 258 Gyms / Boxes
SOUTHWEST 258 Gyms / Boxes
GULF COST 222 Gyms / Boxes
SOUTHEAST 199 Gyms / Boxes
OTHER 100-150 Gyms / Boxes
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ABOUT THE GAMES
Who hosts Summer
Crush Games?
The “Summer Crush Games” event is operated
by the “I Am CrossFit” family. With five locations
in Miami, we are proud to be the largest CrossFit
family in the world. The average CrossFit box
holds 200 members. Our close-knit family
consists of 2,100 members and counting. We
are the leaders in the Southeast CrossFit
community.
Greg Glassman, founder and CEO of CrossFit
Inc., regards us among the “Top 5 Affiliates” in
the world. What an honor! We take pride in
what we do and take nothing lightly…it shows.
TOP TEAMS:
NOTABLE ATHLETES:
Male
RX Division
• Chase Daniels (16th in Worlds)
• Jared Davis (22nd in Worlds)
• Jeremy Thiel (2008, 3rd place in the World)
• Lance Cantu (60th in Worlds)
Female
RX Division
Brick
Hardcore
Team Vida
I Am CrossFit
6th In The World
10th In The World
21st In The World
8th in SE Region
• Jamie Gold (2nd in CE Regionals)
• Cheryl Nasso (1nd in SE Regionals)
• Leah Polaski (30th in Worlds)
• Jennifer Jones (4th Mid-Atlantic Regionals)
• Shana Alverson (2nd in SE Regions)

ABOUT THE GAMES
We Made It Larger…
In Every Aspect
Due to the success of last year’s
event we felt obligated to push the
boundaries in 2012.
The 2012 Summer Crush Games will create
more opportunities (and rewards) for athletes
and their supporters.
Our mission is to provide an event that will
recreate the environment and grandeur of the
official CrossFit Games. Crossfitters, regardless
of their fitness capacity, should feel the rush
of WODing in a major competition. With nearly
500 registration slots available and two days of
events, this year’s games are twice the size.
We have also added a twist to the team
competition in order to add an element of box
pride, not seen up until now. Teams register
under the CrossFit box where they train. Once
scores are tallied, we will combine scores for
men and women training at the same box, and
name the Summer Crush Games’ “FITTEST
BOX.”
5,000 SPECTATORS EXPECTED
The Games will include live entertainment
by popular, local bands and DJs. A centrally
located stage placed at the heart of the event
brings athletes and spectators together.
Over a ½ dozen well-known Miami food trucks
fuel the day. Families and young children enjoy
the bounce houses, rides and games in the “Fun
Zone.” Four-hundred fifty six athletes vie for the
“Top” title in their respective divisions.

THE 2011 GAMES
Last Year’s Games
2011 SPONSORS:
REGISTRATION FACTS:
Reebok, Maverick and Vita Coco. There were
thirty vendors and 3 food trucks. Other notable
sponsors included athletic companies such as
Specialized Fitness Resources.
VENDORS:
Apparel was sold by leaders in the
community, such as Life As RX, 3-2-1
Apparel, and Fashletics. Top nutrition gurus
like Everyday Paleo and The Primal Blueprint
donated prizes to the winners.
30
Male Scaled slots
(sold out in 4 days)
60 left on waiting list
30
Female Scaled slots
(sold out in 4 days)
38 left on waiting list
60
46
Male Rx slots
(sold out in 3 days)
51 left on waiting list.
46 Women Rx slots
(sold out in 16 days)
4 left on waiting list

THE 2012 GAMES
The 2012 Games
EVENT HIGHLIGHTS:
2012 CONFIRMED SPONSORS:
• 2 Days Of Events
• 456 Available Athlete Slots
• 120 Rx Slots
• 120 Scaled Slots
• 72 Team Slots
• Expecting Over 5,000 Spectators
• 5 Event Arenas Including Floater Wod
• Music And Dj Area
• Beer And Wine Bar
• Family Area
• Tailgate Area Inside Venue.
EVENT DETAILS:
SCG will provide that stage for the scaled
athletes on Saturday. The grand finale event
will have all eyes focused on them. By Saturday
night, we will crown a top male and female
scaled.
Rx will begin their weekend Saturday afternoon
with the SCG Total, a test of strength, power
and speed. These amazing athletes will need
to put up big numbers if they plan on staying
in the forefront going into Sunday. Sunday will
showcase the RX athletes in fast, fun, yet brutal
workouts. Sunday afternoon we name the top
male and female athletes.
The Teams Division format will be new in
2012, dividing the teams into male and female
divisions. 36 male and 36 female teams will
compete in their same gender division to find
the top three athletes. Top Male team and top
Female team will be announced by the end of
the day on Sunday.

SPONSORSHIP
Sponsorship
SPONSORSHIP DETAILS:
We recognize that a well-run event is similar
to an eco-system, where everything depends
and relies on one another to be successful.
It is our duty to make sure all aspects are
coordinated to do just that. Our goal is to
maximize your brand recognition within the
fitness community and also generate profit
through product sales.
Below is a general outline of our established
, which can be tailored to meet your needs.
Our dedicated sponsorship team is available
to ensure you maximize your exposure as an
SCG sponsor. If you have a specific request,
please contact us. We will work diligently to
make sure your needs are met.
All sponsors may sign up to give prizes to
athletes. Please email
claudia@summercrushgames.com
BRONZE PACKAGE:
1 banner of your choice to be placed on entrance row
1 product brand sample and/or flyer to be placed in swag bag
for athletes.
Brand logo on home page and sponsor page of website www.
summercrushgames.com
Our acknowledgement of your company’s participation in this
years’ Summer Crush Games throughout all our social media
avenues, Facebook, Twitter, Instagram.
SILVER PACKAGE:
1 banner of your choice to be placed on entrance row
1 product brand sample and/or flyer to be placed in swag bag
for athletes.
Brand logo and link to your website SCG site sponsor page
Our acknowledgement of your company’s participation in this
years’ Summer Crush Games throughout all our social media
avenues, Facebook, Twitter, Instagram.
10 x 10 area for vendor. Tent provided by SCG. Ask us about
chairs and tables if needed.
$500
30 Slots Available
$1,250
30 Slots Available

SPONSORSHIP
GOLD PACKAGE:
Everything in the Silver Package plus…
Brand logo to be placed underneath the Summer Crush
Games logo on all its print work.
Brand logo on home page of website www.
summercrushgames.com also on Sponsor page
Your logo on our site will link back to your site.
Brand Logo to be placed on all 5 of our CrossFit box websites
with link to your website till the end of 2012.
Brand banner in or around all stage areas (banners provided
by vendor)
PLATINUM PACKAGE:
Make the Summer Crush Games yours by exposing your brand to the
fastest growing fitness segment in the world. Our exclusive Platinum
Package offers one lucky sponsor the unique opportunity to co-brand
the Summer Crush Games. The package includes everything in the
Gold Package plus...
TITLE SPONSOR:
The “Your Company Name” Summer Crush Games
TITLE SPONSOR CO-BRANDING:
Your company name or logo combined with the Summer Crush
Games logo and branding collateral.
Banner will be placed in our boxes till end of 2012 (up to 5,
one for each box)
Brand linked on any publication associated with SCG (including
banners, posters, flyers, articles, interviews, etc)
10 x 10 area located right next to main WOD arena covered by
roof
YOUR LOGO HERE
Name recognition associated with SCG announced during
event
WOD (workout event) named after your brand.
ie: “Killer Apparel presents Event #4”
Access to sell products in any, or all 5 of our boxes (I Am
CrossFit Family boxes located throughout Miami. 2,000
members) throughout any four consecutive months of the year
that you choose. Vendor responsible for kiosk and managing
stock and sales. Ask more about this detail.
YOU ALSO GET:
Brand banner in or around all stage areas, number of banners
unlimited (banners provided by vendor)
15 x 15 area located right next to main WOD arena covered by roof
$7,000
6 Slots Available
$15,000
1 Slot Available

SUMMER CRUSH GAMES II
Web: www.SummerCrushGames.com
Twitter: @SummerCrushGame
Facebook: www.vfacebook.com/summer.crush.1
Sponsorship Opportunities: claudia@summercrushgames.com