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GOOGLE ANALYTICS OVERVIEW UNDERSTANDING YOUR WEBSITE VISITORS’ BEHAVIOUR IS A KEY FACTOR IN ONLINE SUCCESS. WHERE DID YOUR VISITORS COME FROM? WHAT ARE THEY LOOKING AT ON YOUR SITE? HOW LONG DID THEY STAY? DID THEY MAKE A BOOKING? Google Analytics can provide the answers, thus arming you with the ability to tailor your website and marketing strategies to your audience, and exponentially increase your site traffic and conversions. To use Google Analytics effectively you need to have a solid understanding of the reports and how that information can be used to your benefit. This guide covers the basics of Google Analytics, outlining what each of the primary reports mean, in order to get you started on the path to understanding and improving your website traffic. A BEGINNERS’ GUIDE TO USING GOOGLE ANALYTICS Written and Published by Cabbage Tree Creative October 2013 NEW ZEALAND: ISBN 978-0-473-19280-8 www.cabbagetree.co.nz TRADEMARKS: Google, Google AdWords, Google Analytics , YouTube and Google+ are registered trademarks of Google, Inc. Twitter is a registered trademark of Twitter, Inc. Facebook is a registered trademark of Facebook, Inc. Flickr is a registered trademark of Yahoo, Inc. LinkedIn is a registered trademark of LinkedIn Corporation. TripAdvisor is a registered trademark of TripAdvisor LLC. Pinterest is a registered trademark of Pinterest, Inc.
INTRODUCTION Google Analytics is an online tool that draws traffic statistics from your website. You can log in and view detailed statistical data for each page of your website over your chosen time period. You can see how many visitors you have had, which country they came from, how they found your website, which pages of your site are the most and least popular, and many other useful insights. This information can then be used to develop targeted marketing campaigns, or to redesign your website in order to effectively drive users to your key pages. GOOGLE ANALYTICS IS SECURE, ACCURATE, RELIABLE AND EASY-TO-USE, MAKING IT THE LEADING ONLINE ANALYTICS TOOL SET-UP AND ACCESS If you are a Cabbage Tree Creative client, we will set up your Google Analytics account for you as part of your website development or SEO campaign. You will still be able to access and view your site’s <strong>analytics</strong>, but we will also have access to them so we can analyse your statistics and provide you with relevant assistance, suggestions and support. ACCESSING YOUR GOOGLE ANALYTICS ACCOUNT Once your account has been set up, we will provide you with your login details. To log in: 1. Visit www.google.com/<strong>analytics</strong> and click Access Analytics 2. Enter your email and password and click Sign in 3. Find and select the account you wish to view by using the search function under Account Home, or the drop down menu at top left of the screen. GOOGLE ANALYTICS | A beginners’ guide
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