mmbackgrounder

More documents

Recommendations

Info

1972: Williams says the team will remain “The Redskins.” 1992:About 2,000 people protest the Redskins at the 1992 Super Bowl. 1999: Trademark Trial and Appeal Board judges cancel federal registration of the Redskins name. 2013:Smithsonian’s National Museum of the American Indian holds an event on the Redskins name change. 2013: The Oneida Indian Nation of New York uses radio ads in cities where the Redskins play to encourage name change. 2014: TTAB judes again cancel six trademarks held by the Redskins. Bon Secours Redskins Training Camp Statistics ● The training camp center was completed in 2013. ● The cost of building the facility was $10 million. ● Bon Secours paid $3.2 million for naming rights to the facility. ● The facility will generate an expected $8.5 million annually. ● The training center generated $40 million in new private investment in the city of Richmond. ● In its first year, the training camp broke the NFL training camp attendance record with more than 165,000 fans attending. ● The center contains a men’s health and sports medicine clinic that is open to the public. ● A tent on the training camp grounds sells Redskins merchandise to fans. ● Bon Secours invested in advertising on all platforms that includes the unique RedskinsBon Secours logo. Possible Outcomes ● The Redskins change their name as many groups are insisting. Bon Secours rebrands the training center and any advertisements that include the Redskins’ name or logo. Costs have not been analyzed, but will likely exceed $1 million. ● The Redskins keep their name. Bon Secours keeps Redskins’ name and logo on the building and any advertisements. Public Opinion and Polls
● 23% of Americans think the name should be changed, compared to the 8% in 1992, and up nine percentage points in the last year alone. ● Of 1,019 Americans polled in Aug. 2014, 71% think the name should be kept, which is down from 89% in 1992. ● 68% think the name is not disrespectful towards Native Americans. ● 9% say the name is “a lot” disrespectful to Native Americans. ● 54% think the name is unlikely to be changed. ● 42% think the name will be changed ● 4% have no opinion on the likelihood of the name change ● In a non scientific poll of NFL players, 58% of players believe the name should not be changed, while 42% think the name should be changed. ● In a survey of 51 Redskins players, 26 said the name should be changed and 24 did not want to answer. ● 89% of Republicans and 88% of people who consider themselves conservative think the name should not be changed. ● 58% of Democrats and 53% of people who consider themselves liberal think the name should not be changed. ● 83% of Republicans, 68% of independents, and 57% of Democrats see no disrespect in the name. ● In 2004, a poll of 768 people who consider themselves Native American found that 90% said the name did not bother them. ● Former Attorney General Eric Holder, Senator Harry Reid and former Secretary of State Hillary Clinton have urged Dan Snyder to change the name. Summary Bon Secours Richmond Health System’s Redskins Training Camp is a stateoftheart facility that draws fans to Richmond, creates business and provides health services to men. The controversy over the name could impact various corporate sponsors of the team, including Bon Secours. The effect on Bon Secours Richmond Health System would be strictly related to business. Sources "Bon Secours Washington Redskins Training Center | Hourigan Construction." Bon Secours Washington Redskins Training Center. Web. 15 Sept. 2014.
Page 1: Introduction Bon Secours Richmond H

mmbackgrounder

Create successful ePaper yourself

Delete template?

Save as template?