Four Ways to Improve Your Photography Site with a Website Builder

Four Ways to Improve Your Photography Site with
a Website Builder
As a photographer at the height of the digital revolution, you’ve probably never had it better than
right now when it comes to developing an audience -not to mention paying customers- for your
work.
Thanks to the rise of sites such as Flickr and countless tools and platforms designed
specifically to help talented photographers showcase their work, making a success out of your
photography career shouldn’t be as hard as it once was.
So why are you still struggling to make an impact with what you know is your best work? One
reason could simply be that, with so many other photographers all using those very same tools
their advantage, competition in the industry has perhaps never been so fierce. Another is that,
despite everything at your disposal, you may not yet be using them to their fullest potential.
This applies to your own website just as much as anything else. If your online presence isn’t
producing the kind of results you were hoping for, here’s just four ways to improve your
photography site with a website builder platform like Weebly, Squarespace or Wix.
Use photo-centric themes
According to review site Best Website Builder Now, each of the aforementioned platforms boast
anywhere between 450 and 1000+ free themes and templates to use for your website. Looking
a little closer, we found that there’s a good number of those templates that are specifically
designed to make large images the very focal point of their site. This includes those that have
been created specifically with photographers in mind.
Make use of them, put them to work in highlighting your best possible work and making a strong
impact the moment visitors land on your site.
Simplify your sales process with eCommerce
If photography is currently your full-time job, or even if you just harbour ambitions of eventually
making a bit of extra pocket money from your photography work, one thing getting in your way
may be the cost and complications of setting up an online store to sell those pictures.
By upgrading to a premium-tier package with a major online site builder (most of which only
usually cost between $10 and $20 per month), you’ll have access to hassle-free eCommerce
system that’s easy to use both for you as a website owner and your visitors as potential
customers.
With just a few clicks of a mouse, you could soon have a streamlined system that goes a long
way into increasing sales for your photography business.

Boost awareness through quality blog posts
As any Search Engine Optimisation expert will tell you, having lots of fresh, new content on your
website is one of the keys to bringing in new visitors and converting them into customers. By far
the easiest method of doing this is to start your own blog.
Sure, you could do that by going to a third party like Blogger or Wordpress, but why would you
need to when you can incorporate a blog into your website with a drag-and-drop site builder
tool.
Follow this route, and your blog will be an integral part of your site, making it possible to
effortlessly post new content and start increasing your web traffic.
Revamp your photo galleries
If those static, lifeless photo galleries you’re currently using to display your portfolio aren’t
exactly making your work seem enthralling, you might be better served by using the media
galleries that come bundled in with most top web building tools.
Like everything else we’ve mentioned above, they’re a breeze to set up, and often require no
more effort than pulling your mouse around the screen, clicking a few buttons and uploading
your photographs. Doing so, you can select beautifully designed skins that perfectly compliment
and accentuate your images, and choose from impressive transition features that really
strengthen the whole user experience for your customers.