alberta

Recommendations

Info

COVER STORY BETTING BIG ON BLEISURE How to Convince Guests to Mix Business and Pleasure by Joanne Sasvari “Are you travelling for business or pleasure?” These days, increasingly, the answer is “Both.” In the past few years, hoteliers worldwide have seen an increase in a crossover between business and leisure stays, what’s become known as bleisure or bizcation travel. This is no longer a market that can be ignored. So how can you convince your business travellers to stay on for a day or two of leisure activities? Photo courtesy of Tourism Calgary 8 | <strong>alberta</strong> hospitality
BETTING BIG ON BLEISURE “We’re in the business of relationships,” says David Woodward, director of sales and marketing at Calgary’s The Fairmont Palliser. “We’re their home away from home and we want to be that place where they bring their family back on the weekend.” Here’s what you need to know about the bleisure traveller. Blurred Lines At the Delta Kananaskis, conventions are the majority of the property’s business, but many attendees extend their trips to take advantage of the area’s natural beauty. “And several will choose to come back with their family,” describes sales and marketing director Glenn Iles. “We’re working on and developing reasons for people to come out a little earlier or stay a little longer to enjoy this incredible environment they’re coming to.” In a world where we’re connected 24-7, the lines between work and leisure are ever more blurred. Increasingly, business travellers are using work trips as a way to explore the world and spend time with their loved ones. Several recent studies have documented the trend. Among them, the Bridgestreet Global Hospitality’s The Bleisure Report 2014 found that 60% of those surveyed had taken bleisure trips, nearly half added personal travel days to most trips, and 55% brought their family or significant other with them. Significantly, 60% said they were more likely to take a bleisure trip today than five years ago. By far the biggest share of bleisure travellers is the millennial cohort, those roughly between 18 and 35 years of age. Bridgestreet found that 94% of younger travellers were likely to take a bleisure trip in the next five years. However, more and more older travellers are joining them. Photo courtesy of Travel Alberta/Sean Thonson 94% of younger travellers were likely to take a bleisure trip in the next five years. {Benefits to All The benefits of bleisure travel go both ways. For properties, it keeps rooms full, but it also sees guests spending more on food, beverages, and other services as well as extending the financial benefits to local businesses as they explore the destination. <strong>alberta</strong> hospitality | 9
Page 1 and 2: alberta hospitality The Official Ma
Page 3 and 4: alberta hospitality this issue 8 BE
Page 5 and 6: alberta hospitality | 5
Page 7: Building Strength in Edmonton’s C
Page 11 and 12: BETTING BIG ON BLEISURE Bleisure Tr
Page 13 and 14: THE AIRBNB MIGRAINE Airbnb revenue
Page 15 and 16: ALBERTA`S TREASURES Philip J. Curri
Page 17 and 18: observes that employees appreciate
Page 19 and 20: Working Together to Improve Visitor
Page 21 and 22: THE TECHNOLOGY TSUNAMI Advanced tec
Page 23 and 24: THE TECHNOLOGY TSUNAMI Research tel
Page 25 and 26: Property News Brunswick Motor Inn i
Page 27 and 28: RETHINKING ROOM SERVICE Splashy com
Page 29 and 30: WHAT’S NEW? by Debbie Minke EcoSt
Page 32: Fact: Gas is the single highest ene

alberta

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?