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anding. qual a alma da sua empresa?<br />

5 | COMO CONSTRUIR O BRANDING<br />

5.3 CONSTRUIR E COMUNICAR<br />

“<br />

Quando as pessoas usam sua<br />

marca como um verbo, isso é<br />

extraordinário”<br />

Meg Whitman, uma das executivas mais<br />

poderosas do mundo.<br />

31

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