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<strong>NATIONAL</strong> <strong>SEO</strong><br />
<strong>SEO</strong> Marketing to improve your Digital Presence.
WHAT IS <strong>NATIONAL</strong> <strong>SEO</strong>?<br />
Every Business looking to see the most success possible needs to have a digital presence.<br />
From local newsagents to multi-national fashion brands, we are undoubtedly in the digital<br />
age and if you are not visible online, you are missing out on a potentially huge portion of<br />
your target audience.<br />
But simply having a presence online does not guarantee you results.<br />
Creating a website and setting up a facebook page is great, but you need to be<br />
doing so much more to ensure you see the most success possible.<br />
From researching and understanding your audience to creating high<br />
quality, shareable content, every effort needs to be made to not<br />
simply ensure you have a digital presence in general, but a digital<br />
presence that helps you become one of the leading brands in your<br />
industry.<br />
And this is where our <strong>NATIONAL</strong> <strong>SEO</strong> strategies come into play<br />
perfectly.
Package terms<br />
12 <strong>NATIONAL</strong> PHRASES (TO BE AGREED)<br />
NO LONG TERM CONTRACTS TO SIGN<br />
Project Management System Support – We will create you an<br />
account within our online project management system and keep<br />
track of your campaign and communication with our team.<br />
As our PM system is hosted on a secure server, we can send files,<br />
images, information and access details knowing it is safe.<br />
Telephone support – Once you sign up, we will provide you with a<br />
direct telephone number so if you have any questions you can give<br />
us a call and speak directly to the consultant who is working on your<br />
website.<br />
As long as you call between the hours of 9am – 5.00pm, Monday to Friday (excluding bank<br />
holidays), we will answer and help.
Month 1<br />
Access:<br />
Website access details – In order for us to optimise your website so it is search engine friendly we require you to send us the login<br />
details to the admin area of your website. If you prefer not to provide your login details, we can send you a report on what changes<br />
need to be made.<br />
Research:<br />
Keyword research - We will complete an in-depth analysis of your website, industry and competition to determine what your<br />
prospects are actually searching for. We will recommend a list of targeted search phrases to optimise your website for.<br />
Competition analysis – We will analyse your website alongside four of the top ranking websites within your industry to determine why<br />
they are ranking at the top. This will then provide us with a guide as to the amount of time required to get your website to the top.<br />
Reporting:<br />
Bad link analysis – Before we start to earn links to your website it is important to look through your existing backlink profile to see if<br />
you have any bad links already pointing to your website. With the help of the very latest technology we will scan through your<br />
existing backlink profile and provide a list of links deemed to be un-natural which may have a negative effect on your future rankings.<br />
Back link clean-up – We will format all your existing bad links into a file which will then be uploaded to the Google Disavow Tool. This<br />
will inform Google to dismiss all these bad links when considering where to rank your website. Please note that the Disavow will go<br />
through faster if you manually contact each bad website and ask them to remove your link. This must be done by yourself using you<br />
domain related email address for authorisation. .. we will provide details.<br />
Google tool setup:<br />
Google Analytics integration and setup – Gaining top rankings is all well and good but how do you know if the selected search<br />
phrases are generating any traffic to your website ? By installing Google Analytics on your website and then integrating this into our<br />
own reporting software we are able to monitor how much traffic your rankings are generating.Google Webmaster Tools integration<br />
and setup – It is important that you have Webmaster Tools setup for your website as Google will monitor your site and send you a<br />
notification if anything is wrong so you are able to get it fixed.
Google Webmaster Tools integration and setup – It is important that you have Webmaster Tools setup for your website as Google<br />
will monitor your site and send you a notification if anything is wrong so you are able to get it fixed.<br />
On-Page:<br />
Deep crawl analysis – Using a mixture of top industry tools and manual interaction we will go through your website to mimic the<br />
Google search engine spider bots. This will allow us to look at your website just like Google does and pick up on any errors or<br />
issues with the coding of your site that may cause a problem when trying to gain a top ranking. We can then help make changes to<br />
your site to fix these issues.<br />
Speed test – We will conduct a detailed speed test to check how fast your website loads. Having a website that takes a while to load<br />
not only has a negative effect on your rankings but it rapidly decreases your conversion rate as people just do not stick around<br />
anymore waiting for slow web pages to load. A detailed report will be sent to you. Depending on what the results show will depend<br />
on the required action taken.<br />
On-page changes – As long as you provide us with your admin access details, we will complete any on-page changes required in<br />
order to ensure your website is search engine friendly. We will perform the required changes that fully optimise the pages that<br />
relate to your selected phrases.<br />
On-page grader report – Once the on-page changes have been completed. We will send you an on-page grader report which will<br />
show that your website now has an on-page grade A. It will also detail why this is the case.<br />
Being link worthy:<br />
Slideshare account details – We will require you to create a free account on slideshare.com using your own email address and send<br />
us your slideshare login details.<br />
Slide creation & upload – Slideshare.com is a high authority website which can generate a massive amount of brand awareness. We<br />
create a PowerPoint presentation on a subject related to your business which will also be branded to you. We then upload this slide<br />
to your own slideshare account and fully optimise it. It has been known that one of these slides outrank your own website for your<br />
targeted phrases.
Month 2 onwards - Letting your target market know you exist<br />
Keyword review:<br />
With some industries, it happens that things that are being searched this month does not always get searched every<br />
month so each month we will review your selected list of keywords to see if they are still the best ones to get your website<br />
ranked for.<br />
Homepage / Landing page optimisation review and tweaks:<br />
Although we complete the optimisation on your website in the first month, it is important that we review this on a monthly<br />
basis and tweak things if required as it may be the case that you have added something on your website that has changed<br />
the optimisation grade.<br />
Slide creation and upload:<br />
Like in the first month, we’ll build on the brand awareness on Slideshare.com by creating another presentation for<br />
distribution on this network to help progress.<br />
Social Signals:<br />
Now considered one of the top things Google look at when deciding where to rank your website, it’s important that we<br />
build up the social signals for your website. Social signals are third party people sharing a link to your website on their<br />
own social media accounts on various platforms. We do this by asking our network of loyal followers to share your website<br />
on their own social media platforms.<br />
Although it is not highly targeted, it does have a positive effect on your websites’ social metrics and rankings. Each month<br />
we will send you a screenshot report showing how many times (in total) your website has been shared over the various<br />
platforms. We will mainly work on gaining social shares from Google+ as this carries the most weight. We are not however<br />
able to provide you with details of who has shared your website URL.
Off page link building:<br />
We reach out to blog owners and get them to write a piece of content related to your industry, then naturally link to your<br />
website somewhere within the article. We have already built up good relationships with hundreds of blog owners so<br />
securing quality links will not be a problem.<br />
Bad Link Review:<br />
We’ll revisit your link profile every month to make sure there are no negative links in place to affect the progress of the<br />
ranking we’re building up.<br />
Please also see our following services to help supplement this <strong>SEO</strong> strategy:<br />
Populo Design Content Delivery<br />
Populo Design Social Media
The Populo Design National <strong>SEO</strong> Package<br />
Price: £349 +vat per month<br />
+ £349 +vat set up fee
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