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Facts&<br />

Figures<br />

50. 7%<br />

PROMOTIONAL PRODUCTS<br />

ESPECIALLY FUNCTIONAL<br />

PROMOTIONAL PRODUCTS<br />

REMAIN IN USE FOR YEARS<br />

AND THEREFORE UNDER<br />

THE ATTENTION OF THE<br />

AUDIENCE. SPEAKING<br />

ABOUT THE IMPACT OF<br />

PROMOTIONAL PRODUCTS …<br />

9.8%<br />

11.2% 8.9%<br />

ONLINE<br />

PRINT (NEWSPAPER,<br />

MAGAZINE)<br />

DIRECT MAIL<br />

19.4%<br />

TV<br />

IT’S A FACT.<br />

The call to action? Leave it to the promotional products! More than half of the receivers of a<br />

promotional product respond to the ‘call to action’ of the company behind the products, according<br />

to research. Followed by TV commercials, with a score of less than 20%, in second place.<br />

132 Tools, Torches & Safety

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