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trend<br />
noun<br />
1. A change in expectations<br />
2. The answer to the biggest question in all of marketing:<br />
What do people want right now?<br />
At the core of our agency’s approach to innovation is a simple idea:<br />
Knowing how people’s expectations are changing lets us capture<br />
new market opportunities, take smart risks and spur innovation.<br />
We start by uncovering clues. Clues are data points, great stories,<br />
quotes and pictures that shift our understanding of what people<br />
want right now. We find them in practices around the world and in<br />
the technologies, brands, and experiences that doctors and patients<br />
encounter in their every day lives.<br />
Over time, those clues combine and connect to reveal trends, a new<br />
kind of inspiration for creating experiences in the moments before our<br />
customers realize they need them, and, months and years before our<br />
competitors realize the same thing.
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