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We’re following eight trends that show how digital<br />
experiences are creating new digital expectations:<br />
#1 See it, don’t save it<br />
After a decade of digital hoarding, today’s sharers want<br />
to just live in the moment.<br />
#2 Running In Your Background<br />
Wonderful little tools and algorithms are making the<br />
internet – and all your devices – do more for you before<br />
you even think to ask.<br />
#3 My Robot<br />
Name him Big Hero or R2D2. Just get ready: this is the<br />
year a robot might come home with you.<br />
#4 Naked Without It<br />
Nearly half the people who own a smart phone say<br />
they couldn’t live without it (Pew Research Center)<br />
#5 <strong>Digital</strong> Exclusion<br />
Remember a time before the internet? Turns out,<br />
millions of people are still living it.<br />
#6 Simplifying Simple<br />
How do you make something seem easier to use?<br />
Make it easier to use.<br />
#7 Do You Really Know Me?<br />
<strong>Consumer</strong>s expect personalized experiences but<br />
get frustrated with brands that act like false friends<br />
#8 16-Bit Rewind<br />
Games used to be easy to pick up and play.<br />
Now, they are again.
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