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About Us<br />
We at Red Luxe Events believe that<br />
everyone has a story, and that it is our duty and<br />
privilege to help you conceptualize, plan, and<br />
execute the story you want to tell. Leave it to us to<br />
ensure that each and every detail of your event is<br />
thoughtfully produced and is curated to leave a<br />
life long impression.
The Industry<br />
During the recent century beginning with numerous world fairs and<br />
major sport events and concluding with the ubiquitous millennium<br />
festivities, the tourism industry has seen a significant increase in the<br />
size, scope, length, and visibility of these unique ventures known as<br />
hallmark or mega-events.<br />
This analysis of trends in the emerging event management profession<br />
has identified a rich array of opportunities for members of the<br />
industry and scholars to consider and debate. First, it is obvious from<br />
the six years of data collected and analysed in The Profile of Event<br />
Management that this modern profession is establishing a strong<br />
foundation for future success. The strongest pillar of this foundation<br />
is the interest and dedication the members of the profession have for<br />
continuing education. If this trend continues the profession may<br />
achieve accelerated growth that is comparable to that of information<br />
technology professionals.
Mission<br />
To be the leading Event Management Company in the<br />
Philippines, by meeting and exceeding the expectations<br />
of our clients through innovative ideas and the delivery of<br />
excellent service.<br />
Vision<br />
Within the next five years, Red Luxe Events will become<br />
the leading company in events management to customers<br />
by consistently providing outstanding service that creates<br />
an extraordinary event and unforgettable experience.
Competitive Analysis<br />
Ariva! Events Management<br />
Events@Work
Competitive Analysis<br />
Ariva! Events Management
Competitive Analysis<br />
Future Feature Adoptions:<br />
• News Feature<br />
• Interactive homepage<br />
• Online Reservations
Revenue Model<br />
Our revenue stream majorly comes from the main<br />
operation of the business. This is providing events<br />
management services to customers. However, some<br />
sources of income will also come from memberships<br />
(from regular to premium memberships).
Value Proposition<br />
Fair Price – we offer fair price for our outstanding<br />
services.<br />
Outstanding customer service – we value customer<br />
satisfaction above everything else.<br />
Excellence – we promise to deliver on time and on quality<br />
events with the best skilled people in the industry.
Market Opportunity<br />
IBIS World's Party and Event Planners market research<br />
report shows<br />
Employment - 343,390<br />
Businesses - 328, 131<br />
Revenue $6bn<br />
Annual Growth 07-12 ~ -1.0%<br />
The report also states that "There are no companies with<br />
a dominant market share in this industry".
Competitive Advantage<br />
RedLuxeEvents’ competitive advantage lies in its efficiency and quality of<br />
operations. Customers will feel that they are prioritized through personal<br />
accounts managers, high customization with the services they avail, etc.<br />
But what’s going to be a selling proposition is the exclusivity of loyal members<br />
to in-house events.
Marketing Strategy<br />
RedLuxeEvents’ market strategy consists but not limited to the following<br />
efforts:<br />
• Connect with hotels, resorts, event venues, and catering firms to identify<br />
special packages to market to clients.<br />
• Launch and market brand new, affordable service, and time-limited<br />
service bundles<br />
• Set aside 5 - 10% of revenue to enrich the marketing budget<br />
• Release online marketing materials every month<br />
• Upload video teasers and coverages of events
Organizational Development<br />
CEO<br />
Operations<br />
(Internal)<br />
Account<br />
Managers<br />
Operations<br />
(External)<br />
Marketing
Socio Economic Impact<br />
• RedLuxeEvents will contribute additional earnings<br />
to the Philippine government by means of paying<br />
right taxes. Through this, the government can able<br />
to perform its functions well including continuous<br />
support and assistance to the business industry,<br />
providing projects for the community.<br />
• RedLuxeEvents will provide job opportunities for<br />
many individuals. It will provide the experience<br />
and employment generation that the Philippine<br />
economy currently needs.
Contact us:<br />
http://redluxeevents.wix.com/<br />
Red Luxe Events Building<br />
32nd Street corner C5 Road, Bonifacio Global City,<br />
Taguig, Metro Manila<br />
Email: RedLuxeEvents@yahoo.com<br />
Phone: 123-456-7890<br />
Fax: 123-456-7890
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