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WUEG October 2015 Newsletter

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<strong>October</strong> <strong>2015</strong><br />

Sustainable Startups<br />

StoreDot: Can an Alternative Energy Startup<br />

Reinvent Smartphones?<br />

Emma Dong – Member, Academic Committee<br />

Technology startups have been booming as the<br />

idea of horizontal integration across Silicon Valley<br />

entices entrepreneurs. Companies like Apple and<br />

IBM entered the tech industry with the goals of<br />

leading the markets of personal computers and<br />

computer chips, respectively, and they have since<br />

developed into frontrunners of their fields. Doron<br />

Myersdorf founded StoreDot in 2012 with the<br />

intention of developing a novel phone battery that<br />

would reinvent the way we use our phones.<br />

StoreDot is a startup run out of Tel Aviv University<br />

in Israel that uses chemically synthesized organic<br />

molecules to create a FlashBattery that could be<br />

used smartphones and electric cars. Testing to<br />

date shows that these batteries are 90 times faster<br />

and last 4 times longer than a traditional battery.<br />

The smartphone FlashBattery fully recharged a<br />

Samsung Galaxy S4 in 60 seconds, and the electric<br />

car battery can provide 300 miles of charge in 5<br />

minutes. StoreDot claims that using a biological<br />

semiconductor as opposed to a lithium-ion battery<br />

yields safer, more cost effective, and more<br />

environmentally conscious results.<br />

StoreDot currently has over $66 million in funding<br />

from sources including Samsung’s venture capital<br />

division and Russian investor Roman Abramovich.<br />

However, although the technology of these<br />

batteries is being optimized, it may not be<br />

successfully utilized in the consumer market.<br />

Predicted Consumer Reception of<br />

StoreDot’s FlashBattery<br />

Projected costs of these batteries are 30% more<br />

than traditional models even though the substrate<br />

in the battery is cheaper and contains more readily<br />

available materials than lithium-ion batteries.<br />

Thus, utilizing this technology would result in a<br />

$100 increase of a phone’s retail price. StoreDot<br />

has been leveraging the capabilities of the organic<br />

quantum dots to produce more vibrant displays<br />

and higher color intensity to attract consumers. As<br />

a result, their product offers prolonged battery life,<br />

faster charging abilities and more vibrant displays.<br />

These are 3 qualities that companies recognize<br />

that consumers prioritize: every Apple and<br />

Samsung phone update has included<br />

improvements in these areas. However, StoreDot<br />

is marketed as a flash memory device and focuses<br />

on utilizing quantum dot technology to improve<br />

supercapacitor and battery function. Therefore,<br />

the advancements StoreDot’s technology adds to<br />

battery life are irrelevant because most consumers<br />

upgrade their smartphones before the battery of<br />

their phone has completely discharged.<br />

Additionally, StoreDot’s improvements to screen<br />

quality are uncompetitive because they don’t align<br />

with the current trend of improving pixel count in<br />

image resolution. The push to improve resolution<br />

since Apple’s implementation of Retina Display<br />

has resulted in research solely focused on<br />

optimizing displays through pixel count, making<br />

StoreDot’s color quality technology<br />

uncompetitive. As a result, the only significant<br />

contribution StoreDot’s FlashBattery makes to<br />

consumer quality is decreasing charging speed to<br />

maximize the amount of time users can spend on<br />

their phones. However, this can result in an<br />

additional $140 tagged onto the retail price of a<br />

smartphone when cheaper alternatives like<br />

whartonenergygroup.com 7

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