Angel Pellegal
1LxVGPO
1LxVGPO
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Issue #1<br />
BARetc’s Monthly Boozeletter<br />
BARetc.’s Boozeletter<br />
Win a Trip to<br />
Mexico!<br />
Details inside!<br />
Tips and Tricks<br />
October 2015<br />
Tip of the Trade<br />
Do you know how to<br />
open a bottle<br />
of wine?<br />
Learn how!<br />
Congratulations<br />
to<br />
<strong>Angel</strong> <strong>Pellegal</strong><br />
for winning the<br />
Name Our Newsletter<br />
contest!
Message From the Partners<br />
“On behalf of the partners at BARetc, I want to take<br />
the time to acknowledge and appreciate all of our<br />
Brand Ambassadors and Team Leads for thier hard<br />
work and enthusiasm on a daily basis.<br />
We are well aware of the difficulties that arise<br />
sometimes in learning so manyy different products,<br />
being on time through traffic jams on a Friday<br />
afternoon and scheduling our work around your<br />
other jobs and school times. But without your extra<br />
steps in training, brand knowledge, and sales skills<br />
for our high profile clients, our continued rapid<br />
growth at BARetc would not be happening.<br />
I speak for my partners with a huge ”Thank you” for<br />
being part of our agency and hope you stay on<br />
with us for a long time.”<br />
- Michael Gallo, Managing Partner<br />
Client Spotlight<br />
We are proud to announce our newest client, Twin Peaks Brewing Company!<br />
Twin Peaks now has four of their very own ales ! Our lucky Brand Ambassadors recently began<br />
sampling The Knotty Brunette, The Gold Digger, The Dirty Blond e and The Drop Dead Redhead,<br />
so keep an eye out for Twin Peak s Brewing Co. in the books. We can’t wait to see who gets picked<br />
up and sipped on the most - Cheers!<br />
Issue #1 1
Tip of the Trade<br />
How to<br />
Open a bottle of wine<br />
like a pro!<br />
1. If a customer is present, present the wine<br />
bottle.<br />
2. Hold the bottle by the neck and cut the<br />
foil back from lower lip<br />
3. After cutting back the foil, use knife to<br />
peel back foil.<br />
4. Screw the cork screw into the center of<br />
the cork.<br />
5. Apply pressure to pull cork halfway out.<br />
6. Wiggle the cork the rest of the way out<br />
by hand to prevent splashing.<br />
Pour and Serve!<br />
Issue #1 2
Recent Events<br />
As you can see, Tales of the Cocktail was a<br />
smoking hot affair in New Orleans this<br />
summer and this dynamic trio got to<br />
represent one of our top clients,<br />
Stolichnaya Vodka!<br />
Our ambassadors helped boost brand<br />
awareness and expand trade relationships<br />
at this year’s largest bar industry event for<br />
cocktail enthusiasts and bar industry<br />
professionals. Stoli partnered with NOLA's<br />
"Restaurant Week" and featured "Dynamic<br />
Duo" events to introduce and promote<br />
Stoli ' s new Ginger Beer and THE Stoli Mule.<br />
Stoli brought renowned mixologists, Tony<br />
Abou and Dickie Brennan , to celebrate one<br />
of Americas most original cocktails, the<br />
Moscow Mule. During events, brand<br />
ambassadors cruised the streets in Stoli<br />
attire and a m ule-drawn carriage to spread<br />
event awareness and increase attendance.<br />
Stoli events were promoted via social<br />
media with #RaiseYourMule @Stoli on<br />
Twitter, Instagram and Facebook.<br />
By the end of Tails of the Cocktail, Stoli<br />
gained 13 new points of distribution!<br />
Hey, when the spirits call, we answer!<br />
Issue #1 3
It’s vacay time!<br />
Every event you work for the remainder<br />
of 2015 will increase your chances to<br />
win some awesome prizes!<br />
We love our Brand Ambassadors and appreciate all of<br />
the hard work you put in throughout the year, so it’s<br />
our turn to give back!<br />
The first thing up for grabs is a trip for two to Mexico!<br />
You will be staying in an all-inclusive resort for 4<br />
days/3 nights, on us! BARetc. will be providing airfare<br />
just to sweeten the deal!<br />
Our 2nd place winner will be running with the elite<br />
crowd wearing a brand new APPLE SPORT WATCH!<br />
Last year’s winner,<br />
soakin’ up the sun!<br />
Contest Rules and Regulations<br />
1) A Brand Ambassador must work a minimum of 10 events between now and the end of the year to receive 1 entry into the drawing.<br />
2) After 10 events worked they get an additional entry for every 5 events worked (i.e if a BA works 21 events they would get 3 entries<br />
into the drawing)<br />
3) Back-ups do not count as events.<br />
4) No shows or missing/incorrect recaps disqualify you from the contest completely.<br />
5) Negative account feedback or client complaint disqualify you from the contest completely.<br />
Issue #1 4
Employee Shotlight<br />
“What's that you say, meow? You have a payroll<br />
question, meow?”<br />
This little kitty cat we call Soybean is the tiny stick<br />
of dynamite that handles it all! Stephanie came to<br />
us in 2014. She is currently finishing up her<br />
degree in sociology at the University of North<br />
Texas in Denton! She has a soft spot for craft beers<br />
and Fireball whiskey. In her spare time she enjoys<br />
spending time with her daughter, Roxy (a beautiful<br />
mix of a mutt pup)!<br />
Her favorite things about BARetc. are the amazing<br />
office staff and the office pet (Martini the Beta<br />
fish).<br />
We love Stephanie because of her exuberant<br />
personality, amazing sense of humor, and signature<br />
cat ear headband!<br />
Stephanie Rodriguez<br />
Accounts Payable<br />
Introducing<br />
The Referral Program<br />
Spread the j oy this holiday season<br />
and recruit a n ambassador for<br />
BARetc to earn a $25 bonus!<br />
It’s simple- Tell your friends to mention<br />
you during their interview. Then, once<br />
they work three successful events , TELL<br />
US and you earn a bonus!<br />
Issue #1 5
Featured Photos<br />
Do you see your photo?<br />
Email us at Social@BARetc.com to collect your prize!<br />
Best Off-Premise Photo<br />
Best On-Premise Photo<br />
Best Customer Photo<br />
Best Customer Photo<br />
Issue #1 6
Change language