Angel Pellegal

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Recent Events As you can see, Tales of the Cocktail was a smoking hot affair in New Orleans this summer and this dynamic trio got to represent one of our top clients, Stolichnaya Vodka! Our ambassadors helped boost brand awareness and expand trade relationships at this year’s largest bar industry event for cocktail enthusiasts and bar industry professionals. Stoli partnered with NOLA's "Restaurant Week" and featured "Dynamic Duo" events to introduce and promote Stoli ' s new Ginger Beer and THE Stoli Mule. Stoli brought renowned mixologists, Tony Abou and Dickie Brennan , to celebrate one of Americas most original cocktails, the Moscow Mule. During events, brand ambassadors cruised the streets in Stoli attire and a m ule-drawn carriage to spread event awareness and increase attendance. Stoli events were promoted via social media with #RaiseYourMule @Stoli on Twitter, Instagram and Facebook. By the end of Tails of the Cocktail, Stoli gained 13 new points of distribution! Hey, when the spirits call, we answer! Issue #1 3
It’s vacay time! Every event you work for the remainder of 2015 will increase your chances to win some awesome prizes! We love our Brand Ambassadors and appreciate all of the hard work you put in throughout the year, so it’s our turn to give back! The first thing up for grabs is a trip for two to Mexico! You will be staying in an all-inclusive resort for 4 days/3 nights, on us! BARetc. will be providing airfare just to sweeten the deal! Our 2nd place winner will be running with the elite crowd wearing a brand new APPLE SPORT WATCH! Last year’s winner, soakin’ up the sun! Contest Rules and Regulations 1) A Brand Ambassador must work a minimum of 10 events between now and the end of the year to receive 1 entry into the drawing. 2) After 10 events worked they get an additional entry for every 5 events worked (i.e if a BA works 21 events they would get 3 entries into the drawing) 3) Back-ups do not count as events. 4) No shows or missing/incorrect recaps disqualify you from the contest completely. 5) Negative account feedback or client complaint disqualify you from the contest completely. Issue #1 4
Page 1 and 2: Issue #1 BARetc’s Monthly Boozele
Page 3: Tip of the Trade How to Open a bott
Page 7: Featured Photos Do you see your pho

Angel Pellegal

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