Mint- Best vertically integrated Payment Solutions Provider in UAE

Mint Profile

Established in 2009, Mint is a leading vertically integrated payment solutions provider with its own distribution channel,
state of art technology platform with data center in UAE offering complete payment suite and value added services to
provide enterprise solutions seamlessly. Mint Group is operating through three entities: Mint Middle East (Card
Management Programs and WPS programs), Mint Gateway (transaction processing) and Mint Electronic Payment
Services (services for acquirers).

Mint and its group of companies have a long experience in providing payment solutions and a deep understanding of the
market needs and specifics, facts proven by being entrusted as a partner and as a service provider by an impressive list
of clients across the Middle East. Mint group of companies has two major shareholders in The Mint Corporation, a
company publicly listed on the Toronto Stock Exchange in Canada and Global Business Services and Multimedia, an Abu
Dhabi based establishment since 2000.
Having strategic alliance with Abu Dhabi Islamic Bank (ADIB) which is one of the largest local banks in the UAE, with
extensive network of 70 branches and 700 ATMs it has boosted Mint’s reach in the country to acquire customers in all the
emirates.
With a vision to enhance customer value proposition and market reach in the region, the alliance, which deals with
services such as BIN Sponsorship, Remittance & Micro-finance, comes at an opportune time to lead and streamline
payment mechanisms in the country.
Mint’s effort to ramp up services and achieve synergy with its strategic partners will be fostered by its recently established
state-of-the-art technology platform, built in a fully ‘Payment Card Industry Data Security Standard (PCI DSS)’ compliant
Data Centre in the UAE.

Mint operates on the Select ® System technical platform licensed from S2M, a platform that is used by more than 150
financial institutions in the EMEA region. It is not only serving the transaction processing needs of the Mint companies that
are part of the Mint group (Mint Middle East, Mint Electronic Payment Services) but also serve as a TPSP for other clients
in different industries (Banks, Telecom, Utility companies, etc.).
Considering only UAE market, where there
are 50 Banks and 5 finance companies and
only 20% of the banks are having their own
processing platform, the rest 80% percent
are dependent on 3 transaction processors.
Being the 4 th transaction processor gives us
the window of opportunity to target these
banks and financial institutions for various
payment solutions. Chances of winning
business from some of these banks are very
high due to high cost and minimal after sales
support to them from current vendors along
with poor response time for change or add
services.
Targeting the burgeoning migrant population
in the UAE with modest income levels, Mint
and its partner bank will also launch a microfinancing
solution and will also be able to
provide a wider access to large remittance
networks such as Xpress Money.

Mint’s association with its partner banks has exhibited positive results. Mint boasts a customer base of over
400,000 card holders and processes a volume of around AED 400 million monthly.
The progress is to be sustained by a prudent design of its customer reach and engagement channels, which include a mix
of online payment portal, mobile payments, point of sale units covering 30,000 locations, and 2,000 cashless self-service
kiosks. These distribution channels will accommodate the growing payment needs of the consumers and the market trend
to offer a new range of added value services covering the following:
- Air-time top-up (domestic and international)
- Remittance (P2P Money Send)
- Taxi payment
- Payment at gas stations
- In-store payment
- Groceries,
- Restaurant
- Ticketing (Event. Cinemas, transportation)
- Insurance
- Air Ticketing
- e-Commerce
- M-commerce
- Mobile Terminal (Small-Medium sized companies to accept
mobile payment)
- Online Shops
- Promotional and Prizes Activities
- Loyalty Schemes
- Educational Schemes – in GCC and overseas scholarship
payments
- Health Insurance Schemes – Automation of authorization of
Insurance claims
- Bill aggregators
- E-billings
- E-post
- Smart Dirham (Domestic Payment Scheme)

Mint has also forged its partnership with Noor Bank who is well known for its creative, innovative and
responsible products and services, most of which are tailored to suit enterprise solutions. The partnership involves with
Noor to be the sponsor bank for certification of Mint as TPSP and issuer for of various member schemes for different
prepaid programs followed by merchant acquiring at later phase The parties are aiming to build lasting relationship with
Noor Bank and continue to win us new customers - individuals, institutions, companies and governments - across all
operations.
MINT has become the TPSP (Third Party Service Provider) to process and distribute cards under the BIN sponsorship
agreement with UnionPay Member banks. MINT shall become the:
- the first UnionPay EMV Chip Card in the region
- the first UnionPay Salary Prepaid Card in UAE (under UAE’s WPS Program)
- the first UnionPay Certified TPSP (in XX Region)
MINT has also become the TPSP (Third Party Service Provider) to process and distribute cards under the BIN
sponsorship agreement with MasterCard Member banks. MINT shall become the the first TPSP to set up the MIP in UAE.
Being a 3 rd party processor will also give us the opportunity to own a principal member scheme with the member
associations that will allow us to offer our issuing and acquiring services to the banks and financial institutions.
Mint has plans to launch its own domestic card scheme with its in-built value added services such as remittances, bill
payments, Mobile Top-up etc. to support the UAE government initiative of a cashless environment.
Mint foresees itself as a next generation financial institution blending lending business with high-end payment solutions
predominantly to the untapped and underserved sectors of the market such as the low income segment, SMEs and Retail
merchants.
With its own technology infrastructure in place, Mint will be in a unique position to market desired value proposition
required by each target segment. It will be able to create and manage an ecosystem that will address the solution for our
target population and provide them/us with multiple B2B opportunities.
With economies of our technology infrastructure coupled with our extensive distribution model, we will be able to market
our products & services at highly competitive rates along with superior service standards. This would place Mint as a
market leader to provide one-shop stop solution to its customers.