Boxoffice November 2016

Daniel Loria
Managing Editor
BoxOffice Media
Sitting down for dinner with family on the fourth Thursday in November is
one of the American traditions I’ve enjoyed the most since moving to this
country. The meal itself has always been pleasant, but it’s the trip to the movies
after Thanksgiving dinner that I really look forward to. There’s something about
walking through the swarm of Black Friday shoppers on my way to the cinema—that
same faceless throng that scared me so much as a kid watching George
A. Romero’s Dawn of the Dead—that makes going to the movies seem like an
enlightened decision. No matter how good the sales are, I never understand why
someone would want to buy a new TV in the thick of awards season—the Super
Bowl’s not until February; everything else worth watching until then is on the
big screen.
This year is no exception, something I’m especially thankful for during a presidential election cycle—
hopefully keeping family dinner-table arguments on Katniss and Peeta instead of Clinton and Bush. I’ve
always found that a film is only as good as the conversation you have with friends and family after seeing
it; love it or hate it, the pleasure of talking about going to the movies is an integral part of the experience—so
much so that BoxOffice makes a point of asking filmmakers we interview for their favorite
movie theater memories. It’s one of the few questions that often catches these seasoned PR veterans off
guard, and often elicits the most interesting responses in the story. Shawn Robbins didn’t get to include all
those responses in this month’s cover story on Disney Pixar’s The Good Dinosaur. As you’ll learn from his
in-depth coverage of the film, he spoke with way too many people to include them all. The Good Dinosaur
will be the second Pixar release of 2015, the first year in history with more than one new Pixar title in
theaters, with exhibitors and audiences alike anxiously waiting for the studio’s follow-up to Inside Out.
On the business side, we highlight the current state of the alternative content market in North America,
drawing from the insights of leaders in the space such as Carmike’s Bud Mayo and Fathom CEO John
Rubey. We’re also happy to include a guest feature from our friends at Movio, who presented a white
paper on some of their latest data findings at TheWrap’s TheGrill event in Los Angeles this past October.
The white paper, titled “What Women Want: Unlocking Box Office Revenue,” acts as a great complement
to the annual Women in Exhibition & Distribution coverage we featured in our pages last month.
With the holidays quickly approaching, everyone here at BoxOffice wishes you and your families many
more good memories for the rest of the year.
Daniel Loria
daniel.loria@boxoffice.com
NOVEMBER 2015 BoxOffice ® Pro 3