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SEO Packages:<br />

Freestart PLC<br />

http://www.freestart.com/


About Freestart Plc.<br />

Freestart Plc is an established and reputable company, ranked in the top<br />

twenty businesses offering online business solutions to the United Kingdom.<br />

We were founded in October 1999 by our Chairman Earl J Crooks, with its<br />

primary objective to provide cost effective websites for businesses across the<br />

UK.<br />

Freestart PLC’s SEO Division<br />

Here at Freestart Plc our aim is to create extraordinary results for our clients<br />

on a daily basis; we have highly qualified and skilled experts in web<br />

development whom are committed in expanding our client’s business<br />

capabilities and web presence.<br />

Search Engine Optimisation (SEO) is the key to maintaining a successful web<br />

presence for all businesses. At Freestart Plc we are dedicated in providing a<br />

professional and successful SEO service, helping a range of businesses improve<br />

their online presence and web capabilities. We are proud to provide a<br />

specialised service to our clients, helping them dramatically improve their<br />

online rankings and increasing the traffic to their website.


SEO Project Overview<br />

Search Engine Optimisation (SEO) is a service that is intended to bring relevant<br />

visitors to websites from highly positioned listings in "indexing" search engines.<br />

Relevant visitors are defined as internet users actively seeking out your service<br />

offerings and are most likely, of all visitors, to convert into clients. These<br />

listings are generated when a user executes a keyword search using a search<br />

engine.<br />

Each page of your website should be optimised for relevant key phrases. We<br />

first identify all the relevant key phrases to your industry and integrate these<br />

terms into the most appropriate pages of your website. We will then rewrite<br />

the backend of your website to match targeted terms in a natural manner.<br />

Full Site SEO Analysis<br />

Performing a search engine optimisation audit is a vital first step of the<br />

optimisation process for many reasons. First, this is where we can identify all<br />

the SEO problems and areas that need improvement. From this we can create<br />

an action plan to correct them.<br />

Our comprehensive SEO audit includes:<br />

- Current Rankings<br />

- On site analysis<br />

- Page loads speeds<br />

- Off page analysis<br />

- Organic Traffic<br />

- Backlink Analysis<br />

- Social Media Analysis<br />

- Mobile Compatibility


Keyword Research<br />

Keyword research is when we identify which keyword phrases, relevant to<br />

each page that will benefit your business the most. One of the important<br />

factors we take into account is monthly search volume, this is how many<br />

people search for that term in Google each month. We also look at your<br />

website, content, competitors and your industry.<br />

Once complete it will be sent over to you, so you can verify that these<br />

keywords are relevant and appropriate. It will look like below:<br />

Webpage URL<br />

Avg. Monthly Searches<br />

Keyword Phrase 1 280<br />

Keyword Phrase 2 250<br />

Keyword Phrase 3 170<br />

Keyword Phrase 4 170<br />

Keyword Phrase 5 90<br />

Keyword Phrase 6 50<br />

Keyword Phrase 7 40<br />

Keyword Phrase 8 10<br />

Keyword Phrase 9 10<br />

Keyword research will be carried out for each of the pages we are optimising on your<br />

website.


On Page/Content Optimisation<br />

The next step in the optimisation process is making sure, the keywords<br />

highlighted in the keyword research document are included in your page titles,<br />

meta descriptions, H1 tags and alt attributes.<br />

Including your keywords in all these aspects of your site will influence Google<br />

to rank your site for these keywords. SEO has changed in recent years<br />

incorporating these keywords in a natural manner is a vital part of the<br />

optimisation process.<br />

Each page we are optimising will look similar to this:


Google Places Map Listing<br />

Google Local Listings can be defined as the business listings in the map that<br />

you usually see at the top or at the middle of Googles first page results. These<br />

listings tend to show up when you search for a keyword accompanied by a<br />

specific city or you search for a localised keyword.<br />

By having a natural listing and map listing on Google, you will have two adverts<br />

showing on Google, massively increasing your click through ratio.<br />

At Freestart have been doing this for localised businesses for years, and the<br />

results for these companies are outstanding.


5 Geo-Tagged Images<br />

Geo-tagging is a way of optimising images for local searches. Geo-tagging<br />

refers to metadata that is embedded into a photo in order to help search<br />

engines see the association between that picture and a specific location.<br />

We have incorporated Geo-Tagged Images as part of our SEO package as<br />

images can provide additional opportunities for keyword signals on a page, and<br />

they represent good opportunities for ranking in local search results.


Map Listing Optimisation<br />

Local and mobile search is being used more frequently by customers on their<br />

smart phones and other devices now more than ever. As local search becomes<br />

more and more influential, its vital your company appears higher on the map<br />

listings.<br />

We are able to optimise your Google Places Map Listing by:<br />

1. Encouraging customers to write more reviews.<br />

2. Adding more photos to your account and if possible videos.<br />

3. Incorporating keywords in Google Places description.<br />

4. Adding your Business to Local Directories.<br />

5. Include your Location in Meta Data.<br />

6. Input the address & Phone number on Website Footer.


Link Building<br />

Link building refers to the process of getting other websites to link to a page on<br />

your website. Performing this SEO technique will build and develop your<br />

websites domain authority on leading search engines such as Google. Your<br />

domain authority is calculated on a scale of 1 to a 100 that predicts how well a<br />

website ranks on a search engine.<br />

Freestart Plc. perform high quality link building, creating relevant high quality<br />

links to your website. We keep a record of all the links build to your site,<br />

presenting you these in our monthly report.


Monthly Reports<br />

With SEO its important you get value for money. That’s why at Freestart we<br />

provide detailed monthly reports, this is where we show you:<br />

<br />

<br />

<br />

Improvement in Rankings.<br />

Increase in Traffic.<br />

Work carried out.<br />

When it comes to reporting we want to show you, what we have done for your<br />

budget and how much our work has improved your website!<br />

Here at Freestart can take the pressure off you and help you to achieve<br />

successful search engine results, improving your Google rankings & overall<br />

website visibility!


Why Choose Freestart<br />

We believe our team, our processes, and our collaboration with you will<br />

deliver exceptional results based on our very competitive pricing. We are<br />

willing to carry out all techniques mentioned for an initial start-up cost of<br />

£200+vat, to complete all the research, onsite changes and set up.<br />

From then on we will charge £100+vat per month for link building, map<br />

optimisation and monthly reporting.<br />

We look forward to hearing from you!<br />

Kind Regards<br />

Freestart’s SEO Team

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