fight the gap

FIGHT THE GAP

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Cause + Campaign Audience Call to Action
Fight the Gap is a campaign to
create awareness for the problem
of income inequality in the United
States specifically, by arguing
about the concentration of wealth
in the hand of the few (1%) and
comparing it to the rest of the
population to call attention to the
intensity of this issue.
The campaign is targeted towards
the general public to put pressure
on policy makers. I chose this
audience to inform them of the
huge difference between their
notion of America’s wealth
distribution and the shocking
reality.
The main purpose of the
campaign is to raise awareness
for the problem of income inequality
from a neutral state rather than
take an extreme angle. Meaning,
just stating the reality and the
facts-in an informative manner
rather than choose between
extreme capitalism and socialism.

The 1%

The recurring yellow figure
highlighted in these images
represents 1% of the US
population.

The 99%

Using products related to low
income workers (i.e. coffee
cup & barista), I compared their
income with a high income
worker associated with the
same brand.

Video

Sarah Alkuhaimi
Margarita Barrios Ponce
Graphic Design 2
Northeastern University
Fall 2014
FIGHT THE GAP