MPM Brand Book_Website
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
magazine
efined
magazine<br />
Welcome to the brand new magazine tailored for the London Insurance Market - the worlds<br />
premier insurance centre. Market People Magazine aims to bring news and cutting edge features<br />
directly to the heart of London’s historic financial district.<br />
Our magazine embraces the whole community from industry professionals to the thousands of<br />
people who provide supporting services and products, such as restaurants and food outlets. The<br />
magazine brings the community together as one - we are all market people.
issue one<br />
magazine<br />
THE NEW<br />
GENERATION<br />
celebrating<br />
diversity in the<br />
community<br />
This will be the first issue of the Market People Magazine. Our key<br />
features in this publication are:<br />
• Exposé on The Leadenhall Building<br />
• The Graduate’s View<br />
• The Leadenhall Butcher gives a history of the Leadenhall Market<br />
• The Insurance Bill - one of the biggest changes to insurance<br />
contract law in many decades.<br />
Following issues will continue in the tradition of providing news, as<br />
well as historic and cultural information that Insurance professionals<br />
will find compelling and informative.<br />
THE<br />
LEADENHALL<br />
BUILDING<br />
how to build for the<br />
future of our city<br />
Plus...<br />
THE CLUB<br />
introduction to<br />
the LMP<br />
ALL CHANGE<br />
the impact of<br />
new legislations<br />
BEING VISIBLE<br />
LGBT life<br />
in the city
our audience<br />
A high proportion of our readers are ABC1 category, senior level<br />
executives and highly experienced qualified professionals, along with<br />
an expanding group of graduates.<br />
In the older demographic (40+) there is a large proportion of white<br />
male individuals but the diversity of the target readership increases<br />
within the younger demographic.<br />
A large proportion of individuals are within the top 10% of earners<br />
with a good proportion in the top 2%. The London Insurance Market<br />
contributes 3% of the UK GDP.<br />
Our anticipated readership breakdown is:<br />
Insurers 45%<br />
Brokers 25%<br />
Institutions (Lloyd’s etc) 15%<br />
Service Providers 15%<br />
The Market for this publication has approximately 35,000 individual<br />
employees within around 600 companies. Many of the world’s leading<br />
insurers and brokers are headquartered in EC3.
magazine circulation<br />
The magazine will be complementary. The print circulation of the<br />
magazine is 3000 hard copies which will be distributed to offices and<br />
lobbies of buildings in the square mile. This will be supported by an<br />
online version which will be distributed to a further 5000 readers. This<br />
equates to a circulation of 8000 individuals.<br />
We will also be supplying copies of our magazine at every event that we<br />
do, ensuring continuous and ongoing readership. The magazine will<br />
be published twice a year, resulting in an extended advertising period.
the details<br />
• Files must be provided in<br />
flattened PDF/X-1a version<br />
1.3.<br />
• All fonts must be embedded.<br />
• The file must be in<br />
CMYK. No RGB, LAB or<br />
embedded colour profiles<br />
(such as ICC profiles).<br />
• PMS colours must be<br />
converted to CMYK.<br />
• Maximum ink density:<br />
300% total.<br />
• Resolution: 300 dpi.<br />
• High resolution colour<br />
accurate proof required<br />
with submission.<br />
Double page spread<br />
Bleed: 305 x 428mm<br />
Trim: 297 x 420mm<br />
Type: 271 x 395mm<br />
Full Page<br />
Bleed: 303 x 216mm<br />
Trim: 297 x 210mm<br />
Type: 271 x 180mm<br />
Half page:<br />
Horizontal: 131 x 180mm<br />
Quarter page:<br />
Horizontal: 65 x 180mm<br />
Vertical: 131 x 85mm<br />
A discount of 33% is available on all rates to all Corporate<br />
Members of the London Market Technology Exchange and<br />
London Market People.<br />
A discount of 10% is available on all rates for advertisers who commit<br />
to two or three editions.<br />
A discount of 15% is available on all rates for advertisers who commit<br />
to four or more editions.<br />
Type of Advert Price CPM*<br />
Back Cover £POA £POA<br />
Inside Cover £POA £POA<br />
Centre Spread £POA £POA<br />
Full Page £POA £POA<br />
Half Page £POA £POA<br />
Quarter Page £POA £POA<br />
*CPM – cost to reach one thousand readers.
about us<br />
Roger Oldham<br />
Chairman & Editor<br />
Michael Page<br />
creative lead<br />
London Market<br />
People<br />
London Market<br />
Technology Exchange<br />
Sam Kessler<br />
writer<br />
Market People is the magazine of the LMTE and LMPeople,<br />
professional clubs created with the intention of encouraging learning,<br />
professional development and networking in the highly successful<br />
London Insurance Market. The clubs hold events throughout the year<br />
for professionals from all disciplines; all working in and around the<br />
Lloyd’s and London Insurance Market.<br />
Joanna Spicer Brown<br />
writer<br />
contact us<br />
Mike Page, Creative Lead<br />
Mobile: +44 (0) 7725 643488<br />
Email: mike.page@lmte.club<br />
Address<br />
34 Lime Street<br />
London EC3M 7AT<br />
Roger Oldham, Chairman and Editor<br />
Mobile: +44 (0) 7788 584407<br />
Email: roger.oldham@lmte.club