November 2015 portfolio

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o.uk THE BRIEF To build a deeper understanding of the issues facing brand recruiters in 2014, and to use this to develop the foundations for a lead nurturing programme. FIVE WAYS TRADITIONAL RECRUIMENT FAILS BRANDS This research and lead generation campaign comprised the following elements: • Qualitative interviews with 10 clients • Highly segmented email test campaign • LinkedIn and twitter campaigns • Follow-up email-based lead generation programme The results • 192 infographic PDF downloads • 87 full report downloads • Clear indication of the top issues • Revised client segmentation model • Campaign evaluation dashboard • 7 meetings with new brand-name prospects • Within 1 month, 4 live briefs from new clients worth up to £30k p.a. in revenues five ways traditional recruitment fails brands and five things you can do about it 1. Doesn’t find top talent 5. In-house false economies Only sifts job seekers; can’t uncover the right calibre candidates you need for your brand Recruiting via the internet sounds low cost but ends up expensive with high in-house workloads solution: solution: someone who knows all the top talent in your sector whether job seeking or not the real saving is an expert who can filter exceptional people from many online applications 2. Puts speed before quality High speed activity in all directions instead of high focus on pinpointing the right people solution: industry experts who know exactly where to find brilliant people who match your brand solution: experts pinpointing who you need precisely, based on strong sector relationships solution: someone who understands your brand so can handpick great talent who can power it Agencies compete by coming up with longer shortlists, more CVs, more work for you 4. Increases your workload Selects on skills to deliver quick cost-per-hire, but ignores attitude fit with your brand 3. Risks costly mis-hires
The background This, our first project for Magnet Schultz, the world’s leading manufacturer of solenoid mechanisms, was undertaken as part of the UK Business Growth Service, of which BH&P is an accredited provider of business and strategic coaching, leadership and management training, and design mentoring. The Future • Magnet Schultz is excited to be embarking on a new period of business growth, and has retained BH&P to be their sole marketing agency from 1 st January 2016. What we did: • Growth Accelerator Coaching: strategic direction, pricing and promotional strategies • User Experience Mapping • Value Proposition Development • Brand evolution and website “fix” – part 1 • Set benchmark KPIs for the future Working closely with the board and sales director, we developed a new articulation of the brand message, positioning Magnet Schultz UK as experts in solenoid application, rather than as parts manufacturers. “FROM THE DEEPEST OCEAN TO THE FARTHEST REACHES OF SPACE” Results • Set vision orbit for the future • Create detailed 12 month marketing plan • Create new brand positioning, guidelines and articulation
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Page 17: Thank you BlueBeech Ltd trading as

November 2015 portfolio

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