November 2015 portfolio

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The Brief To create a content-driven marketing campaign to both launch their new appraisal management training module, and to help them articulate the unique difference 3gHR can offer clients. Our approach The market for learning and development services is a cluttered one – yet most of the industry campaign activity looks and feels very much alike, characterised by “me too” imagery and content. We knew that for the campaign to be a success, we needed to cut through this. We developed three distinct creative routes, from which one was chosen. The approved route incorporated a new typographic style and added a personal touch to the campaign. The new strapline “Empower, don’t Impose” was incorporated into all 3gHR’s new campaign materials and templates. What we delivered • Set strategic direction • Purchased media & data TArgets • The target was 20 registrations for 2 x taster events – the campaign achieved 40 in 5 days! • 8 x meetings with new prospects (now achieved 18) • Improved social engagement – 10 new LinkedIn followers and 43 clicks from 1 post), improved engagement on twitter, visible improvement on Google Analytics (traffic up 45%, 334 unique visitors to campaign landing page in last 10 days, bounce rate down 15%) the future 3gHR have since launched a further module, Vital Manager, with an even better return on investment, as much of the campaign collateral was based on templates and the approach set for the transforming appraisals launch. 3gHR have since retained BH&P’s managing director, Becky Holland as their outsourced marketing director, working for them for a few days every month as a key member of the leadership team. • Developed integrated campaign including 24 emails to 7 segmented lists, LinkedIn sponsored activity, organic twitter and FaceBook activity, banner ads, newsletter, event, content including blog posts, articles, case studies, infographic • Launched new “not a newsletter”
The work Digital assets and content P AMO The formula that improves performance "Can companies change behaviour? Only if you have M and O as well as A" “Top down processing doesn’t work; change starts on the inside” x x A M O ability motivation opportunity People need to be ABLE to change: this is a combination of what they know, their natural ability, cultural and physical factors P = performance l l lllll only improves when people, teams and managers change behaviour I want to start today me too They also need to WANT to change: what's in it for them? Do they get anything in return? How do they feel about the company? AMO: you need to address all three to improve performance and productivity And they need the CHANCE to change: people start to forget what they have learned after 48 hours so coordinate this carefully Appraisal Programmes Don’t impose, empower. +44 344 5432 121 enquiries@3ghr.com Immerse yourself in a new way of looking at . 3gHR’s Transforming Appraisals programme puts people before process so they can be empowered to achieve even more in your organisation. This one day performance management programme is designed for HR professionals and managers at any level, encouraging behaviours that contribute to business success, identifying challenges as they arise, and prioritising people over process. The Performance Management Challenge The appraisal process can come to be dreaded by senior management, HR and employees alike. Common problems include: • form-filling and processes that gloss over or ignore what’s actually important • salary reviews, grading and bonus discussion railroading conversations • inexperienced managers creating a one-way appraisal process with little opportunity for dialogue, leading to mistrust or resentment • inconsistent performance management, varying significantly from manager to manager • focus on individual performance with little regard to organisational issues. This can affect productivity, or the ability of the business to implement a strategy What will participants do? of the day is designed to: Valuing people adds value Discover how to improve your appraisals in a day See more
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November 2015 portfolio

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