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FT Insight December 2015

In this Issue Sierra Leone's Foreign Minister, Dr Samura Kamara discusses economic diplomacy & a vision of prosperity. We ask "Is a cashless SL really on the cards?" Crown Bakery’s Fadi Keserwani talks survival & success in Sierra Leone's tough business environment. And we interview one of Sierra Leone's newest change makers - Amara Kuyateh, Deputy DG of NASSIT. Plus read about Cordaid & the missing middle SMEs; Aspen’s prescription for healthy resilience and hear opinions from the sharp end - the incisive, decisive and concise.

In this Issue Sierra Leone's Foreign Minister, Dr Samura Kamara discusses economic diplomacy & a vision of prosperity. We ask "Is a cashless SL really on the cards?" Crown Bakery’s Fadi Keserwani talks survival & success in Sierra Leone's tough business environment. And we interview one of Sierra Leone's newest change makers - Amara Kuyateh, Deputy DG of NASSIT. Plus read about Cordaid & the missing middle SMEs; Aspen’s prescription for healthy resilience
and hear opinions from the sharp end - the incisive, decisive and concise.

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The Government of Sierra Leone should<br />

have a two-pronged approach to build<br />

a resilient business sector. Firstly,<br />

revising tax structures and providing<br />

cost-effective infrastructure can<br />

help local manufacturing operations<br />

to prosper. Secondly, funding and<br />

incentive schemes for upcoming and<br />

unique businesses have to be provided<br />

in order to encourage new investors.<br />

This ensures the incoming national<br />

revenue stream is diversif ied and<br />

sustainable.<br />

Rajesh Hemnani, PeeCee & Sons<br />

Government needs to involve the<br />

relevant private sector organisations<br />

when adopting policies or improving<br />

infrastructure that concerns the<br />

respective industries.<br />

Randa Swaid, MD City Plaza and Swiss<br />

Spirit Hotel<br />

The government can build a more<br />

resilient business sector by ensuring<br />

that rules regarding registration,<br />

payments, collecting of revenue are all<br />

within published government rules<br />

and not subject to the whims of local<br />

off icials.<br />

Encourage entrepreneurship, especially<br />

amongst women! Bring in regulations<br />

that make it easy to do business in Sierra<br />

Leone, for example introduce a f lat and<br />

favourable tax rate, sort out the Leone<br />

currency maybe by pegging with another<br />

($£) which would build trust and stability<br />

amongst potential investors. Business<br />

(SMEs) needs security today in the form<br />

of infrastructure, technology and the<br />

standard basic business facilities so that<br />

investors can forecast their returns for<br />

tomorrow. Businesses also need the right<br />

demographics to utilise the products<br />

and services on offer, so government<br />

should be working to sort out welfare,<br />

youth unemployment etc. They also need<br />

to believe in their own; there are very<br />

capable Sierra Leoneans out there with<br />

international experience. I’m a living<br />

example of this and after attempting to<br />

move back home and settle, I have taken<br />

my knowledge and talent elsewhere on<br />

the African continent and registered my<br />

own advisory and consultancy company<br />

catering to the diamond mining industry.<br />

Satta Helen Matturi,<br />

MD, Ideal Luminance Consulting PTY Ltd<br />

John Daramy, CEO, Goldarama Ltd<br />

The government can support the resilience of small business by providing soft loans/ lines of credit<br />

for new product development that adds value to raw materials, particularly in agribusiness. It should<br />

support linking our universities or technical institutes to these small businesses for such product<br />

development. It should offer the same tax breaks to national businesses as it does to foreign<br />

investors, particularly where the small businesses employ at least 30 or more local employees in<br />

lower and middle management capacities. It should do this consistently for at least five years and<br />

see the result. Then it should replicate this for another five years depending on the result.<br />

Beatrice Chaytor, Independent Consultant on Trade Law and Policy<br />

Education, education, education.<br />

Randa Swaid, MD City Plaza and Swiss Spirit Hotel<br />

BEX SINGLETON<br />

&<br />

ERIKA PEREZ-LEON<br />

photo<br />

graphy<br />

video<br />

design<br />

bex@bexsingleton.com<br />

erikaperezleon@gmail.com

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