Cutting Through Chaos in the Age of “Mobile Me”
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21<br />
“Code Halos: How <strong>the</strong> Digital Lives <strong>of</strong> People, Th<strong>in</strong>gs, and Organizations are<br />
Chang<strong>in</strong>g <strong>the</strong> Rules <strong>of</strong> Bus<strong>in</strong>ess,” Page 133, by Malcolm Frank, Paul Roehrig and Ben<br />
Pr<strong>in</strong>g, published by John Wiley & Sons. April 2014, http://www.wiley.com/WileyCDA/<br />
WileyTitle/productCd-1118862074.html.<br />
22<br />
http://www.future<strong>of</strong>work.com/images/article/documents/putt<strong>in</strong>g-<strong>the</strong>-experience-<strong>in</strong>digital-customer-experience.pdf.<br />
23<br />
For more <strong>in</strong>sight, see our <strong>in</strong>fographics on this topic at http://www.cognizant.com/<br />
latest-th<strong>in</strong>k<strong>in</strong>g/perspectives/<strong>the</strong>-significance-<strong>of</strong>-real-time-mobile-<strong>in</strong>frastructure<br />
and http://www.cognizant.com/latest-th<strong>in</strong>k<strong>in</strong>g/perspectives/a-race-to-support-realtime-mobility.<br />
24<br />
Amazon Prime is a subscription service <strong>of</strong>fered by Amazon.com. Its most popular<br />
benefits are <strong>the</strong> reduction or elim<strong>in</strong>ation <strong>of</strong> shipp<strong>in</strong>g costs on all purchases that are<br />
fulfilled directly by Amazon, and stream<strong>in</strong>g media services such as TV shows and<br />
movies.<br />
About <strong>the</strong> Author<br />
Kev<strong>in</strong> Benedict is a Senior Analyst with Cognizant’s Center for <strong>the</strong> Future <strong>of</strong> Work,<br />
and a popular technology pundit, writer and keynote speaker with over 30 years <strong>of</strong><br />
experience. He br<strong>in</strong>gs a unique perspective as a veteran mobile <strong>in</strong>dustry executive<br />
who has taught IT and bus<strong>in</strong>ess strategy workshops <strong>in</strong> 17 different countries over<br />
<strong>the</strong> past three years, and written over 3,000 articles. Kev<strong>in</strong> can be reached at Kev<strong>in</strong>.<br />
Benedict@cognizant.com | L<strong>in</strong>kedIn: https://www.l<strong>in</strong>ked<strong>in</strong>.com/<strong>in</strong>/kev<strong>in</strong>benedict |<br />
Twitter: @krbenedict. Read Kev<strong>in</strong> Benedict’s blog at http://www.future<strong>of</strong>work.com/<br />
author/details/kev<strong>in</strong>-benedict.<br />
18 KEEP CHALLENGING November 2015
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