The Eye ( Final)

ISSUE 6 | WINTER 2016
The magazine for FTI EMEA
Wish You
Were Here!
Heading into 2016 with our
Hospitality & Leisure practice
Navigating
European Politics
with our Berlin office
A Royal
Engagement
for our Digital Strategy team
CHRISTmas
Celebrations
around the region

in
this
issue...
03
Regional
Spotlight: BERLIN
04-05
Sector Overview:
Hospitality and
Leisure Advisory
06-07
Definitive
Expertise:
Digital strategy
08-09
Company News
10
FTI at the Movies
11
Christmas
Celebrations
12
What I know now...
Welcome to
the world
Our Values
I ntegrity
Creativity
Achievement
Respect
E mpathy
Welcome to the New Year
issue of The Eye.
Welcome back, and we hope
you had a good break.
We return to the office with a
sense of optimism and in good
shape for 2016, following a year
of remarkable development and
progress for the EMEA region.
Although the full year results are
still to be finalised, all the signs are
that 2015 ended on a positive note,
with the business both bigger and
better placed than ever before.
Last year we welcomed many new
outstanding people to our ranks,
and we now number over 1,000
people across our EMEA offices,
a testament to our strategy of
organic growth and a clear focus on
investing in career development.
We were also delighted by a number
of significant award wins we
received over the past few months,
evidence of the high regard in which
we are held by our peers, clients
and industry observers alike.
In fact, it is easy to become
complacent about just how much
strength and depth we have within
our ranks. We are working on some
of the biggest and most challenging
projects around, and FTI continues
to be an extremely exciting and
stimulating place to work.
In this issue we shine a light on just
a few of these areas. In our regional
spotlight we turn to Berlin, where our
Public Affairs specialists are carving
out an impressive reputation for
helping businesses large and small
navigate through the German and
European political environments.
We also highlight our growing
hospitality and leisure team, which
is providing advice and support to
clients in the hotels and real estate
sector. This is an area in which
we can draw on the established
expertise of our colleagues in the
US and Asia, as well as our multidisciplinary
skills, to offer a service
that few other companies can match.
In addition, our Digital Strategy team in
London has become an increasingly
critical part of our Strategic
Communications offering. As you will
read, the team are developing a range
of innovative tools and platforms
which exemplifies their cross-segment
collaboration and are a model which
we should all look to emulate.
Indeed, you will all be well aware
by now of our consistent call for
an increased emphasis on crossbusiness
cooperation. 2015 saw a
significant growth in business due
to this unrelenting focus, and we
firmly believe that such a strategy
will be key to our continued success
in 2016. To this end, we are putting
even more emphasis on expanding
our industry programmes and key
accounts, and on recruiting those
leaders who are able to bridge
the large number of services and
industry expertise we can provide.
Our hopes for this year are
shared wholeheartedly by the FTI
Consulting Board, to whom we
have shared our ambitious plans
for our business and region. The
targets we have set are challenging,
but undoubtedly achievable, given
the talent and commitment across
every one of the EMEA offices.
In summary, 2015 was a very
good year, and we thank you
for your continued commitment
and hard work. Let’s now ensure
that 2016 is even better!
We hope you enjoy the magazine!
02 |
Please note this newsletter is for internal reference only within FTI Consulting
and not for external distribution to clients or any other third parties.

egional spotlight
Berlin
Martin Kothé, the Managing Director of our Berlin Office, tells us about
the work of his Public Affairs team and his big plans for the future.
How long has FTI
Consulting been
in Berlin??
We opened almost six years
ago, in May 2010 and specialise
in Public Affairs. Originally
the team was just Caroline
Ledosquet and myself, but
we now have a team of seven,
including two experienced
directors and three consultants,
plus an office assistant.
We are growing quickly, and in
September we welcomed a new
MD, Oliver Müller, to develop
our Corporate Communications
team and help meet the
demands of the expanding
business scene in Berlin.
We are not of course the
only office in Germany. Our
Strategic Communications
headquarters has been in
Frankfurt since 2000, and the
CF restructuring team, who
were previously in Munich,
moved to join them in 2014.
What are your key
areas of expertise??
We specialise in strategic
political communications and
work across a range of industry
sectors. Within our team we
have significant experience of
the German political system
and enjoy good access
to all political parties.
In a federal system like
Germany´s, you also have to
take into account that each State
enjoys significant influence on
legislation and political decision
making. It helps that I previously
worked as spokesperson for
the Federal President, and we
understand how to navigate the
system for the benefits of clients.
Which types of clients
do you work with???
We are part of FTI´s MasterCard
team for Europe, and have
supported German software
giant SAP and Air Berlin,
Germany´s second-largest
airline. We also have banks
and financial services
firms in our portfolio.
One longstanding client of
ours is TAP, or Trans Adriatic
Pipeline, which aims to bring
natural gas from the Caspian
Sea to Europe so the continent
gains more independence from
Russian supplies. TAP has been
with us for nearly five years,
and it has been fascinating to
build its profile with political
stakeholders and the media
through the early stages of
the plans and now support it
through to the construction
phase which will start in 2016.
We have strong Public
Affairs teams across
our EMEA offices.
Do you all work
closely together??
Absolutely, and it´s one of our
best assets when compared
with our competitors. With
our own offices in Brussels,
London, Paris and Berlin and
a strong network in other
European capitals, we can
often make a unique offer to the
market. In Europe, individual
countries’ political and legislative
environments are deeply
connected through the EU. This
means we must always consider
international implications in
all we do, as well as the local,
regional and national issues.
What are your plans
for the future??
Berlin is not only a great place
to live but, and this is one of
the most interesting features
of the city, 25 years after the
reunification it is still rapidly
changing and developing. It
is home to a growing start-up
scene, drawing talent and
investors from all over the world,
and we are similarly keen to
keep evolving. For example, we
are currently planning our own
Digital Public Affairs offering,
in close cooperation with
other EMEA offices. This is an
area which represents a new
and challenging opportunity,
and we are very excited by
what the future will bring.
Martin Kothé
| 03

sector overview
hospitality &
leisure advisory
Our Hospitality & Leisure Advisory team was established this year with
a focus on providing a range of services to owners, lenders and investors.
Martin Cairns (MD, London), tells us about his plans for the team.
How did you get
started in the
hotels business??
Well, my life has revolved
around hotels since I was
born! My father ran a global
luxury hotel chain so we lived
in a 5-star resort on Maui in
Hawaii when I was growing
up. I always knew I wanted to
follow in his footsteps, so after
attending hotel school in Las
Vegas I worked for a number
of international hotel groups.
Subsequently I moved into an
advisory role focussed on hotel
strategy and development
consulting. This evolved
into feasibility, valuation
and operational reviews of
commercial hotels and multicompenent
resorts in locations
such as Greece, Oman,
Mauritius, Spain and Morocco.
Later I moved into M&A
advisory as a primary activity.
What is unique
about the service
you offer???
This is a new initiative in the
EMEA region, although we are
working closely with our more
established colleagues in the
US and Asia. Our primary focus
at the moment is on supporting
M&A-related processes
with due diligence, as well as
providing high-end consultancy
advice as opportunities arise.
Our main USP is that we can
combine real industry expertise
and experience with best-inclass
professional teams across
a range of disciplines. Since
we have a wealth of experience
we are able to quickly
understand the issues, gain
credibility with management
and prepare reports that
hold water with experienced
buyers and newcomers alike.
There are few other companies
who can offer our combination
of high-quality transactional
or forensic capability with
in-house sector expertise.
What types of
clients do you have???
Earlier this year I advised AXA
Reim on a potential US$100m
Sheraton hotel acquisition in
New York, and I have also been
advising a hotel owner in Dubai
in relation to a contentious
management agreement with
an international hotel brand.
Through our advice, the
client avoided arbitration and
managed to get the agreement
terminated without cost - a
significant achievement given
the hotel brand was initially
asking for several million
dollars. I am now supporting
the client in securing a new
hotel manager/brand.
What types of
investors are
currently attracted
to the hotel sector???
The sector was significantly
affected by the financial
crisis and restructurings
were commonplace.
However, things have
rebounded substantially
and the adventurous buyers
of a few years ago are
enjoying great returns.
Many recent buyers are not
strategic hotel owners or longterm
investors, so a number
have been selling out within
18 to 24 months of ownership
and in certain cases earlier.
Across Europe there is a
significant amount of capital
which is looking at the real
04 |
Please note this newsletter is for internal reference only within FTI Consulting
and not for external distribution to clients or any other third parties.

estate sector and hotels
are now on the radar for a
wide range of buyer types.
Asian and Middle Eastern
buyers have a seemingly
bottomless appetite for
acquisitions, with the latter
typically looking at the luxury
segment in prime locations.
The challenge now for the
opportunity funds is to ‘call
the cycle’ correctly. At the very
least, the next wave of buyers
will have to be more focussed on
improving operational leverage,
capital expenditure and
consolidation opportunities as
ways to generate performance
improvement and value as the
cycle matures. This will require
a more traditional operational
and asset management skill-set.
Martin Cairns
The Four Seasons Anahita (Mauritius),
where Martin carried out feasibility
and valuation studies, and
provided concept advice.
| 05

Definitive expertise
digital strategy
Ant Moore, MD and Head of our Digital team in London explains how
FTI is staying ahead of the fast -moving world of digital and social media.
Tell us about
your team
The Digital team is still young,
but has become an increasingly
integral part of FTI’s Strategic
Communications practice in the
UK. Our nine specialists serve
a growing portfolio of clients in
financial services, real estate,
healthcare, TMT and retail.
A typical assignment might
include a range of corporate
communications activities
relating to digital and social
media. These include online
community management,
governance and policies,
content creation and issues
handling. We are also able to
assist with the more technical
requirements of search engine
optimisation (SEO), influencer
mapping and data analytics.
What are the
main challenges
facing companies
from digital and
social media??
There is no escaping the
fact that the prevalence of
social media carries the risk
of causing rapid and longlasting
damage to a company’s
reputation. Therefore it is
crucial that every firm engages
with all of its relevant internal
stakeholders to determine
how it will govern its digital
and social media strategy
and, crucially, how it will
effectively and positively
engage with its audiences
using those channels.
For example, we have worked
closely with MasterCard this
year to produce a full EU-wide
assessment of how well its
big corporate themes were
faring on social media, helping
to pinpoint areas of strength
against its competitors and
advising on where to focus its
communications efforts for
its European Public Affairs
campaign. Similarly, for the
global law firm Ashurst we have
carefully audited its external
social media presence and
advised on the best way to
evolve its communications
planning in order to support
business development
and brand enhancement
using these channels.
How does digital
media integrate with
our more ‘traditional’
communications
services?
Well, whilst we manage our
own group of clients, we are
06 |
Please note this newsletter is for internal reference only within FTI Consulting
and not for external distribution to clients or any other third parties.

increasingly partnering with
different teams from across
the firm to provide digital and
social media communications
advice, together with online
reputation management
strategies. To do this, we can
draw on the team’s expertise
in corporate, financial and
consumer communications.
British Land, which also works
closely with our real estate
team on a variety of other
projects, is a great example of
this. We have set up a digital
strategy for them from scratch
and been able to launch
some of our most innovative
work in the corporate
space, which includes
Instagramming, Periscoping,
and Storifying. And if you
don’t know what these are,
please ask us (or your kids!)
Which part of
your work do you
most enjoy??
One of the most revealing tasks
that we do is to conduct audits
of senior personnel within
organisations. This enables
us to find out exactly how the
C-Suite views the role that
social media can play within
their organisation. This offers
us invaluable time with the CEO,
and of course I’m yet to meet a
CEO who doesn’t want to talk
about his or her personal or
company reputation online.
How do you see
your work
developing in
the future??
One of the challenges of
running a specialist team is
to ensure that we are not
simply seen as an ‘add on’
to existing work. Over the last
couple of years in particular,
we have worked on briefs
which have allowed us to get
really close to an organisation,
and understand where the
priorities and opportunities lie.
We are very excited about
the potential for furthering our
partnerships across segments.
Our ‘Fortify’ crisis and
reputation management
platform for example, can be
potentially applied in some of
our FLC and GRIP situations,
and we have already started
talking about how this can work
as part of a broader FTI crisis
offer. We’re always open to new
ideas and suggestions – so
please tweet us, email or drop
by for an (old-fashioned!) chat.
Ant Moore
case study::
a royal opening
In October the Duke of Cambridge and
Prince Harry unveiled a commemorative
plaque to mark the official business
opening of the Leadenhall Building.
Also known as the
“Cheesegrater”, this is
the tallest building in
the City of London, and
to mark the occasion,
our digital team worked
with British Land,
Oxford Properties
and the prominent
Instagram community,
instagramersLondon
(@IgersLondon), to
run an Instagram
competition,
#SayCheesegrater,
in which people were
asked to take a photo of
the building from their
favourite viewpoint.
The winner’s photo
is shown above.
| 07

company
news
information research
One of the unsung jewels in FTI’s crown
is our outstanding access to a wide range
of online resources, which can be of
invaluable assistance in your work.
Curated by our information
Research Manager Chris Finch,
we are now able to access over
100 databases, newspapers,
journals and periodicals,
on both a subscription and
pay as you go basis.
All of the resources are listed
on Atlas (on the Information
Resources page), and are
easily searchable across both
service and industry lines.
They range from the large news
aggregators, such as Bloomberg,
Factiva and Thomson Reuters,
to niche services such as
Gaming Intelligence, which
focuses on the online gaming
sector, or De Havilland,
which monitors news out of
Brussels and Parliament.
We also have access to a
range of market research
publishers, including those
which focus on a range
of industries such as
Datamonitor and
Euromonitor, as well as
specialist industry
research agencies.
If you would like to access
any of these resources, or
training on how to use them,
please speak with Chris
who will be delighted to help.
Chris Finch
mobile
upgrade
In early 2016, our
employees in London will
enjoy a greatly enhanced
corporate mobile phone
service, thanks to our
IT team who have
agreed a new contract
with provider EE.
The new deal provides for a number
of significant improvements in our
daily phone usage, including:
• An end to unexpectedly high
bills: A number of segments
have experienced considerable
‘bill shock’ in recent months
when employees were roaming
overseas. The new contract
will in principle stop this from
happening in the future.
• Greater data bundle and
better handsets. The previous
contract was not ‘smart device’
friendly as it was designed for
the old BlackBerry models.
Now everyone will get 8GB of
national data usage per month,
which will allow us to give
smart devices to each user.
• Pooled data when roaming:
We will be able to pool our
international roaming bundle
across all employees, which
will enable us to flatten costs
within and across segments.
• Technology fund: EE have
provided a considerable
technology fund that will
enable us to replace our aging
mobile estate in London.
• Mobile management portal:
You will now be able to access a
new portal to view monthly spend,
allocate relevant costs back to
clients and upgrade to the latest
mobile devices when appropriate.
In the coming weeks we will work
with EE to replace all of the older
devices currently still in use,
and eligible employees will be
able to choose from the latest
BlackBerry models on the market
such as Classic, Priv or Leap.
This new contract represents a
significant step forward in our
IT infrastructure. Not only will it
benefit all segments by keeping
the costs as low and predictable
as possible, but it will also allow
our business to be fully mobileenabled
as we continue to expand.
If you have any further
questions, please speak with
our IT Director Mark Johnson.
Mark Johnson
08 |
Please note this newsletter is for internal reference only within FTI Consulting
and not for external distribution to clients or any other third parties.

Learning &
Development
Having welcomed our
new EMEA Learning
and Development (L&D)
Manager, Sophie Mann,
we are moving into a
new phase for 2016.
Working with the cross segment
training committee we are
continuing to develop our
strategy, which combines
many different elements of
learning to offer you robust
and holistic development
whilst ultimately supporting
Our forthcoming sessions are;
the expansion and success of
FTI’s business performance.
We have listened to your
feedback and are pleased to
introduce a refreshed and
more tailored approach to the
curriculum. Existing topics will
remain and will incorporate
more practical exercises to help
you to apply training to your job.
Also, new titles and an extended
curriculum are now available
across EMEA and there is a
newly defined infrastructure
to support your learning.
VALUES
We know that no ‘one size fits
all’ and we will continue to
provide a variety of technical
and behavioural knowledge
and competency building
tools, allowing you to actively
participate in your career
growth and achievement.
Sophie Mann
EVENT DATE LOCATION
Coaching for Performance 12/01/2016 London
Communicating with Impact 15/01/2016 London
Negotiation Skills 19/01/2016 EMEA wide
Client Listening Skills 20/01/2016 London
Negotiation Skills 26/01/2016 London
Hearing what People Say 02/02/2016 EMEA wide
Coaching for Performance 09/02/2016 EMEA Wide
Visit the L&D Atlas page to view a full schedule of training events, plus policies and
guidelines to help you to grow your career at FTI Consulting.
Dubai
moves
In November, our
team in Dubai moved
into their spacious
new offices in the
Dubai International
Financial Centre!
This is a tremendous growth
story for the business in
the region, who launched in
2003 from an internet cafe
in Dubai’s Media City.
At that time we were a two-man
Strategic Communications
team advising on just
one client - Dubai’s new
Financial centre, the DIFC.
From these humble beginnings,
our offering has grown to a truly
diverse hub. The SC team today
numbers fifteen professionals,
and they are joined by colleagues
from Economic & Financial
Consulting and Global Risk &
Investigations. They all work
alongside our established
Construction Solutions practice
also based in Dubai, and with
colleagues throughout the Gulf.
The new office facilitates the
diverse range of services
offered by FTI and reflects our
commitment to growth, both in
the Gulf region and across EMEA.
If you have any questions
on the relocation, or around
FTI Consulting’s Middle East
offering, please feel free to
contact John Hobday.
| 09

FTI at the
the movies
The adventure all started one Saturday evening a couple of years ago.
I was on the tube when the woman opposite kept looking me up and down,
much to the annoyance of my girlfriend. She explained that she
was looking for someone who looked just like me (dark skin and light eyes)
to be involved in a film she was working on and asked if I would be interested.
Liam Griffin (CF, London)
Thinking it was some kind
of student or low budget
production which could be
good fun I agreed to go along
to a casting session. However,
when I arrived it quickly
became apparent that the
film was a lot bigger than I had
thought, and there were over
100 of my doppelgangers also
vying for a spot in the film. The
casting director had flown over
from America to hand select
his extras and I was chosen
along with 4 or 5 others.
It was only when I was in my
costume fitting that I realised
which film it was. I spent about
4 hours in hair and makeup
trying out different hair
styles and wigs, and through
a small gap in the door I could
see into the next changing
room where over a hundred
Stormtrooper costumes were
hanging up! That was when I
found out that the film was Star
Wars: The Force Awakens.
So began my first experience
of being an extra, one which
has also taken me to the filming
of the latest James Bond film,
Spectre (where the eagle-eyed
among you will have spotted
me in the CCTV footage of MI6).
In Star Wars, I played a village
resident which has a Jedi
leader. Unfortunately our
village is raided by Kylo Ren
and his Stormtroopers, and
we are ill-equipped to defend
ourselves against them. The
Stormtroopers had military
training before filming and
are genuinely terrifying when
they are running towards
you in formation, with flame
throwers and explosions
going off all around.
I also spent a day filming as a
Stormtrooper which was one
of the most uncomfortable
days of my life. The outfit is
extremely hot and doesn’t
allow you to properly bend your
arms, so eating and drinking is
almost impossible. I don’t know
how those actors who wore the
outfits for months managed it!
The honest truth is I felt like
a traitor to my fellow villagers
by putting the Stormtrooper
uniform on, but during the day
I accidentally dropped and
broke one of their blasters.
So in a small way I like to think
I did stay loyal to my people!
I was fortunate to meet
most of the main characters
during the filming of both
films, but the highlight was
definitely talking with the Star
Wars Director, JJ Abrams.
He was fantastic, and made
time to speak with each of
the featured extras to tell
them of his vision for each
shot. He was very impressive
to watch and learn from.
During the shoot I was also
able to get my sister a part
as an extra in the film, as she
has the misfortune of looking
almost identical to me. We were
brought up on Star Wars, so it
was a real dream come true for
both of us, and a privilege being
part of the filming for Episode 7.
Now I am looking forward
to the roles which 2016 will
bring. Hopefully they will be
equally big blockbusters!
10 |
Please note this newsletter is for internal reference only within FTI Consulting
and not for external distribution to clients or any other third parties.

Christmas Celebrations
Our offices around the region all celebrated in the traditional
FTI way - with a great party and copious food and drink!
Brussels
Paris
Frankfurt
Dubai
Berlin
Doha
London
| 11

what I know now…...
In our regular series, Craig Earnshaw, Senior Managing Director, Technology,
tells us the most valuable lessons he has learnt from his career …..and from life!
People work with people
- companies don’’’t work
with companies.
We can often vastly underestimate
the importance of the relationships
that we build, both with our
colleagues and our clients. I’m a
firm believer that it is vital to build
personal relationships, whether
over the phone, or preferably over a
glass of wine or a cup of coffee. If a
client likes you, and enjoys working
with you, you’ve got a much better
chance of being the person that
they call next time they need help.
Always ensure that you
understand the ‘why’
as well as the ‘what’
Typically we ask each other, and
our clients, “what” they need
us to do. However we can often
add so much more to the overall
situation if we also ask “why”
they need to do it. The additional
details are often very valuable.
As well as thinking
about the “cost”, also
think about the “value”.
Within the Technology practice
for example, it might only take 30
minutes of analysis to recover a
document that has been deleted
from a computer. However this
document, and the information
about when it was deleted, might
make or break a client’s case.
Always remember
to say “thank you”.
We may have all been reminded by
our parents when we were younger,
but it is all too easy to forget how
important it is to say thank you.
Whether it’s when your manager
gives you some feedback, when a
client calls with a new enquiry, or
when your staff complete a task
or come up with a new idea, it’s
often the little things that have
the biggest impact on people.
Life moves pretty fast.
If you don’’’t stop and
look around once in a
while, you could miss it.
This was first said by Ferris Bueller
thirty years ago, and he hit the nail
squarely on the head. As committed
as we all are to our clients, our work
and our careers, if we don’t take the
time to step back every once in a
while and experience something new
our lives will all be much poorer for it.
celebrate
welcome to the world…...
Anthony,
son of Eddie Wong
(Tech, London)
on 18th September.
Erica Susan,
daughter of Leanne
Bramich (Corp, London)
on 27 November.
Florence Talitha,
daughter of Lucy Strange
(CL, London)
on 30th October.
Harry John,
son of Lisa Simmons
(SC, London)
on 10th November.
Molly,
daughter of Tom
Drake (IT, London)
on 25th November.
Anthony
Erica
Florence
Harry
Molly
12 |
Please note this newsletter is for internal reference only within FTI Consulting
and not for external distribution to clients or any other third parties.
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