Your NextHome Advisor

NEXTHOME ADVISORS 

Jerry da Silva, PA REALTOR® | GRI 

Broker Associate 

Jerry da Silva | NextHome Advisors | 13211 McGregor Blvd., Ste. 102 | Fort Myers, FL 33919 

jdasilva@homesofswflorida.com | www.swflrealestateadvisor.com | 239-851-8571 | License # 3213814

OPPORTUNITY TO SERVE YOU! 

Greetings, 

It is my pleasure to present you with a personalized plan to list, market and successfully sell your 

home. The focus of the enclosed information will provide you with an overview of the listing process, the 

marketing package, my concierge services, a competitive market analysis (CMA) of the property value 

and essentials for navigating the transaction to closing. 

Listing such a valuable asset for purchase requires the right partnership for success. As your advisor, 

marketer and negotiator, my focus is to provide you with valuable information and options to assist in 

your decisions along the way. I will focus on executing your selected marketing plan, timeline and 

schedule to help you reach your home selling and transition goals. 

The current real estate market can fluctuate based on factors such as buyer pool versus inventory count, 

consumer confidence in purchasing, interest rates, and local businesses. This custom plan and marketing 

strategy is designed to maximize the current market environment and help you achieve the highest profit 

for your house within your preferred timeline as smoothly as possible. 

I thank you for the opportunity to present my services and look forward to being your advisor and 

partner in success! 

All the best, 

Jerry da Silva 



ABOUT ME PERSONALLY 

I’m originally from Maplewood, NJ but have called Cape Coral, FL home for over 15 years with my 

lovely wife Christine. I enjoy my family, American muscle cars, and classical music, specifically the 

classical guitar. I previously served SW FL by owning a dry cleaning and tailor shop, but saw a fantastic 

opportunity pursuing a real estate career after realizing my own American dream of home ownership. 



ABOUT ME PROFESSIONALLY 

My dedication as a professional REALTOR® drives me to consistently strive for excellence. By 

continuing my education through national, state and local REALTOR® Associations, it allows me to stay 

current with all updates regarding regulations, laws, contracts and practices. This provides you with up to 

date information within our local real estate market and trends. I will always put that knowledge to work 

for you! 

You’re partnering with a professional who operates according to a strict code of ethics. For over 

100 years, the REALTOR® Code of Ethics ensures that consumers who work with me as their 

REALTOR® are treated professionally and ethically in all transaction-related matters. My responsibility 

is to you! That means you have an expert advisor you can trust. You get advice on our local housing 

market and you can count on the help of a true professional who is committed to serving you with 

integrity and competence. You have an expert advisor you can trust to ensure your transaction is 

completed from start to finish. You don’t have to worry about the details because I will take care of them 

all for you! 



The NextHome Experience 

Excellent Results Through Service and Success 

It’s not just our customized, strategic plan that sets us apart. We focus on success through 

exceptional service based on your needs and lifestyle. Your NextHome agent will become an extension of 

you and your home throughout the sale. 

Our partnership will be results-driven through a personalized approach 

employing responsiveness, accountability and productivity. 

Our NextHome agents are trained, educated and licensed 

professionals. We implement efficient, innovative marketing through 

our comprehensive services while helping manage your risks, mitigate 

issues that may arise during your transaction, and reach your end goal 

of a home sale. 

Our NextHome personalized service and strategic 

marketing plan are a roadmap for success. 

EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED.

IMPORTANT QUESTIONS 

•Have you definitely decided to move? 

•How soon do you need to move? 

•Is price or timing more important? 

•What are you looking for from your advisor? 

•Do you anticipate major challenges in selling your house? 

•What will you do if your house doesn’t sell? 

•What drew you to this house when you bought it? 

•What is your favorite feature of this house? 

•What do you like about your neighborhood? 

•What are some nearby amenities, such as 

restaurants or shopping? 

•What don’t you like about it? 



The Home Selling Process 

Milestone Phases to a Successful Close 

1. Strategic Plan 

√ Select Home Selling Team 

√ Review Market Conditions 

√ Buyer Profile Analysis 

√ Outline Custom Marketing Plan 

√ Determine Pricing Strategy 

√ Set Listing Timeline 

5. Offers 

√ Provide Buyers With Disclosure Packages 

√ Accept Offers 

√ Review Buyer Financial Qualifications 

√ Consideration of Offer Terms 

√ Negotiations, Counters and Addendums 

√ Offer Acceptance 

2. Preparation 

√ Prepare Property for Marketing & Showings 

√ Pre-listing Inspections 

√ Photography & Video 

√ Creation of Marketing Materials 

√ Complete Disclosure Package 

3. Marketing 

√ Submit Listing for National Listings Distribution 

√ Website, Video, Photography and All Online 

Marketing Launched 

√ Open House Schedule Syndication and 

Invitations Sent 

√ Direct and Email Marketing Initiated 

√ Signage and Advertising 

4. Showings 

√ Setup House Prior to Each Showing 

√ Broker’s Tours 

√ Open Houses 

√ Evening Showings 

√ Showings By Appointment 

6. Pending Status 

√ Select Attorney or Title Company for 

Closing Process 

√ Buyers Good-Faith Deposit 

√ Preliminary Title Report and 

Documentation Review 

√ Contract and Closing Timeline 

√ Home Buyer’s Inspections 

√ Appraisal and Lender Review 

√ Complete Signed Disclosures 

√ Additional Negotiations and Terms 

7. Closing 

√ Review File and Confirm All Paperwork 

√ Review & Sign Closing Documents with 

Attorney or Title Company 

√ Moving & Clean Property for Transfer 

√ Loan Funding & Final Cash Deposits 

√ Closing Confirmation 

√ Proceeds to Seller 


Custom Marketing Strategy 

Marketing The Lifestyle Of A Home 

First Steps 

√ Complete Home Preparation & Staging 

√ Professional Photography of Home & Neighborhood 

√ Film and Produce Custom Video of the home 

√ Prepare and review all disclosures 

√ Create Home package to keep on site for Buyers 

to preview (disclosures, reports, property & 

neighborhood profile) 

√ Write out property description, highlights, features, 

facts, etc. for use in all online and print marketing 

materials 

√ Prepare disclosure package for buyers and agents 

√ Prepare Seller’s estimated closing sheet 

Pre-Listing Preparation 

√ Create high quality, professionally printed 

home brochures 

√ Create and mail just listed postcards 

√ Book, Create and Submit Print Advertisements 

√ Create custom property website (photos, description, 

facts, disclosures, showing schedule, etc.) 

√ Install High Quality and Viable Listing Signage 

√ Set up Mobile Connect marketing program 

√ Send E-Flyer of property information to all 

area agents 

√ Send preview invitation to local network of agents 

√ Email property information to out of area agent 

networks 

√ Deliver letter and open home invitation to neighbors 

√ Create neighborhood board of information on 

property, lifestyle and local resources for property 

showings and open houses 

First Two Weeks 

√ Enter listing into the multiple listing services system 

√ Enter listing into NextHome National Listing 

Distribution program to feature property on top 

homebuyer searched sites and distribute listing on 

hundreds of websites 

√ Post new listing marketing on Social Media sites 

√ Host first Broker’s Tour 

√ Host first weekend open house 

√ Follow up on buyer calls, emails, text messages and 

showing requests 

√ Host wine and cheese evening open house 

√ Private showings as requested by buyers and agents 

√ Host second Broker’s Tour 

√ Host second weekend open house 

Next 30 Days 

√ Traffic results of the national listing distribution 

exposure 

√ Continuously update property profile and showing 

information on the MLS, Trulia.com, Zillow.com, 

Homes.com, Realtor.com, Yahoo.com and other sites 

√ Continue private showings and open houses 

until pending 

√ Provide updates on buyer and agent responses from 

showings/open houses 

√ Review market conditions, changes and 

price position 

√ Qualify interested buyers and prepare presentation of 

any offers 


First Impressions Last 

Buyer Perception Impacts Value 

Home shopping is visual and emotional. Buyers searching for a place to build a life, a family and 

memories form the overall property experience starting with the street view to the back of the home, and 

every detail in-between. 

Initially, buyers will focus on the 

property’s features, cleanliness 

and condition. Next, they will 

begin to hone in on the details, 

the specific parts of the exterior, 

interior, yard, and more. 

Most importantly, buyers 

compare shop. They look at a 

median of 10 or more homes 

during the shopping process 

and compare the features, 

condition and price of your 

home against your competition. 

They will equate a relative value 

of your property in comparison 

to the market based on the 

presentation. Bottom line 

– the appearance of your 

home will directly impact 

the maximum dollar you can 

get in today’s market. 

To maximize your profit, generate the most interest and show value above other competing homes, your 

home should sparkle. Curb appeal, fresh paint, clean carpets, no clutter, working fixtures, trimmed yards 

and inviting décor are among the items to spruce up for the sale. 


Home Staging Services 

Make It Easy. Let Us Handle It! 

We know there is a lot to do when getting your home ready for the market and preparing your 

family for a move. We can help minimize the amount of work, and time, you have to spend preparing 

your home. 

Professional services for repairs, maintenance, partial or full staging, landscaping and more are available 

to smooth this process and have your home ready almost overnight. We can get you estimates for these 

services as well as manage the scheduling, execution and completion of all home preparation items. 

The Value of Home Staging 

Home staging can seem like a hassle and changes your home from the 

comfortable, relaxing space it is now, to a more formal show environment. 

While the cost and process might be daunting, staged homes, in any 

type of market, sell faster and for more money. 

Staging can create focal points, highlight features important to buyers 

and sets your home apart from the competition. 

Staged homes spend 

88% less time on 

the market than 

non-staged homes. 

(IAHSP.com and Home Staging Professionals) 

95% of accredited 

staging professional 

(ASP) staged homes 

sell for 17% 

or more. 

(IAHSP.com and Home Staging 

Professionals) 

BEFORE 

AFTER 

BEFORE 

AFTER 


Home Sale Preparation Checklist 

Here is a list of home features, tips and things you can consider in sprucing up your home for 

that first date with your homebuyer. Accomplish a little everyday and soon your home will be ready to make 

that lasting first impression. 

Your Home’s Curb Appeal 

❑❑Mow lawn 

❑❑Trim shrubs 

❑❑Edge gardens and walkways 

❑❑Weed and mulch 

❑❑Sweep walkways and driveway, remove 

branches, litter or toys 

❑❑Add color and fill in bare spots with 

plantings 

❑❑Remove mildew or moss from walls or 

walks with bleach and water or other 

cleaner 

❑❑Take stains off your driveway with 

cleanser or kitty litter 

❑❑Stack woodpile neatly 

❑❑Clean and repair patio and deck area 

❑❑Remove any outdoor furniture which is 

not in good repair 

❑❑Make sure pool or spa sparkles 

❑❑Check for flat-fitting roof shingles 

❑❑Repair broken windows and shutters, 

replace torn screens, make sure frames 

and seams have solid caulking 

❑❑Hose off exterior wood and trim, replace 

damaged bricks or wood 

❑❑Touch up exterior paint, repair gutters 

and eaves 

❑❑Clean and remove rust from any window 

air conditioning units 

❑❑Paint the front door and mailbox 

❑❑Add a new front door mat and consider a 

seasonal door decoration 

❑❑Shine brass hardware on front door, 

outside lighting fixtures, etc. 

❑❑Make sure doorbell is in good working 

order 

General Interior Tips 

❑❑Add a fresh coat of interior paint in light, 

neutral colors 

❑❑Shampoo carpeting, replace if necessary 

❑❑Clean and wax hardwood floors, refinish 

if necessary 

❑❑Clean and wash kitchen and bathroom 

floors 

❑❑Wash all windows, vacuum blinds, wash 

window sills 

❑❑Clean the fireplace 

❑❑Clean out and organize closets, add extra 

space by packing clothes and items you 

won’t need again until after you’ve moved 

❑❑Remove extra furniture, worn rugs, and 

items you don’t use; keep papers, toys, 

etc. picked up—especially on stairways 

❑❑Repair problems such as loose door 

knobs, cracked molding, leaking taps and 

toilets, squeaky doors, closets or screen 

doors which are off their tracks 

❑❑Add dishes of potpourri, or drop of vanilla 

or bath oil on light bulbs for scent 

❑❑Secure jewelry, cash and other valuables 

The Living Room 

❑❑Make it cozy and inviting, discard 

chipped or worn furniture and frayed or 

worn rugs 

The Dining Room 

❑❑Polish any visible silver and crystal 

❑❑Set the table for a formal dinner to help 

viewers imagine entertaining here 

The Kitchen 

❑❑Make sure appliances are spotless inside 

and out (try baking soda for cleaning 

Formica stains) 

❑❑Make sure all appliances are in perfect 

working order 

❑❑Clean often forgotten spots on top of 

refrigerator and under sink 

❑❑Wax or sponge floor to brilliant shine, 

clean baseboards 

❑❑Unclutter all counter space, remove 

countertop appliances 

❑❑Organize items inside cabinets, pre-pack 

anything you won’t be using before you 

move 

The Bathrooms 

❑❑Remove all rust and mildew 

❑❑Make sure tile, fixtures, shower doors, etc. 

are immaculate and shining 

❑❑Make sure all fixtures are in good repair 

❑❑Replace loose caulking or grout 

❑❑Make sure lighting is bright, but soft 

The Master Bedroom 

❑❑Organize furnishings to create a spacious 

look with well-defined sitting, sleeping, 

and dressing areas 

The Garage 

❑❑Sell, give away, or throw out unnecessary 

items 

❑❑Provide strong overhead light 

❑❑Tidy storage or work areas 

❑ 

❑ Organize and create more floor space 

by hanging tools and placing items on 

shelves 

❑ 

❑ Clean water heater and drain sediment 

❑❑Make inspection access easy 

❑ Clean and paint concrete floor and walls 

The Attic 

❑ 

❑ Tidy up by discarding or pre-packing 

❑ 

❑ Make sure energy-saving insulation is 

❑ 

apparent 

❑ 

❑ Make sure air vent is in working order 

❑ 

❑ Provide strong overhead lighting 

When It’s Time To Show 

❑ 

❑ Make sure your property profile folder, 

❑ 

utility bills, MLS profile, house location 

survey, etc. are available 

❑ 

❑ Open all draperies and shades, turn on 

❑ 

all lights 

❑ Pick up toys and other clutter, check to 

❑make sure beds are made and clothes are 

put away 

❑ Give the carpets a quick vacuuming 

❑❑Add some strategically placed fresh 

flowers 

❑❑Open bathroom windows for fresh air 

❑ Pop a spicy dessert or just a pan of 

cinnamon in the oven for aroma 

❑❑Turn off the television and turn on the 

❑radio music at a low volume 

❑ Make a fire in the fireplace if appropriate 

❑❑Put pets in the backyard or arrange for a 

❑friend to keep them 

❑ Make sure pet areas are clean and odor- 

❑ Make sure all trash is disposed of in 

❑free 

❑neatly covered bins 

❑ 

❑ 

❑ 


National Listing Distribution 

Maximum Exposure For Maximum Results 

Today’s homebuyers begin 

their search for properties and 

information on the Internet. 

Online and mobile real estate 

searches have grown each year 

while the use of print media in 

home shopping continues to 

decrease. The Internet (82%) 

and your Real Estate Agent 

(75%) are the top two most 

useful information sources 

for homebuyers (National 

Association of REALTORS Profile 

of Home Buyers and Sellers, 

2014). 

Want to maximize your profit 

within a timeline right for 

you? Marketing your home 

online is essential in reaching 

the broadest audience of 

buyers. We create high quality, 

professional online marketing of 

your home with direct avenues 

to communicate with us for 

quick, responsive access to more 

information and showings. 

Information Sources Used in Home Search* 

Source 

Homebuyers 

Internet 

88% 

Real estate agent 

87% 

Yard sign 

48% 

Open house 

44% 

Print newspaper advertisement 

21% 

Home builder 

18% 

Home book or magazine 

14% 

Billboard 

4% 

Television 

4% 

Relocation company 

3% 

Usefulness of Information Sources* 

Source 

Homebuyers 

Internet 

82% 

Real estate agent 

75% 

Home builder 

44% 

Open house 

37% 

Yard sign 

32% 

Relocation company 

28% 

Billboard 

21% 

Print newspaper advertisement 

17% 

Television 

16% 

Home book or magazine 

13% 

*2014 National Association of Realtors Profile of Homebuyers and Sellers 

76% of all homebuyers found the 

home they purchased from the 

Internet or their real estate agent. 


National Listing Distribution 

Featured Listing Program 

In addition to expansive online marketing and easy access for more information, we feature your 

home on the top sites searched by homebuyers. 

Why feature your property? Premium placement gives you greater exposure and displays your property at 

the top of the search results, above competing listings, giving you more buyer traffic. 

Website 

Top 10 Visited Real Estate Sites* 

Visits Share 

Zillow 

Realtor.com 

Trulia.com 

Yahoo! Real Estate 

Homes.com 

Apartments.com 

Redfin 

Apartment Guide 

Movato 

LoopNet 

21.1% 

9.5% 

8.6% 

3.1% 

2.8% 

2.1% 

2.1% 

2.1% 

1.5% 

1.2% 

*Experian data as of March 2015 

With NextHome your home will be featured on these top search sites, 

who collectively make up over half of all real estate searches: 

• 36,000,000 estimated unique 

monthly visitors 







ebizmba.com, Alexa.com, Statista.com 


Listing Activity Report 

Keeping You Updated Every Step Of The Way 

With homebuyers beginning 

their search online, and spending 

an average of 10 weeks looking 

for a home, we know Internet 

marketing is important to 

maximize the highest sales price 

of your home. That is why we have 

a National Listing Distribution 

program, to market your home 

on hundreds of websites with 

your home featured on the top 

sites: Zillow.com, Trulia.com, 

Yahoo.com, Homes.com and 

Aol.com. 

Once your home is displayed on 

these sites we keep you informed 

of the online homebuyer traffic 

results. We show you the trends, 

sites being used, and help you 

gauge the level of interest during 

our marketing strategy. This 

information allows you to make 

informed decisions about the sale 

of your home and any adjustments 

needed along the way. 

Strategic Marketing = Results Marketing 

Premium placement on sites like 

Zillow and Trulia gives you greater 

exposure and places your property 

at the top of the search results. 

The Internet (82%) and your Real Estate Agent 

(75%) are the top two most useful information 

sources for homebuyers. 

(2014 National Association of REALTORS Profile of Home 

Buyers & Sellers) 


Sweeping Online Exposure 

Our National Listings Distribution Network 

The power of our National Listing Distribution program gives your home unparalleled 

exposure to all key homebuyer searched websites and the best opportunity to sell your home for the 

highest price possible. Here are some of the national websites that your home will be syndicated to: 

o StreetEasy.com 

o cnn.com 

o fortune.com 

o GetMLSInfo.com 

o money.com 

o HomeseekerUSA.com 

o MyAreaNetwork.com 

o SearchUSMLS.com 

o comcast.com 

o SFExaminer.com 

o opinion-tribune.com 

o TheTimesHerald.com 

o MiamiHerald.com 

o ChicagoTribune.com 

o herald-progress.com 

o DirectHomes.com 

o LosAngelesTimes.com 

o DelawareOnline.com 

o DailyRegister.com 

o AZCentral.com 

o BaltimoreSun.com 

o StarTelegram.com 

o ElsberryDemocrat.com 

o HeraldChronicle.com 

o HDHomes.com 

o TheSunChronicle.com 

o CommerceCitySentinel.com 

o EveningTribune.com 

o DailyPress.com 

o Hundreds More…! 


Mobile Connect 

Putting Your Home Into Buyers’ Hands 

FACT: Today’s homebuyers 

start their property search online. 

And mobile traffic now accounts 

for 42% of the total traffic to 

real estate sites (Properties 

Online). At NextHome, our focus 

is to maximize your property’s 

exposure to the fastest growing 

segment: mobile. 

Yes, homebuyers do lots of 

research online. But they still 

insist and thrive on getting in their 

car at all hours of the day, any day 

of the week to personally check 

out homes and neighborhoods. 

Wouldn’t it be great to put your 

home’s information right in the 

car with them? 

With NextHome’s Mobile 

Connect, you can. The yard 

sign in front of your home will 

contain instructions for buyers 

to get detailed information about 

your property by sending a text 

message or scanning a special 

QR (Quick Response) code. Your 

home’s listing information and 

photos will be automatically sent 

to their cell phone. In real time. 

After they do we have the potential 

buyer’s mobile number, so we can 

follow up, answer any questions 

or schedule a tour. 

Mobile Facts: 

• 64% of Americans own a 

smartphone and rely on it 

for accessing services and 

information. (Pew Research 

Center) 

• 44% of Americans have 

used their phone to look 

up real estate listings. (Pew 

Research Center) 

• 50% of all home buyers used 

a mobile or tablet website 

or application in the search 

process. (NAR Profile of 

Home Buyers and Sellers) 

• 70% of mobile searches lead 

to action on a website within 

one hour. (iAcquire) 

• Over half of all mobile 

searches lead to a purchase. 

(Rocket Post) 

• Mobile ads performed 4–5 

times better than online ads. 

(iMedia Connection) 

• 50% of Millennials use their 

smartphone to research 

products or services. (Digital 

Marketing Journal) 

• 98% of home buyers found 

mobile or tablets as the 

third most useful source of 

information. (NAR Profile of 

Home Buyers and Sellers) 

NextHome’s Mobile Connect. Just another 

way we bridge the online and offline 

homebuyer experience. 


Video Marketing 

The Digital Age of Real Estate 

We live in the digital age of multi-media channels. Consumers are gravitating to mobile media and 

often consume from multiple mediums at one time. There are more than 1 billion unique users visiting 

YouTube each month and half of YouTube views are on mobile devices. Today’s homebuyers are an 

empowered consumer generation that does their homework ahead of time. They search, research, watch, 

visit, try, purchase and review. 

With over nine out of ten 

homebuyers beginning 

their search online and 

403% more inquires for listings 

with video than without, video 

marketing is key to reaching the 

largest audience. Showcasing a 

home through video marketing 

gives homebuyers a sense of the 

features and lifestyle that cannot 

be conveyed through description 

or even photos. Ninety percent of 

consumers find video helpful in 

their decision process and an 

estimated 74% of all Internet 

traffic in 2017 will be video. 

Video has become key in the 

home buying process when 

considering a home and sharing 

it with their advice network. 

Video is also one of the most 

effective and viral marketing 

options to reach out of area 

homebuyers looking to relocate 

or purchase a vacation home. 

Our Video Marketing utilizes 

a professional team of 

videographers, editors and 

creative designers to create a true 

video of your home. Our team 

will develop, script, oversee and 

facilitate the production of a listing 

video that gives homebuyers 

the best picture of the property, 

illustrates the special features 

buyers are looking for and entices 

them to come by for a visit. 

Sources: YouTube, NAR, Digital Sherpa, 

Brandshark 

Video Usage for Consumers 

Page one search results 

on Google increase 53 

times with video. 

(Forrester Research) 

YouTube reaches more adults aged 

18–34 than any TV Network and is 

now 28% of all Google searches. 

(Nielsen & Google) 

48% of the top 50 mostshared 

pieces of content 

on social media were video. 

(Moz) 


Open House Syndication 

Uniting Online And Offline Real Estate Search 

Today’s homebuyers begin their search online and use the Internet to preview homes. They are hunting 

for listing, neighborhood and home buying information, but that is not all. Research is just the first step. 

Today, our product consumption and purchases primarily occur 

online. And while we know Ebay and Amazon are great alternatives 

to mall shopping, most buyers do not purchase a home online, 

sight unseen. They want to walk through the home, get a sense of 

the lifestyle it offers and imagine what it would be like living in it. 

At NextHome, we built an in-house system to unite the triedand-true 

Open House with cutting-edge technology. We send our 

scheduled open houses to national websites who display showing 

times and information. 

We also feature your home on top 

real estate search sites like Yahoo. 

com, Zillow.com, Trulia.com, and 

Homes.com. This powerhouse 

combination of featured exposure 

and our Open House Syndication 

Program puts your listing heads 

above the rest, increasing your 

exposure to the number of 

interested buyers. 

92% found open houses useful 

in the purchase process. 

2014 Profile Of Home Buyers and Sellers 


NextHome Gets Social On Homes 

Community — a shared social network with common interests and values — is at the heart of 

our lives. So much of our communal world has moved into the online medium, enabling us to connect, 

correspond and follow our social network in new ways. 

A community is also a focal point of the real estate process for buyers. Not only do they purchase a home 

based on the community and lifestyle they are looking for, they also rely heavily on the opinions of their 

shared network. Nearly 2.1 billion people have social media accounts and consumers today are more likely 

to make a purchase based on the reviews, interests and opinions from people within their sphere. 

At NextHome, we utilize online social media networks to market your property and make it easy for buyers 

to share your home with loved ones. This sharing process can increase their interest in your home and 

reach homebuyers who are searching through social media for the right place to build their lives. 

52% of online 

adults now use 

two or more social 

media sites. 

46% of web users 

will look towards 

social media to 

make a purchase. 

70% of Facebook’s 

users engage daily. 

(Pew Research Center & We Are Social Media) 


The Home Valuation Process 

Determining the value of your home comes from looking at a Comparative Market Analysis (CMA), 

considering influencing factors and the relationship of a comprehensive marketing plan with a pricing strategy. 

Comparative Market Analysis 

In the CMA process, we will review 

related properties recently active 

and sold on the market. Recent 

sales are the strongest 

indicator of what a current 

buyer and current seller are able 

to contract for a successful close, 

resulting in today’s fair market 

value. Sold properties illustrate 

the relativity of home location, 

features and salability with buyer 

interest. Current listings will 

indicate the level of competition 

and homes being compared 

against your property. 

Influencing Factors 

A number of factors influence 

buyer interest in both their 

willingness to make a purchase 

and the price they are willing to 

pay. Some factors like consumer 

confidence, the state of the 

economy, availability of money 

and interest rates, are important 

considerations outside of our 

control. Other significant factors 

are also finite, such as the 

location, size and features of the 

home. The condition of the 

home also has a substantial 

impact on buyer interest and 

their evaluation of what the 

home is worth when compared 

to competing listings. 

Marketing & Pricing Strategy 

In addition to consideration of 

a CMA and influencing factors, 

it is important to consider the 

impact a comprehensive, 

quality marketing plan will 

have in reaching the widest 

breadth of current homebuyers, 

and their perception of the value 

of the home. The presentation of 

your property impacts whether a 

homebuyer puts it above or below 

the value of your competitors. In 

short, they see the home as worth 

more or less than the others. 


Pricing Strategy 

The Impact of Intelligent Pricing 

Deciding on the best listing price for your home is one of the most important and most challenging 

steps in the selling process. If your home is listed at a price that is above current market value, prospective 

buyers who would otherwise be candidates to purchase your home, may turn away or lose interest. If you 

price your home too far below market value, you could ultimately be leaving money on the table by starting 

too low at the beginning of the negotiations. 

Most buyers purchase homes 

within the fair market range with 

even more purchasing a home if 

it is a better price than market 

value. Pricing your home at 

market value exposes your home 

to the greatest percentage of 

prospective buyers and increases 

the possibility of a sale. 

Asking 

Price 

+15% 10% 

+10% 30% 

Market Value 60% 

-10% 75% 

Percentage 

of Buyers 

-15% 90% 

Figure 1 – Percentage of Buyers by Asking Price 

0% 

Activity 

-2% 

-4% 

-6% 

-1.9% 

-3.6% 

-5.6% 

-8% 

-8.9% 

0 1 2 3 4 5 6 7 

Number of Weeks on the Market 

-10% 

Less than 

4 weeks 

4 to 12 

weeks 

13 to 24 

weeks 

More than 

24 weeks 

Figure 2 – Activity versus Timing 

Figure 3 – Market Value 

Another critical factor related to the pricing strategy is timing. A property attracts the most attention, 

excitement and interest when it is first listed on the market. A home that is priced right and well marketed 

when first listed is positioned to generate the level of interest needed to sell the home for the highest 

amount possible. Improper pricing at the initial listing misses out on this peak interest period and may 

result in your property languishing on the market. The result of a languishing home is typically a below 

market value sale, or no sale at all. 


The Home Buyer Profile 

Understanding Consumer Trends 

In order to successfully market and sell your home we first need an understanding of today’s 

buyer; who they are, what they are looking for and how they shop for real estate. Understanding them will 

influence how and where we market your home. 

Current trends and demographics of today’s homebuyers: 

Today’s buyers 

want property 

information quickly 

& easily, and expect 

fast response times to 

their home inquiries. 

Generation X & Y, 

ages 25-44, are 

the largest segment 

of buyers. 

65% of all buyers 

are married couples and 

about a third have children. 

65% of all homebuyers 

have no children. The family 

dynamic impacts the 

desired lifestyle. 

At least 79% of 

buyers purchased 

detached single-family 

homes. 81% of all buyers 

consider environmentallyfriendly 

features very 

important. 

The First Step: 

Almost all buyers go 

online and/or contact 

an agent as as the first 

step in the home 

buying process. 

Over 82% 

of homes 

purchased are 

three bedrooms 

or more. 

Online & Community: 

Today, Real Estate 

Agents, 33% and the 

Internet, 43% are the 

source for where buyers 

found the home they 

purchased. 


The Home Buyer Profile 

Continued 

Today’s consumers approach 

home buying differently. They 

are well researched, tech-savvy 

and keep both immediate and 

extended family top-of-mind 

when purchasing a home. It is 

common for multiple generations 

to live under one roof and many 

prefer move-in ready homes. 

In addition, many buyers have 

already adjusted their lifestyles 

to simpler means and are energy 

conscious. 

When selling your home our 

marketing will be targeted to 

maximize the key features buyers 

are looking for through the most 

expansive and effective media 

channels possible. We also focus 

on responding quickly and 

thoroughly to their inquiries 

in order to capitalize on their 

interest. Understanding the 

preferences of today’s buyer and 

how they want to be serviced is 

one of the effective ways we sell 

your home. 

Primary Factors for Younger Generation Buyers 

Primary Factors for Older Generation Buyers 

Convenience 

to jobs 

Affordability 

Convenience 

to friends and 

family 

Landscaping 

for energy 

conservation 

Quality of the 

neighborhood 

Commuting 

Costs 

Environmentally 

friendly 

community 

features 

Convenience 

to health 

facilities 


The Contract Negotiation 

Navigating To Reach Your Goal 

The offer and negotiation process with a serious buyer is one of the most significant steps to achieving 

a successful sale. Planning ahead will maximize your leverage and create a better outcome during the 

contract negotiation and closing period. 

Providing thorough disclosures 

and professional property inspections 

gives buyers knowledge of the home 

prior to submitting an offer. Predisclosures 

allow the accepted contract 

to be made with awareness, preventing 

further negotiation of a lower price, 

credits or repair requests later on in the 

process. 

Preparing your home will diminish 

items the buyer has to negotiate. 

Improve it’s condition, minimize 

needed repairs, and have it show well 

by staging or removing clutter. 

Collaboration as a team, and 

ability to negotiate for you as your 

representative, is a significant factor to 

keep in mind when selecting the right 

agent. We will facilitate the parties 

emotions and negotiations throughout 

the selling process while helping to 

keep as much of your potential profit 

as possible. We will handle the nuances 

and transactional details to make the 

overall process smoother and simpler. 

Our goal is for you to have confidence 

and comfort with your decision to sell, 

and a successful close. 


COMMISSION DISTRIBUTION 

IN 

Real Estate Agents 

Nearly nine out of 10 real estate agents work on commission, and are paid only when the transaction 

closes. Except for the legal profession, real estate agents are the only fiduciaries and agents who work this 

way. 

To simplify how commissions are routed, the real 

estate industry customarily allows all sales 

commissions to be paid out of the seller's proceeds, 

according to the terms of the listing agreement. 

Brokers 

According to licensing law, only licensed brokers can 

serve as fiduciaries. They have “agents” or licensed 

salespeople who work for them, but they have the 

legal responsibilities of operating the brokerage. The 

salesperson license allows salespeople to serve as 

agents of the broker. They can negotiate contracts, 

but the seller is actually negotiating with the broker, 

by proxy. It’s the broker’s company name and 

signature on the listing contract. 

Distribution 

Once the home is listed in the Multiple Listing 

Service (MLS), the listing broker discloses the terms 

Commissions are paid according to the terms of 

two contracts - the listing agreement, and the 

sales contract. 

of the commissions to other competing brokers, so they will bring their buyers to the listing. When the 

buyer’s broker presents a contract to the seller, it will include a provision to collect their share of the sales 

commission, as offered by the listing agent in the MLS. 

That means a commission can be split as many as four ways: 

• Listing broker or agent 

• Listing salesperson 

• Buyer’s broker or agent 

• Buyer’s salesperson 

At closing, the listing agent is paid by the escrow agent out of the seller’s proceeds, or a day or two later 

when the buyer’s loan is funded by the lender. The listing agent, in turn, pays the buyer’s agent his or her 

share of the sales commission. 

All commissions are negotiable, but sellers should keep in mind that commissions are incentives. 



Service Your Way 

A Mobile, Paperless Experience 

Home selling today should be as smooth and stress free as 

possible. You’re busy juggling work, family, friends and more, all 

while preparing your home for sale, keeping it up for showings and 

getting ready to relocate. 

Our goal is to help make it as 

easy as possible to navigate this 

process and the requirements you 

are obligated to do as a seller. 

Our services focus on utilizing 

mobile and paperless options 

to service you on your schedule 

during the selling process. Timing 

is crucial in your transaction and 

the milestones we have to meet 

together can happen faster and 

easier because our team utilizes 

software, transaction management 

systems, e-signature platforms 

and mobility. 

Your success and experience 

in the home selling process is 

important to us. We provide a 

mobile, paperless experience to 

service you, your way. 


GETTING STARTED 

•Do you feel my marketing plan will accomplish your objectives? 

•Are you ready to have me begin the marketing process? 

•Getting started is easy. Once we have agreed on a price and I have answered all of your questions, we 

have a little paperwork to complete. Then I can have your house on the market in as little as 72 hours. 

Selling your house is a big deal and I take the task very seriously. The fact that you have considered me 

to help you accomplish this means the world to me! 



CUSTOMER TESTIMONIALS 

Karen and Jim Gesl recommends Jerry da Silva, PA (Reach150.com) 

Seller/Buyer 

September, 2015 

Jerry listed and sold our condo in Ft Myers. We also bought a single family house from him. He paid 

careful attention to our wants and needs and only presented properties that met these. Jerry was 

professional, knowledgeable, and a pleasure to be around. He went above and beyond to help us. 

Kris Bishop & Barbara Addington recommends Jerry da Silva, PA (Reach150.com) 

Seller 


Jerry is amazing...he is professional and just an outstanding gentleman, he handled the sale of our home 

in Cape Coral and we were very pleased. I would recommend Jerry to others who are looking for an 

honest trustworthy REALTOR®. Thumbs up!!!! 

Jenny Rankin recommends Jerry da Silva, PA (Reach150.com) 

Seller 


Jerry was amazing! With every bump that came up during the contract, he stayed positive even when I 

started doubting that we would close. I was ready to give up and he kept telling me that it'll all work out, 

it'll be okay. Super professional and would totally recommend him to anyone looking to sell a house! 

Alicia Annazone reviewed Jerry da Silva, PA (Facebook.com) 

Buyer 

August, 2015 

Jerry is the absolute best! He made the process of being a first time homeowner easy and painless. I 

recommend him to anyone buying or selling a home. Very professional and personable! 



CUSTOMER TESTIMONIALS CONT’D 

Kimberly Fay recommended Jerry da Silva, PA (Realtor.com) 

Buyer 

April, 2015 

Where do we even begin! The home we purchased is already ours and still to this day Jerry helps us with 

any questions or concerns we have! Jerry took the time and cares to help us each step of the way making 

sure we fully understood everything, best part about it all...We had to do it from another state!!! I would 

highly recommend Jerry for future home buyers and sellers! If you want someone who pays attention to 

detail, who is knowledgeable beyond his own profession for his client’s sake, and beyond caring and 

helpful, LOOK NO FURTHER!! 

Jill Mullins recommended Jerry da Silva, PA (Realtor.com) 

Buyer 

February, 2015 

I would recommend Jerry da Silva to anyone looking to do a real estate transaction in FL. He was always 

on top of things, knew exactly what was going on at all times, and always there to help with anything we 

may have needed! Thank you, Jerry! 

Sharon Fierro recommended Jerry da Silva, PA (Realtor.com) 

Seller 

January, 2015 

I highly recommend Jerry da Silva. He was professional and thorough throughout the entire process; He 

actively worked to sell our home and provided feedback on a routine basis. 



MARKETING ACTION PLAN 

IN 

Below are a few of the services we can provide as part of the marketing of your home. Before we can get 

started, the first important step is to: 

Sign and complete Listing Agreement 

First Week 

• Enter listing into the MLS system. 

• Put up "For Sale" yard sign. 

• Install lock box. (optional) 

• Schedule time to shoot property photos. 

• Review showing procedure. 

• Prepare property flyer. 

• Syndicate listing to real estate websites. 

Second Week 

• Invite brokers and agents to tour home. 

• Begin agent to agent marketing efforts. 

• Review and update status. 

Third Week 

• Hold Open House. 

Ongoing activities 

• Show property to potential buyers. 

• Follow-up on Internet leads. 

• Monitor market conditions. 

• Monitor comparable properties for sale. 

• Monitor foreclosures and short sales in market. 



SHOWINGS AND OPEN HOUSE CHECKLIST 

INF 

Once your home goes on the market, real estate agents may call to show your home anytime, day or 

evening. Keeping your home "showtime" ready can be challenging, especially if you have children and 

pets. 

Showings & Open House checklist 

• Eliminate clutter: Not only is clutter unattractive, it’s time-consuming to sort through and 

expensive for you to move. If you have a lot of stuff, collections, and family mementoes, you would be 

better off renting a small storage unit for a few months. 

• Keep, donate, throw away: Go through your belongings and put them into one of these three 

baskets. You’ll receive more in tax benefits for your donations than pennies on the dollar at a garage 

sale. It’s faster, more efficient and you’ll help more people. 

• Remove temptations: Take valuable jewelry and collectibles to a safety deposit box, a safe, or 

store them in a secure location. 

• Remove breakables: Figurines, china, crystal and other breakables should be packed and put 

away in the garage or storage. 

• Be hospitable: You want your home to look like a home. Stage it to show the possibilities, perhaps 

set the table, or put a throw on the chair by the fireplace with a bookmarked book on the table. 

• Have a family plan of action: Sometimes showings aren’t convenient. You can always refuse a 

showing, but do you really want to? If you have a showing with little notice, get the family engaged. 

Everyone has a basket and picks up glasses, plates, newspapers, or anything left lying about. 

• Get in the habit: Wash dishes immediately after meals. Clean off countertops. Make beds in the 

morning. Keep pet toys and beds washed and smelling fresh. 

• Clean out the garage and attic: Buyers want to see what kind of storage there is. 

The Essential Five-minute Clean-up for Showings 

Everyone gets their baskets and cleans up clutter. Check for hazards, like toys left on the floor. Make sure 

all toys, including bicycles, are put away. 

• Put pets in daycare, sleep cages or take them with you: In the listing instructions, there 

should be a warning if there is a big dog on premises. Buyers with allergies also may appreciate 

knowing in advance if you have pets. 

• Turn on lights: Open the drapes, turn on lights so buyers can really see. 

• Give the buyer privacy: The buyer can not come to your home without being accompanied by an 

agent. The buyer can assess your home more honestly without your presence. 



MOVING CHECKLIST 

IN 

Moving to a new home can be an exciting journey. Whether you’re changing cities or neighborhoods, a 

move is not only a change in scenery, it’s the start of a new chapter in life. Yet, moving can also be very 

stressful, often seeming like one thing after another has to be done. By finding the right moving service 

and having a good, though flexible, moving plan, most of the common moving headaches can be easily 

avoided. 

Start planning your move 

Finding the best mover for your particular needs and at the right price involves a simple evaluation of 

your needs. Like many service-oriented industries, the moving companies of today have expanded to 

offer a wide range of services in order to be competitive. From planning your move, to storing your 

things, to packing and unpacking, to decorating and organizing your belongings in your new home, you 

can choose the extent of services you require and have them tailored to suit your moving budget. 

Deciding what to pack isn’t as simple as it sounds, particularly if you’re downsizing, but the amount of 

goods as well as the type of goods you’re moving can make a big difference in which mover you choose 

and how much you’ll spend. 

A good rule of thumb is to group items into no more than three categories - Keep, Donate, Throw Away. 

Label your things according to the rooms where they’ll be moved – bedroom #2, first floor powder bath 

by stairs, etc. Provide your movers with copies of the floorplan of your new home, so they can move more 

efficiently without having to stop and ask you where things go. Lastly, remember that the movers, though 

they are professionals, will get tired. On the Chicago-based Bernard Movers website, the movers advise 

keeping boxes under 50 pounds whenever possible. They also strongly recommend putting heavier items 

in smaller boxes to reduce bulkiness, and lighter items in larger boxes with proper labeling like "topload." 

Get referrals 

According to Mayflower.com, one of the nation’s most recognized movers, finding a good moving service 

begins with asking someone you know - a family member, coworker or a friend about their moving 

experiences, good or bad. Who do you know who works with people who frequently move? Your real 

estate professional can also be an excellent source of information. And if you’re being transferred, ask 

your relocation agent which moving companies their company recommends. Other employees of your 

company who have preceded your relocation may also be able to suggest a reputable mover. 

Large industry organizations such as American Moving and Storage Association have associate members 

listed on their Web sites. These associate moving company members must agree to abide by the terms of 

the organization's published tariffs and to participate in the Arbitration Program sponsored by the 

organization, which may be positive for consumers. Although the AMSA doesn't recommend movers, a 

list of members is posted on the site, along with helpful hints. The AMSA does suggest getting several 

estimates in order to compare cost and range of services. 

Consumer organizations such as the Better Business Bureau can give you additional insights. If the 

company is registered through BBB, then you can find all relevant information from their corporate 



address, BBB rating, if there are any complaints against the company, the names of any and all 

management, and any specific licensing that your state may require. Of course one of the many places to 

start looking for your mover is the Internet. Online you can find and compare many moving companies’ 

services on their websites. 

Comparing movers 

When you compare price and service estimates from several moving companies, you will find that 

estimates are based on the weight of your household items, the distance they will be moved, and the 

amount of packing and other services you will require. Be sure to show the estimator every single item 

that will be moved. Find out if your mover accepts credit cards, third-party payments from your 

company, or whether the mover operates by cash only. Negotiations with your mover should include a 

clear understanding of rates and charges that will apply, the mover's liability for your belongings, pick-up 

and delivery schedules, and claims protection. For example, if you decide to pack some of your own 

things, your mover will not be liable. If your estimate is binding, it will not cover non-itemized items. 

Non-binding estimates are not guaranteed rates, and only cover the weight of your shipment, and the 

cost of the moving services. An estimate still has to be performed before a mover will provide you with a 

binding contract. 

If you are moving interstate, you should read and understand all of the information you will receive. In 

addition to brochures explaining their various services, moving companies should give you a copy of a 

consumer booklet entitled "Your Rights and Responsibilities When You Move" and information 

regarding the mover's participation in a Dispute Settlement Program. Distribution of the consumer 

booklet and the requirement that movers must offer shippers neutral arbitration as a means of settling 

disputes that may arise concerning loss or damage on household goods shipments are requirements of 

the Federal Highway Administration (FHWA). 

Be prepared 

Even in the most well-planned moves, something can happen. Insurance is crucial. Check with your 

homeowner’s insurance carrier about coverage for your belongings while moving. Your mover will 

provide either released value insurance (about $0.60 per pound of goods lost or damaged, according to 

NAVL.com) or full replacement value, which you must sign for on your bill of lading. If you are not sure 

how to estimate the value of your belongings for insurance purposes, your insurance carrier may provide 

suggestions, such as $10,000 per room or half the value of the new home. Items of special value such as 

heirlooms, paintings, or collectibles can be insured under separate riders. In the event of damage to an 

item, file a claim immediately. Be sure to save the packing materials to show to the adjuster, should there 

be any problems. 



CONTACT ME 

IN 

Jerry da Silva 

NextHome Advisors 

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MY FRIEND LUKE!

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