IQ-Magazine-Issue-12
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<strong>IQ</strong> ecommerce<br />
For instance, they may help to create<br />
omni-channel marketing and online<br />
ordering, in addition to notifying a<br />
user of stock and price changes. It’ll<br />
be interesting and exciting to see<br />
how wearable tech will affect multichannel<br />
e-commerce in 2015 and<br />
beyond, and how these devices will<br />
integrate with daily life.<br />
Lastly, here are a few statistics about<br />
2014, published by UPS. 2014 saw<br />
over half of all retail transactions<br />
taking place online, with one fifth<br />
of these being on a mobile device.<br />
More stats in the report showed the<br />
importance of having device agnostic<br />
and optimised websites, with the<br />
following reasons being used for not<br />
purchasing using a mobile device:<br />
• User can’t get a clear or large<br />
enough image of the product<br />
• The product information cannot be<br />
easily viewed<br />
• It’s hard to compare products<br />
• Concerns about giving personal<br />
credit card information over a<br />
mobile connection.<br />
Online shoppers use their mobile<br />
devices for several different preand<br />
post-purchase functions, with<br />
tracking deliveries and research<br />
occuring most often. Below are a few<br />
examples:<br />
• tracking delivery<br />
• researching products on your<br />
mobile device before visiting a store<br />
• researching products and<br />
alternatives during visit to a store<br />
• locating stores or checking an<br />
inventory.<br />
These examples show the importance<br />
of having a device agnostic and<br />
optimised website design to boost<br />
conversions and to offer alternative<br />
payment options to those who are<br />
security conscious.<br />
All in all, this year is set to be<br />
a great year. With the right strategy,<br />
marketing and platform, you<br />
won’t miss the racing train that is<br />
e-commerce, ensuring that your<br />
business will capitalise on the benefits<br />
of selling online<br />
For more information<br />
Cubiqdesign, 01638 666432.<br />
www.cubiqdesign.co.uk<br />
@cubiqdesign<br />
CubiqdesignLtd<br />
issue <strong>12</strong> | page 37