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Traditional thought has held that MQLs are not a significant<br />
driver of value to sales, given that so many sales reps will<br />
prospect and nurture on their own.<br />
Then there’s the habit of measuring marketers on their<br />
MQL numbers, which inspires many to qualify worthless<br />
leads to inflate their success rates.<br />
Luckily, this outdated tradition is changing;<br />
as marketers diversify their skillsets and grow more<br />
influential in the funnel, more organizations look at MQLs<br />
through the lens of marketing sourced or influenced deals.<br />
So, just what is the most effective way for you to score<br />
and qualify leads? How can you prove your organizational<br />
value while providing sales with a rich pipeline of strong<br />
contenders? Let’s take a look.<br />
19 CHAPTER 03 Interest.Pain.Timing. Who Qualifies MARKETING QUALIFIED LEADS<br />
monstersoffunnel.com
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