Unlock the of digital potential

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How we create, consume and share information has changed and this presents us both a challenge and an opportunity when it comes to business. Creation of content is not the privilege of a few everyone has the opportunity to tell their own story and with the right content, businesses have the ability to influence and engage audiences far beyond their own geographical borders. The challenge is to make this work for your business. Without a plan, the only disruption is likely to be your business. Who are you talking to, what are you saying, where are you saying it, how do you manage it and what defines success? A digital communication strategy can help you unlock the potential and more importantly position you to take advantage of the ever evolving technologies that are released. It might be free to create a social media account however it requires resource time and sometimes money to make it work. Managed poorly it could cost more than it needs to but it may also impact your business reputation.
There's no one size fits all some businesses work on Facebook and some don't. The direction you take depends on a number of factors. Using 10 simple questions we help our clients to build a strategy, which enables them to: Understand who their audience is Develop and plan content, which meets the needs of their audience Make an informed decision on the channels they want to use (including their own website) Know the resources, capability and policies required to help them manage their digital engagement to add value without risk to reputation Define and measure success of their digital engagement. It's also worth thinking about how you can incorporate crisis and continuity management plans into strategy. How can your digital channels support your manage a crisis (or do you need a back up plan) and how do you manage a social media or digital crisis? Is a measure of a good strategy that you have 10,000 followers on Facebook or a single post earned 200 likes and 50 shares? No, a measure of a good strategy is that your efforts helped your business to achieve a better outcome so your starting question is: "What is the business purpose?" If you'd like to know more about how you can unlock the digital potential of your business then get in touch with us. We offer a range of solutions to suit all budgets and levels of expertise. We have a long history of all things digital and engagement from winning awards for innovative use of digital, creating online news rooms, transforming the digital platform for an oil and gas major through to producing online content and providing training solutions to international companies on social media. And with a free online consultation service what do you have to lose? Make 2016 the year you unlock the potential of digital for your business. © Eve and Harley Communications 2015
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Unlock the of digital potential

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