Unlock the of digital potential

Unlock the
Eve and Harley Communications
of digital
Helping you make digital work for your business
potential

How we create, consume and share information has
changed and this presents us both a challenge and an
opportunity when it comes to business.
Creation of content is not the privilege of a few ­ everyone has the opportunity to tell their own
story and with the right content, businesses have the ability to influence and engage audiences
far beyond their own geographical borders.
The challenge is to make this work for your business. Without a plan, the only
disruption is likely to be your business. Who are you talking to, what are you
saying, where are you saying it, how do you manage it and what defines
success?
A digital communication strategy can help you unlock the potential and
more importantly position you to take advantage of the ever evolving
technologies that are released.
It might be free to create a social media account however it requires resource ­ time and
sometimes money to make it work. Managed poorly it could cost more than it needs to but it
may also impact your business reputation.

There's no one size fits all ­ some
businesses work on Facebook and
some don't. The direction you take
depends on a number of factors.
Using 10 simple questions we help
our clients to build a strategy,
which enables them to:
Understand who their audience is
Develop and plan content, which meets the needs of
their audience
Make an informed decision on the channels they want
to use (including their own website)
Know the resources, capability and policies required to
help them manage their digital engagement to add
value without risk to reputation
Define and measure success of their
digital engagement.
It's also worth thinking about how you can incorporate crisis and continuity management
plans into strategy. How can your digital channels support your manage a crisis (or do
you need a back up plan) and how do you manage a social media or digital crisis?
Is a measure of a good strategy that you have 10,000 followers on Facebook or a single post
earned 200 likes and 50 shares? No, a measure of a good strategy is that your efforts helped
your business to achieve a better outcome ­ so your starting question is: "What is the business
purpose?"
If you'd like to know more about how you can unlock the digital potential of your
business then get in touch with us. We offer a range of solutions to suit all budgets and
levels of expertise.
We have a long history of all things digital and engagement ­ from winning awards for
innovative use of digital, creating online news rooms, transforming the digital platform for an oil
and gas major through to producing online content and providing training solutions to
international companies on social media.
And with a free online consultation service ­ what do you have to lose? Make 2016 the year you
unlock the potential of digital for your business.
© Eve and Harley Communications 2015

a digital communications strategy doesn't
Writing
to be difficult. Use these five elements to get
need
started - or get in touch and let us help...
1. Audience
2. Content
5. Measurement
Digital
Communications
Strategy
3. Participation
4. Governance
hello@eveandharleycommunications.co.uk
+44 (0) 7867 809 557
www.eveandharleycommunications.co.uk