A Strategic Review of Golf Tourism in Northern Ireland 2015 - 2020

41
Financial Implications
The marketing and development of golf tourism in
Northern Ireland is currently funded through two
sources:
1. Tourism Northern Ireland golf marketing, where
the funds allocated to golf marketing in recent
years have been relatively low.
2. Tourism Ireland through the DETI funding
to deliver island of Ireland golf promotional
campaigns.
For golf tourism to make a significant contribution
to the Northern Ireland tourism economy, additional
funding will be needed to achieve impact and
awareness in the face of increasing world competition.
The ambition is for Northern Ireland to increase market
share and visitor numbers, and the view is that more
funding will be needed to:
• Create impact and awareness in the face of strong
competition
• Handle the increased workload that this
development process will generate and achieve
good growth
Implementation, and thus the successful delivery of
the strategy, is set against the context of accessing
additional funding; and defining and agreeing actions
and commitments from agencies and authorities to
the financial resources required to deliver the strategy.