GLOBAL INDEX 2016
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METHODOLOGY<br />
Company selection<br />
The <strong>2016</strong> Global Index ranks 22 of the world’s largest food and non-alcoholic beverage<br />
manufacturers, including companies that are publicly listed, privately owned or<br />
cooperatives. These companies are the twenty largest food and beverage manufacturers<br />
by total global FY2013 revenues, plus two that were included in the 2013 Global Index<br />
and ranked between the top 20-25 largest food and beverage manufacturers in 2013<br />
(Ajinomoto and Campbell). As both these companies were in the top 20 in 2013, the<br />
<strong>2016</strong> situation may be an anomaly. For this reason and to increase continuity between<br />
the 2013 and <strong>2016</strong> indexes and also to lend encouragement to continuing efforts by<br />
both countries, they were included in the <strong>2016</strong> Global Index. 5<br />
Of the 22 manufacturers assessed on this Global Index most sell a range of food and<br />
beverage products, four are primarily dairy and/or baby food producers<br />
(FrieslandCampina, Lactalis, Arla, Danone), three are large confectionary companies<br />
(Ferrero, Mars, Mondelez) and one produces mostly beverages (Coca-Cola).<br />
Most of the assessed companies sell their products globally, only two companies sell<br />
very little outside their home markets (Kraft and ConAgra). Four are headquartered in<br />
emerging market countries (Grupo Bimbo, Brasil Foods, Wahaha and Tingyi). The<br />
companies also differ in ownership type, and include publicly traded companies,<br />
privately held companies (Ferrero, Lactalis, Mars, Tingyi and Wahaha) as well as<br />
cooperatives (Arla and FrieslandCampina). The combined food and beverage sales of<br />
these companies was estimated at $502 billion for FY2013. This is half a billion dollars<br />
more than the estimated sales of the 25 companies in the 2013 Index report and shows<br />
the increased influence and size of the sector.<br />
The company research approach is described in Annex 2.<br />
Approach to assessing breast-milk substitute manufacturers<br />
The Global Index aims to reflect the contribution each company is making to improving<br />
consumers’ health worldwide by helping them to choose healthier diets and improve<br />
their nutritional status, both in higher- and lower-income countries. Optimal<br />
breastfeeding is considered by the WHO and nutrition experts to be essential to the<br />
health and development of infants worldwide. Therefore a new criteria on supporting<br />
breastfeeding mothers in the workplace (E2) has been introduced in this Index.<br />
Moreover, it is also essential to assess baby food manufacturers’ marketing of BMS<br />
products because inappropriate marketing can undermine breastfeeding.<br />
The <strong>2016</strong> Global Index has significantly strengthened the approach taken to assessing<br />
BMS manufacturers’ compliance with The International Code of Marketing of Breastmilk<br />
Substitutes (The Code) and subsequent relevant World Health Assembly (WHA)<br />
resolutions, compared to that used in 2013. ATNF recognised that the approach used<br />
previously, based solely on whether International Baby Food Action Network (IBFAN)<br />
had identified one or more violations, was not sufficiently robust for ATNI research<br />
purposes. This was also the view expressed by many stakeholders.<br />
38<br />
ACCESS TO NUTRITION <strong>INDEX</strong> <strong>GLOBAL</strong> <strong>INDEX</strong> <strong>2016</strong>