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METHODOLOGY<br />

Timing<br />

Company assessments are conducted using data available at the conclusion of the<br />

company research process. 7 Between research, assessment and publication of the<br />

<strong>2016</strong> Global Index it is possible that some companies may have adopted new policies<br />

or implemented new approaches to addressing obesity and diet-related chronic<br />

diseases and undernutrition. In addition, two companies merged in 2015, Heinz and<br />

Kraft to become one company. Because the merger took place at the end of the<br />

research phase and data used was based on FY2014, the two companies are ranked<br />

separately in this Index. For the next edition of the Index they will be assessed as one<br />

company.<br />

Agenda for future development of ATNI<br />

The ATNI Global Index will be published every two years. The third Global Index is<br />

planned for publication in March 2018. The methodology will need to be continuously<br />

updated for future indexes to ensure it remains in line with emerging consensus on good<br />

corporate practices, new formal assessments, guidelines and policies issued by<br />

authoritative international bodies like the WHO and Codex, and changes in the<br />

expectations of all ATNI’s stakeholders. A reasonable comparability between 2018 and<br />

<strong>2016</strong>, however, is expected as future changes should be more of an incremental nature.<br />

During the consultations, a number of topics arose for which no consensus guidelines<br />

on good practices currently exist and where developing greater agreement among<br />

companies and other stakeholders around the world would be valuable and facilitate<br />

benchmarking and monitoring of progress.<br />

Key examples of areas where widely agreed guidelines are needed are as follows:<br />

Nutrient Profiling. Other than the 2013 WHO (Europe) Nutrient Profiling System for<br />

restricting marketing to children, there is no widely-agreed system to underpin<br />

companies’ formulation of products to improve nutritional quality or healthfulness.<br />

Comparisons between companies are difficult when they apply different methods to<br />

measure the nutritional content of their products. Many different product profiling<br />

systems have been suggested or are in use by individual companies, trade associations<br />

or industry self-regulatory bodies or by government agencies.<br />

Food and beverage marketing (advertising and promotion). Consensus<br />

guidelines applicable to all consumers would be helpful. In particular, a stronger, uniform<br />

set of global principles for marketing to children is needed. The existing pledges that<br />

companies sign up for (EU Pledge, Children’s Food and Beverage Advertising Initiative<br />

(CFBAI) and International Food and Beverage Alliance (IFBA), as well as other national<br />

pledges) are inconsistent.<br />

Front of Pack (FOP) labeling. Several different systems are developing around the<br />

world and recommendations have been made for characteristics that would be most<br />

helpful to consumers, e.g. a protocol that uses an interpretative format.<br />

Formal guidelines on appropriate roles for companies’ in educating<br />

consumers on healthy nutrition. Many companies develop and run their own<br />

programs to encourage healthier diets and active lifestyles. Other stakeholders believe<br />

that companies should not play an active or high profile role in such initiatives because<br />

of the difficulty of separating these efforts from marketing. An international dialogue and<br />

clear guidelines on this issue would aid progress.<br />

42<br />

ACCESS TO NUTRITION <strong>INDEX</strong> <strong>GLOBAL</strong> <strong>INDEX</strong> <strong>2016</strong>

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