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Tips for Building a Data Science Capability

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usiness problems, and they may see their relationship<br />

with the data science team as “us versus them.”<br />

To avoid this pitfall, data science leaders and teams<br />

need to take the initiative to create a collaborative<br />

environment. They must develop a partnership<br />

mindset and demonstrate their commitment to<br />

helping the business units achieve their goals.<br />

The chart below shows the advantages and<br />

challenges of the centralized model, and lists<br />

specific steps <strong>for</strong> making the model work.<br />

CHIEF DATA<br />

SCIENTIST<br />

DATA SCIENCE<br />

TEAMS<br />

BUSINESS UNIT<br />

LEADS<br />

THE DIFFUSED MODEL<br />

Diffused, or decentralized, data science teams are<br />

fully embedded in business units such as marketing,<br />

research and development, operations, and logistics.<br />

The teams report to individual business unit leaders<br />

and per<strong>for</strong>m work under their leadership.<br />

This model often works best in organizations that<br />

have large data science capabilities and the<br />

Business units bring their problems to a centralized<br />

data science team, overseen by a chief data scientist.<br />

resources to embed teams in individual business<br />

units <strong>for</strong> long periods on open-ended projects. A<br />

benefit of this approach is that it allows data science<br />

teams to gain a deepened understanding of how<br />

analytics can benefit a particular domain or business<br />

THE CENTRALIZED MODEL<br />

ADVANTAGES CHALLENGES PLACES EXTRA FOCUS ON…<br />

+ Greater efficiency with limited<br />

resources, including flexibility to<br />

modify team composition during<br />

the life of a project as needs<br />

change<br />

+ Access to data science is<br />

organization-wide, rather than<br />

limited to individual business<br />

units<br />

+ Central management streamlines<br />

business processes,<br />

professional development, and<br />

enabling tools, contributing to<br />

economies of scale<br />

+ Organizational separation<br />

between the business units and<br />

data science teams promotes<br />

the perception that analytics are<br />

objective<br />

+ Project diversity motivates data<br />

science teams and contributes<br />

to strong retention<br />

+ It can be difficult to enlist business<br />

units that have not yet bought in to<br />

data science<br />

+ Business units often feel that they<br />

compete <strong>for</strong> data science resources<br />

and projects<br />

+ Teams re-<strong>for</strong>m <strong>for</strong> every new<br />

problem, requiring time to<br />

establish relationships, trust,<br />

and collaboration<br />

+ Business units must provide<br />

another organization (i.e., the data<br />

science unit) with access to their<br />

data, which they are often reluctant<br />

to do<br />

+ As a separate unit with rotating<br />

staff, data science teams may<br />

not develop the intimate domain<br />

knowledge that can provide<br />

efficiency to future business<br />

unit projects<br />

+ Selling Analytics. Demonstrate<br />

tangible impacts of analytics to<br />

business unit leaders—they are<br />

critical partners and need to buy in<br />

+ Portfolio Management. Create<br />

transparency into how the<br />

organization will identify and<br />

select data science projects,<br />

including criteria to prioritize<br />

opportunities and align resources<br />

+ Teamwork. Establish early<br />

partnerships between data science<br />

teams and business units, which<br />

will be integral to framing problems<br />

and translating analytics into<br />

business insights<br />

+ Education. Train business unit<br />

leaders on the fundamentals of<br />

data science and the characteristics<br />

of a good data science problem,<br />

so people across the organization<br />

can recognize opportunities<br />

Aligning <strong>Data</strong> <strong>Science</strong> | 23

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