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VERENA<br />
BROHL<br />
L P & C<br />
P R E S E N T A T I O N
goals for LP&C<br />
learn sth about digital design<br />
more attention to details<br />
improve my own style<br />
corporate design<br />
AIMS AND GOALS
like socially critical topic<br />
(gender, industry, etc.)<br />
can do a corporate design<br />
maybe also digital<br />
very complex;<br />
watch your time<br />
love magazine<br />
like the topic<br />
independence<br />
but <strong>video</strong>;<br />
not what I want to do<br />
like to work for this<br />
institution<br />
cultural issue<br />
I am in the target group<br />
of this briefing<br />
YES NO YES<br />
CHOSEN BRIEFS
BRIEFING<br />
create a new-to-world,<br />
accessible, mass-market<br />
beauty brand that breaks<br />
established category codes<br />
brand should response to<br />
some of the modern issues<br />
consumers of all gender<br />
identities, who want a<br />
forward-thinking beauty<br />
brand<br />
DESIGN BRIDGE
gender neutral product<br />
high demand (medical)<br />
natural<br />
products connected to<br />
modern issues<br />
new look<br />
technology / social media<br />
bold look<br />
R E S E A R C H
narcissus<br />
(social media)<br />
technology /<br />
medicine<br />
FIRST IDEAS
narcissus<br />
(social media)<br />
work with different liquid textures<br />
context to narcissus<br />
oil / wather<br />
work with mirroring<br />
(packaging)<br />
dark & sensual look<br />
C O N C E P T S
technology /<br />
medicine<br />
just work with a serum<br />
high concentrated<br />
high quality<br />
works fast<br />
medical look<br />
clean<br />
simple<br />
future<br />
The new age of skin care.<br />
1 HYDRATE SERUM.<br />
Indregents: Water (Aqua), Aloe Barbadensis Leaf Juice,<br />
Sodium Laureth Sulfate, Cocamine Oxide, Glycerin,<br />
Polysorbate 20, Sorbitol, Cetyl Betaine, Cocamidopropyl<br />
Betaine, Laureth-8, PEG-18 Glyceryl Oleate/Cocoate,<br />
Fusanus Spicatus Wood Oil, Sodium Lauroamphoacetate,<br />
Panthenol, Phenoxyethanol, Lauryl Betaine, Citrus<br />
Aurantium Dulcis (Orange) Flower Oil, Citric Acid, Sea<br />
Salt (Maris sal), Pogostemon Cablin Oil, Eugenia Caryophyllus<br />
(Clove) Flower Oil, Magnesium Nitrate, Methylchloroisothiazolinone,<br />
Magnesium Chloride, Methylisothiazolinone,<br />
Linalool.<br />
100 g<br />
par<br />
C O N C E P T S
+<br />
par<br />
=<br />
F I N A L
F I N A L
its only about you<br />
personalized products<br />
high concentrated &<br />
individual serum<br />
Bauman system;<br />
16 different skin-types;<br />
very specific<br />
dermatologist work in the shop<br />
personal!<br />
no online shop<br />
just app<br />
come to shop<br />
digital!<br />
compose your own serum<br />
via app - transfer it to shop<br />
socail media (advertising)<br />
it works fast<br />
F I N A L
logo<br />
typography<br />
Futura<br />
Condensed Medium<br />
for text, name, content of product,<br />
etc.<br />
OCR A Std<br />
Regular<br />
for numbers & product description.<br />
colour<br />
C M<br />
27 0<br />
7 21<br />
29 0<br />
16 49<br />
Y<br />
25<br />
38<br />
0<br />
20<br />
K<br />
0<br />
0<br />
0<br />
0<br />
F I N A L
Bauman system;<br />
16 different skin-types;<br />
very specifi c<br />
4 main skin-types<br />
4 colours<br />
09 10 11 12<br />
05 06 07 08<br />
13 14 15 16<br />
01 02 03 04<br />
F I N A L
use Instagram & Facebook<br />
for commercial<br />
socail media (advertising)<br />
digital!<br />
#yourskincares<br />
show you and the product<br />
mood pictures<br />
work with colours<br />
very visual<br />
only short text<br />
F I N A L
F I N A L
packaging clean, simple<br />
see through bottles<br />
show what is inside<br />
gift packaging<br />
wrapping paper<br />
(logo pattern; different colours)<br />
F I N A L
metallic envelope<br />
technical impression<br />
F I N A L
personalized labels<br />
show - it is only your product<br />
F I N A L
also invoice<br />
matches colours<br />
F I N A L
app different sections<br />
medical terms<br />
laboratory<br />
waiting room<br />
analysis<br />
connect to shop<br />
reception<br />
summary<br />
fast<br />
can use it everywhere<br />
personal<br />
<strong>video</strong> to app<br />
mix your serum<br />
news<br />
watch your skin<br />
QR code (shop)<br />
phone shop<br />
online appointment<br />
invoices<br />
F I N A L
BRIEFING<br />
create a campaign that encourage<br />
culturally engaged<br />
young peope aged 20-30<br />
to experience opera for the<br />
first time<br />
show your idea as an advertising<br />
campaign - across<br />
digital, out of home and<br />
social media advertising.<br />
creative needs to feature<br />
the Royal Opera House<br />
logo<br />
ROYAL OPERA HOUSE
which operas did the same<br />
bold colours<br />
more abstract<br />
photography / everyday life<br />
R E S E A R C H
emotion objects typography<br />
FIRST IDEAS
emotion objects typography<br />
ROYAL<br />
OPERA<br />
HOUSE<br />
Oponu ex noOcre in vit, compravo,<br />
nos senius, C. Cio cris. Mus oc te<br />
publinam ia ponsidet? Nos, num<br />
ROYAL<br />
OPERA<br />
HOUSE<br />
Oponu ex noOcre in vit, compravo,<br />
nos senius, C. Cio cris. Mus oc te<br />
publinam ia ponsidet? Nos, num<br />
DEATH<br />
Oponu ex noOcre in vit, compravo,<br />
nos senius, C. Cio cris. Mus oc te<br />
publinam ia ponsidet? Nos, num<br />
JOY<br />
Oponu ex noOcre in vit, compravo,<br />
nos senius, C. Cio cris. Mus oc te<br />
publinam ia ponsidet? Nos, num<br />
life, love, death, loss,<br />
passion, joy, anger, humor<br />
C O N C E P T S
movements of music<br />
visual in typography<br />
moved, expressive, breaks,<br />
energy, swing, history,<br />
suprising<br />
classic typography<br />
new look through<br />
deconstruction<br />
C O N C E P T
show typography<br />
on a white paper<br />
association with new ideas<br />
music paper<br />
paper is moving /<br />
movement<br />
C O N C E P T
mix paper idea<br />
with satutes infront of<br />
Royal Opera House<br />
C O N C E P T
www.roh.org.uk<br />
www.roh.org.uk<br />
www.roh.org.uk<br />
F I N A L
F I N A L
F I N A L
Royal Opera House<br />
www.roh.org.uk<br />
#royaloperahouse<br />
@royaloperahouse<br />
F I N A L
F I N A L
F I N A L
I think it was a good<br />
process<br />
especially in the end<br />
sometimes I want to much;<br />
lose myself; need to stay<br />
focused<br />
beginning a bit overstrained<br />
→ new surrounding;<br />
(where to print,<br />
buy paper,...)<br />
R E F L E C T I O N
T H A N K S
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