German Cycling - That's us!
File to describe Cycling n Germany focused on the German Cycling Federation Bund Deutscher Radfahrer e.V.
File to describe Cycling n Germany focused on the German Cycling Federation Bund Deutscher Radfahrer e.V.
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Premium Partner of<br />
<strong>German</strong> <strong>Cycling</strong><br />
<strong>German</strong> <strong>Cycling</strong> – That‘s <strong>us</strong>!<br />
Copyright © 2016 BDR All Rights Reserved.
Premium Partner of<br />
<strong>German</strong> <strong>Cycling</strong><br />
Content<br />
<strong>German</strong> <strong>Cycling</strong><br />
Mission Headlines<br />
• Branding National Team Jersey<br />
• <strong>Cycling</strong> for all<br />
• Young people<br />
• Safe riding technique camps<br />
• Special events Olympic Team<br />
• Fairs and booth<br />
• Hospitality<br />
Media & Visitors<br />
Gefördert vom:<br />
© BDR, 2015; All Rights Reserved 1
Premium Partner of<br />
<strong>German</strong> <strong>Cycling</strong><br />
<strong>German</strong> <strong>Cycling</strong><br />
-<br />
That‘s <strong>us</strong>!<br />
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Premium Partner of<br />
<strong>German</strong> <strong>Cycling</strong><br />
<strong>German</strong> <strong>Cycling</strong> – mission & tasks<br />
BDR…<br />
… is the non-profit organisation representing the<br />
interests of all cyclists in <strong>German</strong>y<br />
Umbrella association of 17 regional cycling<br />
associations<br />
About 2600 clubs nationwide, over 138.000<br />
members in 2015 and 20.000 licensed athletes<br />
Represents the interests of all <strong>German</strong> cyclists –<br />
from ordinary rider to pro (42 million people)<br />
… is one of the most successful <strong>German</strong> sports<br />
associations<br />
<br />
<strong>German</strong> athletes are world-class in Olympic as<br />
well as non-Olympic disciplines.<br />
… key issues<br />
<br />
<br />
<br />
<br />
<br />
<br />
Talent scouting and promotion of talents<br />
Serving as basis for amateurs as well as<br />
high competitive sport athletes<br />
Support of cyclists for all/ „Jedermann“<br />
Structured and continuo<strong>us</strong> development of new<br />
talents as well as cycling in urban society<br />
Support and co-ordination of all national teams in<br />
8 disciplines (within the disciplines of track, road,<br />
MTB Cross Country und BMX four ones are<br />
Olympic).<br />
Fight against Doping<br />
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© BDR, 2015; All Rights Reserved 3
Premium Partner of<br />
<strong>German</strong> <strong>Cycling</strong><br />
<strong>German</strong> <strong>Cycling</strong> – cycling for all & youth<br />
<strong>Cycling</strong> for all<br />
For any age, gender & nationality<br />
Road<br />
Radtourenfahren, RadMarathonCup Deutschland,<br />
Volksradfahren, Radwandern, Jedermann<br />
MTB<br />
Countrytourenfahren, MTB Marathon Cup,<br />
Young people<br />
Fette Reifen Rennen, Bike Hero, First step races, safe riding<br />
technique camps<br />
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© BDR, 2015; All Rights Reserved 4
Premium Partner of<br />
<strong>German</strong> <strong>Cycling</strong><br />
<strong>German</strong> <strong>Cycling</strong> – highest level sport<br />
Road (Olympic)<br />
Time Trial & Individual Road Race<br />
MTB (Olympic)<br />
Cross Country,Marathon & MTB Orienteering, Downhill & 4x<br />
(Four Cross), Trials<br />
Track (Olympic)<br />
Short distance (Sprint, Keirin, Team Sprint, Time Trial)<br />
Long distance (Omnium, Team Pursuit, Single Pursuit, Points<br />
Race, Scratch)<br />
BMX<br />
Race (Olympic),BMX Freestyle<br />
Indoor <strong>Cycling</strong><br />
Cycle Ball & Artistic <strong>Cycling</strong><br />
Cyclocross<br />
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© BDR, 2015; All Rights Reserved 5
Premium Partner of<br />
<strong>German</strong> <strong>Cycling</strong><br />
Mission headlines<br />
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© BDR, 2015; All Rights Reserved 6
Premium Partner of<br />
<strong>German</strong> <strong>Cycling</strong><br />
Mission headlines<br />
<strong>Cycling</strong> for all<br />
Always knowing the latest news/Covering cyclists’ needs,<br />
BDR is providing unique and standardized cycling formats for<br />
clubs to offer interested cyclists for participation.<br />
Regarding road cycling, these are starting with the community<br />
driven “Radwandern”. Foc<strong>us</strong>ed on families is “Volksradfahren”<br />
and with sportive character is “Radtourenfahren”. The bench<br />
for long distance riders is “Radmarathon” with 21 chosen<br />
events forming the “Radmarathon Cup Deutschland” Series.<br />
Offroad cycling format is the popular “Country-Tourenfahren”,<br />
the special interest on health and physical education lies at<br />
“Richtig fit Tag Radfahren”.<br />
Young people<br />
BDR‘s core issue is talent scouting in clubs and promotion of<br />
talents. To find and bound talents to clubs special events have<br />
been developped like „Fette-Reifen-Rennen“ with RadClub<br />
Deutschland and „Bike Hero“. The latter is a safe riding<br />
technique camp for talented kids accompanied by their<br />
families and friends.<br />
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© BDR, 2015; All Rights Reserved 7
Premium Partner of<br />
<strong>German</strong> <strong>Cycling</strong><br />
Mission headlines<br />
Safe riding technique<br />
The BDR has a strong connection with „Radparcours“, a<br />
portable tool to bring safe riding technique to schools,<br />
enterprises and clubs/organisations.<br />
Presentation events Olympic Team „Premium Partner Team<br />
for Rio“<br />
The BDR will present its Olympic team powered by Premium<br />
Partner several times ahead the Olympic Games in Rio. He will<br />
present the different disciplines in different events integrated in<br />
top events like national Championships Road or MTB.<br />
Fairs and booth<br />
Premium Partner and BDR will be present together at fairs,<br />
high level german cycling events.<br />
Hospitality<br />
BDR will provide Premium Partner with the maximum of<br />
available tickets for national races and Championships or final<br />
Olympic athletes‘ Gala.<br />
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© BDR, 2015; All Rights Reserved 8
Premium Partner of<br />
<strong>German</strong> <strong>Cycling</strong><br />
Mission headlines<br />
Events in 2016<br />
1. 8 World Championships in 2016<br />
2. Presentation of Premium Partner Team Rio in 4 olympic<br />
disciplines<br />
3. 1500 cycling for all events<br />
4. Over 100 „Fette-Reifen-Rennen“ finishing with „Bike<br />
Hero“<br />
5. Min. 4 special events, i.e. fairs<br />
6. Min. 8 high level road races with Premium Partner<br />
branded BDR booth<br />
7. Presentation of Premium Partner at Team Rio<br />
promotions in 4 Olympic disciplines<br />
8. Hospitality at minimum 4 national top level events<br />
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© BDR, 2015; All Rights Reserved 9
Premium Partner of<br />
<strong>German</strong> <strong>Cycling</strong><br />
Branding<br />
National Team Jersey<br />
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© BDR, 2015; All Rights Reserved 10
Premium Partner of<br />
<strong>German</strong> <strong>Cycling</strong><br />
Branding National Team Jersey – Highest level cycling!<br />
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Premium Partner of<br />
<strong>German</strong> <strong>Cycling</strong><br />
Branding National Team Jersey – pure emotions!<br />
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Premium Partner of<br />
<strong>German</strong> <strong>Cycling</strong><br />
Branding National Team Jersey – maximum success!<br />
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© BDR, 2015; All Rights Reserved 13
Premium Partner of<br />
<strong>German</strong> <strong>Cycling</strong><br />
<strong>Cycling</strong> for all<br />
&<br />
Young people<br />
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© BDR, 2015; All Rights Reserved 14
Premium Partner of<br />
<strong>German</strong> <strong>Cycling</strong><br />
<strong>Cycling</strong> for all – 1 million participants at every age<br />
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Premium Partner of<br />
<strong>German</strong> <strong>Cycling</strong><br />
<strong>Cycling</strong> for all –pure emotions!<br />
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© BDR, 2015; All Rights Reserved 16
Premium Partner of<br />
<strong>German</strong> <strong>Cycling</strong><br />
Team Presentation<br />
Olympic Team Rio<br />
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© BDR, 2015; All Rights Reserved 17
Premium Partner of<br />
<strong>German</strong> <strong>Cycling</strong><br />
Team Presentation Olympic Team Rio – special places!<br />
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© BDR, 2015; All Rights Reserved 18
Premium Partner of<br />
<strong>German</strong> <strong>Cycling</strong><br />
Team Presentation Olympic Team Rio – maximum audience!<br />
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© BDR, 2015; All Rights Reserved 19
Premium Partner of<br />
<strong>German</strong> <strong>Cycling</strong><br />
Fairs and booth<br />
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© BDR, 2015; All Rights Reserved 20
Premium Partner of<br />
<strong>German</strong> <strong>Cycling</strong><br />
Special Fair Events – <strong>German</strong> athletes at Premium<br />
Partner booth!<br />
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© BDR, 2015; All Rights Reserved 21
Premium Partner of<br />
<strong>German</strong> <strong>Cycling</strong><br />
BDR Booth highlighting Premium Partner<br />
BDR presenting at high level Road events<br />
BDR presents Premium Partner to tho<strong>us</strong>ands of spectators in the specific Race Fairs in<br />
Berlin, Hamburg, Frankfurt, Münster, Cologne, Göttingen, etc..<br />
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© BDR, 2015; All Rights Reserved 22
Premium Partner of<br />
<strong>German</strong> <strong>Cycling</strong><br />
Hospitality<br />
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© BDR, 2015; All Rights Reserved 23
Premium Partner of<br />
<strong>German</strong> <strong>Cycling</strong><br />
Hospitality – Get together with partners & c<strong>us</strong>tomers!<br />
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© BDR, 2015; All Rights Reserved 24
Premium Partner of<br />
<strong>German</strong> <strong>Cycling</strong><br />
Media & Visitors<br />
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© BDR, 2015; All Rights Reserved 25
Premium Partner of<br />
<strong>German</strong> <strong>Cycling</strong><br />
Media & Visitors – increasing media interest world wide<br />
TV broadcast of the world championship 2012<br />
Discipline Venue Broadcast (in hours) Viewers total (in million)<br />
Road Limburg (NL) 459 177<br />
Track Melbourne (AUS) 282 199<br />
MTB Leogang/Saalfelden (AT) 88 13,3<br />
BMX Birmingham (UK) 50 2,67<br />
Cyclo-Cross Koksijede (BEL) 40 45<br />
Total 919 426,97<br />
TV broadcast of the world championship 2013<br />
Discipline Venue Broadcast (in hours) Viewers total (in million)<br />
Road Florence (IT) 1211 182<br />
Track Minsk (BY) 143 103<br />
BMX Auckland (NZ) 106 3,1<br />
Cyclo-Cross Louisville (USA) n.s. 3,7<br />
Total 1460 291,8<br />
TV broadcast of the world championship 2014<br />
Discipline Venue Broadcast (in hours) Viewers total (in million)<br />
Road Ponferrada (ESP) 1330 185 (geschätzt)<br />
Track Cali (COL) 424 105<br />
BMX Rotterdam (NED) 171 14<br />
Total 1925 303<br />
Additional media and spectators<br />
- 915 hours of TV broadcast and 460.000 spectators at the Road World<br />
Championship 2015 in Richmond (USA)<br />
- Over 13.000 sepectators at the MTB World Championship 2014 in Hafjell<br />
(NOR)<br />
- More than 35.000 spectators at the World Championship in Tabor (CZE)<br />
- At least over 5.000 hours TV broadcast at the world championship in the<br />
last 4 years.<br />
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© BDR, 2015; All Rights Reserved 26
Premium Partner of<br />
<strong>German</strong> <strong>Cycling</strong><br />
We are looking forward<br />
to a successful<br />
cooperation in 2016<br />
Bund Deutscher Radfahrer e.V.<br />
Otto-Fleck-Schneise 4 | 60528 Frankfurt am Main<br />
Andreas Götz<br />
Referent Marketing & Kommunikation<br />
Fon: +49 (0) 69 967800-50 | Fax: +49 (0) 69 967800-80<br />
Mail: andreas.goetz@bdr-online.org<br />
Homepage: http://www.bdr-online.org/<br />
https://www.facebook.com/bunddeutscherradfahrer<br />
Documentation mady by BDR/Andreas Goetz<br />
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© BDR, 2015; All Rights Reserved 27