MAKE MUSIC MATTER ANNUAL REPORT 2015 // 01
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<strong>MAKE</strong> <strong>MUSIC</strong> <strong>MATTER</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> <strong>2<strong>01</strong>5</strong> // <strong>01</strong>
FRIENDS OF<br />
<strong>MAKE</strong> <strong>MUSIC</strong> <strong>MATTER</strong><br />
The recognition of an individual’s voice, where emotions and feelings can be validated and<br />
heard, rests at the core of a healthy and thriving community. As a mother’s heartbeat is felt in the<br />
womb, like the pulse of a drum, we are connected to music from our very beginning. The simple<br />
combination of notes, tones, and lyrics connect us to emotions we can so rarely express and can<br />
deepen our understanding of memories and experiences that haunt us or are long forgotten.<br />
In our inaugural Annual Report, we are celebrating the<br />
healing power of music to re-stitch the soul and transform<br />
communities, regardless of prevailing circumstance. Whether<br />
it is in the Democratic Republic of the Congo (DRC), Rwanda<br />
or Canada, Make Music Matter is using the medium of art to<br />
generate growth in the fields of human rights and international<br />
development, fostering change and breaking negative cycles.<br />
The year <strong>2<strong>01</strong>5</strong> was a culminating year for Make Music Matter.<br />
We saw the full-time launch of our Music Enrichment Program<br />
at the Panzi Hospital in the DRC, partnering with Panzi<br />
Foundation USA and Panzi Foundation DRC. This program uses<br />
our specialized brand of music therapy to help patients and<br />
their communities recover, reintegrate, and secure their rights<br />
for the future. To date, the results have shown staggering and<br />
encouraging reduction in PTSD, trauma and depression. Among<br />
these statistics, we must not lose sight of individuals and their<br />
stories.<br />
This ideology extends into our Rwanda project<br />
site. We are expanding its capacity, beyond our<br />
HIV prevention mandate, to additionally aid in<br />
reducing trauma of children in child-headed<br />
households in the community with local<br />
partner Uyisenga N’Manzi.<br />
This holistic approach to the protection of youth is also at the<br />
core of our new partnership with War Child Canada and potential<br />
joint project in the North and South Kivu areas of the DRC,<br />
beginning in 2<strong>01</strong>6. We are also working towards delivering<br />
similar programming in Canada, providing support to survivors of<br />
sexual violence in Indigenous communities, and implementing<br />
therapeutic and preventative measures for healing from the<br />
grassroots level.<br />
and advocacy ended with a performance by legendary Canadian<br />
musician, Jim Cuddy, with special guests Ian D’Sa (Billy Talent)<br />
and Cone McCaslin (Sum 41).<br />
Through our My Song for Change contest, Make Music Matter<br />
gave young people in Canada the opportunity to share their music,<br />
shedding a light on global issues and the pressures they face.<br />
After two successful years, we look forward to exploring more<br />
possibilities that will encourage musical self-expression from<br />
Canadian youth in order to inspire positive change.<br />
While <strong>2<strong>01</strong>5</strong> was a breakout year for Make Music Matter, we look<br />
forward to leveraging these successes to expand our programming<br />
outreach, continue to increase capacity through local partnerships<br />
aimed at strengthening civil society, and deepen the dissemination<br />
channels for our produced music as technologies democratize.<br />
The first Make Music Matter Annual Report is a homage to our<br />
dedicated overseas staff, volunteers and board of directors who<br />
selflessly work to create the space and opportunity for our artists.<br />
May the year 2<strong>01</strong>6 be limited only by our vision and imagination.<br />
In September, we organized our first community concert from<br />
our music therapy program at Panzi (DRC). The concert was an<br />
incredible success, with performances by survivors of sexual<br />
violence, vulnerable women, their children, and staff. One<br />
participant was a 16 year-old survivor, who, at such a young<br />
age, has had two children born of rape. One child lives with<br />
her grandmother in her home village, while the youngest,<br />
approximately 1 year old, lives with survivors at Panzi’s aftercare<br />
facility, Maison Dorcas. This innocent child serves as a constant<br />
reminder of the horror and trauma endured by his mother and<br />
has resulted in her constant rejection, offering her child very<br />
little attention and care. After the young mother participated<br />
in the Music Enrichment Program and subsequent community<br />
concert, her behavior towards her son began to shift. She was so<br />
overjoyed by the response of the crowd that she lovingly picked<br />
him up and began kissing her baby. This embrace was the first<br />
time that she demonstrated an attachment to her child and is a<br />
remarkable example of the healing power of music.<br />
We at Make Music Matter feel that public<br />
education and engagement are cornerstones<br />
to a brighter future. In educating the Canadian<br />
public, we can empower empathic and symbiotic<br />
relationships between Canadians and our<br />
beneficiaries overseas, fostering long-term<br />
community growth and support.<br />
In March of 2<strong>01</strong>4, we brought Nobel Peace Prize Nominee and<br />
Founder of Panzi Hospital, Dr. Denis Mukwege, to Manitoba for the<br />
very first time, engaging in a series of successful public events.<br />
A major highlight was the culminating evening at Winnipeg’s<br />
prestigious Pantages Playhouse Theatre, including a keynote from<br />
Dr. Mukwege and a panel discussion on the DRC along with former<br />
Minister of Foreign Affairs, Dr. Lloyd Axworthy, Founder of War<br />
Child Canada, Dr. Samantha Nutt, and Lieutenant-General (Ret’d),<br />
Romeo Dallaire. This unforgettable commemoration of dialogue<br />
Darcy Ataman (CEO & Founder)<br />
Jit Lahiry (Chair)<br />
<strong>MAKE</strong> <strong>MUSIC</strong> <strong>MATTER</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> <strong>2<strong>01</strong>5</strong> // 03
OUR VISION,<br />
MISSION AND<br />
VALUES<br />
MISSION<br />
Make Music Matter engages, educates and fosters the youth living in African<br />
communities affected by extreme poverty through music and socially conscious<br />
art creating future community leaders.<br />
VISION<br />
Make Music Matter will be a leading and accountable philanthropic field<br />
programming organization that provides development assistance through education.<br />
These efforts will raise awareness on some of Africa’s most urgent developmental<br />
issues such as HIV/AIDS and child rights through the vector of music and music<br />
production. The result of which will contribute to sustainable change both<br />
domestically and internationally.<br />
VALUES<br />
Make Music Matter is apolitical and secular and focuses on humanitarianism,<br />
universality, accountability, and innovation.<br />
<strong>MAKE</strong> <strong>MUSIC</strong> <strong>MATTER</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> <strong>2<strong>01</strong>5</strong> // 05
HEALING<br />
THROUGH<br />
<strong>MUSIC</strong><br />
Make Music Matter’s Music Enrichment Program<br />
(MEP) was developed through a pilot project in<br />
Rwanda in 2009. This format offers participants<br />
the opportunity to discuss the challenges and<br />
issues confronting them, their families and the<br />
wider community.<br />
In effect, the MEP participants teach each other by sharing<br />
their experiences. After sharing their stories and establishing<br />
common ground, MEP participants are encouraged to make<br />
positive choices about their individual futures and engage in<br />
cooperative music-making and performance.<br />
Engagement with others and with their own<br />
creativity works as a tool for rehabilitation,<br />
therapy and personal development. By working<br />
together, participants develop leadership and<br />
group work skills, while building self-confidence<br />
and a sense of identity.<br />
“I was such a sad and unhappy person, but<br />
when I went to the studio and started to sing, I<br />
feel happy and rejoice with other persons there.”<br />
One of our objectives is to foster leadership skills that<br />
will empower participants in their process of healing, and<br />
encourage them to share what they have learned with their<br />
friends and families. This will ultimately result in lasting,<br />
measurable change in their families and communities.<br />
Music created by participants is also used as a tool for education<br />
within the larger community. With the help of local musicians,<br />
MEP songs are professionally recorded, collected, and<br />
disseminated back to the local communities through hard copies<br />
and over local radio stations as advocacy and prevention tools.<br />
Live performances and digital distribution also ensure the<br />
MEP’s messages are accessible, and spread easily.<br />
Because the MEP targets the issues facing individual<br />
communities, it can be as diverse and adaptable as music<br />
itself. The social isolation experienced by each of these<br />
populations serviced through the MEP often directly<br />
contributes to a deterioration of physical and emotional<br />
well-being. Make Music Matter has actively engaged youth in<br />
extreme poverty in Rwanda and survivors of sexual and genderbased<br />
violence, children, and vulnerable populations in the DRC.<br />
<strong>MAKE</strong> <strong>MUSIC</strong> <strong>MATTER</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> <strong>2<strong>01</strong>5</strong> // 07
WHY <strong>MUSIC</strong>?<br />
Music has always helped people around the world to overcome hardship by providing comfort<br />
and consolation, and by helping them to directly address the most divisive issues facing their<br />
communities. Through our efforts, music also contributes to the prevention of violence and public<br />
health issues, and to raising awareness.<br />
WHERE WE WORK<br />
<strong>MUSIC</strong> CHANGES LIVES<br />
Music is a tool that can address the social and emotional<br />
needs of a population. Not only does Make Music Matter help<br />
people to deal with the trauma they’ve experienced by writing,<br />
singing, and recording songs, but we bring them together so<br />
they know they’re not alone.<br />
<strong>MUSIC</strong> IS INCLUSIVE<br />
Music is the cornerstone of our programming because it<br />
engages everyone. Whether a person participates in active<br />
music-making, or even just listens, the experience is beneficial.<br />
The message of a song has an impact wherever it is heard,<br />
reaching many people beyond its creators.<br />
DEMOCRATIC REPUBLIC OF THE CONGO SITE:<br />
Maison Dorcas, Panzi Hospital<br />
Bukavu, South Kivu,<br />
Democratic Republic of the Congo<br />
<strong>MUSIC</strong> WORKS<br />
Whether it is former child combatants, survivors of sexual<br />
and gender-based violence, or victims of HIV/AIDS, music<br />
is a channel for expression for those otherwise incapable of<br />
expressing the heartache of their experience. Many studies<br />
have demonstrated the impact that this can have. Betancourt<br />
et al (2<strong>01</strong>0), for example, found that particularly in the<br />
context of conflict, programs like the MEP helped to ensure<br />
that survivors received the support they needed from their<br />
communities, and enabled them to better reintegrate.<br />
<strong>MUSIC</strong> IS A POWERFUL EDUCATIONAL TOOL<br />
Not only is making music a starting point for education and<br />
therapeutic conversations, it is also a versatile teaching medium.<br />
Historically, music, storytelling, and dance have all been used to<br />
transmit information from one generation to the next.<br />
<strong>MUSIC</strong> IS FAR-REACHING<br />
In areas where literacy rates are low, music is an effective<br />
way to inform, and raise awareness. When the songs our<br />
participants create play on the radio, victims’ voices reach<br />
beyond their homes to large audiences, and challenge listeners<br />
to change the world in which they live.<br />
<strong>MUSIC</strong> IS OUR EXPERTISE<br />
Make Music Matter fuses international development expertise<br />
with some of the greatest minds and talents in the music<br />
industry. Capitalizing on our strengths and building on our<br />
successes is essential to the effectiveness and sustainability<br />
of our work.<br />
RWANDA SITE:<br />
Uyisenga N’Manzi Peace Centre<br />
Rwamagana District, Eastern Province<br />
Rwanda<br />
Songs released through the Panzi Hospital reach a listenership<br />
of five million people through the combined audience of the two<br />
primary radio stations disseminating our songs in Bukavu, DRC.<br />
<strong>MAKE</strong> <strong>MUSIC</strong> <strong>MATTER</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> <strong>2<strong>01</strong>5</strong> // 09
RAISING VOICES<br />
AND LIFTING LIVES<br />
THROUGH <strong>MUSIC</strong><br />
IN RWANDA<br />
The Music Enrichment Program (MEP), the<br />
focus of Make Music Matter’s development<br />
work, kicked off in the fall of 2009.<br />
Over 70 youth from across Rwanda participated in the pilot<br />
project. Local educators guided the interactive training and<br />
health education sessions while local and visiting artists<br />
facilitated the creation of music. Songs were recorded and<br />
disseminated to local communities and used as outreach<br />
tools on local radio and elsewhere, spreading positive health<br />
messages and working towards breaking the cycle of stigma.<br />
Building on the success of the pilot program in Rwanda, MMM<br />
began working with Uyisenga N’Manzi in December 2<strong>01</strong>3 until<br />
July 2<strong>01</strong>4.<br />
In Rwanda, MMM’s Music Enrichment Program<br />
runs on a four-month cycle and directly engages<br />
and educates youth affected by extreme poverty.<br />
The program aims at educating youth and the<br />
larger community through song about the health<br />
risks of contracting and steps to preventing the<br />
spread of HIV/AIDS.<br />
The program will also help to reduce trauma within the context<br />
of a post-conflict environment. In its initial sessions, Make<br />
Music Matter has found a need to focus its work in Rwanda<br />
on child-headed households and on dealing more directly with<br />
trauma, PTSD and emotional well-being in addition to its focus<br />
on health education.<br />
In baseline research, 41.8% of interview participants believed<br />
that it was difficult to talk about HIV/AIDS. In the case of<br />
one father discussing HIV/AIDS, he stated, “It is easy for the<br />
community to talk about it, but if you’re HIV positive you<br />
cannot for fear of being stigmatized.” The MEP has allowed<br />
youth in the program to produce songs aimed at educating<br />
on HIV prevention, along with a focus on reduction of stigma<br />
associated with being HIV positive. These songs have reached<br />
far beyond Rwamagana through the dissemination of produced<br />
songs on popular radio stations in Kigali, Radio Isango Star<br />
91.5 FM, KFM 98.7 FM, and Radio 10 87.6 FM. MMM and<br />
Uyisenga N’Manzi continue to work together to impact positive<br />
change among participants of the program and the larger<br />
community through the community concerts and dissemination<br />
of songs on many popular radio stations.<br />
Make Music Matter is excited to announce that through the<br />
generous funding of the Manitoba Council for International<br />
Cooperation (MCIC), the Rwanda site will continue to expand<br />
its MEP work with youth.<br />
MY BODY IS NOT A<br />
WEAPON – HEALING<br />
TRAUMA IN THE DRC<br />
In collaboration with the Panzi Hospital &<br />
Foundations and with the support of the<br />
ELRHA and its Humanitarian Innovation<br />
Fund, Make Music Matter brought its Music<br />
Enrichment Program model to the Panzi<br />
Hospital beginning in February <strong>2<strong>01</strong>5</strong> with<br />
partners Panzi Foundation USA and Panzi<br />
Foundation DRC.<br />
At Panzi Hospital’s after-care facility, Maison Dorcas, music is<br />
helping survivors of sexual violence, vulnerable women, and<br />
children by helping them connect with and heal from their past<br />
experiences and traumas – and create profound beauty and art<br />
in the process.<br />
Working in tandem with our program’s staff psychologist and<br />
music producer, Make Music Matter goes beyond traditional<br />
music therapy techniques, such as orchestration, songwriting<br />
and performance in helping patients connect with their<br />
emotions and work within their therapeutic process towards<br />
healing. In the state-of-the-art recording studio built on site<br />
of Maison Dorcas, our program recognizes our participants<br />
as artists, not patients. Their end product is a professionally<br />
recorded and produced song, which is ready to share with their<br />
communities, fellow survivors and the wider public.<br />
By embracing healing through music, the artists<br />
who create, express and share their pain are in<br />
turn able to impact change within themselves<br />
and the larger community.<br />
In a comparison of rates of anxiety, depression, and PTSD<br />
for our pilot data among participants beginning and<br />
completing the first three-month session, the majority saw a<br />
significant reduction in both PTSD and anxiety. In line with<br />
its dissemination strategy, a community concert was held<br />
after the completion of the first session. Over 300 Panzi staff,<br />
community members, and outside NGO colleagues attended<br />
in September <strong>2<strong>01</strong>5</strong> with great success. Artists from each<br />
participant category (survivors, vulnerable women, and children)<br />
performed their songs, had the attendees on their feet and<br />
dancing and were awarded many requests for an encore.<br />
The first cycle of programming has produced a full album,<br />
released not only on partner websites, but also on popular radio<br />
stations in Bukavu, reaching a large portion of South Kivu. The<br />
dissemination of songs on radio open up the larger community<br />
to the trauma and healing of women in the eastern Congo,<br />
working to reduce the stigma associated with sexual violence<br />
against women. In the case of more than one participant, their<br />
husbands who had previously rejected them after their rapes<br />
heard the song on the radio and have begun the process of<br />
attempting reconciliation with their wives.<br />
Make Music Matter is proud to be able to impact such positive<br />
change at Panzi Hospital and its surrounding community and<br />
continues to develop and improve its programming to have<br />
greatest outreach.<br />
<strong>MAKE</strong> <strong>MUSIC</strong> <strong>MATTER</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> <strong>2<strong>01</strong>5</strong> // 11
PARCE QUE<br />
J’AI MAL<br />
BECAUSE I’M<br />
IN PAIN<br />
Chaque jour de ma vie<br />
Je me sens trahi par mon image<br />
Chaque fois quand je me regarde<br />
Dans un miroir je perds espoir<br />
Il y a tant de larmes qui ont coulés sous mes joues chaque soir<br />
J’ai peur du noir<br />
J’ai peur d’être seule sur une route pave d’imprévus<br />
R/ Alors je me noie, noie, noie noie seul<br />
Je me cache loin, loin de tout<br />
Parce que j’ai peur.<br />
Et souvent je voile ma souffrance par un rire ou par un sourire<br />
Et si vous saviez combien je souffre<br />
A cause de mes souvenirs<br />
Je ne vois plus d’avenir<br />
Et quand je parle de ma vie<br />
Je ne vois que des sourds qui m’entourent<br />
Comment oublier<br />
Comment advancer<br />
Comment stopper tous ces viols<br />
R/ Alors je me noie, noie, noie noie seul<br />
Je me cache loin, loin de tout<br />
Parce que j’ai mal<br />
Each time<br />
When I look myself in the mirror<br />
I lose faith<br />
Each night<br />
So many tears have flowed down my cheeks<br />
I’m afraid of the dark<br />
I’m afraid to be alone on the road<br />
paved with the unexpected.<br />
So I drown, drown, drown myself<br />
I hide faraway, from<br />
everything because I’m afraid<br />
And I often buckle my suffering with a laugh or a smile<br />
And if you knew how much I’m suffering<br />
because of my memories<br />
I don’t have faith in the future<br />
And when I talk about my life<br />
I only feel the deafness around me<br />
How to forget<br />
How to move on<br />
How to stop rapes<br />
Everywhere<br />
So I drown, drown, drown myself<br />
I hide faraway from everything<br />
because I’m in pain<br />
—<br />
Artists: Solange, Sandra, Pascaline, Irene (Group: Jeune Dorcas, Producer: Jojo) –<br />
Debut song from Panzi Hospital program
HOLISTIC APPROACH<br />
TO HEALING<br />
Physical<br />
Spiritual<br />
Psychological<br />
<strong>MAKE</strong> <strong>MUSIC</strong> <strong>MATTER</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> <strong>2<strong>01</strong>5</strong> // 15
EDUCATION AND<br />
AWARENESS IN<br />
CANADA<br />
In March 2<strong>01</strong>4, Make Music Matter had the honour and privilege of hosting Nobel Prize nominee<br />
and founder of Panzi Hospital and Foundations, Dr. Denis Mukwege, for a series of events in<br />
Manitoba to educate the public about the impacts of sexual and gender-based violence (SGBV) in the<br />
Democratic Republic of the Congo and to provide the public with ways in which they could make a<br />
quantifiable difference in what has been deemed the worst place in the world to be a woman.<br />
“Integrating holistic, psychosocial therapeutic<br />
methods with music is creating a breakthrough<br />
in the healing process. The patients are<br />
transformed, becoming artists. Their songs bring<br />
joy where once there was total despair. Through<br />
this music therapy program, and the many other<br />
services we provide, the women and girls are<br />
finding their voices. And that is true freedom.”<br />
– Dr. Denis Mukwege, PhD<br />
The week of events began with bestowing<br />
the Order of the Buffalo Hunt upon Dr.<br />
Mukwege at the Manitoba Legislative<br />
Assembly in recognition of his work treating<br />
victims of sexual violence.<br />
The Order is the highest honour the province can bestow on<br />
individuals who demonstrate outstanding skills in the areas of<br />
leadership, service, and community commitment. In addition,<br />
Dr. Lloyd Axworthy bestowed an honourary Doctorate of<br />
Laws upon Dr. Mukwege from the University of Winnipeg in<br />
recognition of his dedication to bringing peace to the DRC<br />
and to heal victims of SGBV since the founding of Panzi<br />
Hospital in 1999.<br />
Dr. Mukwege also spoke with students, academics, and the<br />
public at both the University of Winnipeg and the University of<br />
Manitoba, including a lecture to medical students and faculty, on<br />
SGBV in the DRC and the impact of SGBV in the eastern Congo.<br />
These talks included local Congolese community members and<br />
enlightened many attendees to the struggles and resilience of<br />
women in the Congo and the need for the global community to<br />
stand with the women of Panzi Hospital.<br />
In joining with its passion for the arts, Make Music Matter<br />
brought a full house of Winnipeg arts community members to<br />
meet Dr. Mukwege at the Graffiti Art Gallery for a musical evening<br />
honouring the women of the DRC, including a presentation from<br />
former Governor General the Right Honourable Michäelle Jean<br />
and Panzi Foundation USA. The final event brought together<br />
over 1100 attendees for an evening of dialogue and music at the<br />
Pantages Playhouse Theatre to raise awareness and funds for the<br />
Panzi Hospital. The event was a great success and combined the<br />
collective experience and knowledge of Dr. Samantha Nutt of War<br />
Child Canada, Lieutenant-General (Ret’d) Roméo Dallaire, Dr.<br />
Lloyd Axworthy, and Dorothée Kabali Tokunda, a local Congolese<br />
woman, with a keynote from Dr. Mukwege. The aptly named event,<br />
Right Her Future (Une voie pour leur avenir), brought context<br />
to the conflict in the DRC and the use of rape as a weapon of<br />
war. Included was a call to action to support the immense work<br />
the Panzi Hospital is doing to heal, rehabilitate and reintegrate<br />
survivors of sexual violence back into their communities. The<br />
benefit concert featured musical performances from members of<br />
the Congolese community, Canadian musicians Jim Cuddy (Blue<br />
Rodeo), Ian D’Sa (Billy Talent), and Cone McCaslin (Sum 41).<br />
The week of events tied in with the Juno Awards week in Manitoba<br />
and elevated the status of Make Music Matter in Manitoba with<br />
key stakeholders and government officials. Make Music Matter<br />
was able to leverage this visit to recruit long-term advocates and<br />
volunteers to support its programming and the ongoing need for a<br />
vocal global community in respect to the women of the DRC.<br />
*special thanks to Christine Melnick and the RHF volunteers”<br />
<strong>MAKE</strong> <strong>MUSIC</strong> <strong>MATTER</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> <strong>2<strong>01</strong>5</strong> // 17
MY SONG<br />
FOR CHANGE<br />
In line with its work to educate and engage<br />
Canadians as active members of a global<br />
community, Make Music Matter has<br />
implemented a contest aimed at Canadian<br />
youth artists.<br />
“Creating music is not only a means of<br />
expression, it can be a powerful forum to convey<br />
global nature of Canadians’ experiences, and<br />
their ties to every corner of the world”<br />
– Jocelyn David, Director of Marketing, Western Union Canada<br />
The My Song for Change contest sought participants to submit<br />
an original musical performance focusing on the global issues<br />
they face in tandem with others around the world. An online<br />
voting system was used to determine the top ten finalists and<br />
an expert panel selected the winner. The panel then judged<br />
entries based upon lyrical creativity, melody, song structure and<br />
dynamics, and relevance to the contest’s theme.<br />
The winner then had their song and accompanied<br />
video produced in a professional recording<br />
studio, along with Canadian musicians.<br />
Sponsored by Western Union Canada, the first year of the My<br />
Song for Change contest in 2<strong>01</strong>3 saw 257 songs submitted for<br />
consideration, along with over 118,000 visits on the web page,<br />
showing a great interest and involvement in the contest. In<br />
the first year, the contest gained great public support through<br />
appearances on the show George Stroumboulopoulos Tonight.<br />
The second year of the My Song for Change contest built on<br />
the successes of the previous year and continued to offer a<br />
meaningful opportunity to Canadian musicians to use their art<br />
to inspire and connect. In 2<strong>01</strong>4, Make Music Matter partnered<br />
with Juno Award-winning rocker Sam Roberts (Sam Roberts<br />
Band), Cone McCaslin (Sum 41), Hill Kourkoutis (Serena<br />
Ryder), Sekou Lumumba (Serena Ryder) and Grammy Awardwinning<br />
producer David Bottrill to produce Fire from the Spark<br />
by Matt Blais.<br />
Western Union Canada sponsored the inaugural two years<br />
of the contest that seeks to leverage the power of music to<br />
educate, connect, transform and enrich people’s lives.<br />
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LOOKING TOWARDS<br />
THE FUTURE<br />
After a very exciting and busy year implementing the Music Enrichment Program at Panzi Hospital<br />
and the Uyisenga N’Manzi Peace Centre, Make Music Matter is looking to a future of program<br />
expansion and partnerships to further implement its MEP model in a number of communities.<br />
At the Rwanda site, Make Music Matter is<br />
looking to develop the program to include a<br />
framework for trauma, depression and PTSD<br />
reduction in child-headed households in addition<br />
to its existing focus on health education and<br />
reduction of stigma associated with HIV/AIDS.<br />
In the Democratic Republic of the Congo, Make Music Matter<br />
is in the process of expanding programming to include rural<br />
areas in South Kivu at Panzi Hospital’s outreach hospital/<br />
health centres. MMM has already undergone a testing phase in<br />
Mulamba with 25 community members. This session was met<br />
with great interest and success and was supported largely by<br />
the husbands of the women involved.<br />
In addition to the Panzi Hospital-associated program in the<br />
DRC, War Child Canada is partnering with Make Music Matter<br />
to potentially implement a child and youth-based program in<br />
South and North Kivu. This program will aim at preventing<br />
violence and protecting children and youth in the area through<br />
the implementation of child and youth spaces, complete<br />
with educational opportunities, recreation, and outreach.<br />
This partnership will expand Make Music Matter’s Music<br />
Enrichment Program further in the DRC and will work more<br />
directly with children and youth, particularly young girls, and<br />
the protection and implementation of children’s rights in the<br />
North and South Kivu.<br />
Finally, Make Music Matter is in the process of putting forth<br />
a proposal to bring our special brand of music therapy and<br />
advocacy to work with Aboriginal and Indigenous communities<br />
in Ontario, Canada. This proposed program would focus,<br />
similar to Panzi, on women affected by sexual violence in the<br />
community and work towards educating a Canadian audience<br />
on sexual violence against Aboriginal women and a process of<br />
healing among participants.<br />
Beyond the anticipated program expansions, Make Music<br />
Matter will be looking into the process of doing a third My<br />
Song For Change contest, will be fully re-designing their<br />
website, and will continue to edit and release songs created<br />
in its existing programming. In the near future, Make Music<br />
Matter will be releasing a promotional video and a four song EP<br />
with Swedish Hip Hop artist, Timbuktu, who visited the Panzi<br />
Hospital site last September to work with its beneficiaries.<br />
Given its great success and adaptability, Make Music Matter<br />
will be reviewing its Mission and Vision Statements to better<br />
represent the beneficiary group impacted by its Music<br />
Enrichment Program.<br />
Music Matter is looking forward to continuing to impact change<br />
in the communities and meeting its mission of engaging,<br />
educating, and fostering communities affected by extreme<br />
poverty through music and socially conscious art.<br />
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THANK YOU TO<br />
OUR PARTNERS<br />
A very big thank you to the many partners, foundations, Canadian corporations<br />
and many more unnamed Canadian women and men who donate to us individually.<br />
Without them we would never be able to help the poor and disenfranchised both<br />
overseas and at home and advocate for a better future.<br />
An extra special thank you goes out to<br />
the artists that continue to advocate for<br />
Make Music Matter:<br />
IMPLEMENTATION AND<br />
SUPPORTING PARTNERS:<br />
Panzi Hospital<br />
Panzi Foundation USA<br />
Panzi Foundation DRC<br />
Uyisenga N’Manzi<br />
Metalworks Institute<br />
Joao Carvalho Mastering<br />
War Child Canada<br />
Humanitarian Innovation Fund<br />
Western Union Canada<br />
Walmart Canada<br />
Global College<br />
Slaight Communications<br />
Friesen Foundation<br />
Lush Handmade Cosmetics<br />
Manitoba Council for International<br />
Cooperation (MCIC)<br />
MLA Christine Melnick<br />
The Asper Foundation<br />
CUPE National<br />
Mel Lazareck<br />
The University of Manitoba -<br />
College of Medicine<br />
Larry Vickar<br />
Bonnie Buhler<br />
Deborah Gray<br />
Albert el Tassi<br />
Global College and<br />
The University of Winnipeg<br />
Graffiti Art Programming Inc.<br />
Direct Focus Marketing Communications<br />
SUPPORTING<br />
ARTISTS:<br />
Ian D’Sa and Billy Talent<br />
Cone McCaslin (Sum 41)<br />
Sam Roberts Band<br />
John Angus MacDonald (the Trews)<br />
Hill Kourkoutis (Serena Ryder, Hill,<br />
and the Sky Heroes)<br />
Jim Cuddy (Blue Rodeo)<br />
Steve Bays (Hot Hot Heat, Mounties)<br />
Big Sugar<br />
Damhnait Doyle<br />
Classified<br />
Luke McMaster<br />
Timbuktu<br />
BOARD OF<br />
DIRECTORS:<br />
Darcy Ataman<br />
Jit Lahiry<br />
Jaime Cundy<br />
David Bottrill<br />
Michael Espinoza<br />
Daniel Goldenberg<br />
Rebecca Purver<br />
Devon Gergovich<br />
Brian Fox<br />
Jennifer Lin<br />
Ryan Clarke<br />
photos by Jeppe Schilder<br />
MSFC photos by Randy Krahn<br />
Annual Report written by Brianne McKay and Darcy Ataman<br />
*Our Financial report is available upon request.<br />
<strong>MAKE</strong> <strong>MUSIC</strong> <strong>MATTER</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> <strong>2<strong>01</strong>5</strong> // 23
Make Music Matter Inc.<br />
605-110 Princess St.<br />
Wpg MB R3B 1K7<br />
darcy@makemusicmatter.org<br />
Make Music Matter is a registered Canadian Charity<br />
Business Number: 834452369RR00<strong>01</strong>