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<strong>MAKE</strong> <strong>MUSIC</strong> <strong>MATTER</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> <strong>2<strong>01</strong>5</strong> // <strong>01</strong>


FRIENDS OF<br />

<strong>MAKE</strong> <strong>MUSIC</strong> <strong>MATTER</strong><br />

The recognition of an individual’s voice, where emotions and feelings can be validated and<br />

heard, rests at the core of a healthy and thriving community. As a mother’s heartbeat is felt in the<br />

womb, like the pulse of a drum, we are connected to music from our very beginning. The simple<br />

combination of notes, tones, and lyrics connect us to emotions we can so rarely express and can<br />

deepen our understanding of memories and experiences that haunt us or are long forgotten.<br />

In our inaugural Annual Report, we are celebrating the<br />

healing power of music to re-stitch the soul and transform<br />

communities, regardless of prevailing circumstance. Whether<br />

it is in the Democratic Republic of the Congo (DRC), Rwanda<br />

or Canada, Make Music Matter is using the medium of art to<br />

generate growth in the fields of human rights and international<br />

development, fostering change and breaking negative cycles.<br />

The year <strong>2<strong>01</strong>5</strong> was a culminating year for Make Music Matter.<br />

We saw the full-time launch of our Music Enrichment Program<br />

at the Panzi Hospital in the DRC, partnering with Panzi<br />

Foundation USA and Panzi Foundation DRC. This program uses<br />

our specialized brand of music therapy to help patients and<br />

their communities recover, reintegrate, and secure their rights<br />

for the future. To date, the results have shown staggering and<br />

encouraging reduction in PTSD, trauma and depression. Among<br />

these statistics, we must not lose sight of individuals and their<br />

stories.<br />

This ideology extends into our Rwanda project<br />

site. We are expanding its capacity, beyond our<br />

HIV prevention mandate, to additionally aid in<br />

reducing trauma of children in child-headed<br />

households in the community with local<br />

partner Uyisenga N’Manzi.<br />

This holistic approach to the protection of youth is also at the<br />

core of our new partnership with War Child Canada and potential<br />

joint project in the North and South Kivu areas of the DRC,<br />

beginning in 2<strong>01</strong>6. We are also working towards delivering<br />

similar programming in Canada, providing support to survivors of<br />

sexual violence in Indigenous communities, and implementing<br />

therapeutic and preventative measures for healing from the<br />

grassroots level.<br />

and advocacy ended with a performance by legendary Canadian<br />

musician, Jim Cuddy, with special guests Ian D’Sa (Billy Talent)<br />

and Cone McCaslin (Sum 41).<br />

Through our My Song for Change contest, Make Music Matter<br />

gave young people in Canada the opportunity to share their music,<br />

shedding a light on global issues and the pressures they face.<br />

After two successful years, we look forward to exploring more<br />

possibilities that will encourage musical self-expression from<br />

Canadian youth in order to inspire positive change.<br />

While <strong>2<strong>01</strong>5</strong> was a breakout year for Make Music Matter, we look<br />

forward to leveraging these successes to expand our programming<br />

outreach, continue to increase capacity through local partnerships<br />

aimed at strengthening civil society, and deepen the dissemination<br />

channels for our produced music as technologies democratize.<br />

The first Make Music Matter Annual Report is a homage to our<br />

dedicated overseas staff, volunteers and board of directors who<br />

selflessly work to create the space and opportunity for our artists.<br />

May the year 2<strong>01</strong>6 be limited only by our vision and imagination.<br />

In September, we organized our first community concert from<br />

our music therapy program at Panzi (DRC). The concert was an<br />

incredible success, with performances by survivors of sexual<br />

violence, vulnerable women, their children, and staff. One<br />

participant was a 16 year-old survivor, who, at such a young<br />

age, has had two children born of rape. One child lives with<br />

her grandmother in her home village, while the youngest,<br />

approximately 1 year old, lives with survivors at Panzi’s aftercare<br />

facility, Maison Dorcas. This innocent child serves as a constant<br />

reminder of the horror and trauma endured by his mother and<br />

has resulted in her constant rejection, offering her child very<br />

little attention and care. After the young mother participated<br />

in the Music Enrichment Program and subsequent community<br />

concert, her behavior towards her son began to shift. She was so<br />

overjoyed by the response of the crowd that she lovingly picked<br />

him up and began kissing her baby. This embrace was the first<br />

time that she demonstrated an attachment to her child and is a<br />

remarkable example of the healing power of music.<br />

We at Make Music Matter feel that public<br />

education and engagement are cornerstones<br />

to a brighter future. In educating the Canadian<br />

public, we can empower empathic and symbiotic<br />

relationships between Canadians and our<br />

beneficiaries overseas, fostering long-term<br />

community growth and support.<br />

In March of 2<strong>01</strong>4, we brought Nobel Peace Prize Nominee and<br />

Founder of Panzi Hospital, Dr. Denis Mukwege, to Manitoba for the<br />

very first time, engaging in a series of successful public events.<br />

A major highlight was the culminating evening at Winnipeg’s<br />

prestigious Pantages Playhouse Theatre, including a keynote from<br />

Dr. Mukwege and a panel discussion on the DRC along with former<br />

Minister of Foreign Affairs, Dr. Lloyd Axworthy, Founder of War<br />

Child Canada, Dr. Samantha Nutt, and Lieutenant-General (Ret’d),<br />

Romeo Dallaire. This unforgettable commemoration of dialogue<br />

Darcy Ataman (CEO & Founder)<br />

Jit Lahiry (Chair)<br />

<strong>MAKE</strong> <strong>MUSIC</strong> <strong>MATTER</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> <strong>2<strong>01</strong>5</strong> // 03


OUR VISION,<br />

MISSION AND<br />

VALUES<br />

MISSION<br />

Make Music Matter engages, educates and fosters the youth living in African<br />

communities affected by extreme poverty through music and socially conscious<br />

art creating future community leaders.<br />

VISION<br />

Make Music Matter will be a leading and accountable philanthropic field<br />

programming organization that provides development assistance through education.<br />

These efforts will raise awareness on some of Africa’s most urgent developmental<br />

issues such as HIV/AIDS and child rights through the vector of music and music<br />

production. The result of which will contribute to sustainable change both<br />

domestically and internationally.<br />

VALUES<br />

Make Music Matter is apolitical and secular and focuses on humanitarianism,<br />

universality, accountability, and innovation.<br />

<strong>MAKE</strong> <strong>MUSIC</strong> <strong>MATTER</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> <strong>2<strong>01</strong>5</strong> // 05


HEALING<br />

THROUGH<br />

<strong>MUSIC</strong><br />

Make Music Matter’s Music Enrichment Program<br />

(MEP) was developed through a pilot project in<br />

Rwanda in 2009. This format offers participants<br />

the opportunity to discuss the challenges and<br />

issues confronting them, their families and the<br />

wider community.<br />

In effect, the MEP participants teach each other by sharing<br />

their experiences. After sharing their stories and establishing<br />

common ground, MEP participants are encouraged to make<br />

positive choices about their individual futures and engage in<br />

cooperative music-making and performance.<br />

Engagement with others and with their own<br />

creativity works as a tool for rehabilitation,<br />

therapy and personal development. By working<br />

together, participants develop leadership and<br />

group work skills, while building self-confidence<br />

and a sense of identity.<br />

“I was such a sad and unhappy person, but<br />

when I went to the studio and started to sing, I<br />

feel happy and rejoice with other persons there.”<br />

One of our objectives is to foster leadership skills that<br />

will empower participants in their process of healing, and<br />

encourage them to share what they have learned with their<br />

friends and families. This will ultimately result in lasting,<br />

measurable change in their families and communities.<br />

Music created by participants is also used as a tool for education<br />

within the larger community. With the help of local musicians,<br />

MEP songs are professionally recorded, collected, and<br />

disseminated back to the local communities through hard copies<br />

and over local radio stations as advocacy and prevention tools.<br />

Live performances and digital distribution also ensure the<br />

MEP’s messages are accessible, and spread easily.<br />

Because the MEP targets the issues facing individual<br />

communities, it can be as diverse and adaptable as music<br />

itself. The social isolation experienced by each of these<br />

populations serviced through the MEP often directly<br />

contributes to a deterioration of physical and emotional<br />

well-being. Make Music Matter has actively engaged youth in<br />

extreme poverty in Rwanda and survivors of sexual and genderbased<br />

violence, children, and vulnerable populations in the DRC.<br />

<strong>MAKE</strong> <strong>MUSIC</strong> <strong>MATTER</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> <strong>2<strong>01</strong>5</strong> // 07


WHY <strong>MUSIC</strong>?<br />

Music has always helped people around the world to overcome hardship by providing comfort<br />

and consolation, and by helping them to directly address the most divisive issues facing their<br />

communities. Through our efforts, music also contributes to the prevention of violence and public<br />

health issues, and to raising awareness.<br />

WHERE WE WORK<br />

<strong>MUSIC</strong> CHANGES LIVES<br />

Music is a tool that can address the social and emotional<br />

needs of a population. Not only does Make Music Matter help<br />

people to deal with the trauma they’ve experienced by writing,<br />

singing, and recording songs, but we bring them together so<br />

they know they’re not alone.<br />

<strong>MUSIC</strong> IS INCLUSIVE<br />

Music is the cornerstone of our programming because it<br />

engages everyone. Whether a person participates in active<br />

music-making, or even just listens, the experience is beneficial.<br />

The message of a song has an impact wherever it is heard,<br />

reaching many people beyond its creators.<br />

DEMOCRATIC REPUBLIC OF THE CONGO SITE:<br />

Maison Dorcas, Panzi Hospital<br />

Bukavu, South Kivu,<br />

Democratic Republic of the Congo<br />

<strong>MUSIC</strong> WORKS<br />

Whether it is former child combatants, survivors of sexual<br />

and gender-based violence, or victims of HIV/AIDS, music<br />

is a channel for expression for those otherwise incapable of<br />

expressing the heartache of their experience. Many studies<br />

have demonstrated the impact that this can have. Betancourt<br />

et al (2<strong>01</strong>0), for example, found that particularly in the<br />

context of conflict, programs like the MEP helped to ensure<br />

that survivors received the support they needed from their<br />

communities, and enabled them to better reintegrate.<br />

<strong>MUSIC</strong> IS A POWERFUL EDUCATIONAL TOOL<br />

Not only is making music a starting point for education and<br />

therapeutic conversations, it is also a versatile teaching medium.<br />

Historically, music, storytelling, and dance have all been used to<br />

transmit information from one generation to the next.<br />

<strong>MUSIC</strong> IS FAR-REACHING<br />

In areas where literacy rates are low, music is an effective<br />

way to inform, and raise awareness. When the songs our<br />

participants create play on the radio, victims’ voices reach<br />

beyond their homes to large audiences, and challenge listeners<br />

to change the world in which they live.<br />

<strong>MUSIC</strong> IS OUR EXPERTISE<br />

Make Music Matter fuses international development expertise<br />

with some of the greatest minds and talents in the music<br />

industry. Capitalizing on our strengths and building on our<br />

successes is essential to the effectiveness and sustainability<br />

of our work.<br />

RWANDA SITE:<br />

Uyisenga N’Manzi Peace Centre<br />

Rwamagana District, Eastern Province<br />

Rwanda<br />

Songs released through the Panzi Hospital reach a listenership<br />

of five million people through the combined audience of the two<br />

primary radio stations disseminating our songs in Bukavu, DRC.<br />

<strong>MAKE</strong> <strong>MUSIC</strong> <strong>MATTER</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> <strong>2<strong>01</strong>5</strong> // 09


RAISING VOICES<br />

AND LIFTING LIVES<br />

THROUGH <strong>MUSIC</strong><br />

IN RWANDA<br />

The Music Enrichment Program (MEP), the<br />

focus of Make Music Matter’s development<br />

work, kicked off in the fall of 2009.<br />

Over 70 youth from across Rwanda participated in the pilot<br />

project. Local educators guided the interactive training and<br />

health education sessions while local and visiting artists<br />

facilitated the creation of music. Songs were recorded and<br />

disseminated to local communities and used as outreach<br />

tools on local radio and elsewhere, spreading positive health<br />

messages and working towards breaking the cycle of stigma.<br />

Building on the success of the pilot program in Rwanda, MMM<br />

began working with Uyisenga N’Manzi in December 2<strong>01</strong>3 until<br />

July 2<strong>01</strong>4.<br />

In Rwanda, MMM’s Music Enrichment Program<br />

runs on a four-month cycle and directly engages<br />

and educates youth affected by extreme poverty.<br />

The program aims at educating youth and the<br />

larger community through song about the health<br />

risks of contracting and steps to preventing the<br />

spread of HIV/AIDS.<br />

The program will also help to reduce trauma within the context<br />

of a post-conflict environment. In its initial sessions, Make<br />

Music Matter has found a need to focus its work in Rwanda<br />

on child-headed households and on dealing more directly with<br />

trauma, PTSD and emotional well-being in addition to its focus<br />

on health education.<br />

In baseline research, 41.8% of interview participants believed<br />

that it was difficult to talk about HIV/AIDS. In the case of<br />

one father discussing HIV/AIDS, he stated, “It is easy for the<br />

community to talk about it, but if you’re HIV positive you<br />

cannot for fear of being stigmatized.” The MEP has allowed<br />

youth in the program to produce songs aimed at educating<br />

on HIV prevention, along with a focus on reduction of stigma<br />

associated with being HIV positive. These songs have reached<br />

far beyond Rwamagana through the dissemination of produced<br />

songs on popular radio stations in Kigali, Radio Isango Star<br />

91.5 FM, KFM 98.7 FM, and Radio 10 87.6 FM. MMM and<br />

Uyisenga N’Manzi continue to work together to impact positive<br />

change among participants of the program and the larger<br />

community through the community concerts and dissemination<br />

of songs on many popular radio stations.<br />

Make Music Matter is excited to announce that through the<br />

generous funding of the Manitoba Council for International<br />

Cooperation (MCIC), the Rwanda site will continue to expand<br />

its MEP work with youth.<br />

MY BODY IS NOT A<br />

WEAPON – HEALING<br />

TRAUMA IN THE DRC<br />

In collaboration with the Panzi Hospital &<br />

Foundations and with the support of the<br />

ELRHA and its Humanitarian Innovation<br />

Fund, Make Music Matter brought its Music<br />

Enrichment Program model to the Panzi<br />

Hospital beginning in February <strong>2<strong>01</strong>5</strong> with<br />

partners Panzi Foundation USA and Panzi<br />

Foundation DRC.<br />

At Panzi Hospital’s after-care facility, Maison Dorcas, music is<br />

helping survivors of sexual violence, vulnerable women, and<br />

children by helping them connect with and heal from their past<br />

experiences and traumas – and create profound beauty and art<br />

in the process.<br />

Working in tandem with our program’s staff psychologist and<br />

music producer, Make Music Matter goes beyond traditional<br />

music therapy techniques, such as orchestration, songwriting<br />

and performance in helping patients connect with their<br />

emotions and work within their therapeutic process towards<br />

healing. In the state-of-the-art recording studio built on site<br />

of Maison Dorcas, our program recognizes our participants<br />

as artists, not patients. Their end product is a professionally<br />

recorded and produced song, which is ready to share with their<br />

communities, fellow survivors and the wider public.<br />

By embracing healing through music, the artists<br />

who create, express and share their pain are in<br />

turn able to impact change within themselves<br />

and the larger community.<br />

In a comparison of rates of anxiety, depression, and PTSD<br />

for our pilot data among participants beginning and<br />

completing the first three-month session, the majority saw a<br />

significant reduction in both PTSD and anxiety. In line with<br />

its dissemination strategy, a community concert was held<br />

after the completion of the first session. Over 300 Panzi staff,<br />

community members, and outside NGO colleagues attended<br />

in September <strong>2<strong>01</strong>5</strong> with great success. Artists from each<br />

participant category (survivors, vulnerable women, and children)<br />

performed their songs, had the attendees on their feet and<br />

dancing and were awarded many requests for an encore.<br />

The first cycle of programming has produced a full album,<br />

released not only on partner websites, but also on popular radio<br />

stations in Bukavu, reaching a large portion of South Kivu. The<br />

dissemination of songs on radio open up the larger community<br />

to the trauma and healing of women in the eastern Congo,<br />

working to reduce the stigma associated with sexual violence<br />

against women. In the case of more than one participant, their<br />

husbands who had previously rejected them after their rapes<br />

heard the song on the radio and have begun the process of<br />

attempting reconciliation with their wives.<br />

Make Music Matter is proud to be able to impact such positive<br />

change at Panzi Hospital and its surrounding community and<br />

continues to develop and improve its programming to have<br />

greatest outreach.<br />

<strong>MAKE</strong> <strong>MUSIC</strong> <strong>MATTER</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> <strong>2<strong>01</strong>5</strong> // 11


PARCE QUE<br />

J’AI MAL<br />

BECAUSE I’M<br />

IN PAIN<br />

Chaque jour de ma vie<br />

Je me sens trahi par mon image<br />

Chaque fois quand je me regarde<br />

Dans un miroir je perds espoir<br />

Il y a tant de larmes qui ont coulés sous mes joues chaque soir<br />

J’ai peur du noir<br />

J’ai peur d’être seule sur une route pave d’imprévus<br />

R/ Alors je me noie, noie, noie noie seul<br />

Je me cache loin, loin de tout<br />

Parce que j’ai peur.<br />

Et souvent je voile ma souffrance par un rire ou par un sourire<br />

Et si vous saviez combien je souffre<br />

A cause de mes souvenirs<br />

Je ne vois plus d’avenir<br />

Et quand je parle de ma vie<br />

Je ne vois que des sourds qui m’entourent<br />

Comment oublier<br />

Comment advancer<br />

Comment stopper tous ces viols<br />

R/ Alors je me noie, noie, noie noie seul<br />

Je me cache loin, loin de tout<br />

Parce que j’ai mal<br />

Each time<br />

When I look myself in the mirror<br />

I lose faith<br />

Each night<br />

So many tears have flowed down my cheeks<br />

I’m afraid of the dark<br />

I’m afraid to be alone on the road<br />

paved with the unexpected.<br />

So I drown, drown, drown myself<br />

I hide faraway, from<br />

everything because I’m afraid<br />

And I often buckle my suffering with a laugh or a smile<br />

And if you knew how much I’m suffering<br />

because of my memories<br />

I don’t have faith in the future<br />

And when I talk about my life<br />

I only feel the deafness around me<br />

How to forget<br />

How to move on<br />

How to stop rapes<br />

Everywhere<br />

So I drown, drown, drown myself<br />

I hide faraway from everything<br />

because I’m in pain<br />

—<br />

Artists: Solange, Sandra, Pascaline, Irene (Group: Jeune Dorcas, Producer: Jojo) –<br />

Debut song from Panzi Hospital program


HOLISTIC APPROACH<br />

TO HEALING<br />

Physical<br />

Spiritual<br />

Psychological<br />

<strong>MAKE</strong> <strong>MUSIC</strong> <strong>MATTER</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> <strong>2<strong>01</strong>5</strong> // 15


EDUCATION AND<br />

AWARENESS IN<br />

CANADA<br />

In March 2<strong>01</strong>4, Make Music Matter had the honour and privilege of hosting Nobel Prize nominee<br />

and founder of Panzi Hospital and Foundations, Dr. Denis Mukwege, for a series of events in<br />

Manitoba to educate the public about the impacts of sexual and gender-based violence (SGBV) in the<br />

Democratic Republic of the Congo and to provide the public with ways in which they could make a<br />

quantifiable difference in what has been deemed the worst place in the world to be a woman.<br />

“Integrating holistic, psychosocial therapeutic<br />

methods with music is creating a breakthrough<br />

in the healing process. The patients are<br />

transformed, becoming artists. Their songs bring<br />

joy where once there was total despair. Through<br />

this music therapy program, and the many other<br />

services we provide, the women and girls are<br />

finding their voices. And that is true freedom.”<br />

– Dr. Denis Mukwege, PhD<br />

The week of events began with bestowing<br />

the Order of the Buffalo Hunt upon Dr.<br />

Mukwege at the Manitoba Legislative<br />

Assembly in recognition of his work treating<br />

victims of sexual violence.<br />

The Order is the highest honour the province can bestow on<br />

individuals who demonstrate outstanding skills in the areas of<br />

leadership, service, and community commitment. In addition,<br />

Dr. Lloyd Axworthy bestowed an honourary Doctorate of<br />

Laws upon Dr. Mukwege from the University of Winnipeg in<br />

recognition of his dedication to bringing peace to the DRC<br />

and to heal victims of SGBV since the founding of Panzi<br />

Hospital in 1999.<br />

Dr. Mukwege also spoke with students, academics, and the<br />

public at both the University of Winnipeg and the University of<br />

Manitoba, including a lecture to medical students and faculty, on<br />

SGBV in the DRC and the impact of SGBV in the eastern Congo.<br />

These talks included local Congolese community members and<br />

enlightened many attendees to the struggles and resilience of<br />

women in the Congo and the need for the global community to<br />

stand with the women of Panzi Hospital.<br />

In joining with its passion for the arts, Make Music Matter<br />

brought a full house of Winnipeg arts community members to<br />

meet Dr. Mukwege at the Graffiti Art Gallery for a musical evening<br />

honouring the women of the DRC, including a presentation from<br />

former Governor General the Right Honourable Michäelle Jean<br />

and Panzi Foundation USA. The final event brought together<br />

over 1100 attendees for an evening of dialogue and music at the<br />

Pantages Playhouse Theatre to raise awareness and funds for the<br />

Panzi Hospital. The event was a great success and combined the<br />

collective experience and knowledge of Dr. Samantha Nutt of War<br />

Child Canada, Lieutenant-General (Ret’d) Roméo Dallaire, Dr.<br />

Lloyd Axworthy, and Dorothée Kabali Tokunda, a local Congolese<br />

woman, with a keynote from Dr. Mukwege. The aptly named event,<br />

Right Her Future (Une voie pour leur avenir), brought context<br />

to the conflict in the DRC and the use of rape as a weapon of<br />

war. Included was a call to action to support the immense work<br />

the Panzi Hospital is doing to heal, rehabilitate and reintegrate<br />

survivors of sexual violence back into their communities. The<br />

benefit concert featured musical performances from members of<br />

the Congolese community, Canadian musicians Jim Cuddy (Blue<br />

Rodeo), Ian D’Sa (Billy Talent), and Cone McCaslin (Sum 41).<br />

The week of events tied in with the Juno Awards week in Manitoba<br />

and elevated the status of Make Music Matter in Manitoba with<br />

key stakeholders and government officials. Make Music Matter<br />

was able to leverage this visit to recruit long-term advocates and<br />

volunteers to support its programming and the ongoing need for a<br />

vocal global community in respect to the women of the DRC.<br />

*special thanks to Christine Melnick and the RHF volunteers”<br />

<strong>MAKE</strong> <strong>MUSIC</strong> <strong>MATTER</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> <strong>2<strong>01</strong>5</strong> // 17


MY SONG<br />

FOR CHANGE<br />

In line with its work to educate and engage<br />

Canadians as active members of a global<br />

community, Make Music Matter has<br />

implemented a contest aimed at Canadian<br />

youth artists.<br />

“Creating music is not only a means of<br />

expression, it can be a powerful forum to convey<br />

global nature of Canadians’ experiences, and<br />

their ties to every corner of the world”<br />

– Jocelyn David, Director of Marketing, Western Union Canada<br />

The My Song for Change contest sought participants to submit<br />

an original musical performance focusing on the global issues<br />

they face in tandem with others around the world. An online<br />

voting system was used to determine the top ten finalists and<br />

an expert panel selected the winner. The panel then judged<br />

entries based upon lyrical creativity, melody, song structure and<br />

dynamics, and relevance to the contest’s theme.<br />

The winner then had their song and accompanied<br />

video produced in a professional recording<br />

studio, along with Canadian musicians.<br />

Sponsored by Western Union Canada, the first year of the My<br />

Song for Change contest in 2<strong>01</strong>3 saw 257 songs submitted for<br />

consideration, along with over 118,000 visits on the web page,<br />

showing a great interest and involvement in the contest. In<br />

the first year, the contest gained great public support through<br />

appearances on the show George Stroumboulopoulos Tonight.<br />

The second year of the My Song for Change contest built on<br />

the successes of the previous year and continued to offer a<br />

meaningful opportunity to Canadian musicians to use their art<br />

to inspire and connect. In 2<strong>01</strong>4, Make Music Matter partnered<br />

with Juno Award-winning rocker Sam Roberts (Sam Roberts<br />

Band), Cone McCaslin (Sum 41), Hill Kourkoutis (Serena<br />

Ryder), Sekou Lumumba (Serena Ryder) and Grammy Awardwinning<br />

producer David Bottrill to produce Fire from the Spark<br />

by Matt Blais.<br />

Western Union Canada sponsored the inaugural two years<br />

of the contest that seeks to leverage the power of music to<br />

educate, connect, transform and enrich people’s lives.<br />

<strong>MAKE</strong> <strong>MUSIC</strong> <strong>MATTER</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> <strong>2<strong>01</strong>5</strong> // 19


LOOKING TOWARDS<br />

THE FUTURE<br />

After a very exciting and busy year implementing the Music Enrichment Program at Panzi Hospital<br />

and the Uyisenga N’Manzi Peace Centre, Make Music Matter is looking to a future of program<br />

expansion and partnerships to further implement its MEP model in a number of communities.<br />

At the Rwanda site, Make Music Matter is<br />

looking to develop the program to include a<br />

framework for trauma, depression and PTSD<br />

reduction in child-headed households in addition<br />

to its existing focus on health education and<br />

reduction of stigma associated with HIV/AIDS.<br />

In the Democratic Republic of the Congo, Make Music Matter<br />

is in the process of expanding programming to include rural<br />

areas in South Kivu at Panzi Hospital’s outreach hospital/<br />

health centres. MMM has already undergone a testing phase in<br />

Mulamba with 25 community members. This session was met<br />

with great interest and success and was supported largely by<br />

the husbands of the women involved.<br />

In addition to the Panzi Hospital-associated program in the<br />

DRC, War Child Canada is partnering with Make Music Matter<br />

to potentially implement a child and youth-based program in<br />

South and North Kivu. This program will aim at preventing<br />

violence and protecting children and youth in the area through<br />

the implementation of child and youth spaces, complete<br />

with educational opportunities, recreation, and outreach.<br />

This partnership will expand Make Music Matter’s Music<br />

Enrichment Program further in the DRC and will work more<br />

directly with children and youth, particularly young girls, and<br />

the protection and implementation of children’s rights in the<br />

North and South Kivu.<br />

Finally, Make Music Matter is in the process of putting forth<br />

a proposal to bring our special brand of music therapy and<br />

advocacy to work with Aboriginal and Indigenous communities<br />

in Ontario, Canada. This proposed program would focus,<br />

similar to Panzi, on women affected by sexual violence in the<br />

community and work towards educating a Canadian audience<br />

on sexual violence against Aboriginal women and a process of<br />

healing among participants.<br />

Beyond the anticipated program expansions, Make Music<br />

Matter will be looking into the process of doing a third My<br />

Song For Change contest, will be fully re-designing their<br />

website, and will continue to edit and release songs created<br />

in its existing programming. In the near future, Make Music<br />

Matter will be releasing a promotional video and a four song EP<br />

with Swedish Hip Hop artist, Timbuktu, who visited the Panzi<br />

Hospital site last September to work with its beneficiaries.<br />

Given its great success and adaptability, Make Music Matter<br />

will be reviewing its Mission and Vision Statements to better<br />

represent the beneficiary group impacted by its Music<br />

Enrichment Program.<br />

Music Matter is looking forward to continuing to impact change<br />

in the communities and meeting its mission of engaging,<br />

educating, and fostering communities affected by extreme<br />

poverty through music and socially conscious art.<br />

<strong>MAKE</strong> <strong>MUSIC</strong> <strong>MATTER</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> <strong>2<strong>01</strong>5</strong> // 21


THANK YOU TO<br />

OUR PARTNERS<br />

A very big thank you to the many partners, foundations, Canadian corporations<br />

and many more unnamed Canadian women and men who donate to us individually.<br />

Without them we would never be able to help the poor and disenfranchised both<br />

overseas and at home and advocate for a better future.<br />

An extra special thank you goes out to<br />

the artists that continue to advocate for<br />

Make Music Matter:<br />

IMPLEMENTATION AND<br />

SUPPORTING PARTNERS:<br />

Panzi Hospital<br />

Panzi Foundation USA<br />

Panzi Foundation DRC<br />

Uyisenga N’Manzi<br />

Metalworks Institute<br />

Joao Carvalho Mastering<br />

War Child Canada<br />

Humanitarian Innovation Fund<br />

Western Union Canada<br />

Walmart Canada<br />

Global College<br />

Slaight Communications<br />

Friesen Foundation<br />

Lush Handmade Cosmetics<br />

Manitoba Council for International<br />

Cooperation (MCIC)<br />

MLA Christine Melnick<br />

The Asper Foundation<br />

CUPE National<br />

Mel Lazareck<br />

The University of Manitoba -<br />

College of Medicine<br />

Larry Vickar<br />

Bonnie Buhler<br />

Deborah Gray<br />

Albert el Tassi<br />

Global College and<br />

The University of Winnipeg<br />

Graffiti Art Programming Inc.<br />

Direct Focus Marketing Communications<br />

SUPPORTING<br />

ARTISTS:<br />

Ian D’Sa and Billy Talent<br />

Cone McCaslin (Sum 41)<br />

Sam Roberts Band<br />

John Angus MacDonald (the Trews)<br />

Hill Kourkoutis (Serena Ryder, Hill,<br />

and the Sky Heroes)<br />

Jim Cuddy (Blue Rodeo)<br />

Steve Bays (Hot Hot Heat, Mounties)<br />

Big Sugar<br />

Damhnait Doyle<br />

Classified<br />

Luke McMaster<br />

Timbuktu<br />

BOARD OF<br />

DIRECTORS:<br />

Darcy Ataman<br />

Jit Lahiry<br />

Jaime Cundy<br />

David Bottrill<br />

Michael Espinoza<br />

Daniel Goldenberg<br />

Rebecca Purver<br />

Devon Gergovich<br />

Brian Fox<br />

Jennifer Lin<br />

Ryan Clarke<br />

photos by Jeppe Schilder<br />

MSFC photos by Randy Krahn<br />

Annual Report written by Brianne McKay and Darcy Ataman<br />

*Our Financial report is available upon request.<br />

<strong>MAKE</strong> <strong>MUSIC</strong> <strong>MATTER</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> <strong>2<strong>01</strong>5</strong> // 23


Make Music Matter Inc.<br />

605-110 Princess St.<br />

Wpg MB R3B 1K7<br />

darcy@makemusicmatter.org<br />

Make Music Matter is a registered Canadian Charity<br />

Business Number: 834452369RR00<strong>01</strong>

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