Mars Hungry Halloween

Against Hunger
Daniela Rodriguez
Morgan McMurtry

about mars
one
of the world’s leading chocolate manufacturers
twenty
-nine
brands in total
“
As a company founded on mutuality, we want
every single choice we make to add up to a
healthier, happier world. Because that’s the
“
kind of world we want to share.

the problem:
child hunger
in america
food insecurity is a huge
problem.
○
more than 1 in 5 children in the u.s are living
in food insecure homes.
○
food insecurity exists everywhere; children
are at a higher risk.

the solution:
mars against
hunger
Wonderfully Wicked Workshops funded by Create! by Mars.
Involves partnership with Feeding America.

Halloween-themed events focused on
education, community and awareness.

Session 1
The Horrors
of hunger
Informational session that publically details the facts and
statistics of child hunger in America.

Session 2
creepy cooking
demonstrations
Cooking class that teaches and gives the parents of hungry families
the tools they need to cook healthy meals.

spooky
shopping spree
Donors can purchase gift cards from grocery stores which will be given
to the parents of families in need, with an accompanied grocery list.

feeding america
Resources are not reaching all the
kids who need help.
Additional proceeds will go to
continually support programs such
as
The National School Lunch Program
USDA Summer Food Service Program
Kids Cafe and the BackPack Program

Social Media
@marsagainsthunger
www.mars.com/againsthunger

Social Media:
content pillars
1. Information (Related
Data/Statistics to Child Hunger
in America)
2. Success Stories
3. Workshop and Contest Details
& Information
4. Recipes
5. Candy Bar Products

Analytics
Key Social Metrics:
Likes
Follows
Shares
Number of Candy Bar Sales
Amount of Donations
Amount bid on costume designs
Attendance to workshops
Supporters of Feeding America