uop MKT 441 Week 2 Individual Global Market Research Case Study Analysis
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<strong>MKT</strong> <strong>441</strong> <strong>Week</strong> 2 <strong>Individual</strong> <strong>Global</strong> <strong>Market</strong> <strong>Research</strong><br />
<strong>Case</strong> <strong>Study</strong> <strong>Analysis</strong><br />
Read <strong>Case</strong> 3-2, “Sperry/MacLennan Architects and Planners,” located at the end of<br />
Chapter 3 in the text, <strong>Market</strong>ing <strong>Research</strong>, by Aaker, Kumar, and Day. Prepare a 1050 to<br />
1400 word case study analysis of the case. Be sure to address the following in your analysis:<br />
Describe the situation discussed in the case.<br />
Identify the key issues for the organization in your selected case.<br />
Discuss possible ways in which the organization can address these issues.<br />
Based on your analysis of the case, explain the value of market research in the global<br />
community.<br />
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<strong>Global</strong>-<strong>Market</strong>-<strong>Research</strong>-<strong>Case</strong>-<strong>Study</strong>-<strong>Analysis</strong><br />
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