2-38
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
RESPONSIBILITIES<br />
The Timbercoast staff will be<br />
responsible for:<br />
Marketing<br />
Cargo and Trainee Bookings<br />
Investment and Sponsorship<br />
Human Resources<br />
Public Relations<br />
MARKETING<br />
Traditional Media<br />
Timbercoast is continually<br />
receiving attention from<br />
international media. Their German<br />
and English press kits are regularly<br />
being sent out to prospective news<br />
outlets.<br />
Collaborative Marketing<br />
Timbercoast will collaborate with<br />
customers to strengthen retail<br />
recognition of cargo under sail.<br />
Social Media<br />
Timbercoast will use this powerful<br />
tool to continually form lasting<br />
relationships with supporters,<br />
partners and sponsors.<br />
Word of Mouth<br />
Conversations are Timbercoast’s<br />
biggest resource and are the<br />
reason why they were able to<br />
attract top talent from around<br />
the world willing to volunteer<br />
their time for the refit of the<br />
Avontuur. The story people tell of<br />
Timbercoast is a top priority for<br />
them.<br />
CARGO AND TRAINEE BOOKINGS<br />
Timbercoast will pursue cargo<br />
opportunities and coordinate the<br />
shipment of goods. As the acting<br />
agent, they will ensure shipments<br />
are picked up and delivered on<br />
time, paperwork is completed and<br />
fees are collected.<br />
Trainee bookings will be widely<br />
marketed and managed by the<br />
Timbercoast team.<br />
INVESTMENT AND<br />
SPONSORSHIP<br />
This booklet, prepared by<br />
Timbercoast, along with the<br />
sponsorship options outlined<br />
on pages 32-33 will be used by<br />
Timbercoast to raise the funds<br />
necessary to complete the refit<br />
of the ship and establish the<br />
Avontuur Shipping Company Ltd.<br />
HUMAN RESOURCES<br />
Timbercoast will be responsible<br />
for hiring the qualified crews<br />
aboard the Avontuur.<br />
PUBLIC RELATIONS<br />
A strong relationship with the<br />
public and every person or party<br />
that interacts with Timbercoast<br />
is a top priority. Continued<br />
transparency on all fronts of<br />
business operations and clear<br />
communication of ideas will<br />
ensure the longevity of the<br />
connections established.<br />
18