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RESPONSIBILITIES<br />

The Timbercoast staff will be<br />

responsible for:<br />

Marketing<br />

Cargo and Trainee Bookings<br />

Investment and Sponsorship<br />

Human Resources<br />

Public Relations<br />

MARKETING<br />

Traditional Media<br />

Timbercoast is continually<br />

receiving attention from<br />

international media. Their German<br />

and English press kits are regularly<br />

being sent out to prospective news<br />

outlets.<br />

Collaborative Marketing<br />

Timbercoast will collaborate with<br />

customers to strengthen retail<br />

recognition of cargo under sail.<br />

Social Media<br />

Timbercoast will use this powerful<br />

tool to continually form lasting<br />

relationships with supporters,<br />

partners and sponsors.<br />

Word of Mouth<br />

Conversations are Timbercoast’s<br />

biggest resource and are the<br />

reason why they were able to<br />

attract top talent from around<br />

the world willing to volunteer<br />

their time for the refit of the<br />

Avontuur. The story people tell of<br />

Timbercoast is a top priority for<br />

them.<br />

CARGO AND TRAINEE BOOKINGS<br />

Timbercoast will pursue cargo<br />

opportunities and coordinate the<br />

shipment of goods. As the acting<br />

agent, they will ensure shipments<br />

are picked up and delivered on<br />

time, paperwork is completed and<br />

fees are collected.<br />

Trainee bookings will be widely<br />

marketed and managed by the<br />

Timbercoast team.<br />

INVESTMENT AND<br />

SPONSORSHIP<br />

This booklet, prepared by<br />

Timbercoast, along with the<br />

sponsorship options outlined<br />

on pages 32-33 will be used by<br />

Timbercoast to raise the funds<br />

necessary to complete the refit<br />

of the ship and establish the<br />

Avontuur Shipping Company Ltd.<br />

HUMAN RESOURCES<br />

Timbercoast will be responsible<br />

for hiring the qualified crews<br />

aboard the Avontuur.<br />

PUBLIC RELATIONS<br />

A strong relationship with the<br />

public and every person or party<br />

that interacts with Timbercoast<br />

is a top priority. Continued<br />

transparency on all fronts of<br />

business operations and clear<br />

communication of ideas will<br />

ensure the longevity of the<br />

connections established.<br />

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