Congrats to all those who gave a shit this year
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<strong>Congrats</strong> <strong>to</strong> <strong>all</strong> <strong>those</strong> <strong>who</strong> <strong>gave</strong> a <strong>shit</strong> <strong>this</strong> <strong>year</strong>.<br />
1. Stay late if you have <strong>to</strong>.<br />
2. If it sucks, say so.<br />
3. No time no budget no excuses.<br />
4. Read Simon Sinek.<br />
5. Let the dishes be dirty.<br />
6. Let her go. Obviously she doesn’t re<strong>all</strong>y love you.<br />
7. Your kids will be fine. That’s what therapy is for.<br />
8. Timesheets can wait until next week.<br />
9. Use the intern wisely.<br />
10. Respect leading and kerning.<br />
11. Find an excuse not <strong>to</strong> use a s<strong>to</strong>ck image.<br />
12. Never s<strong>to</strong>p thinking.<br />
13. One minute in the sun a day is <strong>all</strong> the vitamin D you need.<br />
14. Always defer <strong>to</strong> best option (not cheapest or fastest).<br />
15. Safe sucks.<br />
16. Good enough sucks.<br />
17. Get <strong>to</strong> know the cleaning crew.<br />
18. Learn <strong>to</strong> draw an idea with a Sharpie.<br />
19. Ignore stress and don’t create your own.<br />
20. Follow Lee Clow’s Beard.<br />
21. Read Hey Whipple Squeeze This.<br />
22. Chug Red Bull. Not the drink, but the marketing.<br />
23. Respect traditional media, but live in the future.<br />
24. Push the meeting if the work needs it.<br />
25. Don’t box me in.<br />
26. Collaboration is your co-pilot.<br />
27. Read Where the Suckers Moon.<br />
28. Peruse the annuals, but don’t obsess.<br />
29. Find a men<strong>to</strong>r.<br />
30. Collect inspiration.<br />
31. Keep a notepad by your bed for the 3am epiphany.<br />
32. Let the plants die. Or put them outside where they belong.<br />
33. Bring your dog <strong>to</strong> work.<br />
34. Under the desk powernaps are your friend.<br />
35. Pick Mike Sukle’s brain. (He’s won every <strong>year</strong>.)<br />
36. Don’t count on luck.<br />
37. Stay at a cheaper hotel <strong>to</strong> afford 4 more hours of graphics.<br />
38. Blow off that job interview at Droga <strong>to</strong> finish the project.<br />
39. Trust your gut and fight for it.<br />
40. Trust your team <strong>to</strong> clear the way.<br />
41. More opportunities less manda<strong>to</strong>ries.<br />
42. Don’t use the internet as your only resource.<br />
43. What holiday?<br />
44. “Wife is in labor so I have a few minutes <strong>to</strong> jump on the c<strong>all</strong>.”<br />
45. Stay close <strong>to</strong> the creative, no matter the project or your rank.<br />
46. If it looks like an ad, feels like an ad then it probably sucks.<br />
47. If you don’t love it, don’t make it.<br />
48. A truly great idea, will truly help people decide.<br />
49. You can get laid when you’re dead. (Well, maybe you can’t but you get the point.)<br />
50. Thank you for helping Denver suck less.
THE IDEAS IN THIS BOOK AND THE PEOPLE BEHIND THEM<br />
ARE NO LONGER ANONYMOUS.<br />
Ideas are fragile. They take time <strong>to</strong> incubate, and if exposed <strong>to</strong>o early, may not survive.<br />
It requires bravery <strong>to</strong> take them out of anonymity. To become accountable for them. To hold<br />
ideas up and stand behind them as judgment ensues. Will our ideas be known? Will they<br />
leave a mark in <strong>this</strong> world? Are you brave enough <strong>to</strong> stick with the ideas that will?<br />
Now more than ever, we work in an industry with the reach and ability <strong>to</strong> do great things.<br />
And when an idea is strong enough <strong>to</strong> be known—the world will be listening. This is no<br />
longer about clever headlines or shiny tactics alone, it’s the opportunity <strong>to</strong> drive culture and<br />
positively affect the human experience.<br />
Together, let’s use our collective power for the good of Colorado’s ideas and the people<br />
behind them. Lead by example and men<strong>to</strong>r others hungry for greatness. Rise through the<br />
ranks without stepping on others. Make an idea better without seeking any credit.<br />
Because the reputation of our region grows with each idea’s success—whether it comes from<br />
your agency or not.<br />
In <strong>this</strong> greater community spirit, The Fifty was created <strong>to</strong> showcase the power of ideas.<br />
There are no rankings or categories, just a group of core ideas standing t<strong>all</strong> after making the<br />
cut. This <strong>year</strong>, the competition for a spot in The Fifty was extremely <strong>to</strong>ugh with more entries<br />
than ever before. The winning ideas spread out across the most agencies ever <strong>to</strong> win as<br />
well—with 25 different shops represented. We also had our first multiple Judge’s Choice winner.<br />
Throughout these pages you’ll find ideas that were immediately inspired or appeared after a<br />
knock-down-drag-out staring contest with a blank page. Ideas that started off as silly aside<br />
comments and grew in<strong>to</strong> solid strategies through collaboration. Ideas that lived <strong>to</strong> be known<br />
because people pushed past mediocrity and committed <strong>to</strong> making them great. Big and sm<strong>all</strong><br />
ideas that ch<strong>all</strong>enged doubt, capsized the status quo, bettered the world, capitalized on<br />
culture, reimagined innovation, immersed the viewer or simply made the judges laugh.<br />
Thank you <strong>all</strong> for the hard work in 2015! The Colorado ad community should be very proud of<br />
<strong>this</strong> body of work. And as we <strong>all</strong> continue <strong>to</strong> raise the bar and support one another,<br />
I anticipate even more ideas boldly becoming known next <strong>year</strong>. Because brave and talented<br />
people will dare <strong>to</strong> put their names on the ideas they believe in, and make them happen.<br />
Jennifer Hohn<br />
Ad Club President<br />
Executive Creative Direc<strong>to</strong>r, Vladimir Jones<br />
THE FIFTY 2015<br />
3
Show Sponsors<br />
Club Sponsors<br />
THE FIFTY 2015<br />
5
The Judges<br />
SAM MACLAY<br />
Where: Albuquerque, New Mexico<br />
Title: Creative Direc<strong>to</strong>r/Partner<br />
Current: 3 Advertising<br />
Past: Rick Johnson & Company<br />
Brands: Facebook, Presbyterian MD, Beer Institute, Growth Energy<br />
Nods: Communication Arts, One Show, National ADDYs, Archive<br />
SERENA CONNELLY<br />
Where: New York City, New York<br />
Title: Creative Direc<strong>to</strong>r/Copywriter<br />
Current: Freelance<br />
Past: LBi US, Blast Radius, StrawberryFrog, R/GA, Leo Burnett<br />
Brands: Nike, Target, Levis, Hasbro, P&G Pampers<br />
Nods: Cannes, One Show Interactive, Webbys<br />
CHRIS MOORE<br />
Where: Vancouver, British Columbia<br />
Title: Associate Creative Direc<strong>to</strong>r<br />
Current: Rethink<br />
Past: MacLaren McCann, DDB Canada, DDB New Zealand,<br />
Freelance<br />
Brands: British Columbia Lottery, BC Hydro, Volkswagen,<br />
Nods: One Show, Communication Arts, Archive, D&AD<br />
STEPHEN CURRY<br />
Where: Birmingham, Alabama<br />
Title: Creative Direc<strong>to</strong>r<br />
Current: Lewis Communications<br />
Past: Hill Holliday, Adworks, WestWayne, The Morrison Agency<br />
Brands: Tiffin Mo<strong>to</strong>rhomes, S<strong>to</strong>ny Brook Medicine, Nashville Zoo,<br />
UVA Health<br />
Nods: Communication Arts, National ADDYs, Graphis, One Show<br />
CHARLIE WOLFF<br />
Where: Minneapolis, Minnesota<br />
Title: Creative Lead, Copywriter<br />
Current: F<strong>all</strong>on<br />
Past: Pereria & O’Dell, GSD&M<br />
Brands: Arby’s, Mattel, Skype, Dell, Muscle Milk, Ace Hardware,<br />
Zales<br />
Nods: One Show Entertainment, OMMA, Austin ADDYs: Best of<br />
Show<br />
THE FIFTY 2015<br />
7
2015 AD CLUB BOARD OF DIRECTORS<br />
Executive Direc<strong>to</strong>r: Tonja Roth<br />
President: Jenn Hohn, Executive Creative Direc<strong>to</strong>r, Vladimir Jones<br />
Vice-President: Jim O’Rourke, VP Media, The Integer Group<br />
Treasurer: Michelle Havemann, Direc<strong>to</strong>r of Production, Studio C3<br />
Immediate Past President: Tracy Broderick, VP Media, Karsh/Hagan<br />
2015 AD CLUB BOARD MEMBERS<br />
Amy Guttmann, Creative Direc<strong>to</strong>r, SE2<br />
Jason Van Peeren, Managing Direc<strong>to</strong>r, MJDinteractive<br />
Steve Babcock, Freelance Creative Direc<strong>to</strong>r<br />
Annie Coghill, PR/Social Media Direc<strong>to</strong>r, Amélie Company<br />
Jaclyn Collins, Direc<strong>to</strong>r of Client Services, ImageMakers<br />
Tricia Espinoza, Brand Direc<strong>to</strong>r, Cactus<br />
Rob Hofferman, Partner, Accounts, Grenadier<br />
Drew Peterson, Assistant Account Executive/Assistant Media Buyer, Karsh Hagan<br />
Sandy Schest, Project Account Executive, Atlas Advertising<br />
Jim Morrissey, Creative Direc<strong>to</strong>r, O’Brien<br />
Robin Ashmore, Principal, Amélie Company<br />
Maggie McEntee, Marketing & Communications Specialist, Denver Metro Chamber of Commerce<br />
The Fifty<br />
THE 2015 FIFTY CREATIVE<br />
Promotional Materials: PILGRIM Advertising<br />
Book Development:<br />
Connie Tran, Art Direc<strong>to</strong>r, Philosophy Communication<br />
Shina H<strong>all</strong>, Multi Media Account Manager, Denver Post<br />
THE 2015 FIFTY COMMITTEE<br />
Co-Chairs:<br />
Sandy Hazzard, Atlas Advertising<br />
Drew Peterson, Karsh Hagan<br />
Committee:<br />
Joseph Allesio, Freelance<br />
Alex Becknell, Brand Iron<br />
Shina H<strong>all</strong>, Denver Post<br />
Mariah Kamei, IMM<br />
Christina Sokol, Karsh Hagan<br />
Rhianna Taniguchi, Denver Post<br />
Amanda Weaver, Sticker Mule<br />
THE FIFTY 2015<br />
9
GRENADIER<br />
Rollerblade<br />
SunnyD: Back in the 1990’s, SunnyD was <strong>all</strong> the<br />
rage, especi<strong>all</strong>y with the teenage, ‘mega-gnarly’,<br />
rollerblading set. But, like Creed, Beanie Babies, The<br />
Macarena, and a lot of other things from the 90’s, the<br />
kids seemed <strong>to</strong> leave it behind. Of course, now <strong>those</strong><br />
kids are parents themselves, looking back on their<br />
childhoods with a healthy dose of nostalgia. So we<br />
thought we’d remind them of the good times with a<br />
new chapter of SunnyD’s most iconic commercial.<br />
Manchild 2: Radical!<br />
All: <br />
Manchild 1: Let’s see. We’ve got soda and purple stu…<br />
Oo! SunnyD!<br />
All: <br />
Mom: Look, I can’t do <strong>this</strong> any more.<br />
Manchild 1: C’mon, mom!<br />
Mom: No. You and your friends have been doing <strong>this</strong> for<br />
20 <strong>year</strong>s.<br />
Manchild 2: We need refreshment!<br />
Mom: You’re 36. You need a job.<br />
Manchild 3: Radical!<br />
Manchild 1: <br />
Womanchild: You’re funny, Mrs. B!<br />
Mom: Get out.<br />
All: <br />
ANCR: The great taste of SunnyD. Keep It Sunny People!<br />
All: <br />
Manchild 1: Good times!<br />
CREDITS<br />
Creative Direc<strong>to</strong>rs Randy Rogers, Wade Pasch<strong>all</strong>, Mark<br />
St. Amant // Art Direc<strong>to</strong>r Randy Rogers, Grant Minnis<br />
// Writers Wade Pasch<strong>all</strong>, Mark St. Amant // Associate<br />
Creative Direc<strong>to</strong>r Grant Minnis // Executive Producer<br />
Keith Dezen // Production Company Community Films<br />
// Direc<strong>to</strong>r Clay Williams // Executive Producer Lizzy<br />
Schwartz // Producer Helen Hollien // Line Producer<br />
Helen Hollien // Direc<strong>to</strong>r of Pho<strong>to</strong>graphy Guyla Pados<br />
// Editing Company HutchCo Technologies // Edi<strong>to</strong>r Jim<br />
Hutchins // Music Company JSM Music // Visual Effects<br />
Company Brickyard VFX // Visual Effects Edi<strong>to</strong>r Patrick<br />
Poulatian // Visual Effects Producer Linda Jackson //<br />
Computer Graphics Lead David Blumenfeld // Account<br />
Service Partner Rob Hofferman // Account Service Lead<br />
Becky Herman // Account Service Supervisor Ryan<br />
Smith // Planner Elisa Cantero<br />
Judge’s Choice - Stephen Curry, Sam Maclay<br />
Radical!<br />
On an executional level, <strong>this</strong> is pretty much a<br />
perfect television spot. Great writing, casting<br />
and acting. Nice details with <strong>all</strong> the ‘90s<br />
production <strong>to</strong>uches.<br />
Strategic<strong>all</strong>y, I love the idea that the brand was<br />
ready <strong>to</strong> poke fun at itself. The spot balances<br />
the feel of goofy nostalgia while still making<br />
SunnyD relevant in its category.<br />
THE FIFTY 2015<br />
11
CACTUS<br />
The Human Harmonic<br />
Project<br />
UC Health: In partnership with the University<br />
of Colorado Hospital (UCH), Cactus developed<br />
an innovative new way <strong>to</strong> turn science in<strong>to</strong> art.<br />
With the goal of reaching medical professionals<br />
across the country with UCH’s 2014 outcomes,<br />
Cactus partnered with Robot Repair, an audio<br />
production company, <strong>to</strong> turn medical data such as<br />
ECG heartbeat and EEG brainwave readings in<strong>to</strong><br />
a musical experience of the human body at work,<br />
c<strong>all</strong>ed The Human Harmonic Project. This unique<br />
audio track was then pressed on<strong>to</strong> a limited edition<br />
vinyl and made available <strong>to</strong> doc<strong>to</strong>rs nationwide at<br />
HumanHarmonic.com.<br />
The Human Harmonic Project aimed <strong>to</strong> capture<br />
the complexity of the human body and present the<br />
data in a new way that appeals <strong>to</strong> multiple senses.<br />
In addition <strong>to</strong> the downloadable harmonic MP3 file,<br />
Cactus developed visual elements for use across<br />
a variety of print pieces including the vinyl jacket<br />
and a direct mail piece. The track itself was pressed<br />
in<strong>to</strong> a cus<strong>to</strong>m pan<strong>to</strong>ne vinyl and the jacket was<br />
created from an intricate die cut that was inspired by<br />
cymatics, the study of sound visualization.<br />
CREDITS<br />
Judge’s Choice - Charlie Wolff<br />
A beautiful combination of effort, execution, and<br />
the transformation of a snoozer assignment in<strong>to</strong><br />
an award-worthy piece. Not <strong>all</strong> beautiful design<br />
is visual, and <strong>this</strong> is proof.<br />
Founder & CEO Joe Conrad // Partner & CCO Norm<br />
Shearer // Creative Direc<strong>to</strong>r Jeff Strahl // Designer<br />
Josh Jevons // Senior Copywriter Jenna Capobianco //<br />
Copywriter Ricky Lambert // Brand Direc<strong>to</strong>r Amy Hume<br />
// Project Manager Caitlin Wilson // VP, Digital & Content<br />
Production Kate Schmitz // Executive Producer<br />
Brooke Woodruff // Senior Production Designer<br />
Mark Tanner // Senior Print Producer Jamie Sharp //<br />
Digital Producer Aisling O’Suilleabhain // Interactive<br />
Designer and Developer Austin Lliteras<br />
THE FIFTY 2015<br />
13
GYRO<br />
WOW! ULTRA<br />
WOW! INTERNET AND CABLE: Accessing the<br />
show or movie you want <strong>to</strong> watch on TV has gotten<br />
way <strong>to</strong>o complicated. The menus are confusing, the<br />
inputs are numerous, and our content is scattered<br />
across multiple devices and streaming accounts.<br />
So <strong>to</strong> help launch ULTRA, a new product by WOW!<br />
Internet and Cable that organizes live TV, DVR<br />
recordings, and streaming accounts in<strong>to</strong> one, easy<strong>to</strong>-use<br />
menu, gyro competitively positioned it as a<br />
“Simplified Entertainment Experience.”<br />
To bring the idea <strong>to</strong> life, we dramatized the<br />
frustrations that people face with overcomplicated<br />
cable technology, and we reminded them - they don’t<br />
need a cable tu<strong>to</strong>r, or a tech savvy nephew, or a PHD<br />
in cable-ology <strong>to</strong> enjoy the entertainment they love –<br />
they just need ULTRA.<br />
Judge’s Choice - Chris Moore<br />
CREDITS<br />
Executive Creative Direc<strong>to</strong>r Aaron Stern // Art Direc<strong>to</strong>r Andy<br />
Dutlinger // Senior Art Direc<strong>to</strong>r Megan Latta // Senior<br />
Copywriter Justin Horrigan // Studio Direc<strong>to</strong>r Nancy Casey<br />
// Production Artist Erin Sturga // Client Services Direc<strong>to</strong>r<br />
Nancy Seidel // Management Supervisor Robert Tucker<br />
// Senior Account Executive Sara Zweig // Project Manager<br />
Samantha Powers // Strategy Direc<strong>to</strong>r Kim Lauersdorf //<br />
Strategist Evan Husted // Broadcast Direc<strong>to</strong>r Dugan O’Neil<br />
// Broadcast Producer Christine Ling // Broadcast Producer<br />
Mai Hyunh // Broadcast Editing Frank Effron // Broadcast<br />
Production Burbank Gamma Ray // Broadcast Music and<br />
Mix Beacon Street Studios // Direc<strong>to</strong>r of Pho<strong>to</strong>graphy<br />
James Whitiker<br />
I loved the Remote Control helper TV spots<br />
for WOW TV. The insight was great, the writing<br />
was fresh, and the spots were well executed.<br />
The kind of spots that make commercial breaks<br />
worth waiting for. Nice work.<br />
THE FIFTY 2015<br />
15
LRXD<br />
CADENCE & CAUSE<br />
CADENCE & CAUSE: Music has the power <strong>to</strong><br />
make listeners joyful, contemplative, connected<br />
and motivated —and, in some cases—affect global<br />
change. Our agency envisioned and designed the<br />
music community Cadence & Cause as a passion<br />
project <strong>to</strong> help artists change the world, one tune at a<br />
time, with a little help from their fans.<br />
The “Give-Get” model creates revenue for charities<br />
devoted <strong>to</strong> homelessness, clean drinking water and<br />
other causes by letting fans buy exclusive tunes,<br />
merchandise and experiences from their favorite<br />
bands. Nearly a dozen artists signed up for the<br />
website’s launch, including The Chainsmokers<br />
(“#Selfie”) and Brit band The 1975.<br />
The Cadence & Cause site is clean and functional.<br />
Key imagery carries a unique, angular look, and<br />
pho<strong>to</strong>s of artists personalize each project. Music<br />
preview and playback features are incorporated in<strong>to</strong><br />
each browser, and fans can sign up for the service<br />
via social media.<br />
https://www.cadenceandcause.com.<br />
CREDITS<br />
Creative Direc<strong>to</strong>r Jamie Reedy // Chief Creative Officer<br />
Kelly Reedy // Chief Digital Officer John Gilbert //<br />
Designer Chad Dickson // Copywriter Jamie Reedy<br />
// Developers Turpana Molina, Dan Alexander, Seth<br />
Musulin, Lionel Ramos, Patrick Ortell, Kevin Wanek //<br />
Production Austin Power, Tyler Ladd // Product Manager<br />
Andrew Straley // Founders Clay<strong>to</strong>n Warwick, Kelly<br />
Reedy<br />
THE FIFTY 2015<br />
17
VICTORS & SPOILS<br />
FNV Integrated<br />
Partnership for Healthier America: From<br />
soda <strong>to</strong> burgers <strong>to</strong> fruit roll-ups, brands have used<br />
advertising and celebrity endorsements <strong>to</strong> get kids<br />
<strong>to</strong> eat <strong>all</strong> kinds of stuff that isn’t good for them.<br />
And boy has it worked. But no one has ever used<br />
<strong>those</strong> same marketing tactics <strong>to</strong> get kids <strong>to</strong> eat the<br />
healthy stuff. So we did. With the help of Partnership<br />
for a Healthier America and the First Lady of the<br />
United States, we turned fruits and vegetables in<strong>to</strong><br />
a brand c<strong>all</strong>ed FNV. We recruited a team of big time<br />
celebrities. We featured them in print, OOH, and on<br />
an interactive brand website that <strong>all</strong>owed kids <strong>to</strong> sign<br />
their own endorsement deal with the brand. And we<br />
created a robust social media presence chock-full of<br />
funny, sharable content. Never once preaching. Never<br />
once pandering. Never once pushing a single health<br />
benefit. Just plain fun, clever advertising that proved<br />
the healthy foods could also be the cool foods.<br />
CREDITS<br />
Executive Creative Direc<strong>to</strong>rs Noah Clark // Chief Marketing<br />
Officer Andy Nathan // Creative Direc<strong>to</strong>r Pat Horn //<br />
Associate Creative Direc<strong>to</strong>rs Rob Lewis, Ari Levi, Brock<br />
Johnson // Art Direc<strong>to</strong>rs Emilie Druss, Travis Brown //<br />
Copywriters Pete Nordstrom, Andrew Bridgers // Studio<br />
Manager Brent Erb // Producers Kaylin Fitzpatrick<br />
Horn, Lisa Effress // Community Manager Allison Gergly<br />
// Account Direc<strong>to</strong>rs Leslie Maddocks, Lynn Harris //<br />
Account Supervisors Rebecca Conrad // Account Manager<br />
Avery Henderson, Katie Funk // Account Coordina<strong>to</strong>r<br />
Annie Vlosich // Project Manager Jenny Stefanov //<br />
Digital Agency Legwork Studio // Production Company<br />
Copious // Pho<strong>to</strong>grapher Brian Bowen Smith, Justin<br />
Coit // Re<strong>to</strong>uching David Nadeau<br />
THE FIFTY 2015<br />
19
VLADIMIR JONES<br />
I Want To Hear<br />
Cochlear: When you’re pregnant, you have big<br />
dreams for your baby. But when that baby is born<br />
with a disability like being hearing impaired, you find<br />
it’s not the big dreams you miss. It’s the everyday<br />
moments most parents take for granted. Like c<strong>all</strong>ing<br />
up the stairs, “It’s time for breakfast” for the fourth<br />
time. Or singing your child <strong>to</strong> sleep at night. Our<br />
client has a way <strong>to</strong> give <strong>those</strong> special families a<br />
normal life. And so we created a campaign that was<br />
simple, insightful, and true the experience of real<br />
families <strong>all</strong> over the world.<br />
CREDITS<br />
Executive Creative Direc<strong>to</strong>r Matt Fischvogt & Dave<br />
Cook // Creative Direc<strong>to</strong>r Jen Hohn // Copywriter Will<br />
Patterson // Art Direc<strong>to</strong>r Alan Rhatigan // Account<br />
Supervisors Ashley Dreyer, Annie Ratcliffe & Lauren<br />
Buonaiu<strong>to</strong><br />
THE FIFTY 2015<br />
21
STARZ<br />
Power<br />
Power: These pieces were created <strong>to</strong> promote the<br />
STARZ Original Series “Power,” a crime drama that<br />
delves deep in<strong>to</strong> the underworld of the New York<br />
drug trade. To build buzz, members of the media<br />
received a limited-edition painting highlighting the<br />
bright lights and dark shadows within the city,<br />
press materials in a box that opened and closed<br />
like subway doors, and decks of playing cards<br />
<strong>to</strong> play “Turf War,” a drug dealer-themed version<br />
of the classic game “War.” Each deck in the box<br />
represented a different borough and featured the<br />
show’s characters.<br />
CREDITS<br />
PWS2 Digital Kit // Creative Direc<strong>to</strong>r Kirk Dal<strong>to</strong>n //<br />
Interactive Art Direc<strong>to</strong>r Michael Chuang // Designer/<br />
Developer Keith Laubhan // Power Press Kit //<br />
Creative Direc<strong>to</strong>r Kirk Dal<strong>to</strong>n // Art Direc<strong>to</strong>r Ken Burke<br />
// ReToucher Tom Hamil<strong>to</strong>n // ReToucher Robbi Dixon<br />
// Copy Direc<strong>to</strong>r Greg Cotten // Copy Chris LaRocque<br />
// Print Production Marie Chancellor // Power Affiliate<br />
Kit // Creative Direc<strong>to</strong>r Kirk Dal<strong>to</strong>n // Art Direc<strong>to</strong>r Ken<br />
Burke // ReToucher Tom Hamil<strong>to</strong>n // ReToucher Robbi<br />
Dixon // Copy Direc<strong>to</strong>r Greg Cotten // Copy Chris<br />
LaRocque // Print Production Marie Chancellor // Artist<br />
Christian Dore // Power Suitcase // Creative Direc<strong>to</strong>r<br />
Kirk Dal<strong>to</strong>n // Art Direc<strong>to</strong>r Greg O’Leary // ReToucher<br />
Tom Hamil<strong>to</strong>n // ReToucher Robbi Dixon // Copy<br />
Direc<strong>to</strong>r Greg Cotten // Copy Chris LaRocque // Print<br />
Production Marie Chancellor<br />
THE FIFTY 2015<br />
23
CACTUS<br />
When To C<strong>all</strong><br />
Colorado Crisis Services: Every individual’s<br />
moment of crisis is different, but the feelings we<br />
experience in <strong>those</strong> moments are universal. This<br />
simple insight inspired a breakthrough campaign <strong>to</strong><br />
introduce Colorado Crisis Services, a progressive<br />
mental health initiative that offers a crisis hotline,<br />
walk-in stabilization centers and more. By developing<br />
a campaign that relates <strong>to</strong> Coloradans in their<br />
moments of crisis, Cactus successfully positioned<br />
Colorado Crisis Services as a trusted entry point <strong>to</strong><br />
support for individuals at any level of need—bringing<br />
much-needed awareness <strong>to</strong>, and engagement with,<br />
<strong>this</strong> new statewide network of care.<br />
CREDITS<br />
Founder, CEO Joe Conrad // Partner, CCO Norm<br />
Shearer // VP Creative Direc<strong>to</strong>r Brian Watson // VP,<br />
Brand Strategy Ainslie Fortune // Copywriter Ricky<br />
Lambert // Senior Art Direc<strong>to</strong>r Michael Maciolek //<br />
Senior Production Designer Mark Tanner // Senior Print<br />
Producer Jamie Sharp // Account Planner Molly Katz //<br />
Account Executive Erin Lombardi-Gordon // Re<strong>to</strong>ucher<br />
Mando-Matic<br />
THE FIFTY 2015<br />
25
SUKLE ADVERTISING<br />
You Can’t Make<br />
This Stuff<br />
Denver Water: It’s easy <strong>to</strong> convince people not<br />
<strong>to</strong> waste water when you’re in a drought. But what<br />
do you say when the reservoirs are full? You remind<br />
them that in any given <strong>year</strong>, it can go either way. How<br />
much water we get isn’t up <strong>to</strong> us. So please, keep<br />
using only what you need.<br />
CREDITS<br />
Creative Direc<strong>to</strong>r Mike Sukle // Associate Creative Direc<strong>to</strong>r<br />
Pedro Saldarriaga // Copywriter Jim Glynn // Producer<br />
Julie Mimmack // Digital Artist & Motion Graphics Matt<br />
Carpenter // Account Manager Sarah Nelson // Fabrica<strong>to</strong>r<br />
Tim & Alicia Sukle // Pho<strong>to</strong>grapher Joe Hancock<br />
THE FIFTY 2015<br />
27
AMELIE<br />
Drugged Driving<br />
CDOT: The Colorado Department of Transportation<br />
and Amélie Company launch a guerrilla effort <strong>to</strong> curb<br />
high driving<br />
Building on the success of the 2014 ‘Drive High,<br />
Get a DUI’ campaign, the Colorado Department<br />
of Transportation (CDOT) and Amélie Company<br />
celebrated 4/20 with a public awareness campaign<br />
aimed <strong>to</strong> reignite the marijuana safety conversation<br />
in Colorado.<br />
To educate marijuana users driving high will give<br />
them DUIs, Amélie Company developed a speci<strong>all</strong>yrigged<br />
sedan <strong>to</strong> be placed outside sporting events<br />
and concert venues. The car fills with smoke as if<br />
people are getting high inside. The smoke quickly<br />
dissipates showing the message “Drive High, Get a<br />
DUI” in neon lights.<br />
In addition, a fictional racing-themed arcade game<br />
was inst<strong>all</strong>ed in seven dispensaries across the state.<br />
The game appeared <strong>to</strong> be a standard arcade game,<br />
but when cus<strong>to</strong>mers approached, a message popped<br />
up first reminding them that while playing games was<br />
now legal, driving still was not. The cus<strong>to</strong>mers were<br />
then rewarded with free non-racing games, such as<br />
Donkey Kong, Dig Dug and BurgerTime.<br />
CREDITS<br />
Creative Direc<strong>to</strong>r Tom Van Ness // Associate Creative<br />
Direc<strong>to</strong>r Eric Hines // Art Direc<strong>to</strong>r Garrett Beach //<br />
Copywriter Jay Roth // Designer Eric Hines, Garrett<br />
Beach // Production Company, Smoking Car Classic<br />
Res<strong>to</strong>ration of Denver // Production Company, Video<br />
Game Boulder Classic Games // Illustra<strong>to</strong>r, Video Game<br />
Eric Larsen // Account Supervisor Mackie Clonts //<br />
Account Executive Brenna Hersey<br />
THE FIFTY 2015<br />
29
FEAR NOT<br />
PowerShares<br />
PowerShares: PowerShares is a pioneer in the<br />
financial ETF category. The problem was, more<br />
companies were asserting themselves as innova<strong>to</strong>rs<br />
in the financial space. We had <strong>to</strong> remind financial<br />
advisors that PowerShares always has and always<br />
will approach ETFs as a leader in innovation. We did<br />
just that with a set of films that liter<strong>all</strong>y and figuratively<br />
brought PowerShares <strong>to</strong> new heights.<br />
The first spot “Frozen Ascent” follows the journey of<br />
a climber <strong>who</strong> scales past businesspeople frozen<br />
in their day-<strong>to</strong>-day routine. A narra<strong>to</strong>r draws a line<br />
between <strong>those</strong> <strong>who</strong> settle for the same perspective<br />
and <strong>those</strong> <strong>who</strong> seek out perspectives far beyond it.<br />
The second spot, “Uphill Battle” reminds financial<br />
advisors that in the world of investing, the wrong <strong>to</strong>ols<br />
can only take you so far. The spot tells that s<strong>to</strong>ry with<br />
a bicycle journey from the city <strong>to</strong> the mountains, with<br />
several unexpected ch<strong>all</strong>engers along the way.<br />
PowerShares Frozen Ascent<br />
“Frozen Ascent” follows the journey of a mountain<br />
climber <strong>who</strong> scales past businesspeople frozen in their<br />
day-<strong>to</strong>-day routine. A narra<strong>to</strong>r draws a line between <strong>those</strong><br />
<strong>who</strong> settle for the same perspective and <strong>those</strong> <strong>who</strong> seek<br />
out perspectives far beyond it—a powerful analogy for<br />
what PowerShares sets out <strong>to</strong> create with its financial<br />
products.<br />
Voiceover: Vigor. Resolve. Tenacity. It’s what drives us<br />
forward and propels us onward. But without it, mediocrity<br />
sets in. Complacency takes over. It halts you, s<strong>to</strong>ps<br />
you, leaves you staring from the same direction. It’s a<br />
perspective that only offers so much. And it’s why we<br />
seek out perspectives far beyond it.<br />
PowerShares Uphill Battle Spot<br />
In the world of investing, the wrong <strong>to</strong>ols can only take<br />
you so far. “Uphill Battle” tells that s<strong>to</strong>ry with a bicycle<br />
journey from the city <strong>to</strong> the mountains, with several<br />
unexpected and ill-equipped ch<strong>all</strong>engers along the way.<br />
CREDITS<br />
Chief Creative Officer Blake Ebel // Creative Direc<strong>to</strong>r/<br />
Art Direc<strong>to</strong>r Matt Dimmer // Associate Creative Direc<strong>to</strong>r/<br />
Copywriter Mike King // Executive Producer Monica<br />
Wilkins // Producer Luke Rzewnicki // Production<br />
Company Caviar // Direc<strong>to</strong>r Reynald Gresset // Direc<strong>to</strong>r<br />
of Pho<strong>to</strong>graphy Arnaud Potier // Editing Company Beast<br />
Edi<strong>to</strong>rial // Edi<strong>to</strong>r Stephane Pereira // Visual Effects<br />
Eight VFX // Visual Effects Supervisor Jean-Marc<br />
Demmer // End Graphics Gentleman Scholar // Sound<br />
Design Stimmung // Music Stimmung // Mix Loren<br />
Silber @ Lime Studios<br />
THE FIFTY 2015<br />
31
GREENHOUSE PARTNERS<br />
/ FUTURISTIC FILMS<br />
Beauty is a Beast<br />
The 18: Female athletes are every bit as talented,<br />
passionate, and ruthless and male athletes.<br />
Despite that, men’s and women’s sports are viewed<br />
differently: Men tend <strong>to</strong> be judged by their ability,<br />
whereas women have been tradition<strong>all</strong>y judged by<br />
their appearance. In the run-up <strong>to</strong> the 2015 Women’s<br />
World Cup, The18.com asked us <strong>to</strong> help inspire not<br />
just young female athletes, but male and female<br />
fans of <strong>all</strong> ages. The resulting campaign served as a<br />
r<strong>all</strong>ying cry: Beauty is a beast. Because looking good<br />
and playing well don’t have <strong>to</strong> be mutu<strong>all</strong>y exclusive.<br />
Hoodie<br />
Male coach Voiceover: Faster<br />
Again<br />
Good Get up<br />
Do it again<br />
One more time<br />
You want <strong>to</strong> get <strong>to</strong> the next level, you’re going <strong>to</strong> have <strong>to</strong><br />
try harder<br />
Good<br />
Get up<br />
Do it again<br />
Again<br />
Again<br />
Again<br />
Sugar and Spice<br />
Little Girl Voiceover: Sugar and spice and everything nice<br />
That’s what little girls are made of<br />
Sunshine and rainbows<br />
And ribbons for hair bows<br />
That’s what little girls are made of<br />
Tea parties, laces, and baby doll faces<br />
That’s what little girls are made of<br />
Player: That’s what I’m made of<br />
CREDITS<br />
Creative Direc<strong>to</strong>r TJ Rhine // Art Direc<strong>to</strong>r Elliott Asbury<br />
// Copywriter Ian Caplan, Pax<strong>to</strong>n Wiers // Designer<br />
Elliott Asbury // Interactive Developer Caleb Mayfield<br />
// Pho<strong>to</strong>grapher Elliott Asbury // Post Production<br />
Futuristic Films // Executive Producer Sarah Liles<br />
// Direc<strong>to</strong>r/DP Bill Timmer (Futuristic) // Production<br />
Manager Alivia Olson // Movi Opera<strong>to</strong>r Frank Pickell<br />
(Futuristic) // 1st AC Tim Hardy // Post Production<br />
Futuristic Films // Edi<strong>to</strong>r Richie Kendal (Futuristic) //<br />
Color Correction Jonnie Sirotek (Futuristic)<br />
They Told Me<br />
Female layered Voiceover: Don’t get your dress dirty<br />
Cross your legs<br />
Wash that dirt from under your nails<br />
What’s your favorite doll?<br />
Remember your please and thank ‘s<br />
That color looks pretty on you<br />
Do you want <strong>to</strong> be a princess or a fairy?<br />
Be careful what you eat<br />
Be careful not <strong>to</strong> hurt yourself<br />
It’s okay <strong>to</strong> let him pay<br />
Always sit up straight<br />
Brush your hair<br />
Aren’t you going <strong>to</strong> wear makeup?<br />
That is so un-lady like<br />
Who said you can do that<br />
You can’t do that<br />
S<strong>to</strong>p doing that<br />
They <strong>to</strong>ld me a lot of things, but they didn’t tell me<br />
everything<br />
THE FIFTY 2015<br />
33
PILGRIM<br />
We’re Colorado Too<br />
Rocky Mountain Health Plans: If you live in<br />
Colorado, there are some things you just “get”. Like<br />
Rocky Mountain Health Plans for example. On the<br />
Western Slope, about 90% of people are already<br />
covered by Rocky Mountain Health Plans. So we<br />
wanted <strong>to</strong> make them feel good about their decision<br />
by reminding them that Rocky Mountain Health Plans<br />
truly understands their needs like no other health<br />
insurance company does, because Rocky Mountain<br />
Health Plans is from Colorado, <strong>to</strong>o.<br />
We introduced the new tagline “We’re Colorado, <strong>to</strong>o”<br />
and proved our point by showing other things that<br />
only Coloradoans can re<strong>all</strong>y “get”. The implication is,<br />
if you are an outsider, or an outside health insurance<br />
company, you just don’t get it.<br />
With a humorous mix of television, radio and print<br />
pieces our campaign was informative and rewarding<br />
for loyal cus<strong>to</strong>mers as well as helpful for <strong>those</strong> <strong>who</strong><br />
might be new <strong>to</strong> Colorado. It shows that if you live in<br />
Colorado your needs may be different, and therefore<br />
you need a different health insurance company —<br />
Rocky Mountain Health Plans.<br />
CREDITS<br />
Print Campaign // Creative Direc<strong>to</strong>r Holly Menges //<br />
Associate Creative Direc<strong>to</strong>r Gordy Hirsch // Copywriter<br />
Holly Menges / Eileen Hogan // Art Direc<strong>to</strong>r Andy<br />
Mason // Illustra<strong>to</strong>r Avi Kommell // Pho<strong>to</strong>grapher<br />
John Johns<strong>to</strong>n Pho<strong>to</strong>graphy // Account Direc<strong>to</strong>r<br />
Michelle Roche // Agency Producer Pattie Welch //<br />
TV Campaign // Creative Direc<strong>to</strong>r Holly Menges //<br />
Associate Creative Direc<strong>to</strong>r Gordy Hirsch // Copywriter<br />
Holly Menges // Art Direc<strong>to</strong>r Gordy Hirsch // Production<br />
Company Futuristic Films // Direc<strong>to</strong>r Alex Grossman //<br />
Producer Kristen Del Calzo // Account Direc<strong>to</strong>r Michelle<br />
Roche // Agency Producer Pattie Welch<br />
“PIT STOP STOPPER”<br />
(Ambient and light music playing from a hiker’s back pack)<br />
HIKER 1: (<strong>to</strong> a duck) What’s up duck? (To Hiker 2) What’s up<br />
bro? Sweet hose, love it.<br />
(Hiker 1 proceeds <strong>to</strong> frolic in the stream and drink from it, his<br />
s<strong>to</strong>mach hurts and begins <strong>to</strong> grumble.)<br />
HIKER 1: (To Hiker 2) I’m good!<br />
(Hiker 2 waves knowingly and hikes away.)<br />
END CARD: If you live here you get it.<br />
END CARD: Rocky Mountain Health Plans (logo). We’re<br />
Colorado, <strong>to</strong>o.<br />
“SKI SHOP”<br />
(We open on a snowy, Colorado mountain resort <strong>to</strong>wn and<br />
cut <strong>to</strong> interior of a ski rental shop. A young woman is picking<br />
up her skis.)<br />
SHOP GUY: So you just drop off of chair for and —<br />
(Young woman interrupts him as she swings her skis around.)<br />
YOUNG WOMAN: I’m good.<br />
(She swings her skis around and the shop guy has <strong>to</strong> duck<br />
so she doesn’t hit him. The folks standing in line behind her<br />
are not as lucky. Chaos ensues. Cut <strong>to</strong> our “right way” young<br />
woman, <strong>who</strong> carries her skis out the correct way, without<br />
injuring anyone.)<br />
END CARD: If you live here you get it.<br />
END CARD: Rocky Mountain Health Plans (logo). We’re<br />
Colorado, <strong>to</strong>o.<br />
Pack it in, Pack it out<br />
ANNCR: There are certain things a true Coloradan<br />
just knows. Like how <strong>to</strong> pack a backpack. How<br />
<strong>to</strong> recycle, upcycle and bicycle. How <strong>to</strong> take your<br />
dog everywhere and put hatch green chile on<br />
everything. How <strong>to</strong> say YOU-ray instead of OOOH-ray.<br />
How <strong>to</strong> drink water constantly, slather on lip balm<br />
excessively, and still get other stuff done. How <strong>to</strong> not<br />
get a sunburn at eight thousand feet. How <strong>to</strong> use low<br />
octane at high altitude. And how <strong>to</strong> carry your skis<br />
without knocking someone out every time you turn<br />
around. You do not want <strong>to</strong> be the reason everyone<br />
is wearing helmets.<br />
A true Coloradan also knows the only health<br />
insurance company that was born and bred here is<br />
Rocky Mountain Health Plans. We’ve been serving<br />
Coloradans and our pack it in, pack it out lifestyle for<br />
over 40 <strong>year</strong>s. We have one of the largest networks<br />
of providers, letting you choose <strong>who</strong>’s right for<br />
you. A variety of plan options <strong>to</strong> meet the needs of<br />
Coloradans. And our people are <strong>all</strong> local, so we get<br />
it. Rocky Mountain Health Plans. We’re Colorado,<br />
<strong>to</strong>o. Visit RMHP dot org and get <strong>to</strong> know us.<br />
White Knuckle<br />
ANNCR: There are certain things a true Coloradan<br />
just knows. Like how <strong>to</strong> say Colorado instead of<br />
Colo-rah-do. How <strong>to</strong> talk craft without any reference<br />
<strong>to</strong> scrapbooking. How <strong>to</strong> drink from a river without<br />
getting sick. How <strong>to</strong> bake a cake, boil water, or cook<br />
anything at altitude. How <strong>to</strong> “dress up” in a mountain<br />
<strong>to</strong>wn. How <strong>to</strong> love orange and blue. How <strong>to</strong> not start<br />
a wildfire, embarrass yourself on the T-bar or get<br />
tricked in<strong>to</strong> eating a certain type of oyster. And how<br />
<strong>to</strong> drive down a mountain pass without riding the<br />
break, white-knuckling the steering wheel, or freaking<br />
out about the absence of guardrails.<br />
A true Coloradan also knows the only health<br />
insurance company that was born and bred here is<br />
Rocky Mountain Health Plans. We’ve been serving<br />
Coloradans and our pack it in, pack it out lifestyle for<br />
over 40 <strong>year</strong>s. We have one of the largest networks<br />
of providers, letting you choose <strong>who</strong>’s right for<br />
you. A variety of plan options <strong>to</strong> meet the needs of<br />
Coloradans. And our people are <strong>all</strong> local, so we get<br />
it. Rocky Mountain Health Plans. We’re Colorado,<br />
<strong>to</strong>o. Visit RMHP dot org and get <strong>to</strong> know us.<br />
THE FIFTY 2015<br />
35
THE INTEGER GROUP<br />
Drink Good. Do Good.<br />
Naked Juice: Nearly 24 million Americans have limited<br />
access <strong>to</strong> fresh, affordable fruits and vegetables. That didn’t<br />
sit well with Naked Juice, which is why they teamed up with<br />
Wholesome Wave and The Integer Group <strong>to</strong> create the ‘Drink<br />
Good Do Good’ campaign—a bountiful initiative designed <strong>to</strong><br />
bring 500,000 pounds of fresh produce <strong>to</strong> communities in need.<br />
To build awareness around the food desert crisis and<br />
encourage high-quality consumer engagement with the<br />
cause, a series of web films was created. The films featured<br />
Michel Nischan, a renowned chef <strong>who</strong> is passionate about<br />
solving the food desert crisis, and Adrian Grenier, a soci<strong>all</strong>y<br />
conscious activist <strong>who</strong> grew up on the Upper East Side and<br />
has some serious love for his home<strong>to</strong>wn. They also featured<br />
some real New Yorkers <strong>who</strong> live in food deserts and deal with<br />
the crisis firsthand.<br />
As the films shine a spotlight on the problem, viewers engaged<br />
with campaign content <strong>to</strong> learn more about the crisis, show<br />
their support, and get credit for helping the cause. When a<br />
consumer <strong>to</strong>ok a pho<strong>to</strong> holding a fruit or vegetable, shared it<br />
using #DrinkGoodDoGood, and tagged a friend <strong>to</strong> do the same,<br />
Naked donated 10 pounds of fresh produce <strong>to</strong> Wholesome<br />
Wave in their fight against food deserts. The campaign reached<br />
its goal of 500,000 pounds by Oc<strong>to</strong>ber 1, 2015.<br />
The campaign also featured a grass-roots initiative with an<br />
iconic glass Naked “Bottle<br />
For Good”. Each bottle purchased contributed <strong>to</strong> the over<strong>all</strong><br />
donation from Naked <strong>to</strong> Wholesome Wave.<br />
Directly driving sales of Naked Juice. Driving affinity for the<br />
brand. Encouraging consumer engagement with a big social<br />
reward. The Drink Good Do Good campaign did a lot of good<br />
for both the brand and our neighbors in need.<br />
CREDITS<br />
Executive Creative Direc<strong>to</strong>r Scott Meyer // Group Creative<br />
Direc<strong>to</strong>r Patrick Sullivan // Creative Direc<strong>to</strong>rs Andrew<br />
McGuire, Dustin Bredice // Associate Creative Direc<strong>to</strong>rs<br />
Lee Perlman, Jason Shiskowsky, Cort Langworthy<br />
// Art Direc<strong>to</strong>rs Tim Ratchford // Digital Art Direc<strong>to</strong>r Josh<br />
Schneider // Copywriter Meghan Beckel // Producer<br />
Angela Mateus // Group Account Direc<strong>to</strong>r Chava Ziff //<br />
Digital Account Direc<strong>to</strong>r Kathryn McClenahan // Account<br />
Service Mary Reed // Production Company Greenpoint<br />
Pictures // Direc<strong>to</strong>r Logan Roos // Line Producer Luke<br />
Stevens // Edi<strong>to</strong>r Herman Nieuwoudt<br />
THE FIFTY 2015<br />
37
KARSH HAGAN<br />
Life On Your Terms<br />
InnovAge: InnovAge provides cus<strong>to</strong>mized care <strong>to</strong><br />
help people age independently in their own home for<br />
as long as possible.<br />
We were inspired by true s<strong>to</strong>ries shared in passing<br />
by our client. Real examples of how InnovAge<br />
caregivers go the extra mile <strong>to</strong> provide a deeper<br />
level of care. We researched a library of s<strong>to</strong>ries that<br />
would become our print ads. For TV, we developed<br />
a commercial that tells the s<strong>to</strong>ry of Stella, <strong>who</strong>’s<br />
living a full life in her own home, thanks <strong>to</strong> the<br />
cus<strong>to</strong>m support of InnovAge.<br />
This is Stella. She’s lived on Sycamore Street for 34<br />
<strong>year</strong>s. Here’s her favorite spot. Here’s her dog. Here’s<br />
her dog’s favorite spot. Here’s her neighbor, Nancy.<br />
Stella’s up 43 games <strong>to</strong> 29. (Domino) 44 games. Here’s<br />
her China. Here’s how she tells time. Here’s the day<br />
she moved here. Here’s when she’s leaving. (Never)<br />
And here’s her caregiver from InnovAge that makes that<br />
possible. InnovAge provides cus<strong>to</strong>mized care <strong>to</strong> help<br />
seniors stay in their own home. This is life on your terms.<br />
CREDITS<br />
Associate Creative Direc<strong>to</strong>r Darren Brickel // Copywriter<br />
Dave Fymbo // Art Direc<strong>to</strong>r Adam Nelson // Designer<br />
Kristine Crawford // Producer Becky Ferguson //<br />
Account Management Carol Quinn // Pho<strong>to</strong>graphy<br />
Randal Ford // Video Production Company Liberal<br />
Media Films, Randal Ford Direc<strong>to</strong>r // Video Edi<strong>to</strong>rial<br />
CharlieUniformTango<br />
THE FIFTY 2015<br />
39
GRIT<br />
IMT Peach Bellini<br />
Can Design<br />
Infinite Monkey Theroem: The Infinite Monkey<br />
Theorem is an urban winery in Denver’s trendy, but<br />
gritty, RiNo district. The wine brand usu<strong>all</strong>y moves<br />
through the category with a back <strong>all</strong>ey punk rock<br />
swagger and an f* you if you don’t like it sensibility.<br />
For the launch of new Peach Bellini wine in a can,<br />
Grit <strong>to</strong>ok <strong>all</strong> the masculine confidence of the IMT<br />
brand combined it with the art deco flamboyancy<br />
of Peach Bellini era <strong>to</strong> create a wine can that truly<br />
stands out.<br />
CREDITS<br />
Creative Direc<strong>to</strong>r Sean Topping // Art Direc<strong>to</strong>r / Designer<br />
Kelsey Jankauskas // Account Manager Liz Deets //<br />
Account Manager Bridget Rogers<br />
THE FIFTY 2015<br />
41
MATCH<br />
Progressive Insurance<br />
Progressive Insurance: A mo<strong>to</strong>rcycle is a <strong>to</strong>ol that<br />
helps some people navigate through their deep-rooted passion<br />
for adventure. Becoming one with the bike for a long haul,<br />
traveling light and embracing the unknown is the pursuit of the<br />
“r<strong>all</strong>yist,” a rough and tumble individual <strong>who</strong> must forfeit the<br />
comfort of personal grooming, shiny boots and easy parking.<br />
However, there is an important <strong>to</strong>ol that these thrillseekers don’t<br />
have <strong>to</strong> forfeit: reliable insurance. By providing services that<br />
fill the gaps in riders’ needs, Progressive communicated an<br />
understanding of r<strong>all</strong>y culture that helped them rise <strong>to</strong> the <strong>to</strong>p of<br />
the consideration set.<br />
As the #1 mo<strong>to</strong>rcycle insurer, Progressive is passionate about<br />
its riders and the mo<strong>to</strong>rcycle community. In 2015, Boulder<br />
agency Match Marketing Group created the Flo’s Chop Shop<br />
for biker men and women, a pop-up unisex salon that hit<br />
several s<strong>to</strong>ps at r<strong>all</strong>ies throughout the <strong>year</strong> across the U.S.<br />
Named after Progressive’s spokesgal, these pit s<strong>to</strong>ps offered<br />
bikers a place <strong>to</strong> get personal tune ups after their long road trips<br />
and primp and prep for r<strong>all</strong>y festivities. From free beard trims <strong>to</strong><br />
boot shines, manicures <strong>to</strong> maps, VIP parking <strong>to</strong> sunscreen, Flo’s<br />
Chop Shop offered valuable services, grub, music and essential<br />
supplies <strong>to</strong> celebrate the riders’ arrivals. Presented in a fun<br />
rockabilly atmosphere, Progressive radiated authenticity <strong>to</strong> the<br />
attendees and established itself as a true partner.<br />
Progressive and Flo’s Chop Shop teamed with the Movember<br />
Foundation for Mos & Mo<strong>to</strong>s, designed <strong>to</strong> raise awareness<br />
and create a positive change for men’s health among the<br />
bike r<strong>all</strong>y culture. For each Flo’s Chop Shop shave during<br />
Movember, Progressive donated $10, and they encouraged<br />
visi<strong>to</strong>rs <strong>to</strong> join the Mos & Mo<strong>to</strong>s team, as they matched a<br />
designated amount of donations dollar for dollar.<br />
As of November 17th, 9,000 attendees have been groomed<br />
at Flo’s Chop Shop, and what’s more, they’re hitting<br />
Facebook and Twitter <strong>to</strong> tell their friends: The program has<br />
received 778k social impressions.<br />
CREDITS<br />
Experiential Agency Match Marketing Group // Creative<br />
Agency 96 Octane<br />
THE FIFTY 2015<br />
43
CACTUS<br />
Odell Mood Pairing<br />
Odell Brewing Co: Research shows food pairing<br />
(the art of complementing food with drink) has<br />
been around since the time a caveman said, “This<br />
mammoth is salty. I need a drink.” We wanted <strong>to</strong><br />
go deeper. Thus, Mood Pairing was born. Cactus<br />
created the Odell Brewing Mood Pairing <strong>to</strong>ol <strong>to</strong> let<br />
consumers find the right beer for the right moment.<br />
This interactive function of Odell’s new website<br />
fac<strong>to</strong>rs in things like weather, food plans, <strong>who</strong>’s on<br />
the hi-fi, what you did <strong>to</strong>day and what you’re about<br />
<strong>to</strong> do. Advanced algorithms calculate what beer you<br />
should enjoy right now. The best part? No matter<br />
what mood you’re in, there’s always a perfect Odell<br />
beer for you.<br />
CREDITS<br />
Founder & CEO Joe Conrad // Partner & CCO Norm<br />
Shearer // Creative Direc<strong>to</strong>r Ryan Johnson // Designer<br />
Josh Jevons // Copywriter Andy Bar<strong>to</strong>sch // Brand<br />
Direc<strong>to</strong>r Summer Hershey // Project Manager Rachel<br />
Plaster // VP Digital and Content Production Kate<br />
Schmitz // Direc<strong>to</strong>r, Creative Technology Andrew Baker<br />
// Digital Producer Zach Meyer // Interactive Designer<br />
& Developer Austin Lliteras // Developer Tom Metz //<br />
Developer Mark Thoney // Developer Bret Glassett<br />
THE FIFTY 2015<br />
45
SPILLT<br />
In Transit Show<br />
Packaging<br />
Time Warner Cable NY1 News: Our long<br />
standing partners at TWC/NY1 News reached out<br />
the team at Spillt <strong>to</strong> develop a show package for<br />
the NYC metro area show, In Transit. The show<br />
itself focuses on the unique ch<strong>all</strong>enges, lifestyle and<br />
his<strong>to</strong>ry associated with commuting in the bustling<br />
metropolis that is New York City. Focusing our<br />
design heavily on map based elements as well as<br />
iconography, we developed a fully editable <strong>to</strong>olkit<br />
of a dozen elements. Our execution involved<br />
projection mapping geometry in Cinema 4D and<br />
animation/compositing in After Effects. The NY1<br />
News team was ecstatic with the results and “In<br />
Transit” has quickly become one of their premiere<br />
show segments on air. This edit is a representation<br />
of <strong>all</strong> the elements build for the on-air show.<br />
CREDITS<br />
Animation Jason Oberg, Derek Superville // Art Direc<strong>to</strong>r<br />
Ed Rhine // Creative Direc<strong>to</strong>r Ed Rhine, Ryan Bramwell<br />
// Designer Jason Oberg, Ed Rhine, Tom Bik //<br />
Producer Rebecca Olson<br />
THE FIFTY 2015<br />
47
VLADIMIR JONES<br />
Parent Fearlessly<br />
Bright by Three: Being a new parent is a little<br />
scary. In fact, it’s downright terrifying. First time<br />
parents are as new <strong>to</strong> <strong>this</strong> chapter in life as their<br />
newborn is <strong>to</strong> the world. Working from that truth,<br />
we dropped <strong>all</strong> the pretense of pulling a parent’s<br />
heartstrings and spoke <strong>to</strong> them in a way that lets<br />
them be ok with being new <strong>to</strong> <strong>this</strong> world <strong>to</strong>o. And<br />
with each new parenting tip and trick from Bright by<br />
Three, we’ve empowered them <strong>to</strong> Parent Fearlessly.<br />
CREDITS<br />
Executive Creative Direc<strong>to</strong>r Jen Hohn // Copywriter Will<br />
Patterson // Interactive Art Direc<strong>to</strong>r Chris Powell //<br />
Art Direc<strong>to</strong>r Elaine Williams (print) // Art Direc<strong>to</strong>rs Rik<br />
Patenaude & Kelly Fitzgerald (video) // Production<br />
Assistant Audra Schwartz // Account Supervisors Molly<br />
Davis & Kaitlin Cronk // Pho<strong>to</strong>grapher Paul Ripke<br />
// Production House Riposte // Edi<strong>to</strong>r Rob Nickels //<br />
Direc<strong>to</strong>r Jim Elkin & Roshambo // Prop Production Will<br />
Patterson & Rik Patenaude // Music Kelly Fitzgerald<br />
THE FIFTY 2015<br />
49
FEAR NOT<br />
Wynkoop Brewing<br />
Company Rebrand<br />
Wynkoop Brewing Company: Between names<br />
like John Hickenlooper and Russell Scherer <strong>to</strong> laying<br />
the groundwork for Colorado’s celebrated craft beer<br />
scene, Denver’s Wynkoop Brewing Co has a rich<br />
his<strong>to</strong>ry <strong>to</strong> say the least. Our ch<strong>all</strong>enge was <strong>to</strong> refresh<br />
essenti<strong>all</strong>y every aspect of the iconic brand and<br />
celebrate its his<strong>to</strong>rical past.<br />
It started with a logo. A bold, urban-inspired mark<br />
that reflects the city block it occupies, yet feels<br />
unique <strong>to</strong> the craft brewery category. We also<br />
impacted the interior of the space. A brew log of over<br />
300 his<strong>to</strong>ric beer recipes, including the first Wynkoop<br />
beer ever brewed, became w<strong>all</strong>paper for interior w<strong>all</strong>s<br />
while messages celebrating the brewery’s his<strong>to</strong>ry<br />
and people became proclamations of the brewery’s<br />
trailblazing spirit.<br />
In the process, we discovered Wynkoop Street was<br />
named after legendary local character Ned Wynkoop,<br />
Denver’s first sheriff. An homage celebrating the man,<br />
the myth and the legend of Ned became a prominent<br />
w<strong>all</strong> graphic. Upstairs, the billiards room got a facelift<br />
with new table numbers and a reimagined house<br />
rules mural.<br />
CREDITS<br />
Chief Creative Officer Blake Ebel // Creative Direc<strong>to</strong>r<br />
Jorge Lamora // Associate Creative Direc<strong>to</strong>r/Copywriter<br />
Mike King // Designers Jorge Lamora, Jacob Gerhardt<br />
// Account Supervisor Meagan Nelson<br />
THE FIFTY 2015<br />
51
VERMILION<br />
Fuel for Big Ideas<br />
Whole Foods Market, Rocky Mountain<br />
Region: Fort Collins is a city alive with the<br />
entrepreneurial energy of new ideas, ‘git ’er done’<br />
confidence, and economic growth. It’s a place where<br />
people believe they can and then do. For the refresh<br />
of the community’s Whole Foods Market, we knew it<br />
would take an anything-other-than-ordinary approach<br />
<strong>to</strong> create an in-s<strong>to</strong>re experience that truly connects.<br />
Fortunately for us, the team at the Rocky Mountain<br />
Region of Whole Foods Market is a collection of<br />
bold thinkers <strong>to</strong>o. Rather than imposing the familiar<br />
Whole Foods Market s<strong>to</strong>ry, <strong>to</strong>gether we thought:<br />
let’s shine a spotlight on the community’s own s<strong>to</strong>ry<br />
within their Whole Foods Market. The resulting decor<br />
and messaging strategy follow the entrepreneurial<br />
process around the s<strong>to</strong>re from the back-of-the-napkin<br />
idea <strong>to</strong> its vibrant completion. Because in Fort Collins<br />
good food is “Fuel for Big Ideas.”<br />
CREDITS<br />
Account Manager Margaret Thompson-Gough // Art<br />
Direc<strong>to</strong>r Kevin Bonner // Designer Julia Williams //<br />
Strategist Thaddeus Napp // Copywriters Kristi Fisher,<br />
Thaddeus Napp<br />
THE FIFTY 2015<br />
53
CACTUS<br />
Holiday Scratch<br />
Colorado Lottery: Scratch tickets have long been<br />
an easy and fun gift <strong>to</strong> give during the holidays. This<br />
<strong>year</strong>, the Colorado Lottery launched the first-ever $50<br />
ticket with an instant $3 million <strong>to</strong>p prize. So Cactus<br />
had a two-part s<strong>to</strong>ry <strong>to</strong> tell: first, remind people <strong>to</strong><br />
give Scratch and second, introduce <strong>this</strong> new ticket<br />
with a huge prize at stake. With a unique media buy,<br />
we created :15 bookend spots <strong>to</strong> tell one continuous<br />
s<strong>to</strong>ry while communicating both messages. Viewers<br />
saw the first spot leading in<strong>to</strong> the break, and the<br />
second just before the return <strong>to</strong> programming.<br />
CASH CARD 1<br />
We open on a man visiting his sweet grandma on<br />
Christmas morning. We’re in grandma’s living room,<br />
which has a kitschy holiday feel. She hands him a card.<br />
GRANDMA: I almost forgot.<br />
JIMMY: Thank you, Grandma!<br />
He opens the holiday-themed card and a $20 bill f<strong>all</strong>s<br />
out. Then a few more bills f<strong>all</strong> out. Then more bills. Then,<br />
bills and coins start pouring out of the card. Jimmy has<br />
a giant grin on his face. His grandma is also smiling and<br />
giggling. Every so often, she sweetly says, “Oh my!”<br />
VO: Give Holiday Scratch. The gift that keeps on giving.<br />
We cut <strong>to</strong> an in-situation art card with the holiday<br />
Scratch tickets and Lottery logo.<br />
CASH CARD 2<br />
We are back <strong>to</strong> grandma’s house. Money has now<br />
flooded the living room. Jimmy and his grandmother are<br />
chest deep in cash. We see a Chihuahua in a Christmas<br />
sweater walking a<strong>to</strong>p the mountain of cash. Money is<br />
still pouring out of the card. Jimmy has a giant grin<br />
on his face. His grandma is also smiling. She giggles<br />
occasion<strong>all</strong>y, and sweetly says, “Oh my!”<br />
VO: Give Granted Wishes. With a shot at 3 million dollars<br />
instantly, it’s the gift that keeps on giving and giving and<br />
giving.<br />
We cut <strong>to</strong> an in-situation art card with the Granted<br />
Wishes Scratch ticket, Lottery logo, and words<br />
“BIGGEST SCRATCH PRIZE EVER.”<br />
CREDITS<br />
Founder & CEO Joe Conrad // Partner & CCO Norm<br />
Shearer // Creative Direc<strong>to</strong>r Ryan Johnson // Sr. Art<br />
Direc<strong>to</strong>r Matt Chiabotti // Copywriter Ricky Lambert<br />
// Brand Direc<strong>to</strong>r Summer Hershey // Senior Project<br />
Manager Monica Hemmert // Executive Producer Brooke<br />
Woodruff // Production Company Film Orange // Direc<strong>to</strong>r<br />
The Direc<strong>to</strong>r Brothers // Editing Company Idolum //<br />
Edi<strong>to</strong>r William Bullen // Audio Post Rocky Mountain<br />
Recorders<br />
THE FIFTY 2015<br />
55
GYRO<br />
Listen <strong>to</strong> Your Body<br />
DPC Midstream: As the cost of healthcare<br />
continued <strong>to</strong> skyrocket across the U.S, DCP<br />
Midstream, the number one processor of natural gas<br />
needed healthier employees. With “Listen To Your<br />
Body,” gyro launched a fully integrated, incentive<br />
based Wellness program <strong>to</strong> convince the DCP<br />
workforce <strong>to</strong> make significant lifestyle changes.<br />
Through the voice of handmade felt organs (such<br />
as the colon and spleen) and their mortal enemies<br />
(such as French fries and cigarettes), the message<br />
successfully encouraged employees <strong>to</strong> lead<br />
healthier lives. As a result, DCP lowered healthcare<br />
expenditures by 12 million dollars.<br />
CREDITS<br />
Executive Creative Direc<strong>to</strong>r Doug Kamp // Executive<br />
Creative Direc<strong>to</strong>r Aaron Stern // Art Direc<strong>to</strong>r Megan<br />
Latta // Art Direc<strong>to</strong>r Kristan Butler // Art Direc<strong>to</strong>r<br />
Praveena Dewars // Copywriter Shannon Flood //<br />
Copywriter Justin Horrigan // Studio Direc<strong>to</strong>r Nancy<br />
Casey // Production Artist Erin Sturga // Client Services<br />
Direc<strong>to</strong>r Nancy Seidel // Management Supervisor Robert<br />
Tucker // Project Manager Chantel Dahl // Strategy<br />
Direc<strong>to</strong>r Kim Lauersdorf // Edi<strong>to</strong>r Steve Morrison //<br />
Pho<strong>to</strong>graphy Megan Latta<br />
THE FIFTY 2015<br />
57
VICTORS & SPOILS<br />
Backcountry Beer<br />
Upslope: Upslope had been nation<strong>all</strong>y recognized<br />
with awards for its great beer, but on the shelf, many<br />
still didn’t recognize the brand. What <strong>this</strong> Boulder<br />
brewery needed was a way <strong>to</strong> own its Colorado<br />
roots in the same way that other craft breweries<br />
s<strong>to</strong>od for bicycling or ska music. So, <strong>to</strong> release<br />
their anticipated Ok<strong>to</strong>berfest, we built Upslope’s<br />
first Backcountry Tap Room—a bar 2.5 miles in<strong>to</strong><br />
the Colorado backcountry that could only be<br />
accessed by outdoor enthusiasts, and consequently,<br />
Upslope’s biggest fans. We teased and promoted<br />
the event using social media, local beer blogs, and<br />
some good old fashioned grassroots marketing. The<br />
result? Hundreds hiked in<strong>to</strong> the Rockies <strong>to</strong> enjoy<br />
great beer in the great outdoors, and pretty much<br />
guaranteed our very first Backcountry Tap Room<br />
wouldn’t be the last.<br />
CREDITS<br />
Executive Creative Direc<strong>to</strong>r Noah Clark // Creative<br />
Direc<strong>to</strong>r Kate McQuail Kayne // Art Direc<strong>to</strong>r Travis<br />
Brown // Copywriter Andrew Bridgers // Studio Manager<br />
Brent Erb // Project Manager Jenny Stefanov // Account<br />
Direc<strong>to</strong>r Alex Kayne // Account Coordina<strong>to</strong>rs MacGregor<br />
Brown // Activation Agency Match Marketing Group<br />
THE FIFTY 2015<br />
59
ZENMAN<br />
Adventure Nannies<br />
Adventure Nannies: Designed by Zenman, the<br />
Adventure Nannies site is heavy on the functionality<br />
while also looking pretty sexy. The site features<br />
shifting navigation that starts at the bot<strong>to</strong>m of the<br />
page with a large featured image which sticks <strong>to</strong> the<br />
<strong>to</strong>p of the browser as the user scrolls down. There<br />
are also hover effects on the CTAs, with an overlay<br />
that displays additional content when a user’s mouse<br />
is over the image. And on the Resources Page, each<br />
image has an image grid at the <strong>to</strong>p that animates<br />
multiple images in and out. The site is responsive,<br />
creative, and pho<strong>to</strong>graphic.<br />
The design process was not without its ch<strong>all</strong>enges.<br />
Image optimization proved difficult, as the website<br />
features huge, beautiful images that the team wanted<br />
<strong>to</strong> showcase, but needed <strong>to</strong> be wary of load time<br />
and resources. Designing a method for showcasing<br />
and filtering <strong>all</strong> of the available nannies proved<br />
ch<strong>all</strong>enging, <strong>to</strong>o.<br />
CREDITS<br />
Creative Direc<strong>to</strong>r Keith Roberts // Art Direc<strong>to</strong>r Keith<br />
Roberts // Copywriter Zenman team // Designer<br />
Zenman team // Pho<strong>to</strong>grapher Sarah Law // Branding<br />
Dan Quay<br />
THE FIFTY 2015<br />
61
CACTUS<br />
Cactus Welcome Kit<br />
Cactus: A lot of work goes in<strong>to</strong> finding great talent,<br />
so when we add a new person <strong>to</strong> the Cactus family,<br />
we think it’s an achievement worth celebrating. So<br />
we designed a new-employee welcome kit that’s<br />
equal parts introduc<strong>to</strong>ry handshake, triumphant highfive<br />
and motivational catalyst. Each box contains a<br />
personalized welcome letter (made from a cus<strong>to</strong>m<br />
copper letterpress that doubles as their desk<br />
nameplate) and an employee handbook that shares<br />
a bit about our his<strong>to</strong>ry, our culture and our high-bar<br />
expectations <strong>to</strong> bring their best <strong>to</strong> Cactus every day,<br />
with promises that we’ll bring ours in return. We also<br />
include a few cus<strong>to</strong>m tees, some daily on-the-job<br />
essentials and a sweet lid <strong>to</strong> cover up that precious<br />
noggin of theirs.<br />
CREDITS<br />
The development, design and creation of <strong>this</strong> kit was<br />
a collaborative effort with full-team contributions from<br />
Cactus’ creative, production and leadership teams.<br />
THE FIFTY 2015<br />
63
AMÉLIE COMPANY<br />
Excuses vs. Reasons<br />
Colorado Advisory Council for Persons with<br />
Disabilities: The Council employs Amélie Company<br />
<strong>to</strong> make Coloradans think twice before they park.<br />
Amélie Company conducted market research in<br />
early 2015 on behalf of The Colorado Advisory<br />
Council for Persons with Disabilities (“The Council”)<br />
<strong>to</strong> inform campaign development surrounding<br />
parking for persons with a disability. Turns out most<br />
able-bodied people do not think access <strong>to</strong> parking<br />
for people with disabilities is a problem, even if they<br />
have witnessed abuse.<br />
The research supported a mass media campaign,<br />
integrated with PR and social media, <strong>to</strong> create<br />
awareness around the need for and abuse of<br />
parking for people with disabilities. The campaign<br />
casted real people with real disabilities through<br />
the Phamaly Theatre Company, and had them<br />
deliver excuses people use <strong>to</strong> deny the disabled<br />
community their right <strong>to</strong> equal access. In the end,<br />
the campaign shows, your excuses will never be as<br />
good as their reasons.<br />
Excuses 1:<br />
Tren<strong>to</strong>n: “I already ordered ahead. I’ll just park here.”<br />
Pricilla: “I’m just running <strong>to</strong> the ATM. I’m not ‘re<strong>all</strong>y’<br />
parking.”<br />
VO: “Your excuses will never be as good as their<br />
reasons. No plates? No placard? No parking.”<br />
SUPER: Tagline with URL – coloradodisabilitycouncil.org<br />
Excuses 2:<br />
Everett: “I forgot the 6-pack, I’ll be right back!”<br />
Megan: “I’m just grabbing something real quick.”<br />
VO: “Your excuses will never be as good as their<br />
reasons. No plates? No placard? No parking.”<br />
BUTTON – Everett: “It’s not like it’s a crime, right?”<br />
SUPER: Tagline with URL – coloradodisabilitycouncil.org<br />
Excuses 3:<br />
Adam: “Nobody ever parks here anyway.”<br />
Mary Ann: “I’m just dropping off <strong>this</strong> DVD.”<br />
VO: “Your excuses will never be as good as their<br />
reasons. No plates? No placard? No parking.”<br />
SUPER: Tagline with URL – coloradodisabilitycouncil.org<br />
CREDITS<br />
Creative Direc<strong>to</strong>r Pat Feehery // Art Direc<strong>to</strong>r Eric Hines<br />
// Copywriter Olivia Abtahi // Designer Eric Hines //<br />
Direc<strong>to</strong>r Dan Knudson // Production Company One<br />
Floor Up, Rachel Farha // Producer Bryan Lynn // Post<br />
Production - TV One Floor Up // Post Production - Print<br />
Stephen Hausrath // Account Supervisor Mackie Clonts<br />
// Account Coordina<strong>to</strong>r Kate Hinson // Casting through<br />
The Phamaly Theatre Company<br />
THE FIFTY 2015<br />
65
KARSH HAGAN<br />
Platform T<br />
Platform T: Tea is the second most consumed<br />
beverage in the world. Second not <strong>to</strong> coffee, but <strong>to</strong><br />
water. That’s why aspiring tea-artisans and founders<br />
of Platform T came <strong>to</strong> us with the hopes of turning<br />
their vision of creating a tea lounge in<strong>to</strong> a reality. With<br />
the dreams of traveling <strong>to</strong> the corners of the globe<br />
where tea is grown, our brand strategy was simple:<br />
celebrate tea’s rich his<strong>to</strong>ry and create a vibrant<br />
community for the people <strong>who</strong> love it.<br />
Starting from the ground up, the name and logo<br />
both natur<strong>all</strong>y bring <strong>to</strong> life the lure of travel and<br />
the global s<strong>to</strong>ry of tea. Then, <strong>to</strong> coincide with their<br />
brand launch and opening of their first tea lounge,<br />
Platform T needed packaging and collateral design<br />
<strong>to</strong> embody their fresh take on the tradition of tea. By<br />
finding inspiration in everything from ornate iron train<br />
archways, <strong>to</strong> <strong>to</strong>pographic map patterns, we created<br />
designs <strong>to</strong> work across their 50 different tea blends.<br />
We also worked with a <strong>to</strong>p local architecture firm on<br />
a vision for the interior by contrasting rustic wood and<br />
s<strong>to</strong>ne textures throughout the lounge’s interior. Every<br />
passenger crosses a platform before they reach their<br />
destination, and our goal is <strong>to</strong> be the platform that<br />
leads people in<strong>to</strong> the world of tea.<br />
CREDITS<br />
Senior Art Direc<strong>to</strong>r/Designer Camille King // Senior<br />
Copywriter Karen Morris // Designer Lindsey Mills //<br />
Copywriter Laurel Kelleher // Executive Creative Direc<strong>to</strong>r<br />
Charlotte Isoline // Account Manager Anne-Marie<br />
Salci<strong>to</strong><br />
THE FIFTY 2015<br />
67
O’BRIEN ADVERTISING<br />
Re-Brand<br />
Heritage College: We were given the task of<br />
creating a new and consistent look and feel for<br />
Heritage College, while at the same time driving<br />
enrollment across 10 campuses throughout the U.S.<br />
This was more than a fresh coat of paint. This was<br />
up-front research, brand building, and aligning <strong>all</strong><br />
of the key stakeholders. We developed a brand that<br />
transformed Heritage College’s s<strong>to</strong>ry, one that shines<br />
the spotlight on the boldness and bravery of its<br />
students <strong>to</strong> better themselves and their communities.<br />
CREDITS<br />
Owner, CEO Terri O’Brien // Creative Direc<strong>to</strong>r Jim<br />
Morrissey // Brand Strategist Chris Conner // Art<br />
Direc<strong>to</strong>r Ashlynn Dawes // Designer Karen Hofmeister<br />
+ Ian Nordeck // Copywriter DJ Ursetta + Bradley Hein<br />
// Designer/Production Manager Carson Kraig // Chief<br />
Strategy Officer Cassie Augustine Jones<br />
THE FIFTY 2015<br />
69
EBB+FLOW CREATIVE<br />
Charter Communications<br />
Type Family<br />
Charter Communications: Charter<br />
Communications wanted <strong>to</strong> design a type family they<br />
could use primarily for the program guide and user<br />
interface for their cable television offerings. We were<br />
commissioned <strong>to</strong> design a full type family including<br />
roman, italic and slab serif variations. Rutledge is<br />
an elegant, efficient, modern sans serif designed<br />
<strong>to</strong> legibly display information on televisions and<br />
moni<strong>to</strong>rs.<br />
We designed these usage posters <strong>to</strong> display the<br />
breadth, versatility and functionality as well as the<br />
spirit of the type family.<br />
CREDITS<br />
Creative Direc<strong>to</strong>r / Designer Shane Kendrick<br />
THE FIFTY 2015<br />
71
GRIT<br />
Aceso Packaging<br />
Aceso: Hemp is one of the most incredible plants on<br />
the planet. And Aceso harnesses its power by extracting<br />
carefully selected cannabinoids, including natur<strong>all</strong>yoccurring<br />
CBD. Then they pair <strong>those</strong> cannabinoids<br />
with natural ingredients that have powerful terpenes,<br />
flavonoids and vitamins of their own.<br />
The packaging for Aceso had <strong>to</strong> stand out in a sea<br />
of hippy dippy lookalikes and bring forward the clean<br />
science based nature of the product.<br />
CREDITS<br />
Creative Direc<strong>to</strong>r Sean Topping // Art Direc<strong>to</strong>r Lauren<br />
Sobo<strong>to</strong>r // Account Direc<strong>to</strong>r Ashley Einerson // Account<br />
Manager Elsie Blackman<br />
THE FIFTY 2015<br />
73
STARZ<br />
Rocky<br />
ENCORE: As fans of the films, we wanted <strong>to</strong> create<br />
a piece for ENCORE that would resonate with <strong>all</strong><br />
Rocky enthusiasts. Being near the end of the <strong>year</strong>,<br />
the budget for shoots had been exhausted. The<br />
ch<strong>all</strong>enge was <strong>to</strong> entice Rocky fans, and attract new<br />
ones, in an entertaining, modern way, using only clips<br />
from the movies.<br />
This “Rocky Remix” concept showcases the iconic<br />
moments and quotable lines from the beloved<br />
Rocky franchise. It’s <strong>all</strong> any fan needs <strong>to</strong> get fired<br />
up and watch.<br />
Intro:<br />
Do other fighters pound raw meat?<br />
No, I think I invented it.<br />
I’m gonna bust you up.<br />
Go For it.<br />
(Rocky Song)<br />
He’s a deadly weapon, he’s one of a kind.<br />
He’s hungry; champ of <strong>all</strong> time.<br />
The man comes straight ahead, he’s tailor made for me.<br />
The bums hiding, the bums running, he don’t wanna face<br />
me.<br />
He’s <strong>all</strong> wrong for us baby; get out while you can.<br />
Yo Adrian! I’m just a man.<br />
No, I don’t hate Balboa, but I pity the fool.<br />
This man is dangerous; I must break you.<br />
Lock the door, hide the kids.<br />
Balboa’s going <strong>to</strong> show you what a champion is.<br />
The New Year’s gonna see a Rocky start,<br />
Come on bring it <strong>to</strong> me.<br />
Absolutely.<br />
1…2…3…4…5… (countdown of <strong>all</strong> 5 movies)<br />
Font Messaging:<br />
Rocky New Year’s Day Marathon<br />
Playing All Day January 1<br />
“Rocky! Rocky! Rocky! Rocky!” (Crowd noise under<br />
messaging)<br />
CREDITS<br />
Creative Direc<strong>to</strong>r Michael G<strong>all</strong>egos // Producer Abbie<br />
Lunsford // Designer Christian Dore // Edi<strong>to</strong>r Rich<br />
Tramazzo // Audio Edi<strong>to</strong>r Eric Gerd<br />
THE FIFTY 2015<br />
75
CACTUS<br />
Where Education<br />
Comes Alive<br />
Denver Zoo: A day at Denver Zoo provides much<br />
more than mere entertainment. It provides unique<br />
educational experiences and firsthand learning<br />
opportunities. Denver Zoo is the place where gibbons<br />
perform acrobatic feats before your eyes, where<br />
the thunderous roars of a lion reverberate in your<br />
eardrums, and where the coarse fur of a giraffe can<br />
be felt between your fingertips. Denver Zoo is where<br />
education comes alive. Cactus brought <strong>this</strong> idea <strong>to</strong><br />
life through a variety of non-traditional out-of-home<br />
executions that blended <strong>to</strong>gether juxtaposing images<br />
of educational <strong>to</strong>ols with the first-hand educational<br />
experiences found only at Denver Zoo.<br />
CREDITS<br />
Founder & CEO Joe Conrad // Partner & CCO Norm<br />
Shearer // VP, Creative Direc<strong>to</strong>r Brian Watson // Brand<br />
Direc<strong>to</strong>r Summer Hershey // Copywriter Ricky Lambert<br />
// Art Direc<strong>to</strong>r Claire Gipson // Senior Production<br />
Designer Mark Tanner // Senior Print Producer Jamie<br />
Sharp // Project Manager Caitlin Wilson // Pho<strong>to</strong>graphy<br />
& Composite Re<strong>to</strong>uching Mando-Matic // Printing<br />
Sign Language XL<br />
THE FIFTY 2015<br />
77
VLADIMIR JONES<br />
1991 Gif Certificates<br />
Sizzler: Sizzler restaurants haven’t had much<br />
impact on popular culture since the 90s. But that <strong>all</strong><br />
changed when the Internet found and spread one of<br />
their videos that was produced in 1991. The video<br />
was embarrassing <strong>to</strong> be sure, what with the shoulder<br />
pads and bad hairstyles, but we had Sizzler embrace<br />
the cheese and laugh along with joke. We decided<br />
<strong>to</strong> have Sizzler make the most of their time in the<br />
limelight and thank the Internet for their blast-fromthe-past,<br />
newfound fame. Strategic<strong>all</strong>y launched on<br />
#ThrowbackThursday, we created GIFs of the funniest<br />
scenes from the viral video and made 1991 GIF<br />
Certificates – the first-ever, actual GIF coupons good<br />
for a Sizzler meal for two for what price? $19.91. We<br />
shared these GIF certificates on their social media<br />
channels and posted stills from the video as memes<br />
about both the 90s and Sizzler’s famous cheese<br />
<strong>to</strong>ast. The video made the rounds on Buzzfeed, Good<br />
Morning America, Huffing<strong>to</strong>n Post and more. And we<br />
jumped on it <strong>to</strong> maximize Sizzler’s interaction with<br />
fans. It was a moment that reminded Sizzler and the<br />
world of their past, and let the Internet have a laugh<br />
and a smile. And of course, some cheese <strong>to</strong>ast <strong>to</strong>o.<br />
CREDITS<br />
Executive Creative Direc<strong>to</strong>rs Matt Fischvogt, Dave<br />
Cook & Ryan Johnson // Creative Direc<strong>to</strong>r Jen Hohn<br />
// Copywriters Aylâ Larsen & Thomas Fowler // Art<br />
Direc<strong>to</strong>r Rik Patenaude // Account Supervisors Ashley<br />
Dreyer & Julia Mulhern // Social Leila Qualhiem,<br />
Maddy Wold & Grace Evelyn // Production House<br />
Riposte<br />
THE FIFTY 2015<br />
79
THE INTEGER GROUP<br />
Only in Colorado<br />
Coors Banquet: “Colorado has never been more<br />
prominent on the national stage. People <strong>who</strong> don’t<br />
live here wish that they did. Wherever you go in the<br />
country, you will see the “C” of the Colorado flag<br />
proudly emblazoned across the chests of residents<br />
and <strong>to</strong>urists alike. It signals the wearer as someone<br />
<strong>who</strong> values authenticity and experiences over<br />
pretense. With <strong>this</strong> surge in awareness and pride,<br />
many brands wants <strong>to</strong> lay claim <strong>to</strong> being a Colorado<br />
local, but very few have the heritage <strong>to</strong> support it.<br />
Coors Banquet, the flagship beer of Coors Brewing<br />
Company, has been brewed in Colorado since the<br />
1870s. It has only ever been brewed in Golden,<br />
Colorado. For a variety of reasons, many Coloradans<br />
are not aware of <strong>this</strong> unbroken connection and<br />
commitment <strong>to</strong> our state.<br />
The Coors Banquet “Colorado Proud” campaign<br />
aims <strong>to</strong> make Coors’ connection <strong>to</strong> Colorado public<br />
knowledge and deflate the claims of pretenders. This<br />
campaign will position Coors Banquet firmly in the<br />
minds of any consumer looking for a beer that is<br />
truly, authentic<strong>all</strong>y a product of Colorado.”<br />
CREDITS<br />
Associate Creative Direc<strong>to</strong>r Tony Molinaro // Art Direc<strong>to</strong>r<br />
Sarah Godfrey // Copywriter Michael Tully // Regional<br />
Account Supervisor Trish Hardie-Frankel<br />
THE FIFTY 2015<br />
81
NARRATOR GROUP<br />
“There’s got <strong>to</strong> be a<br />
better way”<br />
WestWorks Studios: Independent producers,<br />
videographers and creative teams here are <strong>all</strong>-<strong>to</strong>ofamiliar<br />
with the limited studio options along the Front<br />
Range. They’ve had <strong>to</strong> pack equipment in<strong>to</strong> tight<br />
spaces, or dress up a large, dusty warehouse <strong>to</strong><br />
look like a sm<strong>all</strong> room. Perhaps even worse, they’ve<br />
had <strong>to</strong> bring clients in<strong>to</strong> makeshift spaces that look<br />
neither polished nor professional.<br />
With <strong>this</strong> playful campaign, we positioned WestWorks<br />
Studios as a problem solver … and invited our<br />
audiences <strong>to</strong> try something easier and better.<br />
The media buy in the spring was both local and national<br />
and registered 22,000 impressions and an 85% view<br />
through rate over the course of a single week.<br />
CREDITS<br />
Creative Direc<strong>to</strong>r/Art Direc<strong>to</strong>r Jay Sunny // Copywriter<br />
Mark Toft // Animation Björn Benckert // Producer Nate<br />
Rich<br />
THE FIFTY 2015<br />
83
AMÉLIE COMPANY<br />
DUI<br />
CDOT: CDOT and Amélie Company Launch “A Few<br />
Can Still be Dangerous”<br />
Thanks <strong>to</strong> effective education and enforcement, most<br />
Coloradans recognize that when they drink they<br />
should not get behind the wheel. However, research<br />
conducted by Amélie showed that the group most at<br />
risk of driving impaired, 21- <strong>to</strong> 35-<strong>year</strong>-old males, do<br />
not think a few drinks can impair their ability <strong>to</strong> drive.<br />
To help change <strong>this</strong> common misperception,<br />
The Colorado Department of Transportation, in<br />
partnership with Amelie Company, launched a<br />
summer DUI awareness campaign – “A Few Can Still<br />
Be Dangerous.”<br />
“A Few Can Still Be Dangerous” served as an<br />
important reminder that even if an individual has only<br />
had a few drinks, it doesn’t mean it’s safe <strong>to</strong> drive.<br />
Using humor rather than scare tactics, the campaign<br />
featured two 30-second spots highlighting dangerous<br />
scenarios in which people ignore the hazards<br />
around them, such as tarantulas on the loose or<br />
children playing with chainsaws. The spots reminded<br />
viewers that even things in sm<strong>all</strong> numbers can be<br />
dangerous, including alcoholic drinks. Airing on cable<br />
TV and pre-roll throughout the state, the spots were<br />
supported by radio and OOH in the Denver, Colorado<br />
Springs and Fort Collins metro areas.<br />
CREDITS<br />
Creative Direc<strong>to</strong>r Jenna Capobianco // Associate<br />
Creative Direc<strong>to</strong>r Eric Hines // Art Direc<strong>to</strong>r Chelsea<br />
Anderson // Copywriters Jenna Capobianco, Chelsea<br />
Anderson // Designer Eric Hines, Chelsea Anderson<br />
// Direc<strong>to</strong>r Alex Grossman // Production Company 8th<br />
Street Productions, Steve DeVore // Agency Producer<br />
Kristen Del Cazo // Post Production - Broadcast<br />
Futuristic // Post Production - Print Stephen Hausrath //<br />
Account Supervisor Mackie Clonts // Account Executive<br />
Brenna Hersey<br />
THE FIFTY 2015<br />
85
PHILOSOPHY COMMUNICATION<br />
F5 Tornados<br />
F5: The idea of driving through America’s heartland<br />
doesn’t usu<strong>all</strong>y <strong>to</strong>p most lists of places <strong>to</strong> vacation.<br />
Thrillseekers on the lookout for a wild unorthodox<br />
experience find F5 Tornado Chasing Safaris <strong>to</strong><br />
be one bone-chilling ride, one that induces an<br />
uncontrollable dose of profanity as seen in <strong>this</strong><br />
poster campaign.<br />
CREDITS<br />
Creative Direc<strong>to</strong>r Rand<strong>all</strong> Erkelens // Copywriter Jay<br />
Roth // Art Direc<strong>to</strong>r Lisa Fisbeck<br />
THE FIFTY 2015<br />
87
FEAR NOT<br />
Holiday<br />
Einstein Bros: To mark the arrival of the 2015<br />
holiday season, we created a campaign, nay, a<br />
place c<strong>all</strong>ed Jollyville. Jollyville is a happy little winter<br />
wonderland. A place where the water flows like coffee<br />
and fresh bagels instinctively flock like the lox of<br />
Capistrano. We created <strong>all</strong> the illustrations in house<br />
and applied them both inside and outside of the<br />
s<strong>to</strong>re with a series of unique packaging elements and<br />
menu boards.<br />
CREDITS<br />
Chief Creative Officer Blake Ebel // Creative Direc<strong>to</strong>r<br />
Jorge Lamora // Associate Creative Direc<strong>to</strong>r/Copywriter<br />
Mike King // Art Direc<strong>to</strong>r/Designer Jacob Gerhardt //<br />
Illustra<strong>to</strong>r Jacob Gerhardt // Senior Account Manager<br />
Jon Barnett<br />
THE FIFTY 2015<br />
89
CACTUS<br />
Odell IPA Campaign<br />
Odell Brewing Company: In the world of craft<br />
brewing, IPAs have become the testing ground for<br />
new flavors. But a lot of that experimentation has<br />
resulted in over-hopped, over-hyped, palate-blasting<br />
beers. Odell created their IPA (simply c<strong>all</strong>ed “IPA”)<br />
in 2007 at the beginning of the American-style<br />
IPA explosion. With finesse and care, they made<br />
a solidly hoppy beer with a balanced finish.<br />
Research confirmed that Odell’s IPA has a perfect<br />
combination of complexity and approachability that<br />
appeals <strong>to</strong> craft-beer fanatics and novices alike.<br />
It’s the IPA for everyone, which is what we built<br />
our 2015 IPA campaign around. Laser-etched,<br />
wood die-cuts created a handcrafted canvas for<br />
the campaign, further illustrating the care Odell<br />
Brewing Co. The campaign included social, print,<br />
on-premise and in-s<strong>to</strong>re.<br />
CREDITS<br />
Founder & CEO Joe Conrad // Partner & CCO Norm<br />
Shearer // Creative Direc<strong>to</strong>r Ryan Johnson // Senior Art<br />
Direc<strong>to</strong>r Michael Maciolek // Copywriter Shea Tullos //<br />
Brand Direc<strong>to</strong>r Summer Hershey // Senior Production<br />
Designer Mark Tanner // Senior Print Producer Jamie<br />
Sharp // Project Manager Rachel Plaster // Digital<br />
Producer Brit Tucker // Interactive Designer & Developer<br />
Austin Lliteras // Production Partner Public Letterpress<br />
& Engraving<br />
THE FIFTY 2015<br />
91
TRI STATE<br />
Tri State Power<br />
Pho<strong>to</strong>graphy<br />
Tri State: We, as Tri-State G&T, wanted <strong>to</strong> create<br />
a campaign that was a visual representation of<br />
how Power Makes it Possible in the communities<br />
that our members serve. Power is the visual<br />
representation of the work that electricity does<br />
in our everyday lives. Power has the unique ability<br />
<strong>to</strong> capture the hearts and minds of people of <strong>all</strong><br />
ages, providing a platform <strong>to</strong> tell the s<strong>to</strong>ry of what<br />
makes electric cooperatives and public power<br />
districts special.<br />
CREDITS<br />
Creative Direc<strong>to</strong>r Melissa Kendrick // Pho<strong>to</strong>grapher<br />
Willie Petersen // Pho<strong>to</strong>graphy Assistant Josh Groth<br />
THE FIFTY 2015<br />
93
GINGER & BACON<br />
Strange But Good -<br />
Year of the Cocktail<br />
Ginger & Bacon: When you work in advertising,<br />
the holidays bring copious amounts of gifts from<br />
vendors. Which got us <strong>to</strong> thinking, shouldn’t we be<br />
giving them something in return? And after <strong>all</strong> of the<br />
early mornings, late nights and rounds of revisions<br />
we’ve put our vendors through, we figured they could<br />
probably use a few drinks—a <strong>year</strong>’s worth of them<br />
<strong>to</strong> be precise. We started by creating the Strange<br />
But Good Cocktail Book, a collection of original<br />
recipes and original illustrations. Then we paired the<br />
books with <strong>all</strong> of the ingredients needed <strong>to</strong> make<br />
a single serving winter cocktail. And we kept the<br />
creative liquor consumption flowing by launching the<br />
@strange_but_good Instagram account, a steady<br />
supply of season<strong>all</strong>y relevant cocktail recipes. Cheers<br />
<strong>to</strong> collaboration!<br />
CREDITS<br />
Design/Writing/Production Camille King & Karen Morris<br />
// Pho<strong>to</strong>graphy Camille King, Karen Morris & Levi<br />
Tijerina<br />
THE FIFTY 2015<br />
95
VICTORS & SPOILS<br />
FNV Social<br />
Partnership for Healthier America: From<br />
soda <strong>to</strong> burgers <strong>to</strong> fruit roll-ups, brands have used<br />
advertising and celebrity endorsements <strong>to</strong> get kids<br />
<strong>to</strong> eat <strong>all</strong> kinds of stuff that isn’t good for them.<br />
And boy has it worked. But no one has ever used<br />
<strong>those</strong> same marketing tactics <strong>to</strong> get kids <strong>to</strong> eat the<br />
healthy stuff. So we did. With the help of Partnership<br />
for a Healthier America and the First Lady of the<br />
United States, we turned fruits and vegetables in<strong>to</strong><br />
a brand c<strong>all</strong>ed FNV. We recruited a team of big time<br />
celebrities. We featured them in print, OOH, and on<br />
an interactive brand website that <strong>all</strong>owed kids <strong>to</strong> sign<br />
their own endorsement deal with the brand. And we<br />
created a robust social media presence chock-full of<br />
funny, sharable content. Never once preaching. Never<br />
once pandering. Never once pushing a single health<br />
benefit. Just plain fun, clever advertising that proved<br />
the healthy foods could also be the cool foods.<br />
CREDITS<br />
Executive Creative Direc<strong>to</strong>r Noah Clark // Chief Marketing<br />
Officer Andy Nathan // Creative Direc<strong>to</strong>r Pat Horn //<br />
Associate Creative Direc<strong>to</strong>rs Rob Lewis, Ari Levi, Brock<br />
Johnson // Art Direc<strong>to</strong>rs Emilie Druss, Travis Brown<br />
// Copywriters Pete Nordstrom, Andrew Bridgers<br />
// Studio Manager Brent Erb // Producers Kaylin<br />
Fitzpatrick Horn, Lisa Effress // Community Manager<br />
Allison Gergly // Account Direc<strong>to</strong>rs Leslie Maddocks,<br />
Lynn Harris // Account Supervisors Rebecca Conrad<br />
// Account Manager Avery Henderson, Katie Funk //<br />
Account Coordina<strong>to</strong>r Annie Vlosich // Project Manager<br />
Jenny Stefanov // Digital Agency Legwork Studio //<br />
Production Company Copious // Pho<strong>to</strong>grapher Brian<br />
Bowen Smith, Justin Coit // Re<strong>to</strong>uching David Nadeau<br />
THE FIFTY 2015<br />
97
FUTURISTIC FILMS<br />
Zealots of Zag<br />
New Belgium Brewing Company: Working in<br />
conjunction with Cultiva<strong>to</strong>r Advertising and Design,<br />
Futuristic Films created a series of short films<br />
that would provide the impetus for New Belgium<br />
Brewery’s Summer online media campaign.<br />
Each episode of “Zealots of Zag” tells the s<strong>to</strong>ry of<br />
someone exploring divergent and unusual paths, an<br />
ethos celebrated by New Belgium Brewery and their<br />
community. The subjects ranged from an avant-garde<br />
musician from San Francisco, a Cleveland based<br />
performance artist and a community s<strong>to</strong>ry-telling<br />
group in Richmond, Virginia.<br />
Direc<strong>to</strong>r Jasper Gray combined documentary<br />
techniques with a strong visual s<strong>to</strong>rytelling approach<br />
that brings you right in<strong>to</strong> each s<strong>to</strong>ry and highlights<br />
the perspective and individuality of the characters.<br />
The four films were rolled out over the Summer of<br />
2015 <strong>to</strong> promote repeated engagement with New<br />
Belgium’s expanding online community and were<br />
supported by clips and trailers especi<strong>all</strong>y created<br />
for pre-roll and social outlets such as Instagram and<br />
Vine <strong>to</strong> create an integrated online campaign<br />
CREDITS<br />
Direc<strong>to</strong>r Jasper Gray (Futuristic) // Executive Producer<br />
Sarah Liles (Futuristic) // DP Frank Pickell (Ep<br />
1-3), Robert Mura<strong>to</strong>re (Ep 4) // 1st AC Will Gardner<br />
(Futuristic)/Brandon Carter // Production Manager<br />
Alivia Olson // Advertising Agency Cultiva<strong>to</strong>r (Monte<br />
Mead, Steve Moore, Kent Smith, Tim Abare) // Post<br />
Production Futuristic Films<br />
THE FIFTY 2015<br />
99
VLADIMIR JONES<br />
The Ringman<br />
Hyde Park: Let’s face it. Guys need a little help<br />
finding the perfect engagement ring. And Hyde<br />
Park Jewelers needed a little help connecting with<br />
their bridal millennial audience. So we created The<br />
Ringman, the wingman <strong>who</strong> helps a bro get engaged.<br />
He became a character on social media, giving out<br />
funny and useful proposal and ring-buying tips in<br />
different posts. Suave and smart, he tapped in<strong>to</strong><br />
common proposal blunders and hooked you up<br />
with Hyde Park Jewelers, the foolproof way <strong>to</strong> get it<br />
right. By breaking out of the stuffy, outdated notions<br />
of proposals and engagement rings, The Ringman<br />
spoke <strong>to</strong> millennials on their level and engaged them<br />
like never before.<br />
CREDITS<br />
Executive Creative Direc<strong>to</strong>r Matt Fischvogt & Dave<br />
Cook // Creative Direc<strong>to</strong>r Jen Hohn // Copywriter Aylâ<br />
Larsen // Art Direc<strong>to</strong>r Rik Patenaude // Production<br />
Assistant Audra Schwartz // Account Supervisors<br />
Erin Schneiderman & Christina Hoener // Social Kyla<br />
Applegate<br />
THE FIFTY 2015<br />
101
KARSH HAGAN<br />
Palace Pale Ale<br />
Brown Palace: To pay homage <strong>to</strong> the great state<br />
it has c<strong>all</strong>ed home for over a century, The Brown<br />
Palace created Palace Pale Ale. Partnering with<br />
brewmasters from Parker, CO brewery, H<strong>all</strong> Brewing<br />
Co, they created the light-bodied ale with loc<strong>all</strong>ygrown<br />
malts and hops, as well as water from The<br />
Brown Palace’s artesian well. Karsh/Hagan started<br />
with a logo, then brought a distressed design and<br />
locals-only attitude through everything from beer<br />
taps, <strong>to</strong> a can label <strong>to</strong> advertising posters.<br />
CREDITS<br />
Art Direction/Design Kelsey Wittenberg // Copywriting<br />
Megan Cohen // Creative Direction Darren Brickel //<br />
Account Direction Camille Ziccardi // Print Production<br />
Allison Tonini<br />
THE FIFTY 2015<br />
103
GYRO<br />
Good Friend, Maybe<br />
Not the Best Coworker<br />
DCP Airstream: DCP Midstream, the number one<br />
processor of natural gas, needed <strong>to</strong> drum up more<br />
resumes for hiring needs. The problem was that<br />
their Talent Acquisition department was inundated<br />
with a large quantity of resumes from under-qualified<br />
“friends” of employees. So <strong>to</strong> rein in the quantity<br />
and increase the quality of referrals, gyro helped<br />
remind employees that fun friends aren’t immediately<br />
qualified as the best coworkers.<br />
CREDITS<br />
Executive Creative Direc<strong>to</strong>r Aaron Stern // Art Direc<strong>to</strong>r<br />
Megan Latta // Art Direc<strong>to</strong>r Kristan Butler // Copywriter<br />
Justin Horrigan // Studio Direc<strong>to</strong>r Nancy Casey //<br />
Production Artist Christine Bakke // Client Services<br />
Direc<strong>to</strong>r Nancy Seidel // Management Supervisor Robert<br />
Tucker // Senior Account Executive Scott Anderson //<br />
Strategy Direc<strong>to</strong>r Kim Lauersdorf // Pho<strong>to</strong>graphy John<br />
Rose<br />
THE FIFTY 2015<br />
105
CACTUS<br />
Hook or Crook<br />
Cactus: A demonstration of Cactus’ packaging<br />
design abilities, Hook or Crook is a branded<br />
interpretation of Peach Street Distillers’ three tequila<br />
products – and the ultimate gift for clients and<br />
vendors. Embodying the rugged cowboy spirit, and<br />
inspired by the hearty settlers of Colorado’s Old<br />
West, Cactus created the Hook or Crook brand in<br />
homage <strong>to</strong> Western settlers <strong>who</strong> survived by any<br />
means necessary—by hook or by crook. Cactus’<br />
creative and production teams carried the Hook<br />
or Crook brand concept through every facet of the<br />
design, boldly combining southwestern styles with a<br />
modernized interpretation of vintage typography and<br />
filigree. To give the product a rustic yet high-end feel,<br />
Cactus had the cork laser engraved with Hook or<br />
Crook’s vintage-inspired logo.<br />
CREDITS<br />
Founder & CEO Joe Conrad // Partner & CCO Norm<br />
Shearer // Designer Josh Jevons // Copywriter Ryan<br />
Johnson // Senior Print Producer Jamie Sharp //<br />
Production Company Public Letterpress & Laser<br />
Engraving // Pho<strong>to</strong>grapher Klug Studio<br />
THE FIFTY 2015<br />
107
THE INTEGER GROUP<br />
Ad Club Sympathy<br />
Cards<br />
Ad Club: Advertising is a lot fun. But it can also<br />
suck. For <strong>this</strong> campaign we decided <strong>to</strong> focus on the<br />
latter. We wanted you <strong>to</strong> know that the Ad Club feels<br />
your pain. They know what it’s like because they’re<br />
ad people <strong>to</strong>o. They also know that getting involved<br />
in the Ad Club is a great thing. It’s a place where<br />
you can meet like-minded ad people, do some fun<br />
creative work, and maybe even land a better job. And<br />
clearly, there’s a lot of pain here in Denver, because<br />
<strong>this</strong> <strong>year</strong> the Ad Club’s Committee Mixer events had<br />
their best turn out ever.<br />
CREDITS<br />
Creative Direc<strong>to</strong>r Matt Hawley // Sr. Art Direc<strong>to</strong>r Dave<br />
Brackenbury // Sr. Copywriter Joel Maron // Illustra<strong>to</strong>r<br />
Angie (Angiemakes.com)<br />
THE FIFTY 2015<br />
109
Thanks <strong>to</strong> our sponsors<br />
THE FIFTY 2015<br />
111
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LET’S GET<br />
TO WORK<br />
Creativity requires chemistry from a team, and that isn’t born from just any cookie-cutter crew with the requisite skills.<br />
For innovative ideas <strong>to</strong> take root and creativity <strong>to</strong> blossom, it takes the perfect blend of skills, experience and corporate cultural fit.<br />
Whether you’re a job seeker or looking <strong>to</strong> hire new creative talent, we can connect the right skill sets with the right situations<br />
so that ideas can fly. Our team of specialized recruiters find, evaluate and perform selected reference checks on highly<br />
skilled talent. We know creative professionals and put them in organizations where they can thrive.<br />
SPONSOR OF DENVER 50<br />
Denver • 303.295.7979<br />
1125 17th Street, Suite 870<br />
creativegroup.com/denver<br />
© 2015 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veteran. TCG-1215
ACES 2015<br />
THE FIFTY 2015<br />
121
Aces recognize the vendors, suppliers, production companies and independent<br />
professionals <strong>who</strong> work behind the scenes for the Colorado advertising and<br />
marketing community. Aces are nominated and voted on by members of Ad Club.<br />
Congratulations <strong>to</strong> <strong>this</strong> <strong>year</strong>’s winners.<br />
Best Social Media Company Ello<br />
Educa<strong>to</strong>r of the Year Dave Oakes<br />
Best Website Development Company Karsh Hagan<br />
Best Video Production Company Image Brew<br />
Best TV or Radio Rep Deb Fox, Altitude<br />
Best Talent Agency Radical Artists<br />
Best Sound Edi<strong>to</strong>r Coupe Studios<br />
Best Pho<strong>to</strong>grapher Bryce Boyer<br />
Best Traditional Printer D&K Printing<br />
Best Nontraditional Printer Western Die<br />
Best Freelancer (any type) Jay Roth<br />
Best Digital Rep Jennifer McC<strong>all</strong>um, YuMe<br />
Best Media Buyer/Planner Christina Sokol, Karsh Hagan<br />
Best Intern Erin Mowry, R&R Partners<br />
Best Industry Blog The Denver Egotist<br />
Best Post Production Company PostModern<br />
Best PR Company Sprocket Communications<br />
Best Mobile App Developer 303Software<br />
Best Outdoor Company Mile High Outdoor
Here’s why you didn’t make it in <strong>this</strong> book <strong>this</strong> <strong>year</strong>.<br />
51. The server is down.<br />
52. Wifi is down.<br />
53. We have our last kickb<strong>all</strong> game of the season.<br />
54. My boss wants it <strong>this</strong> way.<br />
55. Client is always right.<br />
56. We don’t have time <strong>to</strong> do a pho<strong>to</strong>shoot.<br />
57. S<strong>to</strong>ck is cheaper and faster.<br />
58. Happy hour with friends.<br />
59. It’s our anniversary.<br />
60. I don’t have the latest Creative Suite.<br />
61. It was country music day on Sonos.<br />
62. Conference c<strong>all</strong> presentation with the client is fine with me.<br />
63. Powder day.<br />
64. Rockies game with my bae.<br />
65. My external HD just <strong>shit</strong> the bed.<br />
66. The coffee maker is broken.<br />
67. Just tell me how big and where <strong>to</strong> put it.<br />
68. My wireless mouse battery died.<br />
69. That was in the 2002 CA.<br />
70. Timesheets are due. Then I gotta do my expense report.<br />
71. Jury duty.<br />
72. Just shoot it with your phone.<br />
73. Let me get through <strong>this</strong> mountain of emails first.<br />
74. Let’s just go with that first idea.<br />
75. Our agency is led by account people.<br />
76. I have <strong>to</strong> go meet the cable guy.<br />
77. Parent teacher conferences.<br />
78. Suuuuuuuper hungover.<br />
79. Good enough.<br />
80. The file is missing links and fonts.<br />
81. Can’t find the font.<br />
82. The team won’t choose my idea anyway.<br />
83. The client sucks.<br />
84. I’d like <strong>to</strong> see <strong>this</strong> place survive without me.<br />
85. There’s more dispensaries than Starbucks.<br />
86. Can’t blow off my trainer.<br />
87. My mom thought it was hilarious.<br />
88. Was up ‘til midnight doing freelance.<br />
89. Kegs with Legs.<br />
90. Looong ass traffic meeting, ran out of time.<br />
91. My band has a gig <strong>to</strong>night.<br />
92. Had a gout attack <strong>this</strong> morning.<br />
93. I wish the creative brief was better.<br />
94. C’mon, it’s tampons guys.<br />
95. Let’s start it <strong>to</strong>morrow. Or Monday.<br />
96. He fin<strong>all</strong>y asked me out!<br />
97. We’ve run it for 4 <strong>year</strong>s, what’s another? Why reinvent the wheel?<br />
98. I’d like <strong>to</strong> see Alex Bogusky try and do that here.<br />
99. We’re out of beer.<br />
100. It’s 5:00pm.