2015 Emoji Report

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MORE ENGAGEMENT MORE ATTENTION Emogi-Enabled Ads click rates are 20x the industry average Emogi-Enabled Ad Avg. Click Rate +9.2% Click Rate Industry Avg. Click Through Rate 0.4% Emogi-Enabled Ad Avg. Dwell Time +7.8 seconds Industry Avg. Dwell Time 3.3 Seconds 20
REASONS WHY PEOPLE USE EMOJIS <strong>Emoji</strong>s aren’t just pretty faces – people call upon them to help create personal relationships Simple communication is among the least important of the reasons emojis are used They help me more accurately express what I am thinking It makes it easy for other people to understand me Helps Me Be Understood They help create a more personal connection with the other person Personal Connection <strong>Emoji</strong>s are a better fit than words for the way I think It is faster to use them than it is to type out the text Easy to Use I prefer them over typed-out shortcuts, like “LOL” or “:)” I am used to using them They are a more contemporary way to communicate Other people are using them, so I use them, too One Way to Communicate 0% 40% 80% Source: Emogi Consumer Science Team 21
Page 1 and 2: 2015 Emoji Report By: Emogi Researc
Page 3 and 4: “Emojis are the fastest growing l
Page 5 and 6: MOBILE A MAJOR CONTRIBUTOR Emoji us
Page 7 and 8: SAY GOODBYE TO “LOL” Emoji has
Page 9 and 10: APPARENTLY STATES USE CERTAIN EMOJI
Page 11 and 12: TYPES OF PEOPLE USING EMOJIS Women
Page 13 and 14: BRANDS CATCHING WIND Major brands h
Page 15 and 16: BRANDS CATCHING WIND Chevy was prob
Page 17 and 18: BRANDS CATCHING WIND But marketers
Page 19: EMOGI LAUNCHED SENTIMENT DATA PLATF
Page 23 and 24: THERE’S DATA IN THOSE EMOJIS Emot
Page 25 and 26: THERE’S DATA IN THOSE EMOJIS When
Page 27 and 28: THERE’S DATA IN THOSE EMOJIS Thre
Page 29 and 30: Emoji is breaking out of the keyboa
Page 31 and 32: …AND A TV GAME SHOW SERIES Underc
Page 33 and 34: USE IN POLITICS Although some polit
Page 35 and 36: EMOJIS ARE HELPING GLOBALLY Emoji i
Page 37 and 38: EMOJIS AS A MOVEMENT Emojis are bei
Page 39 and 40: EMOJIS ARE HERE TO STAY In May of 2

2015 Emoji Report

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