2015 Emoji Report

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EMOJIS ARE UBIQUITOUS Almost everyone is using emojis Emojis are used by 92% of the online population Frequent Users 40% 35% 30% Occasional Users 25% 20% 15% 10% Non-Users 5% Once a year or less Several times a year Several times a month Several times a week Several times a day Source: Emogi Consumer Science Team 4
MOBILE A MAJOR CONTRIBUTOR Emoji use has grown rapidly since Apple added the emoji keyboard to iOS in 2011 Nearly half of the text on Instagram contains emoji Emoji Usage Over Time on Instagram Source: Instagram Engineering 5
Page 1 and 2: 2015 Emoji Report By: Emogi Researc
Page 3: “Emojis are the fastest growing l
Page 7 and 8: SAY GOODBYE TO “LOL” Emoji has
Page 9 and 10: APPARENTLY STATES USE CERTAIN EMOJI
Page 11 and 12: TYPES OF PEOPLE USING EMOJIS Women
Page 13 and 14: BRANDS CATCHING WIND Major brands h
Page 15 and 16: BRANDS CATCHING WIND Chevy was prob
Page 17 and 18: BRANDS CATCHING WIND But marketers
Page 19 and 20: EMOGI LAUNCHED SENTIMENT DATA PLATF
Page 21 and 22: REASONS WHY PEOPLE USE EMOJIS Emoji
Page 23 and 24: THERE’S DATA IN THOSE EMOJIS Emot
Page 25 and 26: THERE’S DATA IN THOSE EMOJIS When
Page 27 and 28: THERE’S DATA IN THOSE EMOJIS Thre
Page 29 and 30: Emoji is breaking out of the keyboa
Page 31 and 32: …AND A TV GAME SHOW SERIES Underc
Page 33 and 34: USE IN POLITICS Although some polit
Page 35 and 36: EMOJIS ARE HELPING GLOBALLY Emoji i
Page 37 and 38: EMOJIS AS A MOVEMENT Emojis are bei
Page 39 and 40: EMOJIS ARE HERE TO STAY In May of 2

2015 Emoji Report

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