as a Profession Design By Lyn Ralph WHAT GOT ME HERE? Prior to returning to education I worked for a printing and vehicle graphics business as a workshop assistant. It was there I became interested in logo design and working with colours, while in my spare time I would design posters and CD covers for the band I played in. Studying Interactive Media I fell in love with design, and after a lot of hard work, arrived here on the Visual Design and Communication degree, with the goal of one day working for myself as a graphic designer. There are not a lot of opportunities for employment in graphic design in the area that I live in, so freelance has always been in my thoughts. There are in-house opportunities but I don’t feel that this would satisfy my desire to explore creatively and allow me to use the full range of my skills. I like the idea of undertaking a range of jobs, from web design and album covers to social media banners and motion graphics. The personality traits that lead me on this path were my creativity, problem-solving, empathy, attention to detail and determination. It is important to understand what is involved in your chosen career path. Below is a job description from targetjobs.co.uk. I have been undertaking freelance design jobs since my first year at college and I have learned that these skills are vital. Several of these are skills I already possess, some need development and some will be ongoing. I believe that in this field the learning should never end. CRE-ATE I am inspired by independent creative design company, Cre-ate based in Aberdeen. Unfortunately it was not possible to get a placement there. Every piece of work they do is beautifully presented and they are advocates of collaboration, outsourcing photography and illustration work at times to get the best results. They have helped me visualize my end goal. HAVE YOU GOT THE SKILLS TO PAY THE BILLS? “We all work to make a profit, but for many designers, deeper motivation stems from something greater than the need to earn a living. Designers take pride in a job well done.” David Holston, The Strategic Designer Excellent IT skills, especially with design and photo-editing software Exceptional creativity and innovation Excellent time management and organisational skills Accuracy and attention to detail An understanding of the latest trends and their role within a commercial environment Professional approach to time, costs and deadlines Working from agreed design briefs, graphic designers use text and images to communicate information and ideas.