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Lazy Man Wealth Secrets

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Amazing.<br />

How did Stansberry do it? One last story might give you a clue …<br />

If the Shoe Fits, Wear It<br />

Nick’s feet were very sore. He had been walking in the mall for more than two<br />

hours … looking for shoes.<br />

The ones on his feet were old, worn out, and not really suited for long walks in the<br />

mall.<br />

Now, if he could only find a shop in the mall that had what he was looking for.<br />

He couldn’t. So he went home, with sore feet and a frustrated heart.<br />

The search turned online. But it was 1999, and Nick did not find much there either.<br />

Being really frustrated now, he decided to start his own online specialty shoe store.<br />

And so, the now world-famous Zappos.com was born.<br />

In 2009 — just 10 years later — Amazon.com bought Zappos for a cool $880<br />

million.<br />

Now Nick can buy any kinds of shoes he wants … and have them delivered with a<br />

smile.<br />

In the process, most of the free world has been taken by shoe storm. If you have<br />

ever dealt with Zappos.com, you know what I’m talking about. Their customer<br />

service is ridiculously delightful.<br />

That’s why, every year, they sell billions of dollars’ worth of shoes and apparel …<br />

and why tens of thousands of people have posted free-will-offering testimonials on<br />

their site.<br />

Secret #4 is …<br />

Have you guessed it?<br />

I call it “Inner Child Marketing.”

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