24.02.2016 Views

Sunnies Studios

Class Project

Class Project

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Shines Through to So-Cal


Advertising Campaign<br />

Westwood College<br />

Visc 355<br />

Michael Ciavarella<br />

Luis Marin<br />

Precilla Martell


Table of Contents<br />

SWOT Analysis, Research<br />

SWOT Mood Board, Research<br />

Creative Brief, Documentation<br />

Budget, Documentation<br />

Mood Board, Documentation<br />

Style Guide, Documentation<br />

Magazine Ad, Print Collateral<br />

Packaging, Print Collateral<br />

Give Aways, Print Collateral<br />

Viral Video, Multi-Media<br />

Social Media, Digital Collateral<br />

Mobile App, Digital Collateral<br />

Web Design, Digital Collateral<br />

Print Collateral, Collateral<br />

Pg. 4-7<br />

Pg. 7<br />

Pg. 8-9<br />

Pg. 10-11<br />

Pg. 12<br />

Pg. 13<br />

Pg. 14-15<br />

Pg. 16-17<br />

Pg. 18-19<br />

Pg. 20-21<br />

Pg. 22-23<br />

Pg. 24-25<br />

Pg. 26-27<br />

Pg. 28-29<br />

Table of Contents 3


SWOT Analysis<br />

The Brand or Company<br />

What is the company or brand history?<br />

<strong>Sunnies</strong> was founded in 2013 and sells a<br />

high end product for an affordable price.<br />

It houses fashion forward, vintage-inspired<br />

unisex sunglasses and specs.<br />

What industry and category does the company<br />

or product fit into?<br />

It is part of the eyewear industry and it also<br />

fits into the fashion category.<br />

What is the need or area of improvement<br />

foreseen right now?<br />

While there is currently a strong Social Media<br />

presence, there is need for improvement on<br />

the website and advertisement area.<br />

Is there room for growth, new positioning in<br />

this current category?<br />

Yes, there is room for growth in the eye wear<br />

industry, especially in the fashion category.<br />

Designer sunglasses allow for consumers to<br />

feel more sophisticated, luxurious and trendy<br />

while offering a lifestyle attached to them.<br />

How might the product rank in its category,<br />

from a brand or revenue perspective?<br />

In the Philippines they would rank high with<br />

a growth of 30 stores within two years. This<br />

indicates revenue is excellent.<br />

Products or Services<br />

What does the company produce?<br />

The company produces sunglasses.<br />

What are the product(s) or services you’ll be<br />

focused on for your Campaign Project?<br />

Selling sunglasses by using imagery that<br />

people of different lifestyles can relate to.<br />

Is there consideration to introduce or elevate<br />

the existing brand or product?<br />

Yes, fashion is universal. There is always<br />

a consideration to expand into a larger<br />

market like Southern California.<br />

Brand Mission<br />

What is the purpose or goal of the company or<br />

brand, big picture, today?<br />

To be the brand of the new generation.<br />

What are the day-to-day aspirations of its<br />

current status and success?<br />

To evoke everything that means happiness.<br />

Why does the brand for your Campaign Project<br />

matter to the marketplace?<br />

The sunglasses are important to California<br />

because of the weather. They are a part of the<br />

California lifestyle often more times than not.<br />

Sunglasses have become a fashion necessity in<br />

Southern California, and the introduction of a<br />

less expensive, quality product has the ability<br />

to shine in the Southern California market.<br />

If there is no Mission available, what might<br />

it be in your own words? After the creative<br />

campaign?<br />

<strong>Sunnies</strong> Shines through to So-Cal.<br />

Brand Vision<br />

What is the vision the company refers to for<br />

future growth of the brand. Its inspiration and<br />

long-term perspective?<br />

To be trend-savvy and be ahead of the<br />

current trends. <strong>Sunnies</strong> <strong>Studios</strong> currently grows<br />

alongside a culture that never stops evolving.<br />

This mindset will allow <strong>Sunnies</strong> <strong>Studios</strong> to<br />

shine into the Southern California market and<br />

dominate another constantly evolving market.<br />

Where is the company going and what might<br />

the future look like?<br />

<strong>Sunnies</strong> <strong>Studios</strong> can become a popular brand<br />

all over the world and eventually become an<br />

essential part of people’s lifestyle choices.<br />

What are the aspirations of the leaders or<br />

founders of the company?<br />

To become a well known, fashion-forward<br />

brand and to keep expanding.<br />

4 Research


Key Tenets<br />

What are the three legs or the foundational<br />

tripod that the brand stands on?<br />

Summer, fun and happy. <strong>Sunnies</strong> <strong>Studios</strong><br />

doesn’t just sell sunglasses, they sell a lifestyle<br />

that is sophisticated, elegant and luxurious.<br />

Company Culture and Values<br />

What does the company or brand stand for?<br />

Timeless trends for the new generation.<br />

How does the company think about its<br />

customers and employees and the culture<br />

creates, if you’re not sure, what might it be?<br />

<strong>Sunnies</strong> is dedicated to its’ customers by<br />

working really hard and are meticulous<br />

when designing fashionable eyewear. As<br />

for the employees, they created an app to<br />

communicate with employees from all their<br />

30 stores to smoothly operate the business.<br />

Brand Positioning<br />

How is the company or primary product you’re<br />

focusing on positioned in the marketplace<br />

versus the primary competitors?<br />

The popularity level and revenue is not as high<br />

as their competitors in Southern California like<br />

Ray-Ban, Oakley, and Forever 21.<br />

How is the brand positioned in the consumer’s<br />

mind versus other similar products?<br />

<strong>Sunnies</strong> is not known to American consumers,<br />

but the Filipino consumers view the products as<br />

the go to sunglasses that offer a high-end look<br />

for an affordable price.<br />

Target Market<br />

Who is the primary, big picture, target audience<br />

of the product or Campaign Project, will be<br />

directed toward and marketed to?<br />

The target audience are male and<br />

female between the ages of 13-25.<br />

Target Market Demographics<br />

Provide details about the target group<br />

demographics; include the best idea of the<br />

primary target group’s; age range, gender,<br />

marital status, household size, annual income,<br />

education level, etc. Is there a psychological<br />

or behavioral make-up or cultural aspects<br />

important to note as well? If you’re focusing<br />

on a new group with your Campaign Project,<br />

note this in a separate call out.<br />

The target audience are males and females<br />

between the ages 13-25. The sunglasses<br />

provide people of all lifestyles a stylish<br />

look for an affordable price.<br />

Clubs and/or Tribes<br />

What ‘clubs’ or ‘tribes’ do the users join by<br />

purchasing the products or services and why are<br />

they loyal?<br />

Loyal consumers are people that crave<br />

adventure and nostalgia. A loyal customer is a<br />

person who understands that the <strong>Sunnies</strong> brand<br />

will always take care of them. <strong>Sunnies</strong> will give<br />

them the best that they have to offer.<br />

What else do they ‘do’ that is common among<br />

the loyalists of the brand?<br />

Loyal customers like calm, collected, effortless<br />

environments, wear trend-savvy clothes and<br />

love to have fun. <strong>Sunnies</strong> <strong>Studios</strong> is very vocal<br />

in the community that they have built. This<br />

communication is often highly rewarded with<br />

praise from customers and clients. When you<br />

bring this to a rewards program, the client<br />

feels safe and secure with the brand.<br />

Why do they stay committed members and what<br />

inspires them to be and stay loyal?<br />

They will stay committed because <strong>Sunnies</strong><br />

<strong>Studios</strong> makes sure to design sunglasses that<br />

appeal to the new generation and compliments<br />

their style. Also, <strong>Sunnies</strong> <strong>Studios</strong> has a hands<br />

on approach when it comes to client relations<br />

which is a trait many Southern Californians<br />

look for in a company.<br />

SWOT Analysis 5


SWOT Analysis<br />

Product Features & Benefits<br />

What is a top feature or benefit of the<br />

company’s core products and how do they<br />

correspond to each other?<br />

Feature- Different styles, color lenses,and shade<br />

options allows for diversity in the products.<br />

Benefit- Allows for customers to be happy and<br />

buy into a lifestyle while still looking unique.<br />

Which of the product/service benefits are<br />

functional and which are emotional?<br />

Sunglasses are used to protect the eyes from<br />

the sun, and they are used as accessories that<br />

go along with current trends and styles. People<br />

often get physically or emotionally attached to<br />

whether they look good or bad. The <strong>Sunnies</strong><br />

<strong>Studios</strong>’ brand captures the social acceptance<br />

that Southern Californians, or people in<br />

general, thrive to achieve and offers it<br />

in a convenient product.<br />

Unique Selling Proposition (USP)<br />

What is the most unique aspect or quality about<br />

the company, product, versus the competition?<br />

They want to be a trend-savvy company<br />

focused on applying current Social Events to<br />

their product line. They focus on taking what<br />

makes people happy and apply that<br />

happiness to their sunglasses.<br />

What is ‘the Only’ ...? or ‘the best’ ...? or ‘the<br />

Premier’ ... aspect of this product?<br />

<strong>Sunnies</strong> <strong>Studios</strong> offers affordable sunglasses<br />

to fit with current trends in fashion.<br />

Sustainable Competitive Advantage<br />

What makes the product more competitive<br />

advantageous that its primary competitor?<br />

<strong>Sunnies</strong> products are more affordable then<br />

the competitors, and they provide the same<br />

fashionable style. Also, one of the co-owners<br />

is a popular model and promotes the <strong>Sunnies</strong><br />

sunglasses whenever she gets a chance.<br />

What makes this product ‘better or different in<br />

a sustainable way’ than its’ competitors?<br />

While the product acts and functions like any<br />

other, the <strong>Sunnies</strong> <strong>Studios</strong> product line goes<br />

above selling sunglasses. It is about selling a<br />

lifestyle or selling a social acceptance through<br />

the product. You don’t just buy sunglasses.<br />

Competitive Landscape<br />

Who are the 2-3 top or primary competitors of<br />

this product or service?<br />

In the states its’ biggest competitors<br />

are forever 21, Ray-Ban, and PacSun.<br />

How do they compete?<br />

<strong>Sunnies</strong> would need to stick to its’ strengths,<br />

and they need to not get lost in the huge<br />

market of So-Cal. They need to associate their<br />

products with the appropriate lifestyles.<br />

Please incorporate logos and tag-lines of these<br />

competitors, if available<br />

Oakley: Physics elevated to an art form<br />

Forever21: Faith.Fashion.Forever21<br />

Ray-Ban: Genuine Since 1937<br />

Value Proposition<br />

What does the consumer ‘get’ for what they<br />

pay for this product or service?<br />

They pay a small price for a big fashion<br />

statement through social acceptance. The<br />

customer buys into a lifestyle that says<br />

“sophisticated, elegant and luxurious. Southern<br />

California at its’ finest.” The customer does not<br />

‘get’ anything more than sunglasses; however,<br />

the sunglasses and the brand behind them<br />

stand for so much more. They stand for<br />

elegant, sophisticated, and luxurious<br />

while staying cost-friendly.<br />

Where is the value in the product or brand,<br />

what makes it different than the competition?<br />

It is affordable compared to the competition<br />

and it inspires the new generation to be more<br />

fashion-forward and to be ahead of the trends.<br />

6 Research


How does company strengths comes through in<br />

this new product or Campaign Project?<br />

The feel of the company was based on the<br />

California lifestyle and the ‘effortless cool’<br />

look. For this project, it will be easy to work<br />

from their strengths and give themselves<br />

an edge over the other companies.<br />

Is the product relevant, measurable and<br />

expendable to the brand? Why?<br />

Yes, <strong>Sunnies</strong> reflects an effortless attempt<br />

at a fashion statement. <strong>Sunnies</strong>, as a brand<br />

and its’ products, does not fail to set trends<br />

and reflects a California lifestyle.<br />

How is it going to add value to the overall<br />

brand as intellectual property?<br />

The company will grow because it will<br />

become an international company with<br />

a hand in a heavy market.<br />

SWOT Mood Board<br />

SWOT Analysis & SWOT Mood Board 7


Creative Brief<br />

<strong>Sunnies</strong> was founded in 2013 and is considered<br />

a high end product at an affordable price. It<br />

houses fashion forward, vintage-inspired unisex<br />

sunglasses and specs. Also, <strong>Sunnies</strong> <strong>Studios</strong><br />

is a brand made for a the new generation<br />

They believe in selling a fashionable lifestyle<br />

with the product. The <strong>Sunnies</strong> <strong>Studios</strong> sunglass<br />

line focuses on a sophisticated, elegant and<br />

luxurious marketing campaign. <strong>Sunnies</strong> <strong>Studios</strong><br />

is primarily a Filipino company looking to shine<br />

into the Southern California market. <strong>Sunnies</strong><br />

Studio is a fast growing company: they have<br />

grown to over 30 stores (in the Philippines)<br />

within two years of opening shop.<br />

What is Our Challenge?<br />

To expand a Filipino Company into the fast<br />

paced Southern California market. <strong>Sunnies</strong><br />

<strong>Studios</strong> and its’ product line needs to become<br />

marketable to the average Southern California<br />

resident and maintain customer satisfaction.<br />

Who is the target audience?<br />

Male and Females from the age of 13-25.<br />

What does the audience currently think about<br />

the brand or group?<br />

In the Philippines, they are seen as well known<br />

brand that has developed through the use of<br />

social media. They have shown to have the<br />

audience or customer base to expand to 30<br />

stores within 2 years. In Southern California<br />

they are not known at all, we will change that.<br />

What would we like the target to feel?<br />

The target audience should see the product as<br />

an affordable extension of themselves or their<br />

lifestyle. They should feel like they are buying<br />

into a better version of themselves.<br />

Which facts, evidence, or thoughts will assist in<br />

this change of thinking?<br />

The product offers a less expensive<br />

alternative to competitors products. They,<br />

Southern California residents, will stay<br />

committed because <strong>Sunnies</strong> makes sure to<br />

design sunglasses that appeal to the new<br />

generation and compliments their style.<br />

What is the brand essence?<br />

<strong>Sunnies</strong> sells sunglasses that are a timeless,<br />

trendy accessory but for the new generation.<br />

<strong>Sunnies</strong> <strong>Studios</strong> has a well rounded catalog<br />

of products to aim at different lifestyle trends.<br />

What is the key emotion that will build a<br />

relationship with the core audience?<br />

<strong>Sunnies</strong> <strong>Studios</strong> sells sunglasses by using<br />

imagery that people of different lifestyles<br />

can relate too. <strong>Sunnies</strong> is dedicated to its’<br />

customers by working really hard, and they<br />

are meticulous when designing the fashionable<br />

eye wear. While the product acts and functions<br />

like any other, the <strong>Sunnies</strong> line goes above<br />

selling sunglasses. It is about selling a<br />

lifestyle or selling social acceptance<br />

attached to the glasses.<br />

What media will best facilitate out goal?<br />

Using a social media campaign or social<br />

networking is the best way for <strong>Sunnies</strong> to<br />

market their products. Currently they focus the<br />

social media campaign focuses on Instagram<br />

and Facebook. Also, social media allows for<br />

people to network through out the world, and it<br />

creates a bridge from the current customers to<br />

the new Southern California customers.<br />

<strong>Sunnies</strong> <strong>Studios</strong> already focuses on a<br />

California lifestyle, so they fit the market.<br />

What are the most critical elements?<br />

The imagery and visuals. <strong>Sunnies</strong> <strong>Studios</strong><br />

needs to connect to a Southern California<br />

audience through trend-setting marketing.<br />

What is the budget?<br />

One million dollars.<br />

What is the single most important takeaway?<br />

The experience. At <strong>Sunnies</strong> <strong>Studios</strong>, they want<br />

the customers to feel apart of a lifestyle or feel<br />

they are trendy. <strong>Sunnies</strong> <strong>Studios</strong> makes sure<br />

to design sunglasses that appeal to the new<br />

generation and complements their style.<br />

8 Documentation


Critical Ways of Marketing<br />

Viral Video<br />

The video will display culturally diverse clips<br />

to evoke everything that means happiness<br />

in Southern California. A relaxed, effortless<br />

video: trend savvy, luxurious, and adventurous.<br />

Website<br />

An outlet to digitally sell their products<br />

throughout the world. The <strong>Sunnies</strong> <strong>Studios</strong><br />

website will keep an effortless, sophisticated<br />

feel. The main focus will be on selling or<br />

captivating the audience through the use<br />

of imagery and a clean design.<br />

Give Aways<br />

The give aways will be illustrated art works<br />

based off the logo, the current product line<br />

and illustrations of faces. The illustrations<br />

will be trendy and luxurious.<br />

Social Media<br />

The current social media campaign will stand,<br />

but in Southern California the main networking<br />

site will be Instagram. The marketing will work<br />

through hosting events / gatherings, setting<br />

secret sales, and connecting with the consumers<br />

to make them feel integrated into the company.<br />

Magazine Ad Article<br />

The magazine article will focus on showing<br />

the customers a brief insight into the company.<br />

This will be achieved through the use of<br />

environmental imagery that comes off as<br />

sophisticated, luxurious, and more fashion<br />

forward. Three magazine ads will be created<br />

for the campaign. There will be one spread<br />

focused on women, one focused on men, and<br />

an unisex focused spread.<br />

Packaging and Bag<br />

The <strong>Sunnies</strong> <strong>Studios</strong> product line will be sold<br />

and delivered in an exclusive <strong>Sunnies</strong> box.<br />

Inside the box will also be a limited edition<br />

sticker to entice people to order. There will<br />

be a <strong>Sunnies</strong> <strong>Studios</strong> bag for on site sales.<br />

Mobile App<br />

The mobile app offers the customers a way<br />

into loyalty rewards. Also, it allows for the<br />

customers to buy or fantasize about the<br />

<strong>Sunnies</strong> sunglasses where ever they are. A<br />

loyalty rewards program allows for customers<br />

to feel more invested into the company and<br />

want to continue investing their time and<br />

money into the lifestyle that <strong>Sunnies</strong> sells.<br />

Visuals<br />

Creative Brief 9


Budget<br />

NOTES BUDGET SCHEDULE<br />

Meetings Twice a Week, 2 hour meeting($500 a meeting) $ 16,000.00 Concept<br />

Visual Audits 2 hours after each phase (Internal Critics and Revisions) $ 4,400.00 Concept<br />

Research Strategy SWOT analysis (Researching and breakdown of market, company) $ 1,350.00 Concept<br />

Social Media Concept Research/breakdown of campaign $ 1,200.00 Concept<br />

Social Media Development Layout/collateral (Developing Social Media Aspects) $ 1,200.00 Development<br />

Social Media Production Images/gif/collateral development $ 1,200.00 Production<br />

Social Media Implementation Rollout of Campaign (Buying Followers, product roll out) $ 2,400.00 Implementation<br />

Packaging Concept concept of packaging (Packing and bag layouts) $ 1,200.00 Concept<br />

Packaging Development layout/mockup (Mockup and design of Packaging) $ 1,200.00 Development<br />

Packaging Production purchase 1000 boxes (.80$ each) $ 1,180.00 Production<br />

Packaging Implementation Distribution (Shipping to stores) $ 7,500.00 Implementation<br />

Give Aways Concept Concept of all give aways $ 1,200.00 Concept<br />

Give Aways Development Mockups (Mockup and design all Collaterals) $ 1,200.00 Development<br />

Give Aways Production Purchase of 5000 at (.33$ each) $ 2,117.00 Production<br />

Give Aways Implementation Distribution (Shipping to stores) $ 300.00 Implementation<br />

Mobile App Concept Concept $ 1,200.00 Concept<br />

Mobile App Development Coding $ 6,000.00 Development<br />

Mobile App Production Beta Testing $ 1,200.00 Production<br />

Mobile App Implementation Advertising $ 1,200.00 Implementation<br />

Website Concept Concept $ 1,200.00 Concept<br />

Website Development Coding $ 6,000.00 Development<br />

Website Production Beta Testing $ 1,200.00 Production<br />

Website Implementation Advertising $ 1,200.00 Implementation<br />

Magazine Concept Concept / layout $ 2,400.00 Concept<br />

Magazine Development Development $ 2,400.00 Development<br />

Magazine Production Buying an ad placement $ 17,003.00 Production<br />

Magazine Implementation Buying an ad placement $ 18,750.00 Implementation<br />

Viral Video Concept Storyboard $ 25,000.00 Concept<br />

Viral Video Development Shooting $ 50,000.00 Development<br />

Viral Video Production Editing $ 200,000.00 Production<br />

Viral Video Implementation Advertising, Hosting $ 100,000.00 Implementation<br />

Proofs 3 sets of 7 proofs $ 4,200.00 Development<br />

Logo(s) / Logotype(s) logo copyrights $ 2,000.00 Development<br />

Typography Building typography/buying rights $ 22,400.00 Development<br />

Color Palette pantents of colors $ 17,400.00 Development<br />

Photography Shoot photography $ 15,000.00 Development<br />

Shoot Art Direction direction of shoots $ 30,000.00 Development<br />

Photographer photographer $ 75,000.00 Development<br />

Stylist modeling $ 25,000.00 Development<br />

Models/Props stylist $ 50,000.00 Development<br />

Photoprocesses retouching $ 15,000.00 Development<br />

Retouching retouching $ 25,000.00 Development<br />

Illustration creating illustrations $ 25,000.00 Development<br />

Cinematography shooting video $ 25,000.00 Development<br />

Video Editing editing $ 25,000.00 Development<br />

Copywriting Writing copywrites $ 1,200.00 Development<br />

Editing Editing $ 1,200.00 Development<br />

Proofreading Proofreading $ 1,200.00 Development<br />

File Production File maintanence $ 10,000.00 Development<br />

Templates template purchasing $ 25,000.00 Development<br />

Style Guide StyleGuide $ 10,000.00 Production<br />

Packaging Mock Ups Packaging Mockup $ 25,000.00 Production<br />

Ink ink for printers $ 1,000.00 Implementation<br />

Printing Samples Samples of work $ 1,000.00 Implementation<br />

Printing Printing costs $ 1,000.00 Implementation<br />

Hotel Hotel Costs $ 10,000.00 Concept<br />

Travel Travel Costs $ 30,000.00 Concept<br />

Couriers Shipping $ 45,000.00 Implementation<br />

Telecommunications Skype calls and international calls $ 4,000.00 Concept<br />

TOTAL $ 1,000,000.00<br />

10 Documentation


Terms & Conditions<br />

Budget 11


Mood Board<br />

Environmental imagery<br />

The imagery in the <strong>Sunnies</strong> <strong>Studios</strong> campaign<br />

will be focused towards environmental shots.<br />

The photographs will entice the consumer to<br />

say, “I want to be there. I want to be them. I<br />

want their life.” These reactions are how the<br />

<strong>Sunnies</strong> brand will sell their products to<br />

a Southern California market.<br />

Clean design<br />

The <strong>Sunnies</strong> <strong>Studios</strong> campaign will demonstrate<br />

simplicity through the use of a clean layout,<br />

hierarchy of the products and a structured<br />

marketing campaign.<br />

Color choices<br />

The <strong>Sunnies</strong> <strong>Studios</strong> campaign uses a pastel<br />

color palette to achieve a clean, elegant and<br />

sophisticated look throughout the campaign.<br />

The four colors were chosen to create this<br />

desired look while still showing contrast,<br />

hierarchy and simplicity throughout the pieces.<br />

Simple illustrations<br />

The illustrations were created in a minimalistic<br />

manner to best support the simplicity of the<br />

over designs while still visually displaying the<br />

needed hierarchy between the design elements.<br />

12 Documentation


Style Guide<br />

Logo Alternative<br />

Angle Alternatives<br />

Degrees Degrees Degrees<br />

Color Alternatives<br />

C: 45<br />

M: 1<br />

Y: 25<br />

K: 0<br />

C: 0<br />

M: 78<br />

Y: 20<br />

K: 0<br />

C: 2<br />

M: 25<br />

Y: 100<br />

K: 0<br />

R: 138<br />

G: 206<br />

B: 199<br />

R: 240<br />

G: 95<br />

B: 138<br />

R: 248<br />

G: 192<br />

B:20<br />

Font Styles<br />

Futura<br />

Used for most print and type.<br />

Tracking level set to 50 for all<br />

body copy.<br />

Futura Condensed<br />

Used for Sub Heads, taglines<br />

or fine print. Must have<br />

tracking level set to 50.<br />

Futura Bold<br />

No Tracking used. Only for<br />

headline copy.<br />

C: 46<br />

M: 0<br />

Y: 78<br />

K: 0<br />

R: 147<br />

G: 202<br />

B: 104<br />

Mood Board & Style Guide 13


Magazine Ad<br />

Collateral type: Print<br />

Median: Photoshop, InDesign<br />

Summary: Three identical<br />

magazine ads have been<br />

designed to be focused on<br />

women, men and unisex. The<br />

group of three allow for anyone<br />

one person to pick up the<br />

magazine and have a connection.<br />

The female magazine spread<br />

shows the lifestyle or environment<br />

through the sunglass lenses. The<br />

male magazine spread shows the<br />

lifestyle trends or fashion styles<br />

that are becoming more popular<br />

with men throughout So-Cal.<br />

Lastly, the unisex spread<br />

shows a calm, sophisticated<br />

look. Presenting that any<br />

gender can look smart,<br />

effortless and elegant<br />

while wearing <strong>Sunnies</strong><br />

<strong>Studios</strong> products.<br />

Close Up<br />

14 Print Collateral


Men<br />

Unisex<br />

Magazine Ad 15


sunniesstudios.com<br />

facebook.com/<strong>Sunnies</strong><strong>Studios</strong><br />

instagram.com/sunniesstudios<br />

sunniesstudios.com<br />

sunniesstudios.com<br />

facebook.com/<strong>Sunnies</strong><strong>Studios</strong><br />

instagram.com/sunniesstudios<br />

sunniesstudios.com<br />

sunniesstudios.com<br />

facebook.com/<strong>Sunnies</strong><strong>Studios</strong><br />

instagram.com/sunniesstudios<br />

sunniesstudios.com<br />

sunniesstudios.com<br />

facebook.com/<strong>Sunnies</strong><strong>Studios</strong><br />

instagram.com/sunniesstudios<br />

sunniesstudios.com<br />

sunniesstudios.com<br />

facebook.com/<strong>Sunnies</strong><strong>Studios</strong><br />

instagram.com/sunniesstudios<br />

sunniesstudios.com<br />

sunniesstudios.com<br />

facebook.com/<strong>Sunnies</strong><strong>Studios</strong><br />

instagram.com/sunniesstudios<br />

sunniesstudios.com<br />

sunniesstudios.com<br />

facebook.com/<strong>Sunnies</strong><strong>Studios</strong><br />

instagram.com/sunniesstudios<br />

sunniesstudios.com<br />

sunniesstudios.com<br />

facebook.com/<strong>Sunnies</strong><strong>Studios</strong><br />

instagram.com/sunniesstudios<br />

sunniesstudios.com<br />

Packaging<br />

Collateral type: Print<br />

Median: Illustrator, Maya<br />

Boxes<br />

2.5”<br />

Summary:<br />

The bags are a unisex focused<br />

bag due to the fact both men<br />

and women are the target<br />

demographics for the <strong>Sunnies</strong><br />

<strong>Studios</strong> brand. The bag is orange<br />

with a contrasting blue logo.<br />

The boxes are cylinders that will<br />

contain the sunglasses and a<br />

limited edition sticker.<br />

6.5”<br />

.15”<br />

7.85”<br />

2.5”<br />

6.5”<br />

.15”<br />

7.85”<br />

Bag<br />

16 Print Collateral


Packaging 17


Give Aways<br />

Collateral type: Print<br />

Median: Illustrator<br />

Summary:<br />

There will be a collection of 6<br />

stickers, and a new sticker set will<br />

be released every 3 months based<br />

off the seasons. This current set<br />

of stickers represents the summer<br />

season. The sticker sizes are<br />

all 4 inches by 4 inches. There<br />

is also two t-shirt desings and a<br />

sunglass pouch. These products<br />

are all meant to be given away<br />

at promotional events or as<br />

rewards for the <strong>Sunnies</strong><br />

<strong>Studios</strong> loyalty rewards.<br />

18 Print Collateral


Give Aways 19


Viral Video<br />

Collateral type: Multi-Media<br />

Median: Premier<br />

Summary:<br />

The viral video is aimed at a<br />

more trendy clientele. It will be<br />

displayed as an ad on Youtube,<br />

in stores, on social media, and on<br />

the main <strong>Sunnies</strong> <strong>Studios</strong> website.<br />

The viral video focuses on more<br />

than one demographic, and it<br />

display all the cultures of the<br />

Southern California Market. The<br />

video contains a more effortlessW<br />

feel to it through the use of fast<br />

changing clips, monotone colors<br />

and a trending, catchy song to<br />

grab the viewers attention and<br />

hold onto it throughout the 30<br />

seconds. There are product shots<br />

slipped into the video to market<br />

to the consumers.<br />

20 Multi-Media


Viral Video 21


Social Media<br />

Day to Day Tasks<br />

Monday<br />

Aim for 4-8 images<br />

Respond to followers @ 10am<br />

Post images @ 1pm (candid)<br />

*Use clever Hashtags that<br />

attract the consumer<br />

Use consistent images size<br />

(640x640 pixels @ 72dpi)<br />

Obtain 500 likes a day<br />

Minimum of 25 new followers<br />

Follow 15 big consumers,<br />

companies and celebrities<br />

Tuesday<br />

Aim for 4-8 images<br />

Respond to followers @ 10am<br />

Post images @ 1pm (product)<br />

Talk to a big celebrity,<br />

consumer, or company @ 2pm<br />

*Use trendy hashtags to obtain<br />

a new demographic<br />

Use consistent images size<br />

(640x640 pixels @ 72dpi)<br />

Obtain 500 likes a day<br />

Minimum of 15 new followers<br />

Wednesday<br />

Aim for 4-8 images<br />

Random gift giveaway<br />

(random follower)<br />

Communicate with followers<br />

two times a day (2pm & 4pm)<br />

Shout out to a random follower<br />

(@ 11am & 2pm)<br />

*Use hashtags in all<br />

conversations and giveaways<br />

that are appropriate<br />

Obtain a minimum of 250 likes<br />

Thursday<br />

Aim for 10 images<br />

Post images @ 3pm & 5pm<br />

(new products)<br />

Favorite 3 celebrity posts<br />

*Use clever Hashtags that<br />

attract the consumer<br />

Use consistent images size<br />

(640x640 pixels @ 72dpi)<br />

Obtain 500 likes a day<br />

Minimum of 25 new followers<br />

Follow 3 current followers<br />

Friday<br />

Aim for 4 images<br />

Gift giveaway to a random<br />

follower or subscriber<br />

Respond to followers @ 10am<br />

Post images @ 1pm (candid)<br />

Communicate with followers<br />

and subscribers from noon to<br />

3pm (make their day)<br />

Follow 25 new people<br />

Communicate with 15 new<br />

consumers, companies,<br />

celebrities or fashion icons<br />

Saturday / Sunday<br />

Respond to followers when<br />

available or if appropriate<br />

Post Images (random shots<br />

with <strong>Sunnies</strong> logo)<br />

*Use clever hashtags<br />

Upload images @ proper size<br />

(640 x 640 pixels @ 72dpi)<br />

Aim for 800 likes on the<br />

weekend and gain a minimum<br />

of 25 new followers<br />

22 Digital Collateral


Social Media 23


Mobile App<br />

Collateral type: Digital<br />

Store Locator<br />

Median: HTML, JS<br />

Summary:<br />

The <strong>Sunnies</strong> <strong>Studios</strong> mobile<br />

application allows for consumers<br />

to easily obtain information on<br />

the products, stores, and styles<br />

of the current product line. The<br />

mobile app is responsive and built<br />

for phones and tablets. There<br />

is a Google map that contains<br />

all the store locations and a<br />

list of the physical locations for<br />

the customers to easily find the<br />

closest store. The products will<br />

pull up a light box javascript and<br />

display the price and model type.<br />

Products<br />

Light-Box<br />

24 Digital Collateral


Mobile App 25


Web Design<br />

Collateral type: Digital<br />

Styles<br />

Median: HTML, JS<br />

Summary:<br />

The <strong>Sunnies</strong> <strong>Studios</strong> website<br />

hosts the prices, store locations,<br />

products and the styles that are in<br />

season. The website is built to be<br />

able to be viewed on any device.<br />

Through the use of Google’s API<br />

(Application Program Interface)<br />

there is an interactive map<br />

that displays the stores basic<br />

information. All the products will<br />

be displayed through a light-box<br />

to best showcase the merchandise<br />

and the information. The product<br />

pages will link to the <strong>Sunnies</strong><br />

<strong>Studios</strong> Amazon store.<br />

Styles for Men<br />

Store Locator<br />

26 Digital Collateral


Web Design 27

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!