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Communication and Advocacy<br />
European photonics success and impact stories<br />
<strong>Photonics21</strong> published national photonics impact stories on the website www.photonics21.org and<br />
promoted them via twitter:<br />
Publication Date Headline Project<br />
Partner<br />
27 February 2015 New laser developed by Slovenian high-tech medical laser Slovenia<br />
company Optotek offering the treatment of two eye diseases<br />
7 April 2015 New laser display technology enabling glasses-free 3D outdoor Austria<br />
displays introduced by Austrian start-up company TriLite<br />
Technologies<br />
8 April 2015 The production tools that revolutionized the display<br />
Sweden<br />
manufacturing of Smartphones and Ulta HD-TVs<br />
3 June 2015 Photonics for Pollution Monitoring Greece<br />
9 June 2015 Light instead of electricity - Photonics paves the way Sweden<br />
15 July 2015 "Fotonika VC" Initiative selected for presentation at an<br />
Slovenia<br />
Investment Conference to develop Slovenia’s Smart<br />
Specialization Strategy<br />
30 July 2015 Outlook of French photonics industry discussed by the Ministry France<br />
of Economy and Industry and CNOP<br />
24 August 2015 Photonics solutions for wildfire detection Greece<br />
28 August 2015 3D lens printing photonics company LUXEXCEL expands with Netherlands<br />
additional €7.5 million<br />
12 October 2015 Laser beam enables new 3D screen without the need of 3D<br />
glasses<br />
Austria<br />
20 October 2015 Photonics in France: President Hollande visited “l’Institut<br />
d’Optique”<br />
20 October 2015 The Italian laser that for the first time in the world measured<br />
the ozone layer above Antarctica<br />
6 November 2015 Laser system for rocket ignition supports Europe's access to<br />
space<br />
France<br />
Italy<br />
Austria<br />
End user trade media<br />
The <strong>Photonics21</strong> secretariat started a cooperation with a journalist responsible for editing photonics<br />
impact stories and tailoring them towards different end user trade media, for example, in the field of<br />
health, manufacturing and the automotive industry.<br />
<strong>Photonics21</strong> Twitter – social media channeling<br />
<strong>Photonics21</strong> communicated the latest news, impact stories and events via twitter. The national<br />
technology platforms for photonics as members of the EuroPho21 project consortium were asked to use<br />
the hashtags #PhotonicsPPP and #PhotonicsRegio when communicating relevant information via their<br />
twitter account., <strong>Photonics21</strong> started cooperation with the coordinators of the other Photonics PPP CSA<br />
projects funded under Horizon 2020 and FP7 and asked them to use #PhotonicsPPP and #PhotonicsRegio<br />
jointly when communicating their project activities. <strong>Photonics21</strong> currently has 1557 followers on its<br />
twitter account.<br />
<strong>Photonics21</strong> website - the central photonics communication platform<br />
The <strong>Photonics21</strong> website was constantly updated and provided latest information on photonics news,<br />
events as well as reports and presentations for available to download. Furthermore, the main page is<br />
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