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Devine Distillates 2016 Marketing Plan Presentation [56]
Overview of global marketing support for Devine Distillates partners.
Overview of global marketing support for Devine Distillates partners.
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A GLOBAL PLAN FOR OUR<br />
BUSINESS PARTNERS
WELCOME<br />
As part of the <strong>Devine</strong> <strong>Distillates</strong> Group Brand Building<br />
programme, we work closely with our partners to ensure<br />
successful product launch in chosen territories, with our<br />
partners being the face of the <strong>Devine</strong> Brands.<br />
Our marketing strategy is viable and flexible and can be<br />
specific to different territories to fulfil market demands.<br />
Allow us to give you an insight into how we collaborate and<br />
work closely with our importers and partners.
SUPPORTING OUR PARTNERS<br />
AND BRANDS<br />
We give full support to our partners in the chosen territory<br />
in a variety of ways. Not withstanding our financial<br />
commitment to our products and brand development, we<br />
deliver marketing activities with the support of our territory<br />
partners.
MARKETING<br />
We use a number of effective ways to support and help our<br />
partners to maximise brand awareness and sales potential.
B2B AND B2C EVENTS<br />
We organise numerous B2B and B2C events to interact with<br />
on-trade and off-trade businesses and consumers in order to<br />
increase brand awareness.<br />
Some of the B2B events arranged by us included corporate<br />
presentations, participating at international expos and official<br />
brand launch evenings. The images shown are from a TY KU<br />
brand launch in Bulgaria, our most recent event.<br />
We also concentrate heavily on B2C events and engaging with<br />
potential consumers. We focus on informative tasting events<br />
that allow customers to get first hand experience of our brands.<br />
Some of our past events include in-store promotions, public<br />
tastings and club nights.
CELEBRITY ENDORSEMENT<br />
As part of our Brand Awareness strategy, we work hard to endorse<br />
local celebrities that are recognised worldwide. We are already<br />
working with celebrities such as Ne-Yo, Cee-Lo Green, Patti Stanger<br />
and celebrity chef Ming Tsai.
ADVERTISING AND PR<br />
We recognise the importance advertising and PR place on<br />
brand awareness. We spend much of our time researching<br />
into appropriate media channels we can utilise in order to<br />
maximise returns on investment.<br />
We have created TV and radio adverts for some of our brands<br />
in accordance to the territory’s legal requirements.<br />
We also work closely with influential press and industry<br />
magazines to ensure PR coverage of our events and activities.<br />
The images show our most recent advertising stunt where we<br />
have created billboards and promotional buses in Bulgaria for<br />
our brand TY KU.
DIGITAL MARKETING<br />
Fully comprehensive digital marketing support is paramount<br />
to a successful product launch and overall performance of the<br />
brand in the market. We make every effort to initiate, implement<br />
and measure the success of all digital marketing activity,<br />
ensuring that our brands are portrayed in line with their brand<br />
essence and legal requirements within each territory.<br />
Our digital marketing activities are communicated across<br />
multiple media platforms. We aim to engage consumers in our<br />
marketing activities by creating content that is interactive and<br />
relatable.<br />
Brand website in local language<br />
Social Media Accounts<br />
B2B and B2C Email <strong>Marketing</strong> Campaigns<br />
Competitions<br />
Polls and Questionnaires
BRAND INNOVATION<br />
We strive on delivering products and brands that are unique<br />
and innovative. We are always working on new cocktail<br />
ideas, food pairings and flavour combinations. We believe in<br />
showing our consumers the versatility of our brands by<br />
releasing videos and images of the different possibilities.
POS AND MERCHANDISING<br />
We source a diverse Point of Sale and Merchandising products,<br />
ensuring they are of excellent quality and are appropriate to the<br />
brand essence. The merchandise varies depending on the brand<br />
and the type of promotion we want to carry out with it. Below<br />
are just a few examples of the type of promotional products we<br />
have sourced and used in the past. We always discuss with our<br />
partners what type of promotional products they wish to use.
FINANCIAL AND VOLUME INCENTIVES<br />
We offer a variety of different packages to help with<br />
maintaining high levels of sales. These incentives move<br />
through the channels from importer to wholesaler to retailer.<br />
The success of this programme is paramount as we at <strong>Devine</strong><br />
<strong>Distillates</strong> offer the full marketing and financial support that<br />
is lacking in the industry today by brand owners.<br />
Stock Offers such as 2+1 Deals<br />
Retrospective Discounts (Retro)<br />
Point of Sale and Merchandise<br />
Bartender Incentives
Email :business@devine-distillates.com<br />
Or call<br />
+44 207 164 6945 ext 1 International Team
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